Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy

Programmatic platform Limelight Inc. has appointed Jez Fawcett to the role of Global Head of Product, with responsibility for leading the company’s product strategy and roadmap.

Jez will work across all Limelight teams to determine priorities for customer success, sales and marketing, aligned to the company’s Go-To-Market plan for market and sector growth. He will develop and implement new products that will enable Limelight to successfully navigate the next phase of its growth – informed at every stage by the needs of customers.

Throughout a career that has involved spells at Experian, Oracle (acquired Bluekai) and Rocket Fuel, Jez has been driven by a desire to understand customer challenges and find creative ways to help clients transform opportunities into tangible results.

“If our clients are successful, then we will be,” he says. “Keeping that close means we are always thinking of the customer first, understanding their needs and their problems and searching for solutions to them. I’ve worked to this mantra for 20 years in marketing services, data and ad tech and it’s something I see as a key part of the Limelight ethos, which is one of the things that attracted me to the company.”

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Jez joins Limelight after eight years at Experian, where he initially spent four years as a Product Director within Experian’s Marketing Services business, before taking up the role of Domain Lead in Experian’s Credit Bureau division. In his time at Experian, Jez launched the first addressable advertising solution linking deterministic data to cookies that could be targeted programmatically.

Before that, Jez was Head of International Product at leading DSP Rocket Fuel, where he reported to David Nelson, who went on to co-found Limelight.

“It’s great to join forces with Jez once more,” said David Nelson. “He has a great eye for the nuances of adtech, and for extracting every last ounce of value out of programmatic platforms. These are attributes that will be extremely valuable for our clients, and for their customers.”

Limelight Inc. helps companies in the ad tech ecosystem to easily navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and human support. Hundreds of ad networks, publishers and agencies use Limelight’s programmatic oRTB solution to build bespoke, white-labelled trading environments and drive profitability and performance at scale – immediately. The platform was launched in 2019, and has since helped hundreds of companies unlock new opportunities for trade and incremental revenues. Limelight is more than a service provider; our ethos is firmly centred on human support and strong partnerships for the global Limelight community. For enquiries – marketing@limelight.inc 

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