Machine Analysis – Brainshark’s AI-Powered Engine for Sales Coaching and Practice – Honored for Improving Sales Effectiveness and Results

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a “Best Sales Enablement Solution: New” category winner in the 2019 Stevie Awards for Sales & Customer Service. Brainshark Machine Analysis – an artificial intelligence (AI)-powered engine for improving sales coaching and practice – earned a Stevie Award for helping companies drive sales effectiveness.

The Stevie Awards for Sales & Customer Service are the world’s top honors for sales, customer service, contact center and business development professionals. The Stevie Awards organization stages seven of the world’s leading business awards programs, including the prestigious American Business Awards  and International Business Awards – with Brainshark also earning honors in those two programs last year.

This year’s Stevie Awards for Sales & Customer Service received more than 2,700 nominations from organizations in 45 nations, representing virtually every industry.

Recognized for fostering sales readiness, Machine Analysis builds off Brainshark’s acclaimed sales coaching and practice solution – which makes it easy for organizations to send their reps video-based assignments (e.g., “Please provide a two-minute video of how you’d pitch this new product”) for practice and evaluation. Machine Analysis processes the videos and provides an additional layer of feedback – generating an overall score and rapid, automated insights about reps’ ability to stay on-message, emotions and personality traits exuded, use of filler words and more. The AI-based engine delivers objective input on intangible qualities that influence buyers’ perceptions, while augmenting comments from managers and peers, and identifying reps who may need the most guidance.

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Feedback from the Stevie Awards for Sales & Customer Service judges includes:

“This is a great product and certainly will help companies improve their sales results.”

• “Best use of AI for coaching of sales reps.”
• “Wow – Machine Analysis is a tool that is certain to have an outstanding impact on sellers and their coaches or leaders. The solution itself is very exciting, and the impact on sales enablement is going to be critical.”
• “As a sales operations and enablement person myself, I predict this solution is really going to take off in the most sophisticated sales teams!”
• “Excellent use of AI for sales effectiveness.”
• “It is a creative use of AI for sales training.”

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This latest accolade adds to the recognition of Machine Analysis as a groundbreaking sales enablement solution. Introduced last June, Machine Analysis has also been honored in the International Business Awards (“Best New Product of the Year: Corporate Learning/Workforce Development Solution”), Best in Biz Awards (“Enterprise Product of the Year: Sales Software”) and Golden Bridge Awards (“New Product of the Year: Training”).

“At Brainshark, we’re interested in how cutting-edge technologies, including AI, can improve sales productivity and effectiveness in meaningful ways,” said Brendan Cournoyer, vice president of marketing, Brainshark. “With Machine Analysis, sellers can get actionable feedback faster, freeing up time for managers and opening up new opportunities to improve sales performance. We’re honored to be recognized again by the Stevie Awards, underscoring Brainshark’s commitment to driving perpetual sales readiness – so sales teams can make every buyer interaction more valuable.”

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