Extended ACR dataset now captures linear and streaming behaviour across more than 1.9 million devices, unlocking smarter audience planning and activation

Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, announced a major enhancement to its TV Intelligence solution in Australia. With newly expanded automatic content recognition (“ACR”) data from more than 1.9 million VIDAA-enabled smart TVs, Nexxen now offers advertisers unprecedented visibility into household-level viewership across both linear and streaming environments.

TV Intelligence is Nexxen’s integrated suite of planning, activation and measurement tools, designed to help brands navigate the converging TV landscape with clarity and precision. Through this expansion, Australian advertisers gain access to richer insights that capture how audiences engage with content across live TV and apps – enabling more accurate targeting and campaign optimisation across the full media funnel.

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The enriched data is fully integrated across the Nexxen Discovery platform and demand-side platform (“DSP”), powering more effective audience segmentation, media execution and performance measurement.

“As viewer behaviours continue to evolve in Australia, brands and advertisers are increasingly embracing new ways to better understand and engage TV audiences,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “Powered by one of the country’s largest ACR datasets, Nexxen’s TV Intelligence delivers visibility across both linear and streaming platforms helping media buyers and traders alike make more informed decisions on their investment.”

This enhanced TV Intelligence offering is available now for Australian customers, with additional activation solutions rolling out soon.

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Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN).