Modus complements its Information Governance Solution offerings with Haystac’s AI-Powered Enterprise-Grade Content Analytics Platform

October 12, 2021

CAST Introduces First-Of-A-Kind Automated Green Software Insights Capability

Modus is thrilled to announce a multifaceted partnership with Haystac, the Content Intelligence Company™, and developer of Indago™, a “true” AI content analytics platform for unstructured data and scanned image classification. “Indago™ uniquely complements Modus’ Information Governance and eDiscovery Solutions while also increasing a comprehensive portfolio of data management solutions.

“Modus takes pride in aggregating powerful, best-of-breed technologies and combining them with our tremendous track record of effective thought leadership, scale, relevance, cloud security, and world-class professional services. We continue to invest in the people, process, and technology required to deliver the critical outcomes customers want: resilient data privacy, effective data compliance, integrated eDiscovery, and significant cost savings. Too much time and money have been wasted on partially solving larger problems,” says Steven Horan, Modus Chairman and CEO.

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“We continue to invest in the people, process, and technology required to deliver the critical outcomes customers want: resilient data privacy, effective data compliance, integrated eDiscovery, and significant cost savings”. Steven Horan, Modus Chairman and CEO.

“Every day, I wake up excited at the thought of guiding another client through the disorienting world of information governance and data management. With a tsunami of new regulations, the explosion of cloud adoption, digital transformation, and the unquenchable thirst to hoard data, the journey can be an overwhelming endeavor even for the most seasoned IT professionals”, says Jim Comer, Modus Vice President of Sales – Information Governance. “We have combined our comprehensive portfolio of Information Governance Solutions with next-generation Artificial Intelligence from Haystac. Driven by the reality that some form of privacy regulation will cover most of the population’s personal information by 2023, Modus is uniquely qualified to guide our clients to their desired Information Governance destination,” continued Jim Comer.

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“Our next-generation platform uses AI and deep learning to power our proprietary Visual Content Intelligence (VCI) for advanced data classification and extraction from both scanned files and over 500 types of born-digital enterprise documents and files,” said Barak Tsivkin, CEO of Haystac. “With Haystac Indago, Modus Professionals can now engage their clients on the largest and most difficult unstructured data problems such as sensitive and private data identification, addressing security and compliance, and data analytics across petabytes of data. The building blocks of Information Governance that Modus has put in place are impressive”, continued Barak Tsivkin, Haystac CEO.

Fobi Signs Agreement With Empower Clinics To Fully Integrate Empower Clinic’s Kai Care Client Testing Data Base

Globe Newswire

October 12, 2021

Fobi Signs Agreement With Empower Clinics To Fully Integrate Empower Clinic’s Kai Care Client Testing Data Base

Empower To Leverage Fobi’s Wallet Pass Technology To Provide Verified Credentials For Secure Real Time Digital Health Care Notifications, Scheduling, Education And Client Messaging to All Kai Care Clients

Fobi AI Inc. Inc., a leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, is pleased to announce the Company has entered into a Service Agreement with Empower Clinics Inc. (CBDT:CSE) (“Empower”) to integrate Fobi’s artificial Intelligence data applications and wallet pass platform into Empower’s Kai Care COVID-19 Testing product.

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Fobi Agreement Supports Empower’s Goal of Becoming A Cutting Edge Health Care Provider and Innovator.

The Service agreement involves the integration of Fobi’s Wallet pass platform into the Kai Care COVID-19 testing product and back-end lab management system, which will create a much more secure and seamless next level of digital customer experience for not only COVID-19 tests, receiving results and providing verification of a negative Covid test, but for all other future testing applications as well. As part of the Kai Care testing process, all customers will now have the ability to download a Kai Care Wallet pass directly into the native wallet that lives in all Apple & Android mobile phones. The Kai Care Pass will then be used for delivering test results direct to the mobile wallet in a safe and secure format. The new digital offering is very well timed given various international government mandates in regards to digital health passport requirements with proof of vaccinations and negative Covid test requirements.

Empower To Leverage Fobi Ai Artificial Intelligence To Deliver Kai Care Clients Personalized Client Experience Which Provides Untapped And Potential New Line Revenue Opportunities.

The Kai Care Wallet pass can also be used by Empower as a new customer engagement channel. User adoption and retention of Wallet passes is much higher than normal mobile phone Apps, and campaigns for additional Kai Labs tests or relevant 3rd party products or services can be pushed out to their customers through banner ads on the front of the Wallet pass, links on the back of the Wallet pass, or through push notifications to customer mobile phone lock screens. The new integrated solution also has a very high level of data security, with Fobi’s Wallet pass powered by Hedera Hashgraph. This new engagement channel also opens up potentially new advertising and data monetization options for both Empower and Fobi. In particular, Empower can now use the Wallet pass to promote and monetize products such as their own new testing products, as well as other 3rd party products such as travel insurance, etc. Under the terms of the agreement, Fobi will receive revenue for each Wallet pass downloaded and Fobi and Empower will split the proceeds of any new advertising or data monetization revenue opportunities realized from this service agreement.

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Empower CEO Steven McAuley stated: “Testing and vaccinations are becoming a pillar of everyday life as society continues its fight against COVID-19. I’m proud to deepen our relationship with Fobi and meet the massive demand for reliable, secure and easy COVID-19 testing results and verification sharing. By working together our companies are supporting a safe reopening for individuals, businesses, schools, and so much more.”

This service agreement builds upon the relationship between Fobi (previously Loop Insights) and Empower that was announced in October 2020. Since then, Empower Clinics have released their own E-Commerce site and signed major distribution deals with several pharmacies and retail outlets across North America to stock Kai Care testing kits on their shelves. Empower are expecting additional distribution deals to be signed in the near future, which will increase the number of kits sold and customers worldwide, which management believes bodes well for revenue projections for both Empower and Fobi.

A recent report from Grandview Research shows the COVID-19 Antigen Testing Market size will grow at a CAGR of 6.7% from 2021 and will reach USD $8.3 Billion by 2027. With Fobi’s Wallet pass platform enabling an even more secure and seamless customer experience for Covid testing and result verification, it is anticipated that Empower will increase their share of that market significantly.

Fobi CEO Rob Anson stated: “Powering the Kai Care Wallet pass and supporting Empower to leverage our artificial intelligence data applications clearly provides Empower Clinics and Kai Care with a clear product differentiator in the testing marketplace. There are other testing providers out there, but none of which offer real time results delivered directly to the wallet. The Kai Care Wallet pass solution will provide the means to deliver a new level of personalized client engagement, scheduling and messaging. This new product release also provides Empower and Fobi with the ability to generate additional revenue through the data and advertising monetization opportunities. We are very excited to continue our support of our strong partnership with Empower Clinics.”

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Leading China Social Media Management Platform KAWO Raises $5 Million to Empower Chinese Marketing Teams

Globe Newswire

October 12, 2021

KAWO launches Data Center, empowering marketers in leveraging their Chinese social media data

Enterprise social media management platform KAWO has raised US $5 million from Sequoia China Seed Fund. KAWO will use this new investment to accelerate digital transformation in marketing teams across China, where workplace adoption of Software as a Service (SaaS) is estimated to be 10 years behind the West.

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“Marketing teams have been working in the same inefficient ways for years and hoping for different results. The performance of their social channels is declining, meanwhile teams are burned out from working overtime. It’s time to work smarter, not harder,” said Alex Li, CEO of KAWO.

Built in China, for China, KAWO is the only platform that connects to major Chinese social platforms WeChat, Weibo, Douyin and Kuaishou. KAWO’s SaaS platform starts from $3,000 per year, providing brands with a comprehensive planning and analytics solution at an affordable price.

Founded in Shanghai, China in 2017 by Alex Duncan and Brian van Damme, KAWO has built an industry-leading, user-friendly platform providing global companies with social media planning and analytics. KAWO is trusted by more than 500 global brands across 12 industries, ranging from finance and government to sports, luxury & entertainment. International brands using KAWO include Bundesliga, The North Face, Ritter Sport, Samsung, and Vera Wang.

While established players like Emplifi, Hootsuite, Sprinklr & Sprout Social battle it out in the West, Chinese companies are still using spreadsheets and group chats to manage their socials. China has a radically different social media ecosystem. With Facebook, Instagram, and Twitter being unavailable, Western social media management platforms struggle to serve the needs of teams in China.

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KAWO’s well-received 2020 Guide highlights that the Chinese internet is more separated than ever from the West. Effective from Nov 1st 2021, China’s new Personal Internet Privacy Law (similar to EU’s GDPR) will further deepen the challenges faced by Western SaaS platforms in penetrating the Chinese market.

Given the situation, it’s surprising there isn’t more focus on ROI; with its booming digital economy, the competition for attention among brands is fierce. Taking China’s top social app WeChat as an example – 79% of their 1.2B MAU follow less than 20 brand accounts and average open rates have dropped to less than 3%. Meanwhile, labor costs have risen and employee turnover is sky-high.

Teams are waking up to realize that there is an urgent need for greater efficiency and increased marketing effectiveness. “KAWO will use the funding to invest in machine-learning to reduce manual labour, making marketing teams more productive and enable smarter decision making. We want to get better at answering their most pressing questions,” said Co-founder Alex Duncan.

Qingsheng Zheng, partner of Sequoia China, said,”The KAWO team are a step ahead in seeing the opportunity to build a SaaS platform of social media account management for the Chinese market. KAWO has not only proven the market opportunity but also developed a state-of-the-art product.”

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Schneider Electric Calls for Urgent Action in the Race to Decarbonize by Accelerating Net Zero Pathways

Globe Newswire

October 12, 2021

Forrester Consulting ‘Total Economic Impact’ Study Finds Latinia Delivers 162% Return on Investment

Innovation Summit World Tour 2021 urges rapid acceleration of carbon emission reduction to reach 2050 net zero ambition
Expansion of consulting services for meaningful sustainability progress
Call to act 3-5 times faster and halve emissions this decade, with smart, green electricity and next-generation automation

The world can accelerate urgent climate action and halve carbon dioxide (CO₂) emissions by 2030, according to Schneider Electric, the leader in the digital transformation of energy management and automation, recognized as the World’s Most Sustainable Corporation in 2021 by Corporate Knights. Kicking off the Innovation Summit World Tour 2021, Schneider Electric Chairman and CEO Jean-Pascal Tricoire’s keynote advocates achievable pathways to net zero set out in the “The 2030 imperative: A race against time” report from the Schneider Electric Sustainability Research Institute.

Schneider Electric’s flagship annual Innovation Summit World Tour (October 12-November 12) will address global climate challenges and guide customers, partners, regulators, and policymakers on rapidly reducing emissions to decarbonize the world’s economy in this decisive decade. Attendees will experience Schneider Electric’s digital and sustainable innovation and learn more about Electricity 4.0 and Next-generation automation.

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Urgent need to act fast to decarbonize

Tricoire’s Innovation Summit World Tour keynote urges attendees to adopt critical decarbonization measures and offers Schneider Electric’s own research as a blueprint to stay within a global warming trajectory of 1.5°C degrees. This report details the need to reduce emissions by 30-50 percent this decade, compared to current levels. Missing this makes it virtually impossible to limit temperature rise to a 1.5°C degree threshold as outlined by the Intergovernmental Panel for Climate Change (IPCC).

The Schneider Electric Sustainability Research Institute modelling shows how 10GtCO2/y can be realistically and affordably abated by 2030. The report focused on a subset of global greenhouse gas emissions. Out of 50GtCO₂e/y, “The 2030 Imperative” scenario finds a 30% (10GtCO₂e/y) abatement opportunity from a 30GtCO₂/y baseline of all energy-related emissions, a significant acceleration from current pledges (ranging around 3GtCO₂e/y, which is 10% of the emissions reduction target). There remains however around 20GtCO₂e/y of non-energy related emissions which is not covered in this report’s modelling.

Schneider Electric is calling for a 3-5 times greater effort from governments and corporates. The Institute believes the only realistic roadmap for success is to deploy proven digital technologies alongside increased electrification as the fastest way to decarbonize buildings, transport, and industry. This approach buys time to address hard-to-abate sectors. Its modelling clearly shows alternative pathways will place too high a burden on consumers.

“Despite increased momentum around sustainability and more companies adopting ambitious targets to tackle climate change, this research reveals how we need to speed up. At Schneider Electric, we are uniquely part of the solution. To support organizations in their quest to decarbonize at pace and deliver on their climate commitments, we are accelerating the expansion of our global sustainability consulting services business to meet the increasing demand for meaningful progress on energy transition and climate action goals,” said Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric. “What organizations require today is a trusted partner who combines strategic planning and target setting with a proven track record of solutions implementation to deliver faster, tangible sustainable outcomes. Having successfully overcome many sustainability challenges ourselves, and in so doing, achieved world-leading digital and electric solutions in our own facilities, we are well-positioned to help others go faster and further.”

Strategies and solutions to decarbonize value chains

Building on its sustainability leadership and the ambition of the 2021-2025 Schneider Sustainability Index, Schneider Electric is accelerating its global sustainability consulting business and expand on a 10-year track record of success in energy and sustainability services.

Today, Schneider Electric is the world’s leader in energy efficiency, energy management, renewable energy procurement, carbon reporting, climate risk assessment, and supply chain decarbonization, providing software and consulting services to more than 30% of the Fortune 500. Customers include Johnson & Johnson, Walmart, Faurecia, Kellogg, Takeda, Velux Group, Unilever, and T-Mobile, among others.

Increasing demand for Schneider’s “ambition + action” advisory services is behind this expansion, including:

Climate action consulting, and affiliated supply chain decarbonization and climate risk assessment services,
Communications services, including ESG reporting/ratings and reputational and sustainability claims,
Circularity and traceability services,
ESG modules for the award-winning EcoStruxure™ Resource Advisor platform to track societal and governance metrics.

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Being part of the solution through digital disruption

As part of its ambition to drive sustainable innovation and build net zero pathways, Schneider Electric helps customers in many sectors to innovate and move to open, interoperable, digital, and simplified systems and smarter ways of doing business. At Innovation Summit World Tour, Schneider Electric is unveiling digital innovation for carbon abatement in homes, buildings, data centers, power grids, and industries.

Electricity 4.0: Powering the New Electric World with Smart Green Energy

We are witnessing the convergence of digital and electric at scale with software. Electric makes energy green and the best vector for decarbonization. Digital makes energy smart to drive efficiency and eliminate waste. This convergence delivers ‘Electricity 4.0’, the fuel for a New Electric World.

Data Centers: The new APC™ Smart-UPS™ Ultra 5kW is the industry’s first 5kW Uninterruptable Power Supply (UPS), designed to deliver more power, flexibility, and intelligent monitoring in the smallest footprint, freeing up valuable IT space for edge applications. Schneider data center customers have reduced their carbon footprint by 37%.

