Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores – including breakdowns by region and device – and highlights Magnite, Smart AdServer, Xandr, Google AdExchange as top ad platforms based on CTV open programmatic ad market share.

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its December 2022 CTV Supply Side Platform (SSP) Market Share Report.

The monthly Pixalate CTV SSP Market Share report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share for key CTV platforms. The rankings are broken down by geographical regions and by device platforms (CTV – Roku & Amazon Fire TV).

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp

Top CTV SSPs by Market Share

Here are the leading CTV advertising suppliers on Roku and Amazon Fire TV devices based on estimated market share in December 2022, according to Pixalate:

Roku, North America

1. Magnite – 39%
2. FreeWheel – 14%

Amazon Fire TV, North America

1. Magnite – 48%
2. FreeWheel – 10%

Amazon Fire TV, EMEA

1. Magnite – 58%
2. Xandr Monetize – 26%

Roku, APAC

1. Magnite – 74%
2. Smaato – 25%

Amazon Fire TV, APAC

1. Magnite – 80%
2. Start.io – 9%

Roku, LATAM

1. Smart AdServer – 69%
2. Google AdExchange – 19%

Amazon Fire TV, LATAM

1. Smart AdServer – 38%
2. Magnite – 23%

Marketing Technology News: Klaviyo Releases Q4 2022 Business Trend Recap