OOOOO Entertainment Commerce Limited, a mobile commerce platform, is pleased to announce its most recent partnership with myFanPark Inc, to launch interactive, live online shopping in South Africa in 2022.

myFanPark is a global fan-celebrity engagement platform that allows admired talent and creators to sell a highly personalised experience to their fans around the world. The company’s roster includes more than 3,300 talent from 31 countries, supported by operational teams in the USA, Europe and South Africa.

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Sam Jones, Co-Founder and CEO of OOOOO says of the partnership:  “The myFanPark partnership enables OOOOO to access a highly developed retail market in South Africa, with consumers wanting to experience live shopping. The South African market has one of the highest mobile penetrations seen globally, and other live shopping startups already operate in this sector of the e-commerce market in South Africa. The partnership aims to help myFanPark’s 1000s of creators offer their fans and supporters access to brands and products in a fun and entertaining manner. We are excited to get started.”

“We have keenly watched the success of entertainment commerce out of China and couldn’t be more excited with the OOOOO partnership. South Africa is a market where ecommerce transactions continue to surge, brands are forward thinking and innovative and we have an influencer landscape that is vibrant and rich in opportunity,” says Joy Des Fountain, CEO of myFanPark.

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Interactive video commerce continues to explode as a mega-trend worldwide, where in China alone, it is estimated to reach $305 billion this year according to Forbes. Having launched in November 2020, the OOOOO platform has seen hundreds of thousands of installs to date and successfully onboarded leading brands across the fashion, sport, beauty and wellness industries.

“A number of brands and retailers have already shared their excitement for the introduction of OOOOO in South Africa. Over the next few years technology-led commerce innovation will serve as a catalyst for massive growth in the region. The appetite is there. Our market is ready”, concluded Des Fountain.

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