Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source for major MarTech developments in the last week.

Social Listening Leader linkfluence Acquires Scoop.it

linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets.

Motista’s Study Results Conclude That Emotional Connection Is the Key to Brand Success

Customers That Are Emotionally Connected to a Brand Have a Higher Lifetime Value Than Satisfied Customers.

Google Purchases Customer Service Automation Firm Onward

The Acquisition Will Add Further Depth to the Search Giant’s Artificial Intelligence & Customer Success Endeavors.

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails.

Affinity Ups the Ante in Professional Social Networking by Launching the Alliances Solution

Marketers Will Benefit from the ‘Alliances Solution’ as They Would Be Able to Do Much More with Social Networking Platforms. The Solution Directly Competes with Popular Players such as Linkedin.

Video Occupies a Quarter of US Digital Advertisement Budgets

Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in the US Digital Advertisement Market Where Facebook Will Dominate in 2018.

Google Plus Shuts Down on Allegations of User Data Leak

The Search Engine Giant Decides to Pull the Plug on Google Plus, Its Answer to the Social Networking Behemoth, Facebook. Data of 500,000 Users Feared to Be Breached as the Entire Incident Reminds the World of the Nightmare, Which Was Cambridge Analytica.

Pitch Raises $19 Million to Take on Microsoft’s Powerpoint

Microsoft’s PowerPoint Has 1 Billion Installs, 500 Million Users and 95% Market Share in the Domain. As Tall as Pitch’s Claim Seems, They Declare That They Are Building a Product for the Slack Savvy

That’s a wrap from us for this week. We will be back with more news next week.