SOCi Ranks on the Inc. 500 for a Second Year, Proving The Value of Localized Social Marketing for Multi-Location Brands
The Leading Social Media and Reputation Management Platform Lands at #417
For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi platform–companies like Sport Clips, Ace Hardware, and Liberty Tax–managed 94,338 social profiles, 3,069,219 social posts, 506,227 reviews, 269,226 responses, and almost 11 million engagements from Q1 2019 through Q2 2019.
“I’m honored SOCi has made the Inc. 500 for the second year in a row and incredibly proud of how hard our team has worked to ensure that multi-location brands have the best solutions to handle the three critical areas of localized social marketing: presence, care, and growth”
“I’m honored SOCi has made the Inc. 500 for the second year in a row and incredibly proud of how hard our team has worked to ensure that multi-location brands have the best solutions to handle the three critical areas of localized social marketing: presence, care, and growth,” said SOCi CEO Afif Khoury. “With nearly three-quarters of brand engagement today happening on local pages, localized social marketing is a critical tactic for brands to master and we are at the forefront of helping national companies clearly navigate their local paths.”
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SOCi has pioneered more than a dozen unique marketing tools to help multi-location brands manage their social content, reviews, and ads across hundreds or thousands of locations in a single platform. So far this year, the company brought a number of innovative new solutions to market, including:
- Reputation insights: Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews while analyzing shifts in online reputation over time.
- Google Posts integration: Designed for Google My Business (GMB) pages, SOCi Google Posts Integration enables existing customers already using GMB to publish localized posts within the SOCi platform.
- SOCi Ads PLUS: For multi-location brands and agencies looking to drive growth through localized social advertising, SOCi Ads Plus empowers national and local marketing teams to efficiently reach their local audiences and promote dynamic, localized ads across hundreds or thousands of locations in a matter of minutes.
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In August, SOCi also partnered with the Local Search Association, the leading global association helping marketers and agencies realize the full potential in localized marketing. Together, they conducted a localized social marketing benchmarking analysis to uncover the current gap between consumer usage of social media, ratings, and reviews and businesses’ understanding of and engagement with these important platforms. Perhaps most surprising from the report is the discovery that the leaders in localized social marketing are also sales leaders with the top 10 brands in localized social marketing growing revenue three times faster than their category peers.
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