Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes Nielsen and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform, Nielsen’s industry-leading omnichannel marketing technology. Using the Nielsen DMP, Freewheel Markets can now seamlessly analyze, build and target advanced audiences across connected TV (CTV), over-the-top (OTT) and digital video. The Nielsen DMP provides…

Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

Softcrylic's Jerry Helou wins the Gold Medal at Adobe's First ever AAM Insider Contest on September 13th, 2018. Adobe has been touring the US and Overseas showcasing their Experience Cloud Suite especially Analytics, Target, and Audience Manager. The tour is called the AAM Insider Tour. In last week's tour, there were sessions that focused on disseminating exclusive tips and tricks associated with creating, unifying, and activating high value audiences by expert Adobe DMP Practitioners and learning how Adobe Products play…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will be offered with its Programmatic Creative solution. The new integration is designed to pull targeted audience segments from integrated DMPs, enriching programmatic ad inventories based on optimized campaign performance. With Data Hub, Sizmek is taking a leap in integrating DMP-based audience segmentation and ad history analytics. The…

Tremor Video Set to Launch TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices Tremor Video, the leading programmatic video platform, today announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International Ltd. (AIM: TRMR)’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a…

Advocado Appoints Three New Strategic Leaders And Expands Its Board

Matthew Hong, Gayle Meyers, and Michael Beer Tapped to Drive Development and Adoption of Real-Time Data Management Startup Advocado, a cross-media data management platform (DMP) fueling advertising performance, today announced the addition of three new senior executives to its board of directors and council of strategic advisors, who will help drive Advocado’s strategies across data optimization, media, branding, finance, capital formation, and business development. Marketing Technology News: Alation Launches New…

Digital Marketing 2021 Survey: How COVID-19 Has Influenced Companies’ Strategies

Survey of 1,000 companies in UK, Germany and Italy identifies 2021 marketing priorities and trends Almost half of UK eCommerce companies surveyed have increased their sales in the past year 65% of marketers have accelerated digital and technology innovation more than they had planned due to the pandemic 61% report that their customer engagement platform has contributed significantly to growth in 2020 63% struggle with having unconnected data sets and only a partial view of customer behavior…

CloudCommerce to Benefit from the Google Cookie Apocalypse

The Company’s AI driven SWARM platform was designed from the very beginning to replace third-party web browser “cookies” with “personas” to protect user privacy and significantly reduce the cost of digital advertising CloudCommerce, Inc., a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform has completely replaced third-party web browser “cookies” with “personas” to protect user privacy and significantly reduce the cost of digital advertising. Doing so places the…

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. ENGINE Device Graph+ combines proprietary data from ENGINE Media Exchange (EMX) and ENGINE Insights with multiple data partners across automatic content…

Are You Afraid of the Data?

I used to be terrified of bugs. The type of bug didn’t matter. It could be a teeny, tiny ant and I’d want to run into another room. A friend of mine once said, “look how small the bug is and look how big you are, there’s no reason to be that scared.” I realized that sometimes you just need a different perspective to tackle the nasty things in life in order to squash them (or, just gently place them outside).  There’s something that I noticed marketers and advertisers do without realizing: they’re afraid of their data.…

Advertising Landscape 2021: Technologies And Channels That Will Shape The Industry

Marketers and media owners should forget about the word stability once and for all. We are entering a period of constant flux, where the introduction of new technology, new government regulations, or policy changes by walled gardens can radically reshape the market in a matter of months. All digital advertising players should be agile, on the lookout for emerging trends, and building sustainable data and audience strategies that can survive any storm. Further, I will lay out the main challenges and the main areas for…

Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading independent advertising technology companies. "As leaders in digital advertisement placement, we're making strategic choices to ensure our clients come out ahead both now and in the future," said Mustafa Tameez, CEO of Outreach Strategists. "Working with Adform and Semcasting positions our…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from StitcherAds (Social Media Marketing), Contentstack (Content Management), Cloud Collaboration (Unified Communications), ZoomInfo (Marketing Intelligence), to Advocado (Data Management Platforms). StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram & Pinterest StitcherAds, the leading platform for…

Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management Platform

New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen Advocado, a cross-media data management platform (DMP) fueling advertising performance, announced a suite of new capabilities and features for its platform that deliver entirely new data, analytics, attribution and advanced applications to advertisers worldwide. With a focus on uncovering new and actionable real-time, real-world data, the updates not only simplify how advertisers, agencies and channel partners can…

How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV

CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at least one CTV device in regular use. Moreover, more than half of American homes have three or more CTV devices meaning each family member can potentially consume the content separately. Smart TVs, gaming consoles, streaming adapters are common things in every living room but advertising on…

New Integration Between Tealium and Agillic Enhances the Value of Customer Data

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

More than 70% of Customers would Switch Financial Institutions for Rich Video Content, According to SundaySky, PYMNTS Research

Video-powered experience leader predicts increasing demand for financial digital experiences post-pandemic More than 70% of consumers would switch to another financial institution if it provided rich media video content and information through innovative media tools, according to new research from PYMNTS and SundaySky, the leading platform for video-powered experiences. Over the course of the pandemic, people were forced to adopt digital alternatives from their financial institutions, which wasn’t always easy. More than…