Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales

Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to introduce video to conversational interfaces.

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With this launch, Intercom is the first and only business messaging platform to introduce video to conversational interfaces.

Make Business Personal and Video Is the Natural Next Step

With Video Bots, sales and marketing teams can automatically send customizable video messages that feature real humans to every website visitor via a business messenger. Video messages are the best way to capture website visitors attention and create deeper, richer and stronger connections between businesses and customers. It’s personal, engaging and puts the talents of salespeople at the center of the persuasion process. Intercom’s mission is to make business personal and video is the natural next step to bring a personal human-to-human interaction online.

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Video Delivers the Best ROI

Video is an increasingly important component of business messaging and drives higher engagement and action. In fact, 52% of sales and marketing teams name video as the type of content with the best ROI, according to Syndacast. HubSpot recently found that 64% of customers are more likely to buy a product online after watching a video about it.

Video Bots is built on Intercom’s app platform so workflows are automated and there are always concrete next steps. For example, after the video message, website visitors can be automatically prompted to start a video call, sign up for a newsletter, or speak to a salesperson – all within the Messenger.

Video Bots brings personal video messages and bot automation together for the first time to deliver personalization at bot scale. Automation doesn’t mean less personal; Intercom lets businesses have both.

Currently, Intercom powers 500 million conversations a month—that’s 6 billion conversations annually—a number that has been doubling YoY. Intercom has helped businesses connect with over 1 billion unique people to date.