Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions
Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives
Pixability, the global leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, announced the launch of its new Partner Connect Program. This program empowers Pixability’s brand and agency customers by providing a curated marketplace of the world’s leading video platforms, in addition to creative, data, and measurement solutions.
More and more, marketers are understanding that successful video strategies require a holistic approach to leveraging the best creative, targeting, reporting, and verification solutions that the industry offers. With the Partner Connect Program, video marketers can broaden their partnerships, extend their expertise, and isolate the right set of partners with an end-to-end solution that best furthers their video advertising objectives. Each partner was selected based on interoperability within the Pixability platform, and their best-in-class knowledge solving marketers’ primary challenges.
Partners included in the Partner Connect Program include supply, data, measurement, and creative services partners:
- Supply Partners: YouTube, Facebook, Instagram, and top Connected TV providers, together represent the largest source of video supply. These supply partners have proven they can empower marketers through innovative ad products and targeting options, and reach consumers in their favorite viewing environments — from mobile to the largest screen in the house.
- Creative Partners: Big brands are increasingly finding that video ads created for TV aren’t always effective across YouTube, social, and Connected TV channels. Pixability’s partnership with creative partners including Celtra and VidMob can help marketers develop the video ad content that’s designed to engage their core audiences on specific digital video domains.
- Measurement and Data Partners: By leveraging Pixability’s partnerships with leading measurement and data providers including Oracle Data Cloud’s Moat Measurement, DoubleVerify, IAS, Nielsen, and Experian, brands and agencies now have the ability to drive efficiencies and measure impact, while enabling marketers to gather deep insights on audience behavior and video ad performance.
“Accurate measurement has become table stakes for advertising in the digital world,” said Patrick Jones, GVP and GM, Partnerships, Oracle Data Cloud. “By connecting advertisers with the data and analytics available through Oracle Data Cloud’s Moat Measurement, Pixability’s Partner Connect Program will help advertisers dig deeper into the metrics that matter to their advertising strategy.”
“Creative is critical to the success of campaign performance and it’s become absolutely essential for brands to make the right creative choices to power their digital video ad campaigns,” said Greg Lieber, Head of Partnerships, VidMob. “VidMob is excited to be part of Pixability’s Partner Connect Program to help advertisers nail creative and succeed in the paid environment.”
“Pixability’s Partner Connect Program is an opportunity to connect the world’s most innovative advertisers with the right solutions for their business needs,” said Steven Woolway SVP, Business Development of DoubleVerify. “We’re proud to offer our deep metrics to those advertisers as part of an end-to-end solution, helping advertisers measure and report on their video strategies more effectively.”
“From targeting to measurement, and supply to creative, our Partner Connect Program can help any marketer easily identify the mix of services that their video strategy demands,” said David George, Pixability CEO. “Backed by the Partner Connect Program, marketers can now more efficiently find, select, and activate the partners and services that will best drive impact against their video KPIs.”