Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.

Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate’s accreditation for SSAI measurement metrics spans desktop, mobile web, mobile app, and OTT/CTV environments.

Pixalate’s OTT/CTV MRC Accreditations: Video, Display, SSAI

Pixalate now maintains MRC accreditation both for video and display advertising SIVT detection and filtration for OTT/CTV. Here are Pixalate’s current OTT/CTV MRC accreditations:

• SSAI Measurement Metrics (2020 — New; see below for specific accredited metrics)
• OTT/CTV Display Tracked Ads/Impressions (2020 — New)
• OTT/CTV Display SIVT Detection & Filtration (2020 — New)
• OTT/CTV Video Impressions (Reaccredited; first achieved in 2018)
• OTT/CTV Video SIVT Detection & Filtration (Reaccredited; first achieved in 2018)

Pixalate now holds MRC accreditation for SIVT detection and filtration across the spectrum of digital advertising environments and creative types, including desktop, mobile, and Connected TV/OTT devices.

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Pixalate’s MRC Accredited SSAI Measurement Metrics

Pixalate has earned MRC accreditation across the following SSAI measurement metrics as recorded across digital advertising channels (desktop, mobile web, mobile app, and OTT/CTV environments):

“Pixalate is excited to continue innovating in OTT measurement and invalid traffic prevention to protect buyers and sellers from attacks in this critical ecosystem,” said Jalal Nasir, CEO of Pixalate. “We are proud to earn additional MRC accreditations to meet the rising requirements set by brands and platforms concerned about protecting their reputation from ad fraud and other threats.”

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