Hard to keep up with the latest in martech? Get the latest martech insights and marketing updates from this week’s weekly highlights by MarTech Series:

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Marketing and Marketing Tech Quote-of-the-Week!

The SEO game is always changing, especially with new and improved technology around how search results are displayed and filtered. From ChatGPT’s impact on searching to Google’s AI Overviews rolling out (with mixed feedback and results), even experimental tech will eventually be widely adopted.

– Kimberley Cole, General Manager of Europe @ Newfold Digital, Leading Yoast

MarTech Shout-out-of-the-Week!

BigCommerce 

BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use.

Top MarTech News of The Week: 30^th Sept to 04^th Oct

• Nextiva Introduces New Workforce Engagement Management Capability: Nextiva Workforce Scheduling
• Lemma Rolls Out Omnichannel Header Bidding Solution Lemma Infibid, Offering Publishers Limitless Monetization Opportunities
• Amagi and Phenix Partner to Bring Next-Gen Low Latency and Seamless Ad Insertion for the Ultimate Viewer Experience
• Treasure Data Launches Live Connect with “Zero Copy” for Snowflake AI Data Cloud
• Twilio Announces Integration with OpenAI’s Realtime API for Building Conversational AI Applications
• commercetools Unveils Compilations: Over 13,000+ Deployments, 200+ Releases, and 50+ New Capabilities
• LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact
• Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential
• AirOps Secures $15.5M to Empower Marketers with AI-Driven Growth Playbooks

MarTech QnA with the Expert

While linear TV still holds value, especially in reaching broad audiences and achieving brand visibility, it needs to be part of a more integrated, multi-channel strategy. Linear TV viewership has waned significantly and with the rise of CTV, marketers no longer have to sacrifice driving performance for awareness, as advertisers can take a data-driven approach that ensures they’re reaching the right audience, with the right message.- Laurel Rossi, CRO and CMO @ Infillion

MarTech Articles on Digital Accessibility, B2B Content Marketing Myths, Advertising via OTT and more!

• How E-commerce is Evolving in a Post-Third-Party Cookie World
• Southeast Asia’s Game Developers are looking for App Store Alternatives – HTML5 games fit the bill
• Marketers Are Neglecting Mobile, And It’s Hitting Their Conversion Rates Hard
• Optimizing AI and Automation in Marketing And MarTech
• Social Listening And It’s Importance To Your Overall Marketing Content Strategy
• Top 5 Event Technology Trends to Track in 2024
• An Analysis of the Increasing Popularity of Ad Blockers and their Impact on Traditional Online Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 214: Balancing the AI, Automation and Human Connect in Revenue and Sales, with: Shane Evans, Chief Revenue Officer at Gong

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr