Industry veteran will lead expansion of company’s digital business

Extreme Reach (ER), the global leader in creative logistics, has hired media and technology executive Brian Wallach as the company’s first Chief Digital Officer. Wallach will oversee all aspects of ER’s next generation digital video solution and market position, including business development, sales and operations. He will report directly to CEO Tim Conley.

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“ER is uniquely positioned to support brands and agencies in the omnichannel landscape. Brian has built his career on empowering clients to maximize their linear and CTV advertising.”

— Extreme Reach CEO Tim Conley

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“The way advertisers and consumers define ‘TV’ has changed radically over the past several years. More than ever, marketers need a solution for managing creative assets and launching campaigns that provides full visibility into data and insights across every channel,” said Conley. “ER is uniquely positioned to support brands and agencies in the always changing omnichannel landscape. Brian has built his career on empowering clients across the buy- and sell-sides to maximize their linear and CTV advertising. His deep expertise in business development, sales, and operations, coupled with his passion for team growth and success, make him an excellent addition to the Executive Team as we focus on this priority area of our business.”

Wallach joins ER from Freewheel/AudienceXpress, a Comcast company, where he most recently served as GM and Head of Revenue. While at Freewheel, he focused on delivering innovative best-in-class TV buying solutions for marketers and agencies. Wallach has held leadership roles at several media and technology companies over a 20 year career, including positions at The Walt Disney Company and AOL.

“As Connected TV brings a digital ad experience into the living room, many advertisers are still looking for ways to unlock more value and ensure they can engage with the right consumers,” said Wallach. “Extreme Reach has built a platform for every stage of creative asset management, delivery and insights, that is second to none. As advertisers and agencies learn more about the new ways that digital video and CTV can impact their business results, ER is in place to accelerate their future visions. I am delighted to be part of this incredible team.”

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