iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and online video Samba TV, the global leader in television data technology, today announced the…
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Publishers leveraging LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub at global scale are seeing significant increases in yield, fill rate and revenue LiveRamp® and PubMatic’s (Nasdaq: PUBM) global…
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Geographic Expansion, New Platforms, Channel Launches and the Addition of 9,000+ Hours of New Content Helped Fuel Growth in 2021 Multi-channel streaming leader Future Today, announced significant growth in distribution, advertising,…
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Singapore-based gaming startup Storms announced its strategic partnership with Smartie Pants to bring the "Smartie Pants" ad revenue management Software-as-a-Service (SaaS) solution to mobile game developers around the world. Smartie…
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In environments that disallow third party cookies such as Firefox and Safari, eCPMs increased more than 30% when first party identifiers were utilized Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today…
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Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy…
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Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys.…
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Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view)…
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In-App SSP Also Saw 27% Increase in Mobile Ad Requests H2 2017 to H2 2018 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced results from its Global Trends in Mobile Advertising H2…
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In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study…
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Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to…
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Premium Publishers Report Yield, Monetization, and Management Benefits from Video Header Bidding AppNexus, the world's leading independent advertising technology company, announced client success with Prebid Video, built on…
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Partnership combines deep expertise and market leadership in solutions for the office of finance Fluence Technologies, the only provider of pure-play financial consolidation, close and reporting software for high-growth businesses, today…
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In Q1 of 2022, Bold TV creatives powered by Anyword have generated over 1.7 million impressions and over 700,000 video views. Reaching the right audience with relevant content is a challenge for any publisher or brand. In a recent case…
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Adform, the only global, independent and fully integrated advertising platform built for modern marketing,  unveiled a PwC independent report showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run…
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Since its Debut One Year Ago Lexicon Has Helped Half of the Comscore 50 Publishers Dramatically Increase Their Unaddressable Revenue. 33Across, a publisher technology platform designed for the open web, announced the proven results of its…
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Since its Debut One Year Ago Lexicon Has Helped Half of the Comscore 50 Publishers Dramatically Increase Their Unaddressable Revenue.  33Across, a publisher technology platform designed for the open web, announced the proven results of its…
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Connecting content with viewers has always been a process of elimination – out with the old and in with the new, so to speak.  Since the inception of advertising, advertisers have been forced to routinely alter their approach to meet the…
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Company recognized as an expert partner providing publishers with innovative solutions and services Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, today announced…
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Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?…
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