Smart Homes: Today, Schneider is announcing a series of smart sustainable home solutions, including Wiser, that help fight energy waste. By 2050, households are expected to be the single largest consumer of electricity, and the biggest contributor of CO₂ emissions with as much as 34% generated by homes.

Resilient Digital Grids: Schneider’s range of pure air SF6-free technology for net zero grids is extended with the RM AirSeT Ring Main Unit and Modular Switchgear and the MCSeT Active Medium Voltage Air Insulated Distribution Switchboard.

Industries of the Future: Resilient and Sustainable with Next-generation Automation.

Step changes in efficiency and agility can be achieved through artificial intelligence, digital twin technology, human insight supported by advanced analytics, and vendor-agnostic industrial software—including Performance Intelligence from AVEVA.

EcoStruxure™ Automation Expert 21.2 provides water and wastewater plants with complete life cycle management. The world’s first software-centric automation system seamlessly integrates IT and OT services, to boost security, increase system longevity, and easily evolve over time. As a universal automation solution, EcoStruxure™ Automation Expert can be implemented with existing hardware. The virtualized controller can run on any Windows or Linux edge computing device, providing industrial enterprises with unprecedented flexibility. Digital collaboration of this sort has the potential to unlock more than $100 billion in value for industries.

EcoStruxure Machine increases efficiency for machine builders and shortens their development time. With the new Lexium MC12 multi carrier for transporting, grouping and positioning products, OEMs can achieve greater productivity and unprecedented flexibility with up to 40% savings on investment costs and 50% faster machine installation and commissioning. Combined with digital twin technology, the new multi carrier also reduces machine design and time-to-market by up to 30%.

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Socket Mobile NFC Readers and Blockchain Make For Powerful Combination

PRNewswire

October 12, 2021

Simform Achieves AWS Digital Customer Experience (DCX) Competency Status

Socket Mobile, Inc. , a leading provider of data capture and delivery solutions designed to enhance workplace productivity, is excited to announce that its NFC reader/writer has been selected by a new powerful blockchain application. Combining NFC and blockchain has become the backbone of many anti-counterfeit solutions. Utilizing NFC creates a robust link between the physical object and its digital life on the blockchain. NFC provides an extra level of security for each transactions record or key, and the blockchain rounds out the solution to combat counterfeiting by providing complete, secure, and auditable supply chains. Combining NFC and Blockchain technologies is likely to be successful across many market sectors.

“The provenance of goods is a matter of high importance to consumers. Blockchain over NFC can virtually eliminate counterfeiting. Beyond the provenance of luxury goods, this technology can be used to ensure farm-to-table food has been ethnically sourced, or that strict rules are adhered to in highly regulated markets, such as cannabis. Ensuring customers consistently receive safe, high-quality products, that have been delivered via a highly secure and trusted supply chain is of paramount importance. For all these applications, Socket Mobile’s NFC reader/writers can help secure your supply chain and make your operation more efficient and more profitable,” said Dave Holmes, Chief Business Officer at Socket Mobile.

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Parsl, one of Socket’s application developer partners, recently announced their blockchain based track and trace solution for the cannabis industry uses the Socket Mobile D600 NFC reader/writer to capture and deliver a unique identifier that can be used to verify a product’s location, record its movement, and mark it as sold or destroyed.

Prior to implementing the Socket D600 NFC reader/writer, Parsl’s retail partners relied on smartphones and other mobile devices to read and write product tags. Adding support for the Socket Mobile D600 NFC reader/writer has allowed one of Parsl’s retailers to reduce staff time by 82%.

“We have put the D600 through vigorous testing. All I can say is ‘Wow! What a product!’ Our initial customer is in love, to say the least,” said Zachary Lang, Chief Operating Officer at Parsl.

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Based on the success with their pilot customer, Parsl plans on recommending the Socket Mobile D600 NFC reader/writer to all their cannabis retail customers.

Socket Mobile’s Capture SDK provides our application partners with the most reliable and consistent data capture performance, enabling the application to maximize the productivity of their solution and increase the overall productivity and happiness of their customers. Implementing Capture SDK allows application providers to utilize any of Socket Mobile’s family of data capture devices (barcode scanners or NFC reader/writers) interchangeably and select the right device for each customers’ requirements.

MRI Software Helps Euroterra Capital Deliver Excellent Customer Experiences

PRNewswire

October 12, 2021

MRI Software Helps Euroterra Capital Deliver Excellent Customer Experiences

Euroterra Capital is one of London’s leading real estate development and operations companies. After rigorous research into suitable operational systems, it has selected MRI Software’s estate agency solution, MRI Sales & Lettings and resident portal, MRI Engage, to support its new London residential development company, EC Homes, and its new sales and lettings business, EC Residential.

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Specialising in developing and operating luxury homes, luxury serviced residences, co-living and serviced apartments, as well as student accommodation, Euroterra Capital manages the whole property process, from initial development through to sales, lettings and operational management. Initially focusing around London’s Hyde Park area, the company is now expanding to include the whole of London through EC Homes and EC Residential.

Euroterra Capital has chosen to implement MRI Sales & Lettings, alongside the Engage Landlord and Tenant Portal solution, to streamline its business process and enhance its customer service provision to its portfolio of landlords and tenants. The solution will also allow EC Residential to market its properties on multiple websites, find applicants, progress sales and tenancies, manage properties and run its client accounting. The MRI Engage Portal, integrated with MRI Sales & Lettings, will digitalise EC Residential’s customer journey and provide extra clarity from initial application, throughout the tenancy, to the end of the lease. The direct integration with MRI Sales & Lettings will additionally generate time efficiencies for Euroterra Capital, EC Homes and EC Residential.

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MRI Sales & Lettings is a market leading integrated sales and lettings management software. Used by over 150 clients, the solution sits on an open and connected platform called Agency Home, enabling integrations to numerous additional MRI and third-party solutions and adding further value to its core capabilities. MRI Engage Portal is a comprehensive portal solution for landlords and tenants, providing an area to view important documents, make payments and raise maintenance requests.

Gavin Cohen, Managing Director of EC Homes, said: “We are really pleased to embark on this partnership with MRI Software and are confident the solution will help us achieve our business goals now and in the future as we expand.”

Phuong Thi Kieu, Agency Solutions Account Executive, said: “I’m excited to welcome Euroterra Capital to MRI Software. The Sales and Lettings, and Engage Portal solution, will offer a robust and future proofed agency solution.”

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Elevatus Surpasses One Million Video Assessments Completed Worldwide

PRNewswire

October 12, 2021

Elevatus Surpasses One Million Video Assessments Completed Worldwide

Elevatus, the provider of the most comprehensive AI technology, today announced it has successfully delivered 1 million video assessments to date for its clients. This key milestone marks Elevatus’ salient growth, just two months after announcing its annual revenue growth of 200% in 2021 vs 2020. This achievement also illustrates the rapid adoption and implementation of video assessments worldwide.

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Today, Elevatus’ more than 200 clients — including Samsung, Orange, Omantel, Arab Bank, Aujan Group, Al Habib Medical Group, Hyperpay, and MEPC — assessed a million candidates from all around the world in 5 different languages including English, Arabic, French, German, and Swedish. Elevatus’ video interviewing software “EVA-SSESS” enables companies to incorporate greater leniency and flexibility into the assessment process. Which allows candidates to take their video assessments at a time and place that is more aligned with their busy schedules.

