Sounder and AMA Partner to Deliver Contextually-Relevant and Brand-Safe Podcast Advertising

Partnership With Bring Personalized Brand-Safe Advertising at Scale to Audio Content

Sounder, the leader in AI-powered brand safety and contextual intelligence for audio content, today announced a partnership with AMA (A Million Ads), the global leader in dynamic creative and personalization for digital audio advertising. The partnership will combine Sounder’s brand suitability and contextual targeting technology with AMA’s dynamic creative ad platform to deliver contextually-relevant and brand-safe podcast advertising.

AMA’s flagship platform, AMA Studio, is a powerful tool that allows advertisers to create personalized ads for podcast listeners based on their listening habits, demographics, and interests. The tool, which uses data from a variety of sources, including purchase history and location, can now include Sounder’s contextual data for podcasts, to create ads that are tailored to each individual listener and trafficked with a single tag.

The AMA Studio can automatically create millions of possible creative versions of an ad, and it chooses the right one to play to each user at that moment. By using Sounder’s brand suitability and contextual data, ads are always relevant and engaging, helping brand messages to scale across broader catalogs while only appearing in podcast content that is suitable to the brand’s image and criteria.

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“This partnership will help advertisers reach their target audiences more effectively and efficiently, while also ensuring that their brand messages are only heard by listeners who are likely to be interested,” said Kal Amin, Cofounder and CEO of Sounder.

“This exciting partnership with Sounder will deliver more relevant and brand-safe podcast advertising,” said Steve Dunlop, Founder and CEO of AMA. “Combining our industry-leading dynamic creative ad technology with Sounder’s contextual targeting expertise will provide advertisers with a more effective way to reach their target audiences on podcasts and increase podcast advertising’s scale.”

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