The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population 

In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, “Digital in 2018“, was prepared in collaboration with We Are Social, the global socially-led creative agency.

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At the time of this announcement, Penny Wilson, CMO at Hootsuite, said, “The Digital in 2018 report highlights the continuing growth of the internet and social media to individuals and businesses around the world. This dynamic has forever altered the customer journey as consumers and B2B professionals increasingly conduct research, make buying decisions, seek support, and recommend brands online.”

Penny added, “To achieve competitive advantage, all executives must dive deep into digital now, meeting their customers where they are to best market, sell, and serve them.”

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Digital in 2018 is a report of social media and digital trends around the world representing 239 countries and territories. In its seventh annual edition, the Hootsuite report finds the number of internet users is now more than half the global population. Of that, social media brings nearly 3.2 billion active users online to connect with each other, consume media, interact with brands, and more.

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Highlights from the 2018 Report 

– The number of internet users increased by 7 percent in the last 12 months to hit 4.021 billion, or 53 percent of the world’s population

– Global social media usage has increased by 13 percent in the last 12 months, reaching 3.196 billion users

– Mobile social media usage has increased by 14 percent year over year to 2.958 billion users, with 93 percent of social media users accessing social from mobile

– Internet users are projected to spend a combined total of 1 billion years online in 2018, of which 325 million years will be spent on social media

Simon Kemp, Global Consultant, We Are Social, said, “With four billion people now online, connectivity is already a way of life for most of us. However, as internet companies strive to serve the next billion users, we’ll see important changes in digital over the coming months. Audio-visual content will take priority over text – especially in social media and messaging apps – while voice commands and cameras will replace keyboards as our primary means of input.”

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Further, Simon added, “Social relationships and online communities will evolve to accommodate these new ways for people to interact with each other. This will result in rich new experiences for all of us, but businesses need to start preparing for these changes today.”

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Forty-one percent of the global human population is active on the social media using mobile devices. Since 2017, social media users have grown by 14 percent, raising social media penetration in the region to 42 percent. Overall, internet users surpassed the 2 billion mark, growing 5 percent in the past year alone. 

The report also found that global growth of the internet is propelling e-commerce, with 1.77 billion internet users purchasing consumer goods online in 2017, an increase of 8 percent compared to a year ago. Collectively, consumers spent a total of USD $1.474 trillion on e-commerce platforms in the past 12 months, 16 percent more than in 2016. 

Currently, Hootsuite is the most widely used social media management platform, trusted by more than 16 million people and employees at 80% of the Fortune 1000.

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