Vevo Partners With TripleLift to Launch Dynamic Overlay Ads for Its Linear-Programmed TV Channels

With FAST viewing on the rise, brands can leverage Vevo’s overlay ads for brand-building and contextual targeting against expertly curated music video programming on connected TVs

Vevo, the world’s leading music video network, announced it has partnered with TripleLift, one of the largest advertising technology platforms in the world, to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels.

Powered by TripleLift’s In-Show technology, which is integrated by video infrastructure platform Zype, Vevo’s overlay ads are delivered within contextually relevant content. While executed at scale, they offer the same precise audience targeting that Vevo offers for its digital video buys, while complementing Vevo’s unique programming on connected TVs (CTV).

“As digital and TV converge, Vevo is offering brands more advertising opportunities on the biggest screen in the home, that were once only available on digital. Innovating our ad product portfolio not only aligns with our growth in CTV distribution, but also our advertisers’ demand for our premium inventory,” said Natalie Gabathuler-Scully, senior vice president, global revenue and distribution operations, Vevo. “Additionally, we’re not disrupting the consumer viewing experience, especially in a lean-back environment like linear – all while still delivering powerful results for brands that invest in Vevo.”

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Vevo’s linear channels are accessible on popular FAST (free ad-supported TV) platforms and services, such as Local Now, Pluto TV, Samsung TV Plus, The Roku Channel, Vizio, and Xumo. Each channel is curated according to genre (such as Vevo Pop), decade (such as Vevo 90s), or event (such as Vevo Holiday).

“As video consumption habits evolve and time spent across all devices remains on the rise, it is increasingly important for advertising solutions to reflect these changes. TripleLift’s In-Show ad formats make it easy for brands to engage the right audience at the right time,” said Michael Shields, general manager, connected TV, TripleLift. “By bringing new ad experiences to Vevo’s audience, we’re showing what the future of brand-supported TV will look like: better for audiences, programmers and marketers.”

Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

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Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX and Vewd.

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month.