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WebFindYou Launches FREE True Digital Marketing Master Class

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WebFindYou Launches FREE True Digital Marketing Master Class

This unique training provides the exact roadmap for businesses to maximize leads and sales, regardless of experience level.

WebFindYou, a powerful and unique All-in-One Digital Marketing Technology, is excited to announce the launch of its free True Digital Marketing Master Class. It’ll be hosted by Robert Blankenship, an expert digital marketer and the founder and CEO of WebFindYou. The virtual class will teach businesses the exact roadmap to maximizing leads, sales, and conversions by implementing True Digital Marketing in the simplest and most affordable way.

The digital marketing industry has become tainted with too many agencies and freelancers who are over-promising and underdelivering results. In addition, the industry provides solutions based on clients’ limited budgets, but those solutions are usually only partial and often cause businesses to throw money away. It’s becoming increasingly difficult to produce continual and sustainable results, and it’s only getting worse. More paid ads are dominating Google Search results pages, Google Pay Per Click costs are more expensive than ever, Apple’s privacy updates are making Facebook and Instagram Ads more difficult to produce a positive return on ad spend, and the list goes on.

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Many small and mid-size businesses are hurting and still recovering from lost revenue because of the pandemic. In fact, many had to close their doors for good. However, if they would have had a successful online digital marketing strategy, things may have been different. Small and medium-sized companies are losing out to bigger companies with larger budgets and resources to do digital marketing the right way. Now that inflation is on the rise, businesses are struggling even more, and marketing budgets are thinning out.

True Digital Marketing means doing everything digital, and it is required to maximize the true power of the Internet for any business. Without True Digital Marketing, businesses miss out on having a steady stream of leads and sales that they can rely on, especially in times of crisis.

Blankenship is bringing his knowledge and industry experience to the masses and helping businesses escape from the vicious cycles of traditional digital marketing and SEO. WebFindYou’s True Digital Marketing Master Class is free and takes just three hours to complete—providing attendees with the exact roadmap to be successful. This differs from university courses that can take a year to complete and require costly tuition, or other courses that only teach a piece of digital marketing and don’t show you how to use the required tools in depth.

There is no other online course like WebFindYou’s True Digital Marketing Master Class. Attendees will learn the exact formula that has generated over $10 million for one of their clients using True Digital Marketing. Individuals can even change careers or earn supplemental income by handling True Digital Marketing for other businesses as well. It is an easy-to-follow, proven method for success that can be done from the comfort of one’s home.

“There are so many businesses hurting right now, and they need help,” said Blankenship. “Unfortunately, only 3% of the market can afford to implement True Digital Marketing because it requires digital marketing experts, writers, programmers, and designers that stay abreast of the constant digital marketing evolution, and this requires money—lots of it.”

Further solidifying the need for True Digital Marketing, the massive Facebook, Instagram and WhatsApp outage left billions of users frustrated, but it also left millions of businesses at a temporary loss. They rely heavily on Facebook and Instagram Ads as their main source of lead generation, or they rely on Facebook Messenger or WhatsApp as their single line of communication with new and existing clients via their website. However, with True Digital Marketing, when one digital channel goes down, businesses still have other digital channels producing leads.

Blankenship will also be hosting master classes covering ecommerce, content marketing, social media marketing, email marketing, paid search and social media, how to start a digital marketing business, and more, with dates to be announced later.

After the first master class, attendees will unlock the Master Class Private Area, where they will have access to all of WebFindYou’s future courses as well as a private Facebook group for Q&As.

Marketing Technology News: Former MuleSoft CEO Added to Redox Board of Directors

Pug Force – A Promising NFT Project Announces Itself In Style

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Globe Newswire
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Pug-Force---A-Promising-NFT-Project-Announces-Itself-In-Style

Non-Fungible Tokens (NFTs) have no doubt taken the world by storm. In the past year or so, they have massively grown in popularity. NFTs are unique and hold much value. This is because the NFT market is exploding.

Pug Force is here to get in on the action, as it announces its platform to the world. The project comes with much promise. Along with a visionary leader, the project also consists of skilled and experienced individuals. Pug Force comes with a strong story and an even stronger roadmap.

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OpenSea – the largest marketplace for NFTs

According to Dune Analytics, OpenSea — the largest marketplace for NFTs, has recorded a $3.4 billion transaction volume on Ethereum. Set in August, this remarkable number was more than 10 times the number set in July.

While there are many NFT projects present in the crypto world, it is a few distinct characteristics that make some outshine others. For instance, the most important factors for a promising project, arguably include four factors. To name them — the creators of the project, the size of the audience, the utility of the NFT, and constant branding after launch.

Bored Ape Yacht Club NFTs was one such project that took to the moon. These NFTs are selling for millions. To emphasize, a set of 107 NFTs of these cartoon apes sold for $24.4 million at an online Sotheby’s auction house sale.

Pug Force Launching Timeline

Pug Force will launch on October 13, 2021. The leader of this project goes by General Pug. The rest of the leading team includes an art director, a game developer, and a graphic designer. Together, the team has a lot of experience in successful marketing techniques. They are also quite knowledgeable on all things crypto, blockchain, and NFTs.

Likewise, they own over 20 marketing companies across five countries and are running over $100 million marketing campaigns. In fact, they have developed games from scratch and are known to be prominent innovators.

However, the most important fact here lies in their ability to build a community. So far, they have built communities consisting of millions of members in varying markets. The team also has access to a large sum of capital.

Together with the right resources, knowledge, and team, Pug Force is set to market its brand, launch Pug Fellas, and develop the Pug Force game. They are already set to support the floor price of Pug Force NFTs on OpenSea and intend to create value for their NFT holders.

Unlike other projects that have promised the moon, simply to take off with no warning — Pug Force is here to stay. The project has already begun to build its brand. With a captivating origin story, their discord and telegram channels have already caught the support of thousands of interested investors.

Next, the project aims to facilitate multiple projects that can interact with one another. This will ultimately contribute to setting up a huge game release. Here is when the NFT’s utility will finally come into play. General Pug believes that this utility will be a significant game-changer for NFTs.

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Ripple and Nelnet Announce $44 Million Clean Energy Fund for a More Sustainable Future

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PRNewswire
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Ripple Signs Second Wave of Creators, Bringing Entertainment and Media NFT Projects to the XRP Ledger

Investment will contribute to the reduction of over 1.5 million tons of US carbon emissions

Ripple, the leading provider of enterprise blockchain and cryptocurrency solutions that are faster, more transparent and more cost-effective, announced a strategic ESG investment with Nelnet Renewable Energy, a Nelnet business, through a $44 million joint investment into one of Nelnet’s solar energy investment funds. The joint investment, majority funded by Ripple, will fund solar energy projects throughout the U.S. in support of the transition to a cleaner and more stable energy future.

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“Guaranteeing a clean energy future is a major priority across every industry, not only to drive future economic growth but also to ensure a more sustainable world. As the adoption of cryptocurrencies and blockchain continues to grow, it’s evident that the technology will underpin our future financial systems,” said Ken Weber, Head of Social Impact at Ripple. “We’re excited to work with Nelnet as we pursue our commitment to reduce the carbon footprint of financial services globally and to deliver on the promise of a carbon negative cryptocurrency industry.”

Nelnet and its co-investors are proud of their part in transitioning the country to cleaner and more reliable energy sources. In March 2021, Nelnet earned an E1 ESG rating from S&P Global Ratings on one of their earlier clean energy funds– receiving high scores on transparency, environmental and governance. E1 is the highest possible ESG rating in the S&P Global rating system and likely marks the first of many for Nelnet’s clean energy funds.

The solar projects financed by the Ripple Nelnet Renewable Energy Fund are estimated to offset over 1.5 million tons of carbon dioxide over 35 years, which is the equivalent amount of CO2 emissions from consuming 154 million gallons of gasoline. As the U.S. transitions towards a zero carbon future, investments in solar power projects could not come at a better time, especially with the U.S. Department of Energy’s Solar Futures Study projection that 45% of all energy in the U.S. could be produced by solar by 2050.

The partnership is Ripple’s latest initiative to help build a carbon-neutral future for global finance. Ripple is part of the Crypto Climate Accord, a private sector-led initiative focused on decarbonizing cryptocurrencies and making the crypto industry 100% renewable by 2030. Last year, Ripple partnered with Energy Web and the Rocky Mountain Institute to decarbonize the XRP Ledger, the first major global blockchain to do so. In addition, Ripple made a commitment to become carbon net-zero by 2030 or sooner by reducing emissions and investing in carbon removal projects such as reforestation, biochar and carbon sequestration.

