Accomplished product executive to accelerate Nexxen’s data-driven innovation across insights, planning, activation and measurement 

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the appointment of Eric Solomon as Senior Vice President, Product – Data, reinforcing the company’s commitment to data-led growth.

In his new role, Solomon will lead the evolution and expansion of the Nexxen Data Platform, which sits at the center of its unified tech stack, seamlessly connecting demand- and supply-side solutions. Secure and privacy-first, the platform powers Nexxen’s data-driven offerings, such as TV Intelligence and Discovery, leveraging artificial intelligence (“AI”) to refine audience insights, optimize performance and measure outcomes with greater accuracy.

Solomon joins Nexxen with extensive experience driving product transformation across the ad tech ecosystem. Most recently, he served as Senior Vice President, Head of Product Delivery at Criteo, where he oversaw the company’s performance DSP and SSP capabilities. Prior to that, he spent more than a decade at Nielsen in senior leadership roles spanning product, marketing and sales.

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“Data has become the foundation for advertisers’ and media companies’ strategies for success, and Nexxen is committed to leading in this area,” said Karim Rayes, Chief Product Officer, Nexxen. “Eric brings exceptional product leadership, commercial expertise and a proven ability to scale complex solutions, which he will leverage to advance our data platform, ensuring it delivers even greater value for our customers and sets the pace for the industry.”

“Nexxen’s focus on advanced TV brings me back to my roots in media, with the opportunity to impact a market that’s evolving at remarkable speed,” said Solomon. “The company’s technology and data assets are primed for success, and I look forward to working with media companies, advertisers and agencies to deliver incremental value and drive growth.”

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.

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