Digital Commerce 360 & Forrester Research Reveal Findings from a 2023 B2B Digital Buyer Survey

Digital Commerce 360 & Forrester Research will present the results of a new B2B Digital Buyer Survey at the 2023 EnvisionB2B Conference & Exhibition.

70% of B2B buyers will increase their online purchasing of goods and services in 2023, based on a detailed survey and results from the two premier ecommerce research organizations: Digital Commerce 360 and Forrester Research.

This survey reveals exclusive insights on the challenges, issues and opportunities that are top of mind with today’s digital first business buyer.

The data and trends will be jointly presented by knowledgeable researchers Paul Demery, B2B ecommerce editor at Digital Commerce 360 and Joe Cicman, senior analyst at Forrester Research, at the highly anticipated 2023 EnvisionB2B Conference & Exhibition, held June 20-22 in Chicago.

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Join us at EnvisionB2B to get an exclusive first look at the survey results and hear the analysis straight from the experts:

“Our detailed survey and analysis of the results looks at why B2B buyers are demanding a better digital user experience, what they want that experience to be and if B2B sellers are rising to the occasion.” – Mark Brohan, SVP of B2B and Market Research

“Brand manufacturers win buyers with great content. Our joint research indicates the top choice for business buying in 2023 is the brand manufacturer’s own site (57%), beating-out Amazon Business at 43%. Why? Both a surprise and a delight, 85% of buyers tell us that the best source for product information is the brand manufacturer’s own site.” – Joe Cicman, Senior Analyst at Forrester Research

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