Connatix to Work With AP to Enhance Video Ad Strategy

Organization leverages video monetization platform, Playspace

Connatix, the next-generation video technology company for publishers, announced an extended technology agreement with The Associated Press, which uses Connatix’s video monetization platform, Playspace, to fuel its content monetization strategy.

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

Connatix is dedicated to building technology solutions that help publishers reach readers with targeted, impactful content. With Connatix’s Playspace platform, the AP is able to recirculate and monetize its existing articles using editor-friendly swipeable story units. Playspace helps readers discover additional AP news to keep them informed about important topics and trends. This helps the AP reach more people with each article. Playspace was also built with a video-first ad server and exchange to scale content and ensure maximum monetization.

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

“As a celebrated news organization with a vast history of keeping readers informed about global topics and issues, The Associated Press has built an impressive and robust library of content and reporting. We are excited to continue working with the AP to not only spotlight its existing articles and generate revenue, but to deliver even more stories to readers from the most trusted news source out there,” said David Kashak, CEO and co-founder at Connatix.

“We are pleased to continue our relationship with Connatix,” said Lloyd Pawlak, global director of digital and commercial sales for AP Content Services. “Playspace allows us to show AP News readers more AP stories than they would have seen previously, creating a more meaningful user experience.”