Company Recognized for Empowering Organizations to Easily Create Sales Training Content that Improves Reps’ Readiness and Drives Sales Results

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it has been named to Training Industry’s “2019 Top Training Companies” list for the authoring tools sector of the learning and development market. Brainshark was recognized for empowering businesses to easily create engaging training content that drives sales effectiveness and results.

“We’re proud to be the only sales enablement solutions provider honored on this year’s Top Authoring Tools list – highlighting Brainshark’s leadership in the industry,” said Brendan Cournoyer, vice president of marketing, Brainshark. “The information sales teams need is always changing. To sell effectively, companies need to keep reps up-to-speed on the latest products, messaging, regulations, industry news and a lot more. The ability to easily create engaging learning content and keep it updated with the latest info are critical attributes of sales content authoring platforms. This honor from Training Industry underscores Brainshark’s continued dedication to helping organizations produce better training content, and with it, drive sales readiness and improve sales results.”

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Training Industry, the leading research and information resource for corporate learning leaders, prepares Top 20 reports on critical sectors of the training marketplace to better inform professionals about the best and most innovative technology providers. Selection to the 2019 Training Industry Top 20 Authoring Tools Companies List was based on the following criteria:

• Leadership and innovation of authoring tool
• Breadth and quality of authoring tool features and capabilities
• Company size and growth potential
• Quality and number of clients
• Awards, recognition and competitive differentiation

“Brainshark stands out among other companies in this sector and warrants a place on the Training Industry Top 20 Authoring Tools List due to its sizable user base, extensive assessment capabilities, and history of industry recognitions and awards,” said Ken Taylor, president of Training Industry, Inc. “The organizations on the Top 20 List are leaders that are developing innovative and engaging authoring tools in the learning technologies market.”

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Danielle Draewell, research analyst at Training Industry, Inc., said: “The Training Industry Top 20 Authoring Tools List comprises companies that provide leading features and capabilities to the corporate learning professional. Brainshark comes to market with a feature bundle that includes screen recording, learning badges, tools to easily import and manage content, and other features to support sales enablement.”

With Brainshark, companies can deliver the information sales reps need, right when they need it, with video-based training content that can be created quickly, updated easily and accessed anywhere. Organizations can share mobile-friendly sales content as part of formal training courses or as “just-in-time” learning, for reps to access and review any time, as needed. Brainshark also offers other comprehensive and award-winning sales readiness solutions – including for onboarding, continuous training, coaching and practice, and more.

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