For marketers who miss out on adopting the right kind of martech features, they face the threat of losing marketing traction in a competitive market. What should B2B marketing teams do to ensure they know what martech can marketing process can strengthen impact? Find out more from this weekly highlight:

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MarTech Quote-of-the-Week!

On the flip side, marketers who don’t adopt new technologies will miss out on opportunities to engage their buyers in exciting new ways, including demoing products virtually and interacting with clients online in the same personalized way they would in person. From press conferences to massive trade shows, new technologies and the metaverse will play a crucial role in making large, virtual events truly immersive for enterprises—and marketers need to adapt accordingly.

–Scott Ernst, CEO of Drift

Top MarTech News of The Week: 22nd August to 26^th August 

• DatChat to Offer Metaverse Land Grants in the Habytat
• NICE Extends CXi Leadership With Next-Gen Digital And Conversational AI Capabilities
• MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform
• fi Launches CTV Advertising Solution That Provides 100% Incremental Reach to Linear Buys
• Semrush Joins Looka’s Marketplace to Deliver Turnkey Branding & Marketing Solutions for Entrepreneurs
• ListenFirst Announces Improved Paid Analytics, Now Including TikTok
• Yext Appoints Raianne Reiss as Chief Marketing Officer
• Claritas Transforms Multi-touch Measurement with the Release of its Attribution 3.0 Solution
• PhaseZero Launches CxAnalytics 1.0, Customers Benefit with Real-Time Analytics and Insights to Drive High-Impact, Fact-Based Decisions
• Omneky Expands Digital Advertising Capabilities
• Zuora to Acquire Zephr, Giving Companies the Power to Deliver Optimal Subscriber Experiences
• io Expands with Display Ads and Google Ads Capabilities for B2B Marketers
• AdBeacon Releases New Ad Optimization Platform–The Facebook Solution to iOS14.5
• Goldcast Closes $28M Series A, Continues Expanding to Empower B2B Marketers to Turn Events Into Revenue
• Neustar Partners with InfoSum to Pave the Way for the Privacy-First Advertising Future
• Comm Announces $5m Seed Raise To Challenge Discord

MarTech QnA with the Expert

Ignore the metaverse at your own peril. Remember when Twitter was called microblogging, and crypto was just for dark web transactions? It wasn’t all that long ago. The technology world is evolving at an incredible clip and it’s our daily job to stay on top of what’s happening in our business. Falling behind on trends and culture is not an option for today’s marketer.         –Tim Ayers – CEO, North America at Hogarth Worldwide

MarTech Articles on MarTech Integrations, Re-engagement Tips, Programmatic Practices, Email Management and more!

• Key Problems Affecting your New MarTech Integration and Set-up
• CDP Trends that will Drive Marketing in 2022
• Re-engagement Email Tips for Marketers
• Programmatic Best Practices
• Tweeting Customers Where They’re: How Brands Can Deliver Quality Social Care
• Email Management 101 for B2B Marketers
• Social Media Trends in APAC: Engagement May Cost More, But Social Care Helps Brands Stand Out From the Pack
• How Will Web3 Change the Future of Social Media?
• Email Unsafe for Transferring Sensitive Files: How COVID Made it Worse
• Bringing Automation to Video Editing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze

 Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO

 Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift