MarTech Series’s Marketing Technology Highlights of The Week: Featuring FreeWheel, Lotame, Yahoo DSP and more in martech!

Catch the latest in martech and adtech, from Freewheel’s latest ad solution to Vibenomics and Yahoo DSP’s latest programmatic collaboration:

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Marketing and Marketing Tech Quote-of-the-Week!

A notable innovation is Asset Management Platforms, which maintain brand and product consistency across various channels. These platforms help brands manage large data sets and catalogues, ensuring consistent brand experience and imagery. Effective asset management is crucial for brands with multiple sub-brands and SKUs, preventing loss of control and consistency.

-Catalina Salazar, Global Head @ Wolt Ads

MarTech Shout out-of-the-Week!

Lotame

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers.

Top MarTech News of The Week: 12^th to 16^th August 2024

• FreeWheel Launches New Solutions for Advertisers to Leverage CTV as a Performance Marketing Vehicle
• MetaRouter and Magellan AI Partner to Enhance Ad Performance Tracking in the Data Privacy-Era
• Grammarly Launches Grammarly Authorship to Enable Transparency in Writing Assignments for the AI Age
• Lotame Unveils Curation to Enhance Global Advertising Performance and Solve Addressability Gaps
• Vibenomics and Yahoo DSP Unite to Amplify Programmatic Retail Media

MarTech QnA with the Expert

Advertisers must find targeting and measurement solutions that give them the precision, scale, and performance they need to ensure the quality of their creative is maximized. Advanced identity tools and efficient supply chains are crucial to ensure that creative is reaching the best audiences.

– Stacy Bohrer, VP of Buyer Development (North America) @ OpenX

 

MarTech Articles on B2B Lead Generation, First-party Data, DAM myths and more!

• Transforming the B2B Lead Generation Industry: A Call for Integrity and Excellence
• First-party Data Strategies Are Here To Stay, Despite The Google Gaffe
• Maximize Your Olympic-Sized Ad Spend: Understanding Customers to Create Personalized, Real-Time Connections
• How AI Agents are Leveling up the Customer Experience for Brands
• What Google’s Cookie Decision Means for Marketers and Advertisers
• Top DAM (Digital Asset Management) Platform Myths – Busted
• Where are Maximum Programmatic Ad Dollars Wasted: Pointers Based on Recent Research and Trends
• Ad Fraud Detection and Prevention in the Ad Tech Ecosystem
• Building a Customer-Centric Marketing Team: Best Practices

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 210: The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo

Episode 209: B2B SaaS Marketing and MarTech Best Practices with Ryan Nelsen, CMO at StackAdapt