Stagwell, the challenger network built to transform marketing, hired Mansoor Basha as chief technology officer (CTO) of the Stagwell Marketing Cloud (SMC). Joining from the Applied Intelligence Practice at Accenture, Mansoor will be responsible for the technology roadmap, data strategy and cloud portfolio integration across the SMC, Stagwell’s proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketers.

Mansoor brings more than 20 years of experience across product development, management and marketing, engineering, and new business development. While at Accenture, he was responsible for strategy and consulting, data-led transformation, cloud analytics, artificial intelligence and machine learning-based use cases, and scenario analysis for several Fortune 500 companies.

“Every company is now a digital marketing company but most lack the resources to develop the tools they need to actually engage in modern marketing,” said Mark Penn, chairman and CEO, Stagwell. “With Mansoor’s deep background in both building and marketing innovative tech solutions, the Stagwell Marketing Cloud is well positioned to build a digital marketing infrastructure that any CMO, at any company, can take advantage of.”

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“I’ve spent my career blending business strategy and technical acumen to bring transformative products to market – the very same special combination that attracted me to Stagwell and the Marketing Cloud,” said Mansoor Basha, CTO, Stagwell Marketing Cloud. “From the acquisition of Apollo Program to boost its first-party data infrastructure, to the recent launch of the first shared augmented reality experience in a live event setting with ARound and the Minnesota Twins, it’s clear that Stagwell takes a thoughtful, strategic approach to building the SMC, paving the way for organizations to deliver marketing innovation at whatever scale they need.”

Mansoor also currently serves as an investment advisor to 11.2 Ventures and Purple Arch Ventures, as well as an adjunct faculty member teaching digital marketing at New York University. He will join Chief Product Officer Abe Geiger, Chief Marketing Officer Elspeth Rollert and Managing Director Matthew Lochner on the SMC leadership team.

The Stagwell Marketing Cloud is a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning capabilities such as brand intelligence to media activation and influencer management. Products within the cloud include ARound, a first-of-its-kind stadium-level shared augmented reality platform; PRophet , a predictive AI platform for PR professionals; Koalifyed, an end-to-end influencer management platform; the Harris Brand Platform, delivering competitive brand intelligence; and more.

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