Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Hyland, AppsFlyer, eBay, NexTech, and Medallia.

Hyland Enters Definitive Agreement to Acquire Alfresco

Hyland, a leading content services provider, has signed a definitive agreement to acquire Alfresco, a content services platform and solutions provider. The transaction, expected to close in the fourth quarter of 2020, is subject to usual and customary closing conditions and regulatory approvals.

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

AppsFlyer, the global attribution leader, announced the launch of Xpend, the company’s new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.

eBay Inc. Announces Changes to its Board of Directors

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, announced the appointment of Carol Hayles and Mohak Shroff to its Board of Directors. Separately, the company also announced that Jesse Cohn will step down from the Board of Directors effective immediately. Additionally, eBay founder Pierre Omidyar, will step back from board responsibilities, and transition to the role of Director Emeritus.

NexTech Now Approved Microsoft Partner

NexTech AR Solutions (NexTech), an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events is pleased to announce NexTech is now an approved Microsoft partner creating enormous new business opportunity for the company. This partnership provides access to the Azure Marketplace so that InfernoAR can be sold directly through the Marketplace.

AIB Expands CX Program with Medallia

Medallia, Inc., the global leader in experience management, announced that AIB, one of the largest commercial banks in Ireland, is expanding its customer experience program with Medallia. AIB is taking its customer experience measurement program to a new level by leveraging Medallia’s digital measurement solution to ensure that rapid customer insight can guide its customer-first strategy during these challenging times.