“We are thrilled to have a best-in-class investor platform that enables us to work with investors like Ripple to further our effort toward advancing clean energy generation within the U.S.,” said Scott Gubbels, Executive Director of Nelnet Renewable Energy. “Investments like these help create jobs, provide cost-competitive energy to the market, and promote sustainability for years to come.”

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AdTech innovator Kayzen deploys Chronicle’s new Enterprise Map Solution

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MTS Staff Writer
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AdTech innovator Kayzen deploys Chronicle’s new Enterprise Map Solution

Chronicle Software (Chronicle), a specialist provider of low-latency technology solutions for the financial services and other industries, today announced that innovative Berlin-based AdTech firm Kayzen, the first mobile in-house bidder, has adopted its new Enterprise Map Solution.

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Kayzen’s demand-supply platform negotiates with providers, via an ad-enabled app, and uses anonymised user profiles to determine which ad content to display. Kayzen enables mobile advertisers and their technology partners to run mobile programmatic in-house, helping to democratise programmatic marketing.

Chronicle Software has been used across many industries including payments, IOT and gaming. Its ability to move and process large amounts of data quickly and efficiently means that it is well placed to help companies within the AdTech sector.

Chronicle Map Enterprise builds on Chronicle’s open-source product, Chronicle Map, and enables Maps to be distributed over a replicated cluster of networked hosts, providing a platform for both High Availability and Disaster Recovery (HA/DR).

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Kayzen’s core on-demand criteria-matching is built on a collection of approximately 5 billion user profiles stored in Chronicle Map. The service currently handles over 100 billion daily ad requests, with around a million updates per second.

After a preliminary proof-of-concept using open-source Chronicle Map, Kayzen migrated to Map Enterprise in order to provide a fully replicated and distributed HA/DR platform, with the data shared across multiple hosts in various locations.

As part of this integration Chronicle worked closely with Kayzen to review existing capacity, replication, and distribution controls within Map, and changes were made to provide effectively unlimited capacity.

Peter Lawrey, CEO of Chronicle Software, said “AdTech is a fast-growing part of our portfolio of clients, and we are delighted that Kayzen has adopted our new Enterprise Map solution to support their growing business”.

Servesh Jain, Kayzen CTO added: “Integrating Chronicle’s new Enterprise Map solution into our platform has enabled us to increase the volume of ad requests and the speed at which they are handled. We are now able to store additional user data and reach a greater number of clients faster, supporting the continuing growth of our business.”

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Dialpad Employee’s Passion for Water Conservation Results in Design and Widespread Implementation of Rainwater Harvesting System

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Business Wire
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Dialpad Employee’s Passion for Water Conservation Results in Design and Widespread Implementation of Rainwater Harvesting System

Ganesh Shanbhag developed a simple and easy-to-install collection system to reduce water costs and consumption in Bengaluru by leveraging rainwater

An employee of Dialpad Inc., the industry leader in AI-powered communication and collaboration, is playing a key role in water conservation efforts in Bengaluru, India. Ganesh Shanbhag, Senior Software Engineer at Dialpad, is passionate about water conservation and is taking tangible steps towards improving access to clean, potable water in Bengaluru. Shanbhag is the founding member of the I Live Simply movement chapter in Bengaluru and Core Executive Member of World of Water Action Forum where he advocates for climate change issues, specifically water conservation efforts in the region.

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“We are very proud to see Ganesh channel his passion and skills in a way that solves a rising problem here in the Bengaluru community”

“We are very proud to see Ganesh channel his passion and skills in a way that solves a rising problem here in the Bengaluru community,” said Amit Kaul, Vice President of Engineering and India Country Manager, Dialpad. “Ganesh is living the Dialpad value, ‘Do the right thing’ and is an example to us all of what can be accomplished with some enthusiasm and effort.”

The sole mission of WoW is to save 1,000 crore (10 billion) liters of freshwater in Bengaluru each calendar year through sewage treatment, aerator usage, smart metering of water and rainwater harvesting (RWH). Working with his apartment building management, and fellow tenants, Shanbhag converted much of the building’s roof into a collection system for RWH. Shanbhag’s RWH system reduced the building’s freshwater demand by 20,000 liters per day. The system’s success gained local media attention and generated citywide demand for the installation of similar systems. To date, Shanbhag has designed and overseen the implementation of more than 150 systems throughout Bengaluru, saving an estimated 3 million liters of water.

“I do not charge any kind of fee for this work, only the costs to purchase raw materials,” said Shanbhag. “For me this is a hobby, a labor of love, and I hope to work with more apartment buildings who want to reduce their water costs and consumption.”

Dialpad is committed to developing hybrid work solutions through product innovations, relying heavily on the research and development in India. Dialpad India is comprised of more than 80 employees throughout India working remotely and in its Bengaluru office. Dialpad also encourages its employees to be a positive force in their communities. The company was one of the first to join the TechforBlackFounders initiative when it launched in the summer of 2020 and the company was selected by the National Juneteenth Observance Foundation to support its mission to make Juneteenth a nationally recognized holiday.

Dialpad plans to continue its India software engineering team investment with up to 50 new hires over the next 12 months. Dialpad is leading the hybrid work model through cloud communications by example with more than 900 employees spread across 11 offices and fully-remote teams easily collaborating on its own truly unified communications as a service (TruCaaS) platform.

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Tacton Named a Leader in the Fall 2021 Enterprise Grid for CPQ Software by Real Users on G2

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Globe Newswire
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Tacton Named a Leader in the Fall 2021 Enterprise Grid for CPQ Software by Real Users on G2
G2 Scores Products Based on Reviews and Data Aggregated From Online Sources and Social Networks

Tacton, a global leader in CPQ-based Smart Commerce solutions for manufacturers, today announced it has been identified as a Leader and one of the best enterprise CPQ software solutions for Fall 2021, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s largest and most trusted software marketplace.  This is the fourth consecutive ranking for the company, and Tacton once again had the second-highest customer satisfaction scores among all solutions in the Leader quadrant.

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“We are delighted that our customer-centric approach continues to elicit positive reviews from our users,” said Bo Gyldenvang, Chief Executive Officer at Tacton. “Being recognized by G2 as a Leader in the CPQ software category or four seasons in a row reflects our unwavering commitment to providing our manufacturer customers the highest standard of product advancements and customer support for our CPQ-based smart selling solutions.”

Products on the Enterprise Grid for CPQ received a minimum of 10 reviews/ratings in data gathered by August 17, 2021. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact) and placed into four categories on the Grid. Tacton appeared in the Leader quadrant because its product was rated highly by G2 users and had substantial Market Presence scores.

Reviews from users on G2 convey the benefits of and positive sentiment for Tacton solutions:

  • “Tacton is a huge time-saver for selling configurable products.”
  • “Tacton is not only software, but will optimize the work-flow for sales process and order execution.”
  • “Powerful CPQ tool for all complex configuration needs and pricing strategies.”

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Magic Leap Raises $500 Million in Funding

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PRNewswire
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Singapore Startup Affyn, A Rising Star in the Metaverse Space, Held 2 Oversubscribed Fundraising Rounds, Bringing the Total Amount Raised to More Than Us$7 Million

New investment will advance Magic Leap’s focus on delivering powerful, best-in-class augmented reality solutions for the enterprise

Magic Leap announced that it has raised $500 million in funding at a post-money valuation of roughly $2 billion . The new capital will further Magic Leap’s focus on delivering best-in-class augmented reality (AR) solutions including the roll-out of its second-generation product, Magic Leap 2, in 2022.

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“This investment is an important step in advancing Magic Leap’s mission to transform the way we work,” said Peggy Johnson, Chief Executive Officer of Magic Leap. “Since joining Magic Leap in 2020, my focus has been on accelerating the company’s shift to the enterprise market, strengthening our technological foundation, and building a robust business across sectors ranging from healthcare and manufacturing to defense and the public sector. With ongoing support from our existing investors, Magic Leap will have greater financial flexibility and the resources needed to continue our growth trajectory as we expand on our industry-leading AR technology.”

With a solid financial foundation and the infusion of new capital, Magic Leap will enhance its current go-to-market efforts and ability to deliver augmented reality solutions that drive business transformation outcomes for the enterprise market.

Over the past year, Magic Leap and its partners have delivered powerful enterprise use cases in training, manufacturing, and healthcare. Magic Leap has also continued to bolster its significant patent portfolio, including the development of its second-generation product, Magic Leap 2, which will be the industry’s smallest and lightest device built for enterprise. This more advanced headset features innovative, first-to-market breakthroughs like dimming and increased field of view that are designed to increase business adoption of AR. General availability for Magic Leap 2 is scheduled for next year with select customers already leveraging its capabilities through an early access program.

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Ai Digital Media Buying Platform, Eva Live Inc., Announces Its Public Listing on OTC Markets

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Globe Newswire
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https://www.globenewswire.com/news-release/2026/03/03/3248364/0/en/EVA-Live-Secures-Strategic-Growth-Financing-to-Accelerate-AI-Platform-Expansion-as-Part-of-2026-Growth-Strategy.html

Eva Live Inc. is pleased to announce its listing of the Company’s common shares on OTC Markets, effective Oct. 11, 2021, trading under the symbol “GOAI”. Eva is an Artificial Intelligence (“Ai”) driven digital media buying platform. Beyond programmatic, it is the next generation of digital media buying, with a deeper contextual and predictive understanding of each consumer. Eva Ai continually learns, eliminating ad fraud, lag, and error to produce unmatched digital advertising optimization and results.

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David Boulette, the Company’s Founder, CEO, and Chief Science Officer says, “Eva is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. Our Ai technology autonomously purchases ads, or impressions, one at a time, on digital advertising exchanges to create portfolios of impressions designed to optimize hard ROI goals of advertisers, such as increased sales, heightened brand awareness, and decreased cost per customer acquisition.”

As digital media buying technology has evolved, so has several problems facing the industry, including ad fraud, transparency, brand safety, optimization, and audience commoditization. Eva Ai has evolved to address each of these issues:

1. Ad fraud: According to Juniper Research, advertisers will be losing $100 billion a year globally by 2023 on digital ad spend to fraudulent users and inventory. Eva’s proprietary “Fraud Fence” algorithm and logic prevents ad fraud, potentially saving advertisers more than a quarter of their budget.

2. Transparency: Eva Ai simultaneously runs hundreds of campaigns with highly diverse goals delivering reports specific to each client’s needs, down to the granular details. Every dollar of ad spend is 100% viewable and trackable by the advertiser.

3. Brand safety: Eva’s Fraud Fence also protects brands from improper placement of ads.

4. Optimization: Eva responds to bid requests within 100 milliseconds, while handling 300,000 bid requests a second. Eva Ai is continuously and autonomously optimizing, removing the danger of human lag on underperforming campaigns to deliver superior return on ad spend.

5. Precision targeting, not audience commoditization: Eva incorporates clients’ first-party data and matches audience to third-party data sources. This combined with Eva Ai’s deeper contextual, and therefore predictive, understanding of each consumer is an unbeatable combination.

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“By solving critical industry problems our goal is to become a global leader through Ai driven digital media buying,” says David Boulette.

Since Eva’s inception in 2015, the Company has grown from a start-up in Los Angeles to an international powerhouse of the digital advertising world, covering 192 countries, processing 29 billion US searches per month, and over 11 billion local searches.

Through Eva’s distribution partners and agencies, she currently directly or indirectly serves 40 of Fortune’s top 100 companies, 70 of Advertising Age’s 100 leading national advertisers, and 10,000 local as well as 5,000 national ad agencies as customers. Eva provides advertisers with a single, managed platform to deliver all forms of search, text, display, in-game, audio, and CTV/video ads across all devices and through all channels including Google, Facebook, Amazon, AOL, MSN, and through relationships with thousands of online publishers.

“Artificial Intelligence allows us to understand sales cycles better and correlate our client’s strategies and spending to achieve the results they expect,” says David Boulette. Eva is a custom built Artificial Neural Network, ANN for short. This ANN not only allows Eva think but “feel”. Beyond incorporating billions of pieces of information about individuals, such as website views, browser and click history, online shopping, and likes, Eva includes context. For example, the weather an individual is experiencing, stock market information that affects them, news headlines, and sports scores. Eva then assigns each person a ‘precog rating,’ this combined evaluation then influences the type of ads Eva determines will convert for each person. This process is constantly optimized as Eva is always learning and applying. After six years of building success, today is a milestone event for the Company and our stakeholders. Being publicly traded will help Eva advance our operational directive more effectively, expand our client and publisher base, and continue to improve on our industry leading technology.

