Johnson will lead the company’s enterprise and advanced TV business as Chief Commercial Officer, following its acquisition of Amobee

Tremor International Ltd., a global leader in video, data and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, announced the appointment of Chance Johnson as Chief Commercial Officer.

Johnson’s extensive experience in creating enterprise offerings and his strong background in advertising technology elevates Tremor’s value proposition for agencies and brands. In his new role, he will strengthen Tremor’s strategic commercial partnerships across the industry, expand its enterprise business and connect new customers with the company’s end-to-end technology stack. Following its recent acquisition of Amobee, a global advertising platform, Johnson will also lead Tremor’s newly expanded advanced TV product line, which includes linear and CTV campaign planning tools.

Marketing Technology News: Playvox and Squaretalk Partner to Optimize Customer Experience

“Tremor’s enterprise solution is getting a major boost through the addition of Amobee’s planning, performance and optimization capabilities across omnichannel digital and linear,” said Ofer Druker, Chief Executive Officer of Tremor International. “Chance Johnson will be instrumental in ensuring our clients leverage the full depth and breadth of what Tremor can deliver.”

Johnson was most recently at Integral Ad Science, where he led the global sales and customer organization as Chief Revenue Officer. An established advertising technology executive, Johnson brings more than a decade of experience managing commercial teams and scaling revenue, including leadership roles at Amobee and Rubicon Project (now Magnite).

“I am joining the company at an exciting time, as Tremor International converges a full stack of highly-impressive technology that meets advertisers’ evolving needs across video and advanced TV,” said Johnson. “Tremor’s vision of an end-to-end platform with a powerful mix of data, video, CTV and now linear capabilities is critical to buyers, and I look forward to demonstrating its value across the industry.”

Johnson will report to Druker and is based out of the company’s New York office.

Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen