Experts Will Help Attendees Learn About Host of Topics, From How to Engage B2B Buyers to How to Turn Engagement Into Revenue

On 31 May, head to Doltone House in Hyde Park, Sydney for the ON24 Webinar World 2018, a celebration of putting the personal back in marketing. The event will focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand.

The day begins with an opening session titled ‘Marketing’s Holy Grail – Forming Human Connections at Digital Scale’ by Joe Hyland, CMO, ON24 and Mark Bornstein, VP, Content Marketing & Chief Webinar Officer, ON24. The two will discuss how webinar marketing can help you put the personal back into digital.

Both Hyland and Bornstein will return to give a closing session titled ‘Marketings Future – Realising the Engagement Manifesto’ which will highlight the innovative companies showcased at Webinar World and how they are are redefining engagement through webinar marketing.

Also Read: Dreamforce Techbytes with Joe Hyland, Chief Marketing Officer, ON24

Some of the keynote speakers at the event include Paul Dolan, Nick Hadjipourou, Sabeh Hassan, Christine Jacobs Pribilski, etc. among others.

Here’s what is on agenda:

1. Engaging Modern B-to-B Buyers: Creating a Marketing Mix that Resonates by Paul Dolan, Research Director, APAC, SiriusDecisions
2. The Keys to a Successful Webinar Strategy by Sara Gonzalez, Chief Marketing Officer, Simple
3. How to Create, Optimise and Measure Content to Drive More Traffic by Nick Hadjipourou, Head of Enterprise Growth, HubSpot
4. How to Build an Engaging and Scalable Webinar Program by Sabeh Hassan, Product Marketing Manager, Cloud + Enterprise, Microsoft
5. How to WOW your audience with your next Webinar Presentation by Aimee Foster, Presentation Coach, Slidemaster
6. Unveiling of the 2018 Webinar Benchmark Report (APAC) by Mark Bornstein
7. Creating Must-See Webinars: How to Attract, Engage, and Retain Your Audience by Kylie Tabrett, APAC Director, BrightEdge
8. Turning Content Engagement Into Revenue by Jon Panker, Managing Director, APAC, TechTarget
9. Taming the Webinar Beast: an IBM Journey by Christine Jacobs Pribilski, VP of Marketing, IBM Cloud
10. ON24 Vision: What the future beholds by Mark Szelenyi, Vice President, Product, ON24

Also Read: Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking.

Recommended Read: ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter