Ganzman brings 20 years of B2B/B2C MarTech experience to Factoreal

Factoreal, one of the fastest growing startups in omnichannel marketing automation, recently onboarded Corey Ganzman as the Vice President of Marketing.

Corey has spent the last 20 years working across various industries in the marketing space, evolving the intersection between marketing, revenue, and technology. While working in four continents and ten different verticals, Corey has stayed true to the essence of marketing, uniting the customer journey with business objectives while building strong brands. From small 20-person organizations to massive 20,000-person enterprises, Corey understands the importance of a customer’s perception in the growth of a business.

Corey’s journey has been largely spent in advancing MarTech since its inception. Having worked at many of the most respected marketing technology companies in the world, he drives his teams forward by focusing on the customer, ensuring value to both them and the business, and aligning marketing efforts to achieve objectives through data-based strategies.

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Most recently, Corey advanced the marketing efforts of leading enterprise customer data platform (CDP) Lytics as its Vice President of Marketing, working with executive leadership to set the strategy and execution for their brand pivot, and scaling its marketing efforts.

Corey will be a growth leader, responsible for the overall marketing efforts at Factoreal, and owning both the strategy and execution of an integrated end-to-end marketing function.

“We’re really excited having Corey join the Factoreal leadership team”, said Aditya Dhruva, Founder, and CEO of Factoreal. “His keen understanding of where the industry is headed and experience creating world-class startup brands is the right tonic Factoreal needs as we look to enter into our next phase of hyper-growth.”

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Factoreal, founded in 2019 as a global Customer Engagement SaaS Platform company, enables end-to-end marketing automation of customer journeys at scale across channels. We thrive on innovation, simplicity, and teamwork to make a difference. Every team member is empowered to promote positive change, grow professionally, and build an environment where we all thrive. Our team is passionate about the work we do, and we’ve seen success across markets from Sports, Retail & eCommerce, and beyond.

We are proud to be recognized in the Top 500 fastest-growing SaaS startups globally and are backed by the $21Bn Mahindra group.