Mobivity Holdings Corp., a developer of innovative technology that harnesses the widespread appeal of mobile games to transform retail and brand offers into powerful vehicles of customer engagement, announced the appointment of David Simon to its Board of Directors.

Simon, a 20+ year veteran of the advertising technology industry, brings a proven track record of delivering successful go-to-market strategies and driving revenue growth across globally recognized organizations. Concurrent with David Simon’s appointment, Dennis Becker has resigned from the board of directors; Mobivity is grateful for Dennis’ dedication and wishes him all the best in future endeavors.

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Simon’s distinguished career spans leadership roles across adtech including his current role as General Manager, Growth Initiatives at Moloco, developing new market areas for their machine learning technology. Prior to this, he served as Chief Revenue Officer at Fyber, leading high-growth initiatives that grew revenues from $100M to $500M during his tenure. Additionally, his work as a Partner at Jounce Media and VP, Video Content and Syndication at AOL further reflects his expertise in aligning media offerings with strategic brand goals.

“David’s extensive background in adtech and proven ability to drive go-to-market success makes his addition to Mobivity’s Board a pivotal appointment for the company,” said Bryce Daniels, President of Mobivity. “As we continue to scale our Connected Rewards platform, David’s guidance and experience will help us unlock its full market potential. We are excited about the benefits of his strategic leadership as we advance our mission to transform how brands engage their customers through mobile gaming.”

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Simon expressed his enthusiasm for joining the Mobivity Board, stating, “I am honored to join Mobivity during such a dynamic period of growth. The Connected Rewards platform is uniquely positioned to bridge the gap between mobile gaming and retail engagement, and I look forward to working with the team to drive innovation and deliver exceptional value to brands and consumers alike.”