Bizible Recognized as One of Inc. Magazine’s Best Workplaces 2018

Bizible was Also Included on Inc.'s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, now a Marketo company, recently announced that it is one of Inc. Magazine's Best Workplaces. Inc. recognizes companies whose employees both love what they do and where they do it. One thing that lands a business on the Best Workplaces list is a workplace philosophy that inspires employees, with Bizible ranking high in this category. Bizible founder and Senior Vice…

Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs

Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms and B2B marketing performance management will not be the same again. MarTech RADAR 150 company, Marketo has announced its biggest acquisition in history. The engagement platform provider has bought Bizible, a company that offers software for managing marketing performance. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow With the…

Bizible Unveils Bizible Discover

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey…

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership. “by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints - all the…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

Interview with Aaron Bird, Founder & CEO – Bizible

"Overall, I believe 100% perfect planning” is grossly overrated."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO...but also occasionally IT and janitor. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about…

Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services and technology divisions. Specifically, Perkuto was awarded recognition as an Adobe specialized partner for Marketo Engage, certifying Perkuto’s technical expertise and proven track record for successful customer implementations. Perkuto’s campaign…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

MarTech Interview with Jeff Nolan, CMO, Kahuna

"Email Marketing is primed for major disruption, and we really need to embrace messaging more aggressively within B2B segments." Tell us about your role and journey at Kahuna. I’m the Chief Marketing Officer at Kahuna. The story of how I got here is not uncommon. I was kicking around in between gigs and helped my good friend, Sameer Patel, with some go-to-market issues. I didn’t want a full-time gig, so I’d come in for a few hours a few days a week. As I got to know the team and product, two things happened. First, I…

Interview with Jenn Steele, CMO, Madison Logic

"Where before it was difficult to digitally reach people with the right titles at your target accounts, now you can not only reach exactly the CMO and VP of Marketing at company X, but you can reach them across devices."Tell us about your role and journey into ABM. I am CMO of Madison Logic, a global ABM platform that customers use to convert their best accounts faster. Madison Logic is the third company at which I’ve worked that uses ABM. I first brought ABM into a big data company in 2015, where our BDRs weren’t having…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…