Inter and DEPT Kick Off Collaboration

Inter is redefining its digital fan experience with the launch of a new website and app, created by global digital agency DEPT

Italian professional soccer club Inter has launched its brand new digital ecosystem in collaboration with DEPT®, to serve as a digital home for fans to engage with the club and brand. Inter’s new website and app bring fresh content on a daily basis to fans, and introduce new ways of following the teams closer than ever before.

After a competitive vendor selection phase, DEPT became the agency of choice to lead Inter’s new digital strategy, website and app tracks. Highlights include a complete design overhaul of both channels to be in line with the new brand identity, a video-on-demand integration, plus new ways to discover news and explore players and teams. And this is just the beginning of the collaboration; DEPTand Inter are planning several future releases with new features around culture, special partnerships, NFTs and much more.

Marketing Technology News: 80% Of People Feel More Included in the Metaverse Than in Real Life

Dimi Albers, CEO at DEPT: “Inter is redefining the fan experience, in line with its positioning as a world-renowned brand. With Bureau Borsche it focused on revolutionising its brand and logo, now it’s time to take things to the next level across all digital channels. We’re proud to take on this journey together with Inter and are excited for everything that’s to come.”

Luca Danovaro, Chief Revenue Officer at FC Internazionale Milano: “Thanks to the new digital ecosystem we are revolutionizing the way our fans experience the club. From now on, fans will be able to follow Inter in a more immersive way on the website and app, which have been renewed thanks to the valuable collaboration of DEPT, a leading company in the sector.”

Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes