Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users

TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry insider opinions. Top Rated awards are unique in the industry in that they’re driven by the proprietary trScore algorithm, which is designed to ensure a level playing field by eliminating bias caused by vendors who cherry-pick reviewers.

In addition to the trScore rating, recency (are the reviews current) and relevancy (does the product have a meaningful share of TrustRadius website traffic) are factors in determining winners. These three criteria make the Top Rated award a true voice of the market.

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The 12 categories announced are A/B Testing, Marketing Automation, Ad Serving & Retargeting, Content Management, Email Marketing, Sales Email Tracking, Sales Intelligence, Search Engine Optimization, Social Media Management, Survey & Forms Building, Web Analytics, and Web Conferencing.

“We view the TrustRadius Top Rated award as a premier award in the industry because of the transparency,” said Eric Yuan, CEO of Zoom Video Communications, a winner in the Web Conferencing category. “While many review sites and analysts give awards, the criteria for winning can seem like a black box. It’s clear how Top Rated awards are chosen. That, combined with the fact that TrustRadius has built its algorithms to avoid gaming, makes it a truly meaningful award.”

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TrustRadius will issue another wave of Top Rated awards on March 6 and April 3 of this year, as well as extending the awards program throughout the year in order to cover TrustRadius’ ever-expanding taxonomy of product categories.

“The voice of the customer is now a critical factor in how buyers choose business software,” said TrustRadius CEO Vinay Bhagat. “Reviews can help buyers understand how successful others have been with these products, as well as understand which tool is right for them, and what kind of resources they’ll need to be successful. We need to continue expanding our coverage, and our Top Rated program, to give customer-powered vendors the recognition they deserve and help technology buyers make important choices more easily.”

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