ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has officially partnered with Micro Connect, and together the two parties will explore cooperation solutions for chain store development, connect international capital with China’s quality innovation and entrepreneurial resources, and promote leapfrog development for China’s quality brand stores scale. Additionally, through providing value-added services for small and micro brick and mortar retailers, the Company aims to support more brick-and-mortar retailers and chain brands.

Micro Connect , co-founded by the former CEO of Hong Kong Exchanges and Clearing Limited Charles Li, and founder of Oriental Patron Financial Group Limited Gaobo Zhang, is a new financial market platform connecting global capital with China’s micro and small businesses. Micro Connect provides convenient and affordable long-term capital support to Chinese micro and small enterprise through well-known Chinese and global investors. Its partner investment institutions include Sequoia Capital (China), ABC International, Lenovo Capital and Incubator Group, Li Ka-shing family, New World Development Chow Tai Fook and K11 family. As of November 2022, Micro Connect has invested in more than 1,800 brick and mortar stores and 170 chain brands, covering major sectors of retail, food and beverage, consumer services, cultures and sports, in more than 140 cities across 31 provinces in China.

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Through this cooperation, Micro Connect and ZW Data expect to jointly leverage their strengths in brick-and-mortar store investment and franchising to integrate resources and channels. ZW Data will focus on incubating a number of high-quality local brands in China and provide investment promotion and franchising services to these brands. Micro Connect will provide long-term, stable and compliant investment cooperation capital to support the development of brick-and-mortar retail stores, and promote the rapid development of store scale.

“We are thrilled to announce this partnership. We have been improving our value-added services to brands in addition to our existing sophisticated investment promotion and digital marketing services to seek longer-term company development and new paths. Combined with Micro Connect’s capabilities, ZW Data anticipates to be able to effectively meet the needs of brand store development, further improving the Company’s for support for quality brand expansion. Moreover, with the adjustment of China’s pandemic policy, we believe that China will see a strong rebound in consumption in 2023, which brings great rebound potential for many markets. As such, we will continue to explore more cooperation opportunities to increase our services offerings and profitability going forward,” commented Handong Cheng, Chairman and Chief Executive Officer of ZW Data.

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