EVA-SSESS helps companies of all sizes pinpoint and hire talented people in less time. It uses modern science and AI to support employers and recruiters in evaluating candidates faster. Allowing them to spend more time with the right candidates and less time on manual tasks. Where they can relentlessly innovate the hiring process with merit-based, fair, and unbiased video assessments.

What makes EVA-SSESS unique is the AI model answer feature which is highly intuitive, comprehensive, and currently unmatched worldwide. With this feature, clients can use their model answer as a benchmark when assessing video assessments. A relevancy percentage will then be generated for each answer submitted by the candidates, which represents how close and relevant their answers are to the model answer. As a result, this intelligent AI algorithm can exponentially help clients save over 90% of their time, filter out correct answers quickly, eliminate guesswork, and make better hiring decisions.

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“Completing our 1 millionth video assessment is a testament to our outstanding achievements in HR with our AI video interviewing software. This accomplishment establishes Elevatus as a powerful market leader that is transforming and enhancing the way world-class companies hire top talent.” shared Yara Burgan, CEO of Elevatus. “We strongly believe that this adoption will continue to accelerate, as it’s helping companies get a more dynamic and in-depth view of candidates. With our AI-driven video assessments, companies can now eliminate the many historical barriers that kept them from identifying top performers and cultivating a more skillful workforce.”

This turning point follows on the heels of other key milestones for Elevatus, including:

Being awarded and ranked as the best hiring platform in the UK, twice.
Integrating with world-class technology providers such as SAP, Oracle, Central Test, 2,000+ job boards, and more.
Developing new AI algorithms, world-class features and growing its advanced line of technologies in less than a year.

Automating and democratizing the hiring process is the foundation on which Elevatus stands. Elevatus’ accomplishments today reaffirm its leadership in designing AI software that is currently revolutionizing the way companies discover, engage and hire talent.

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Gig Economy Workers Are Making Over $1,000 Monthly While Grocery Shopping

PRNewswire

October 12, 2021

Gig-Economy-Workers-Are-Making-Over-_1_000-Monthly-While-Grocery-Shopping

Premise Gig Workers earn over $1,000 a month by completing simple tasks at the grocery store

Premise, the global platform that turns your point-of-view into a payday, has made it possible for their Contributors to earn over $1,000 a month by taking photos and sharing their local discoveries.

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Premise helps their Contributors earn money by completing surveys and taking photos of products while completing their everyday errands. The responses and photos Contributors submit get passed on to some of the world’s most prominent decision makers, who use those insights to make products and services better for everyone in the community.

We partnered with NielsenIQ to crowdsource insights from products at major retailers in the US. Our partnership stems from the similar mission that NielsenIQ and Premise both share. NielsenIQ provides its clients with valuable insights into consumer behavior and marketing trends by collecting data that measures what consumers watch and buy. Similarly, Premise is creating a world where decision-driving data is accessible to all who need it.

Together, Premise and NielsenIQ have utilized an average of 3,500 submissions a month, almost 1,000 per week and ~130 per day. Three of our top Contributors have made over $3,000 a month completing these tasks, and our top Contributor has earned approximately $4,500 from NielsenIQ tasks alone in four months.

Our smartphones and gig workers allow us to collect and share insights while exploring communities, running day-to-day errands, and be a part of a new generation in crowd-empowered insights. With the help of our partners, Premise enables its Contributor network to make an impact while they are actively changing the way data is sourced so that more people are included and compensated in the process.

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West Cary Group Appoints Account Expert Darren Foot as First Chief Client Officer

PRNewswire

October 12, 2021

West-Cary-Group-Appoints-Account-Expert-Darren-Foot-as-First-Chief-Client-Officer

Appointment enhances marketing firm’s ability to drive maximum client success

West Cary Group, a minority-owned marketing, advertising and technology firm headquartered in Richmond, Virginia, has hired Darren Foot as its first Chief Client Officer. In this newly established position, he will further amplify the Account Management team’s expertise as strategic business partners to their clients. His appointment reflects the firm’s ongoing commitment to ensure that it is consistently providing effective leadership and delivering strong business outcomes for its rapidly growing client roster.

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“In modern marketing, the head of account management role has evolved,” said Moses Foster, President and CEO of West Cary Group. “They now have the responsibility of serving as both inspirational agency leaders and indispensable consulting partners. At our firm, they also must share our enthusiasm for analytics so that we continue to ask the right questions and find the right solutions for our clients. And they absolutely have to know how to activate the entire digital ecosystem to drive business forward. There is no person more qualified to fulfill these duties than Darren, and we’re thrilled to have him aboard.”

Foot brings more than 25 years of experience to West Cary Group. He possesses a dynamic skill set, having served at a wide range of communications firms, from independent, creatively driven ad agencies to global digital marketing and technology powerhouses like Digitas. He has helped improve outcomes and elevate some of the world’s best-known brands, including Oreo, HUMMER, British Airways, Tic Tac and Bank of America.

“I’m excited to jump in at West Cary Group and put the whole of my expertise to work,” said Foot. “I got my start as a direct marketer, so I recognize the necessity of making every marketing dollar work as hard as possible. I understand the strategies behind crafting resonant emotional marketing campaigns that shape consumer behavior and powerful digital experiences that inspire consumers, drive engagement and deliver impact.

“What’s more, I’m eager to nurture our account team’s overwhelming talent and passion to be the best version of themselves personally so that they can be the best partners to our clients professionally.”

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SmartBug Media® Launches the Intelligent Inbound Podcast® Featuring New, Diverse Perspectives

PRNewswire

October 12, 2021

Leading Marketing Agency’s Chief Revenue Officer Jen Spencer Hosts Podcast Aiming To Challenge the Status Quo for Inbound Marketers

SmartBug Media^®— a leading Intelligent Inbound^® marketing agency that assists businesses in generating leads, increasing awareness and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — announced the launch of its new Intelligent Inbound Podcast^®. Hosted by SmartBug Chief Revenue Officer Jen Spencer, the podcast aims to challenge the status quo for inbound marketing with inspiring stories from some of marketing’s most innovative and successful players.

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No longer just for marketers, inbound marketing strategies must take a game-changing approach to building high-growth, customer-centric organizations. However, this intelligent approach to inbound marketing also creates more challenges because it’s more complicated and competitive than ever. To help cut through the noise, SmartBug’s Intelligent Inbound Podcast features industry experts who have creative, bleeding-edge ideas that lead them to try things they’ve never done before. Whether they succeed or fail, there is something to be learned, and they share their experiences during each podcast interview.

“This is not a same-old same-old marketing tactics podcast,” Spencer said. “My goal with each episode is to explore the breakthrough ideas, innovations and strategies that drive big results in marketing, sales and revenue operations with guests who believe in pushing boundaries to achieve growth goals. If you are a revenue leader looking to break out from the pack, the Intelligent Inbound Podcast is one I hope will make it on your shortlist.”

The first few episodes of Season 1 are available now and will be followed by a new episode every Tuesday. All episodes can be found on SmartBug’s dedicated Podcast Page, Apple Podcasts, Google Podcasts and Spotify. The video feed of the interviews will also be streamed on SmartBug’s YouTube channel. Initial guests include:

Nadya Khoja, head of content strategy, Boast.AI
Julie Knight Ludvigson, CMO, Unit4
Dan Slagen, CMO, Tomorrow.io
Andrea Kayal, CMO, Electric AI
Gaetano DiNardi, head of growth and demand gen, Nextiva
Christine Bottagaro, co-founder and chief revenue officer, Resurface Labs
Carrie Hopkins, executive director of marketing, Southern Nazarene University
Mike Tatum, demand generation manager, Momentive (formerly SurveyMonkey)
Michelle Safrit, inbound marketing manager, Conitex Sonoco
Alex Wright, head of marketing, Arcade

Over her career, Spencer has built several demand generation and sales enablement programs from the ground up and has experience working within technology startups, publicly traded companies, mid-market organizations and the not-for-profit space. Before becoming SmartBug’s chief revenue officer, Spencer served as its VP of sales and marketing, implementing a sales and marketing program that resulted in 70% year-over-year revenue growth and earned SmartBug the title of HubSpot’s Global Partner of the Year in 2018. She is an influential thought leader in the sales, marketing and revenue operations space, regularly speaking at B2B conferences, mentoring others through groups such as Pavilion’s Rising Executives program and hosting SmartBug on Tap, a weekly podcast delivering tactical advice on demand generation and digital strategy.

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Friendable Announces Initial Kickoff of Digital Advertising and Social Media Campaigns for Its Fan Pass Livestream Artist Platform

MTS Staff Writer

October 12, 2021

Friendable Surpasses Operational and Growth Milestones, Providing Shareholders with a 2021 Year in Review Update and 2022 Strategy for Artist, Services and Revenue Growth

Campaigns began testing on Facebook and other networks that align with the Company’s target user demographics, designed to focus on artist acquisition and genre diversity

Friendable Inc., a mobile technology and marketing company, is pleased to announce the official launch of its digital advertising and social media campaigns, aimed at attracting artists across various music genres.

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As the Company enters the 4th quarter of 2021, its Fan Pass platform has begun extending its brand awareness and artist offering to various artist groups and genre-specific targets that include industry managers, venues, and music-related booking services. In conjunction with digital creatives and various messaging strategies deployed to test conversions, Fan Pass has additionally coupled its own efforts with the services of recently retained Lobeline Communications, which is handling all public relations and accelerated social media coverage for the Company. Additionally, the Company intends to expand testing to Google, Tik Tok and YouTube following initial metrics and data received.

“As we enter the final quarter of the year, we have our sights set on testing, converting and growing our artist and fan bases. At the same time, we continue monetizing our service offering and fan subscriptions. From inception, the Fan Pass livestream platform has seen our business model perform at a micro level; now, it’s time to add some scale to our artist and fan subscribers, as well as testing additional fee-based service offerings that are truly needed and appreciated by the independent artist community. As the results unfold, Fan Pass will report on metrics, conversions, rankings, and revenues we feel have garnered enough traction to extrapolate results and push for scale as the campaign builds momentum or adjusts based on response rates. We remain focused and confident about what we have seen to date – it’s all about relationships, scale and continuing to iterate our technology as we grow,” said Friendable, Inc. CEO Robert A. Rositano Jr.

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Want To Expand Your B2B Business and Move to DTC?

Jack Underwood

October 12, 2021

Want To Expand Your B2B Business and Move to Dtc? Here’s How to Get It Right.

Running a successful business is more than having a good idea. It’s about spotting new opportunities, adapting to evolved consumer priorities and continuously assessing performance.

As such, many entrepreneurs need to switch up their business model at some point in their company’s life. This is especially true in the wake of the pandemic and the boom in e-commerce. Which has left many CEOs and marketing pros figuring out how to expand their business-to-business (B2B) offering to incorporate direct-to-consumer (DtC) services.

So, how can businesses navigate this transition and make sure they get it right?

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Invest in tactical tools

A bad workman may blame his tools, but you can’t hammer a nail with a hacksaw. The software and systems used to support B2B trading often won’t fully address a company’s (DtC) needs. This shortfall can lead to inefficiency, customer frustration and lost sales. If your business wants to start courting consumers, they must make sure they have the right tools for the job.

One illustration of this is Company Bakery, an Edinburgh-based bakery that traditionally worked on a wholesale model and delivered fresh bread to the city’s top restaurants and cafes.

However, when the pandemic hit, their trade customers closed. The team knew they had to expand their business model to survive. Realizing there was a growing demand during lockdown for bread delivered straight to people’s doors, they began offering their loaves directly to consumers. It was a savvy move – the orders flooded in.

But this switch also brought new challenges. When they were serving wholesale customers, Company Bakery only needed to make a set number of deliveries a day. Their team of three drivers could easily manage orders. But pivoting to DtC saw them needing to make 4,000 deliveries a month – around 140 a day: Way beyond the capacity of three drivers on the original system they were using.

The bakery started using Circuit’s route planner to address this. By planning their routes more quickly, saving drivers time, and simplifying the process to get customers their orders as fast as possible. Even now that shops and restaurants have reopened and wholesale is back up and running, this decision paid off. Company Bakery has not stopped home delivery, which now represents 10% of their business.

Review your messaging

Expanding or switching to DtC will also need a review of messaging and communication style. A basic website may do the job for B2B customers, but it won’t cut it with consumers. Who are likely to equate the quality of your communications and visual identity with the quality of your product.

It’s also essential to assess your business’s current brand tone of voice – is it appealing to your targeted consumer demographic, or does it need adjusting to align with their needs and priorities? A marketing review may also involve investment in a new or upgraded website to strengthen brand identity and credibility and add consumer-focused features.

In addition to brand and visual identity, if you’re pivoting to DtC, you need to consider which communications channels you’re using. It’s crucial to establish a presence in the spaces consumers are already inhabiting for their personal needs – such as social media platforms like Instagram. Using these channels is a simple and effective way to gain consumer interest, increase word-of-mouth marketing and build a community around your product or service.

Assessing and investing time and money in communications may seem unnecessary or a secondary concern. But your DtC switch won’t be successful if you’re not thinking about how consumers perceive your brand or speaking to them in their language.

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Prepare for a shift in sales cycles

It’s also vital to be aware of the DtC impact on your sales cycle and cash flow. You may be dealing with smaller orders and a more significant seasonality than in B2B. Your business needs to prepare for this. This doesn’t have to be a problem, but you should make sure, as far as possible, that you have a strategy and reserves to cope with increased fluctuations.

You must consider a different approach to sales. B2B selling will typically involve fewer sales for higher amounts, and time is invested in nurturing long-term leads. In contrast, DtC gives businesses access to more potential customers for lower orders and lower conversion rates. Again, companies must make sure they have the infrastructure to support this change. Their sales and marketing can address this shift to high volume, low conversion.

Keep an eye on new DtC competitors

Finally, moving into a new space will bring your business into contact with new DtC competitors who already serve consumers with the products or services you offer. This doesn’t mean there isn’t room for your business. But you need to be aware of what others are doing and what strategies they are using to work out your unique selling point. What sets you apart, and why should consumers shift their loyalty to you?

Looking at competitors can help gain inspiration for your own business. But exactly copying their decisions won’t allow you to move past them. Plus, simply existing for longer in one space doesn’t automatically mean another business’s ideas are better. A fresh perspective, informed by a B2B background, could be just the thing that puts you ahead.

Switching from a B2B to DtC model is a significant challenge. Companies contemplating this move should be aware of the time and financial investment involved. But the return can make this pivot more than worth it. With the right tools, communications approach and analysis of your new consumer territory, moving to DtC could be the thing that takes your business to the next level.

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A Better Assessment of Customer Journey Analytics can Drive B2B Marketing Goals

Paroma Sen

October 12, 2021

A Better Assessment of Customer Journey Analytics can Drive B2B Marketing Goals

A proper understanding of your end user or customer journey requires a complete breakdown of multichannel customer journey analytics. Customer journey analytics helps analyze customer behavior across different buying touchpoints and over a period of time it can help measure the impact of customer behavior on overall business goals.

As marketers become more conscious about being more data and performance driven, a thorough breakdown and understanding of the customer journey, using proper customer journey analytics and strategies can help businesses identify lags and immediate opportunities for improvement in their processes.

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Customer Journey Analytics and Its Growing Importance

In a multichannel marketing environment where different martech platforms are connected to help drive various marketing outcomes, marketers still struggle with understanding or measuring their overall customer experience and attributing ROI to each channel effectively. In part, this can be blamed on the disability of quantifying the ROI of overall CX initiatives, while in many cases this can be attributed to data and organizational silos, including even a lack of training and understanding in use of analytics and martech dashboards.

For marketers across the hierarchy to properly track customer behavior and customer journeys, it is crucial for them to breakdown large amounts of buying data from various touch points and channels.

A proper assessment of your customer journey through a strategic customer journey analytics system can help boost overall CX initiatives and build better brand value in the marketplace.

Customer Journey Analytics: A Few Quick Facts

Customer journey analytics is a crucial aspect in day-to-day marketing, it helps marketers manage, measure and optimize their customer experience initiatives.
Marketing leaders use data on their customer journey to generate actionable insights and optimize future buying journeys with the aim of creating long-term business value and boosting customer retention rates.
Marketers and marketing operations experts who align on this goal usually work together to aggregate customer data across various channels, this typically involves capturing customer interactions over time and placing all this data into unified systems to act as a foundation for the organization.

Proper monitoring of entire customer buying journeys as opposed to assessing individual behaviors provides a more wholesome overview and metric of how a company’s marketing is performing viz a viz customer interests.

Some of the world’s leading brands use this step to identify sources of friction within internal processes and teams as well as to pinpoint friction in the buying journey.

Why is a thorough Breakdown of Customer Journey Analytics Crucial to Marketers Today?

Customer journey analytics allows marketing teams to engage with every customer more appropriately, in the context of their overall journey. It allows marketers insight into how customers shop, how they buy, what channel they prefer, why they may have held off a purchase among lots of other details.

When marketing teams use this data to gain insights into buying behaviors, it can allow for deeper personalization.

Customer journey analytics can also effectively be used to facilitate better audience segmentation capabilities.

When all of this is bunched together, it can improve multichannel marketing performance and further targeting efforts while synchronizing marketing messaging and campaigns.

Customer journey analytics allows marketers to build impactful marketing plans and use the most relevant tactics to drive opens, clicks and conversions in a competitive digital-first environment.

AI powered tools can help marketers enhance output and identify behavioral attributes to help improve future marketing models and to boost how the buying journey is built out for their product.

Every digital marketer today is faced with the challenge and pressure of improving customer satisfaction and buying models in a marketplace that shows no dearth or no lack of choice for products and services today. Moreover, digital marketers have to identify ways to improve this customer buying experience across multiple channels, all with reduced operational costs.

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The right metrics and assessment tactics is the only way for marketers to constantly evaluate what works, which channel should be given a stronger focus (and why!) and which channel can do better with slight improvements in messaging and processes.

There are two ways for marketers today to stay ahead of the game: using prescriptive strategies or preventive strategies. The data and insights from customer journey analytics allow marketers to optimize end-to-end journeys using prescriptive measures, a far more fruitful way to gain better customer traction in the market.

Customer Journey Analytics is a Boon for other Customer Facing Teams

Without proper team alignment and improved internal processes, organizations will always suffer from too many silos and this will lead to very disjointed customer experiences. This can increase the chances of lost opportunities and revenue.

Contact center leaders who leverage customer journey analytics in close coordination with their marketing counterparts can identify the right insights from various buying points like webchats and cold calls to align their tactics to the actual customer management process. Working in tandem with each other to then identify the most appropriate next steps can help buyers and lead to service improvements from the brand point of view. Customer journey analytics that are leveraged from existing martech systems, customer feedback platforms or customer data platforms can help impact business objectives and support future customer call initiatives.

Leading marketers today highlight the importance of reorganizing marketing plans and even sales strategies to build more customer-centric marketing models. This is where a deep dive into your customer journey analytics can help shape future experiences and empower teams.

Constantly measuring and monitoring the path customers take when they are doing any research on your brand, when they are evaluating your product, when they are assessing the difference between you and your competitors can enable marketers to take the right action at the most opportune time.

More and more marketing leaders and businesses are relying on better measurement tactics and journey analytics to overcome not just basic marketing hurdles that are typical of today’s digital-first, multichannel environment, they use it to drive buying experiences and build suitable B2B customer journeys.

A better assessment of your customer journey through a strong customer journey analytics system is as good as a crucial part of your customer journey management program today. Besides enhancing how customer facing teams interact with customers, customer journey analytics can fuel the full marketing hierarchy and lead to better marketing ROI, if done right.

The purpose of marketing is undergoing a change and is now meant to cover a lot more than just what traditional marketers of yesteryear looked into. The right analytics and measurement tactics are a basic requirement in today’s B2B marketing journey to help move into and cater to these evolving needs without compromising on value and business ROI.

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MarTech Interview with Leon Zemel, Chief Product Officer at Kubient

Paroma Sen

October 12, 2021

MarTech Interview with Leon Zemel, Chief Product Officer at Kubient

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MarTech Series caught up with Leon Zemel, Chief Product Officer at Kubient to talk about the increasing incidence of ad fraud in today’s digital marketplace and how newer adtech solutions will help solve growing advertiser challenges despite it:

______

Welcome to this MarTech Series chat Leon, we’d love to hear more about your journey and your role at Kubient…

At Kubient, I am the Chief Product Officer, responsible for the strategy, development, and innovation of our products and offerings.

Most recently I was the Senior Vice President of Programmatic and Platform Product and led all programmatic products at DoubleVerify. I’ve had a more than 20 year career within the ad tech industry and as a senior executive at x+1, I helped the development of one of the first demand side platforms (“DSPs”) and Data Management Platforms (“DMPs”) scaling the company’s technical products before it was acquired for $230MM.

Tell us more about the Kubient ad fraud detection tool and how tools like this help solve ad fraud related concerns for today’s digital advertisers?

KAI (Kubient Artificial Intelligence) is our leading fraud detection tool responsible for identifying fraudulent actors through pattern recognition and device scoring in real-time. Our algorithm analyzes consistency and quality of transactions to determine media inventory and audience credibility – and identifies fraud within 10 milliseconds to ensure no latency in a programmatic advertising auction.

KAI has been hailed by industry thought leaders, supply side partners (SSPs), demand side partners (DSPs), and major advertisers who, after years of talking about the problem of ad fraud, want to find smart and effective ways to eliminate it.

Can you talk about the ways in which online ad frauds have been evolving and what in your view marketers and advertisers need to be looking at to limit this?

In our most recent report on ad fraud which looks at our KAI platform from the first six months of 2021, close to 30% of fraudulent bid requests came from CTV inventory. Despite all CTV being perceived as premium from the onset, we’ve seen and experienced CTV being just as susceptible to ad fraud, if not even more susceptible than other channels. This is because audiences are flocking to CTV, which means ad dollars have followed. As more campaigns and marketers think with a CTV first mindset, fraudsters have found ways to trick brands into bidding on fraudulent traffic, disguising them as premium inventory.

Can you talk about the best ways in which advertisers can optimize how they handle programmatic ad auctions today?

It’s critical for advertisers to be able to identify every step in the supply chain between a person seeing a publisher’s ad slot all the way to their ad being served.

