Marketing Technology Highlights of The Week: Featuring HubSpot, Sonobi, Apptio and more!

Will drone advertising become a big fad in B2B tech? And will customer data tactics evolve through 2024? Find out in this latest martech weekly highlight by MarTechSeries:

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Marketing Quote-of-the-Week!

Tech innovations are driving significant shifts in the customer journey that will transform how and where marketers connect with prospects and customers. For example, the way customers discover new products is shifting from search to social. While they used to search for what they’re looking for and then sift through pages of results and links, now they are actually discovering those products where they’re spending time online – on social platforms and from the influencer and brands they follow. In fact, social is the channel on which consumers aged 18-54 most prefer to discover new products, so marketers need to prioritize those channels and meet engaged audiences where they are with content that resonates.

–Karen Ng, SVP of Product and Partnerships at HubSpot

 Top MarTech News of The Week: 08^th Jan to 12^th Jan

• Sonobi and Experian Collaborate to Maximize Targeting and Boost Addressability Amidst Upcoming Cookie Changes
• SurveyMonkey Reveals New Business, Cultural, and Social Trends in Second Annual State of Surveys Report
• Exclaimer Amplifies Digital Communication With Addition of New Social Feeds Feature to Email Signatures
• AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing Campaigns
• AUDIENCEX Announces Groundbreaking Expansion of its Innovative AI-Powered Suite, AUDIENCEX Intelligence
• CacheFly Announces Exciting Executive Leadership Changes for a New Era of Innovation and Growth
• Infosum Unveils Private Path, a Breakthrough Technology That Redefines Measurement for the Privacy-First Era
• Chatmeter Unveils the Future of Reputation Management with Launch of Pulse AI: Signals
• Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for Retail
• First Insight Acquires SnapRetail to Expand Retail Marketing Capabilities

MarTech QnA with the Expert

Leverage data-driven decision making. I work closely with the analytics and sales teams to be able to know and understand what the company data is telling us on a weekly basis – whether that’s performance tracking and understanding how campaign KPIs are measuring or gaining insight into customer behavior and preferences to be able to tailor campaigns, the list goes on. Data has become an indispensable tool to drive revenue growth and long-term success. Allison Breeding, CMO at Apptio, an IBM company

MarTech Articles on Tag Management, Customer Data, Drone Advertising and more! 

• Bad IT Management Kills Marketing Effectiveness  
• Marketers: Never Forget About Your Old Friend, Tag Management
• Unleashing the Power of Customer Data in 2024
• Hot Take: Why Your Bad Website Is Driving Consumers  Away
• How Small Businesses Can Help Efficiently Mitigate Information Security Risks
• Soaring Above the Clutter: The Rise of Drone Advertising in 2024
• TV Ad Revenue Breakdown: Key Pointers
• How Google Has Slowly Started Phasing Out Third-Party Cookies
• Four Ways To Better Align Your Email Marketing Strategy to Sales and ROI Goals
• How to Mitigate Biases when it comes to Generative AI
• How Are Reels Enhancing the Social Media Experience?
• What Are Sender Score Tools and Processes?
• What Can Help Differentiate Your B2B Marketing Case Study?
• CMO Must-have Skills

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 192: The Latest in Distributed Commerce with Byron Sorrells, CEO and Co-founder of Dispatch

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace