Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience).

Monetate Releases React Mobile SDK for Faster, Easier Personalization

Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript framework. This new offering gives customers a streamlined method to leverage Monetate’s platform capabilities on the React framework for single-page applications (SPAs) as they would for traditional multi-page applications. As retailers adapt to the new reality spurred on by COVID-19, Monetate’s SDK gives retailers the tools to future-proof their digital experience and swiftly create new personalized content as demanded by evolving customer needs and market changes.

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented “Voice” feature, and now they’ve discovered a way to integrate Facebook Messenger with direct mail.

Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica, Inc., the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. A pioneer in the MarTech field, LeadFabric will enable enterprise-level European organizations across manufacturing, finance and technology to embrace a new normal by augmenting their workforce with Intelligent Virtual Assistants from Conversica.

BetterCloud and OneLogin Partner to Transform How Enterprises Access, Manage and Secure SaaS Environments

BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning, single sign-on and multi-factor authentication (MFA) — to operational management and security tasks such as advanced onboarding / offboarding, activity-based alerts, and content scanning.

Talkdesk Innovation Advances Customer Service Industry With Announcement of CX Cloud and Connections to Thousands of Opentalk 2020 Virtual Attendees

Talkdesk, Inc., the cloud contact center for innovative enterprises, announced the latest advancement from Talkdesk 20-in-20; Talkdesk CX CloudTM, the industry’s most complete end-to-end customer experience solution on a single, unified platform. Talkdesk CX Cloud offers a powerful customer experience platform powered by artificial intelligence (AI), a white-glove approach to comprehensive business services and simple, seamless integration capabilities with more than 60 business tools, including the deepest Salesforce integration. Talkdesk CX Cloud sets a new benchmark for the contact center solutions market with a platform that delivers enterprise scalability and security backed by the industry’s only 100% uptime Service Level Agreement.