Therefore, the first step is to ensure that it’s an actual person visiting the publisher’s page before even bidding on the ad impression, by using pre-bid fraud avoidance. With more resources being allocated to pre-bid and overall fraud detection technologies, it’s easier to implement and manage than ever before. After implementing pre-bid fraud avoidance, advertisers should focus on cutting down on the amount of vendors and resellers they work with, ensuring that each vendor has rights to represent the inventory and is making its fees transparent. By doing so, this increases the amount of each advertising dollar going towards working media and making its way to the publisher that generates the impression. In addition, it minimizes the chances of working with bad actors in the space trying to profit off of fraudulent traffic. Transparency has always been a top priority for Kubient, as well as ensuring a fraud-free programmatic environment.

A few thoughts on the evolving ad tech market from the global martech-adtech marketplace, a few innovations that have stood out in your view and why?

At Kubient, we’ve been close to AI innovations, particularly around how AI can impact real-time decisions that take place before ads are purchased and don’t rely on postbid measurement and feedback, thereby driving significant efficiencies for advertisers. AI will continue to expand how our industry handles prebid decisions around audience, context, and performance.

Blockchain and Hyperledger have not yet lived up to the original hype but we do think that at some point over the next few years this technology will be key to driving a clean, transparent marketplace. For now, the IAB has shown great leadership on pushing ads.txt, sellers.JSON, supply-chain objects to help evolve the industry further, towards that clear marketplace goal.

Ecommerce, specifically Amazon with their obvious supply chain and customer scale has shown the way for the industry towards a more e-commerce driven advertising model. There are many companies that are innovating ways to facilitate consumers going from seeing an ad to conducting a measurable ecommerce transaction.

How will programmatic ad trends and programmatic ad solutions evolve in future?

Fraud will always exist – unfortunately it always looms one step behind our technologies.

However, AI has continued to improve exponentially year after year, cutting down on ad fraud by detecting bad actors and emerging schemes through pattern detection and recognition. Marketers looking to execute campaigns on CTV must be critical of the partners they leverage to place bids, because if not, they could become open to buying fraudulent traffic because their partners aren’t taking the necessary steps to detect it and thus wasting ad spend.

Consumer engagement – at the end of the day, this is what advertisers are trying to accomplish and shouldn’t be lost in the technology picture. As CTV continues to emerge, there will be new ways and formats to engage with consumers. Similar trends happened in display and mobile with things like native but CTV with its more engaging and interactive format will lead to way more innovative advertising formats, including ways for consumers to transact, which hasn’t been the case as much in linear TV.

Cookie deprecation and regulation (privacy and antitrust) – these have been the top profile issue being discussed in the industry and they will most likely push two or more potentially separate tech ecosystems. There will likely be a collectively gathered and opted-in user environment with more direct marketing technologies and measurement and then a more anonymized environment where engagement and higher level audience categorization will drive how advertising is conducted. In addition to privacy, the regulations around trade for the major players (i.e.,Google, Facebook, Amazon, etc.) will play a major role in how the digital industry evolves towards closed or open environments.

A few comments on the growing power and benefits of AI in this space?

Some of the best data scientists work within our field, helping to innovate and create some of the greatest AI technologies. Implementing AI is enabling us to automate fraud detection, because the technology learns from our own detection, as well as each time the program catches fraudulent traffic. By automating the process and coupling that with the human element and data scientists, we’re able to more accurately assess potential ad fraud in real time, at the speed media is bought and sold in the digital space.

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Kubient is a technology company with a mission to transform the digital advertising industry with a transparent, fraud free audience marketplace. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry.

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Leon Zemel is the Chief Product Officer at Kubient

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Catch our Latest Episodes of The SalesStar Podcast!

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

Moloco Wins Google Cloud Cross-Industry Customer Award

prweb

October 12, 2021

Moloco Earns 2021 SMARTIES Award for Machine Learning & AI Campaign

Award shines spotlight on Moloco’s global success in leveraging Google’s cloud technology

Moloco, a leader in machine learning and growth solutions for advertisers, marketers, and publishers, announced today that the first annual Google Cloud Customer Awards have named it a Winner in the Cross-Industry category. This award was presented at global digital experience, Google Cloud Next ‘21.

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The Google Cloud Awards celebrate globally recognized leaders across 11 categories: Communications and Service Providers, Financial Services, Gaming, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail, Government and Education, DEI, Social Impact, and Cross-Industry.

Winners were selected after rigorous assessment for demonstrating significant and quantifiable business and operational excellence; overcoming complexity, industry challenges, or world events with innovative thinking; and achieving success in the workplace and with customers by way of Google Cloud services and solutions.

Utilizing the Google Cloud platform, Moloco has grown from a startup to a company with a $1.5 billion valuation in just 8 years, raising $150 million in Series C funding earlier this year. Today, Moloco Cloud processes more than 3 million bid requests per second and utilizes 1,800 virtual machine instances at weekly peak, with 80ms upper bound response time for 95% of all requests.

“Moloco is honored to be recognized as a Google Cloud Customer of the Year,” said Donghwan Jeon, CTO at Moloco. “Our team works hard every day to leverage our expertise with cloud technology and machine learning models to democratize ML for companies across the globe, and our efforts with Google have allowed us to do just that. Google Cloud is the foundation for our Moloco Cloud platform, and it helps us deliver on the promise of powerful, scalable ad tech.”

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“The entire Google Cloud team has been invaluable in helping us achieve our goals,” explains Ikkjin Ahn, CEO at Moloco. “Early access to features and products keeps our business adaptable and future-facing. With Google Cloud and Moloco’s state-of-the-art deep learning models, we are able to deliver stronger, faster performance and scale to our customers.”

Moloco Cloud is a Demand Side Platform (DSP) that enables advertisers to programmatically purchase ad inventory across the mobile app ecosystem. The DSP is built with performance advertisers in mind, helping them achieve stable growth, control their data, and build ad networks that scale to fit their needs. Moloco Cloud accomplishes this through a combination of machine learning, first-party data, and contextual signals, providing the performance benefits of cloud computing combined with full transparency.

The same infrastructure that underpins Moloco Cloud DSP also drives the newly released Moloco Retail Media Platform, a turnkey solution for digital marketplaces and publishers looking to unlock valuable new ad-based revenue streams while delivering better customer experiences through sponsored ads and product recommendations. With Moloco Retail Media Platform, marketplaces can allow vendors access to easy, API-based or self-serve campaign management that allows them to improve product discoverability and drive more revenue from product sales.

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Glassbox Announces Major Milestone of $40 million in Software ARR and Accelerating Growth in Q3

MTS Staff Writer

October 12, 2021

Glassbox Leads Digital Customer Experience Industry in G2 Winter Report

Glassbox, a software as a service (“SaaS”) company that provides digital experience analytics for web and mobile applications, announced today that it crossed $40 million in annual recurring revenue (ARR) in the third quarter of 2021. This represents year over year ARR growth of 31% on a pro forma basis, and the second consecutive quarter of accelerating growth since the Company’s IPO in June.

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“This is an exciting time at Glassbox. We have added over 50 new enterprise customers this year and our existing base of over 300 customers is expanding with us. The $40 million ARR mark is an important one, as it signals that we are executing well and accelerating post IPO,” said Yaron Morgenstern, CEO of Glassbox.

Driving the strong growth is a 186% increase in net new ARR for the first nine months of 2021 compared to the previous period on a pro forma basis.

