Tech Unicorn Deel Launches New Out-of-Home Campaign

Deel, a leading global compliance and payroll solution that helps businesses hire anyone, anywhere, launched its first outdoor campaign in APAC. The region has the second-highest rate of global hiring talent from abroad, just behind LATAM.

The new outdoor campaign aims to help Singapore businesses hire quality talent from anywhere and alleviate the stresses arising from complicated compliance and different legal processes around the world. Deel’s technology helps streamline the process of managing global teams, while keeping compliant with local tax and legislation requirements.

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“Talent shortages in Singapore are at its highest in 16 years, with more than eight in ten (84%) of employers reporting finding difficulties in filling roles. The remote workforce movement is moving full steam ahead, and so it is the perfect opportunity for businesses to tap into a more global network. Deel makes onboarding and paying global teams much less complex,” said Catherine Chien, Head of Growth Marketing for APAC.

Located at Tanjong Pagar and Raffles Place MRT, the campaign will primarily be targeted at professionals who might want to take up remote working opportunities or businesses facing the challenge of the new global hiring movement.

Singapore based agency – SixmoreDays, together with Deel’s in-house design and copywriting team, were responsible for the campaign creative. Meanwhile, GroupM managed the media buying responsibilities.

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Global hiring is especially relevant in Singapore, where companies are eager to hire international talent. According to Deel’s data, countries such as the Philippines, India, United States, Indonesia and Canada are the most popular countries to seek international talent from. Top roles that Singapore companies are hiring for include Virtual Assistance, Software Engineers, Software Developers, Content Writers and Community Managers.

Deel is a leading global compliance and payroll solution that helps businesses hire anyone, anywhere. Deel’s technology offers unmatched payroll, HR, compliance, perks, benefits, and other capabilities needed to hire and manage a global team.