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Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes Nielsen and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform, Nielsen’s industry-leading omnichannel marketing technology. Using the Nielsen DMP, Freewheel Markets can now seamlessly analyze, build and target advanced audiences across connected TV (CTV), over-the-top (OTT) and digital video. The Nielsen DMP provides…

Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

Softcrylic's Jerry Helou wins the Gold Medal at Adobe's First ever AAM Insider Contest on September 13th, 2018. Adobe has been touring the US and Overseas showcasing their Experience Cloud Suite especially Analytics, Target, and Audience Manager. The tour is called the AAM Insider Tour. In last week's tour, there were sessions that focused on disseminating exclusive tips and tricks associated with creating, unifying, and activating high value audiences by expert Adobe DMP Practitioners and learning how Adobe Products play…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will be offered with its Programmatic Creative solution. The new integration is designed to pull targeted audience segments from integrated DMPs, enriching programmatic ad inventories based on optimized campaign performance. With Data Hub, Sizmek is taking a leap in integrating DMP-based audience segmentation and ad history analytics. The…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

CREModels Offers Free Access to Remote-Collaboration Tools Amid Coronavirus Concerns in Commercial and Multifamily Real Estate

PropTech firm cites conference cancellations, curtailed travel and teleworking requests in offering free access to its cloud-based deal-making platform, the CRE Suite CREModels announced free access to a suite of tools to help the commercial and multifamily real estate industry keep deals on track despite disruptions unleashed by the coronavirus, or COVID-19. "Unfortunately, we're already hearing from peers about deferred real estate conferences, curtailed business travel and increasing teleworking requests from…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Amplexor Forms Strategic Alliance with Genpact

Global content intelligence solutions leader Amplexor and Genpact, a global professional services firm focused on delivering digital transformation, announced that they are forming a strategic alliance where Genpact will provide enhanced Digital Transformation services to support Amplexor’s Regulatory Information Management (RIM) solution. “With looming obligations, such as IDMP coming into force, now is the right time to look at a smarter, more efficient and more cost-effective way of ensuring regulatory compliance.” As…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual Classification, Keyword Extraction and Brand Suitability GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content classification and brand safety solution. The product – which analyzes the full publisher content of web pages, including images, where…

AUDIENCEX Announces Executive Team Expansion and Multi-Million Dollar Investment To Drive Continued Growth

Industry Veteran Brian Ko joins company as Chief Commercial Officer AUDIENCEX, the largest independent trading desk built for performance marketers, announced that industry veteran Brian Ko has joined their executive team as Chief Commercial Officer. In his new position, Brian will play a key role at AUDIENCEX, overseeing the Sales, Strategy, Client Services, and Marketing teams. This hire comes on the heels of AUDIENCEX’s announcement of a multi-million dollar investment from Decathlon Capital Partners to drive…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…