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“In addition to our strong organic growth, we are also continuing to invest in new areas to grow our product set. In September we announced the acquisition of A/B testing technology from Convertize that will allow future customers to use in designing the same mobile and web apps that we are analyzing every day,” added Morgenstern. “After years of bootstrapping we now have a significant war chest and we are using it to grow.”

Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real-time across mobile apps and the web to accelerate loyalty and growth. Through AI-driven visualization and analytics tools, Glassbox enables teams to prioritize customer experience and digital product enhancements from a single collaborative system.

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Brand Metrics Hires Taylor Sturtevant as It Focuses on Growth in the Us

MTS Staff Writer

October 12, 2021

Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up the US Customer Success team.

Previously Director, Customer Success at Marketing Evolution, a New York-based provider of marketing measurement and optimisation solutions, Taylor is an experienced industry professional with an impressive track record in market research, team leadership, customer service and strategic planning.
She will be focused on client relationships, travelling frequently to ensure a presence on the ground, and in the relevant time zones.

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Mikael Larsson, Co-Founder, Brand Metrics, explains: “We are delighted to welcome Taylor as we continue to experience strong interest in the US market. A highly focused professional at all times, Taylor leaves no stone unturned in her efforts for clients. As Brand Metrics continues to expand, Taylor will take on new American clients in this market so ripe with potential, hiring and training a team on the ground.

“At Marketing Evolution, Taylor started as an intern and rapidly worked her way up to director level. She shows relentless attention to detail and urgency in execution in all that she does – all whilst managing multiple accounts simultaneously and leading cross-functional teams, providing actionable research insights and recommendations that tie to measurable client value.”

Taylor adds: “The US market is showing strong appetite for insights which can help quality publishers to prove, unequivocally, their value; while this new availability of brand measurement – driven by Brand Metrics – is strengthening the hand of quality publishers. I see Brand Metrics as the long-awaited ‘Robin Hood’ of measurement. With multiple clients on board already, I can’t wait to share this game-changing methodology with new partners in the US. This is all about giving a voice back to the publishers – a third-party, data-driven voice.”

Brand Metrics enables publishers to prove the effectiveness of campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale – regardless of campaign size and cost. It is empowering publishers to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent, in a simple, cost-effective and comparable way.

Taylor started on October 1st and will report to Anette Hallgren, Partner and Client Director at Brand Metrics.

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Tessian Launches New Solution ‘Tessian Architect’: An Intelligent Data Loss Prevention Policy Engine

MTS Staff Writer

October 12, 2021

Tessian Launches Advanced Email Threat Response Capabilities for Security Teams

Human Layer Security company Tessian has launched Tessian Architect, a new policy engine for real-time email data loss prevention (DLP). It provides automatic and custom policy capabilities, and real-time visibility into data loss events, without the cumbersome, manual rules found in traditional DLP solutions.

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The solution combines traditional elements of DLP policies with intelligent policies that leverage machine learning and behavioral analysis, to provide custom protection against sensitive data loss. As a result, Tessian now offers organizations complete protection against data loss through email – whether it’s accidental data loss and sensitive data exfiltration to unauthorized parties.

With Tessian Architect in place, the guesswork of building DLP policies is removed. Administrators can quickly and easily build DLP policies to meet basic and advanced data loss requirements, including establishing and maintaining regulatory compliance. Customers can choose from pre-built policies that solve for their specific use cases or industry requirements, or build their own policies to meet their organization’s unique protection needs. This can all be done within a matter of hours.

The solution also enables security and risk management teams to quickly determine what types of data loss are most prevalent in their organization, enabling them to proactively mitigate specific threats in the business.

And while many DLP solutions simply just report on data loss events, Tessian actually helps reduce risk, by warning employees about threats in real-time. For example, if an employee negligently sends emails to a personal account or maliciously steals company intellectual property, Tessian automatically alerts the person before the email is sent with a warning that educates them about exfiltration, reinforces company policies, and nudges staff toward safe email behavior.

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Ed Bishop, Chief Technology Officer at Tessian said, “Legacy DLP is quickly becoming an antiquated technology that isn’t evolving to meet the needs of organizations today. Even with legacy DLP in place, data breaches continue to happen. What’s more, static policies are not as effective as companies need them to be; they tend to be severely limited, don’t account for unknown anomalies and restrict employees’ productivity. The next generation of DLP is fundamentally about shifting away from a static, rules-based approach to a dynamic, behavioral approach that can address the specific context of each potential data loss incident. This is real data protection.”

Speaking about overcoming the DLP challenges enterprises face today, Rob Hyde, Chief Information Security Officer at Schroders explained, “Traditional DLP has a low return on investment, and it’s expensive to run. It does stop some malicious emails, but it’s very low volume. On the other end of the spectrum, you have Tessian. It’s stopping data loss every day.”

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Facebook Marketing a Vital Skill for Healthcare Practitioners

MTS Staff Writer

October 12, 2021

Facebook-Marketing-a-Vital-Skill-for-Healthcare-Practitioners

Award-winning marketer Sally Falkow and Ulan Nutritional Systems have launched a Facebook marketing course for healthcare practitioners.

A study done by the National Institutes of Health shows that COVID-19 has increased online searches for health-related terms. This pandemic has created awareness of the need for a strong immune system and ways to cope with an illness no one was prepared for.
The brunt of this need for education and assistance falls on healthcare providers. People are looking for a healthcare practitioner they can trust who can help them through this confusing period.
One of the best ways to reach the public looking for healthcare solutions is on social media, and in particular, Facebook. With more than 2.85 billion monthly active users, Facebook is the most popular platform worldwide and it remains many people’s “home base” on social media.

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The group most likely to be looking for health answers on social media are women between 30 and 65. And when one looks at the users of all social media platforms, that group most closely resembles Facebook users. 77 percent of women use Facebook, and the age group 30 – 64 is also in the 75 percent plus range.

Using Facebook to reach this audience that’s actively looking for health information is not always a simple task. It may seem quite straightforward, but there are many aspects to effectively use Facebook marketing to attract new patients.
“I built my Des Moines practice entirely using social media when I started it,” says Sarah Outlaw, MH, MSACN. “Facebook marketing was instrumental in raising awareness and filling my appointment book with quality patients that watched my videos and engaged with my posts. They already know they want to sign up from the moment they walk through the door and take the first steps to improving their health.”
“Unless you are very skilled at using the Facebook platform, you’re probably going to miss the mark,” says Sally Falkow, an award-winning Facebook marketing expert. “Just posting a few images on Facebook is not enough. You need a sound strategy, and consistent high-quality content supported by an advertising campaign to attract the right fans and followers.”
In conjunction with Ulan Nutritional Systems, Falkow has created a course that teaches healthcare practitioners how to use Facebook marketing to attract new patients.
In this course practitioners learn:
• How to find the right audience using Facebook data
• How to create excellent quality content that attracts the right people
• How to build an engaged community of interested and loyal followers
• What the content FORMULA is and how to use it
• How to use Canva to make the content
• How to set up an advertising account
• How to make a Facebook pixel
• How to test an ad to see that it is effective
• Tracking results with Facebook Insights
• How to increase engagement

The course is available on Kajabi. It is self-paced, but a tutor oversees each student’s progress through the course. Students can join the Facebook Group for course members once they enroll and course creator, Sally Falkow, will be available in that group for an hour a week to answer student’s questions.

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Welcome to this MarTech Series chat Leon, we’d love to hear more about your journey and your role at Kubient…

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Award-winning marketer Sally Falkow and Ulan Nutritional Systems have launched a Facebook marketing course for healthcare practitioners.

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