“Other than the Ai technology we’ve developed and deployed; a new measure of our success will be the shareholder value we create. We’re looking forward to very exciting times ahead,” says David Boulette.

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Air Partner Unveils New App for JetCard Membership Program Featuring Online Booking System, 24/7 Access, & More

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Business Wire
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Air Partner Unveils New App for JetCard Membership Program Featuring Online Booking System, 24/7 Access, & More

The global leader in private aviation announces new app for members of its exclusive JetCard program

Air Partner, world-leading global aviation services group offering aircraft Charter, Safety & Security training, and consulting solutions, today announced the launch of its new mobile app for members of the exclusive JetCard program. Available for iPhone and Android users, the JetCard by Air Partner app allows members to conveniently access their account details and begin the booking process via smart phone. With 24/7 access to the app, members can price, plan, and submit booking requests for trips as well as view statements online and trip history at any time.

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“Air Partner is transforming the way both corporate and leisure travelers fly private by making our private aviation services more accessible and convenient than ever been before”

“Air Partner is transforming the way both corporate and leisure travelers fly private by making our private aviation services more accessible and convenient than ever been before,” says David McCown, President of the Americas for Air Partner. “At our core, we are about service and meeting our customer’s needs where they are. Our new mobile app does just that. Providing an even more seamless experience to our JetCard members and helping them save time, effort, and money when arranging their private charter needs.”

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Along with the ability to begin the booking process online or via their smart phone, the Air Partner JetCard program app allows users to:

  • View real-time balance of flight hours or account funds;
  • Submit a booking request according to one’s selected routes and travel dates;
  • Choose aircraft cabin category based on flight preference;
  • Add passenger information easily;
  • Select a one-way, round-trip, or multi-route/multi-destination route on an itinerary;
  • Calculate flight hours easily during the booking process;
  • Arrange catering and ground transportation easily;
  • and view upcoming flights and keep track of booking history.

Delivering value for both business and individuals, the JetCard membership program provides a wealth of benefits for flyers, including guaranteed availability, global reach, flight hours that never expire, fully refundable account balances, and more. A dedicated Account Manager can also help members tailor their membership to their travel needs. Members can choose their membership type, cabin category, and flight hours, and fixed hourly rates are deducted from the account balance. The JetCard membership program also offers the option to fly transatlantic, with a competitive fixed hourly rate to and from any destination between the United States and Europe.

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Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements

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PRNewswire
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Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements
– One in six marketers admit to violating lockdown restrictions to create diverse content
– Marking Global Diversity Awareness Month, DE&I in Marketing: A Global Report by Shutterstock reveals crucial marketing trends based on responses from more than 2,700 marketers globally

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies, today announced the results of a landmark study, DE&I in Marketing: A Global Report by Shutterstock. The results explore the opinions and actions of 2,700 marketers in Australia, Brazil, France, Germany, Italy, South Korea, Spain, the UK, and USA, across their use of diverse content in marketing campaigns, and how global events have impacted decisions.

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“Our DE&I in Marketing study encompasses the events of the last year and a half, and how these monumental moments have impacted how diversity is valued and prioritized in brand content decisions,” said Meeckel Beecher, Global Head of Diversity, Equity and Inclusion at Shutterstock. “Despite the widespread lockdowns, content creation excelled, and the resilience of creativity has prevailed. There is no denying the world’s media has paid more attention than ever before to cultural movements and raising much needed awareness, however, we wanted to understand to what extent this has been truly mirrored in content choices. Upholding values of diversity, inclusivity, representation and respect have never been more important, or more urgent. Launching this Global Diversity Awareness Month, our report highlights that there is more work to be done, and we’re looking forward to collaborating with our partners to do the work. It’s positive to note that people are listening, and our mission at Shutterstock continues to be ensuring all creative content represents the diverse global community.”

Societal Movements’ Impact on Diverse Content

Globally, the rise of awareness surrounding the Black Lives Matter and Stop Asian Hate movements last year drove brands to launch and develop existing anti-racism pledges. Nearly two-thirds of global marketers (63%) state these movements significantly impacted content decisions over the last 12 months. Exploring this further, 65% of marketers agree racial and ethnic diversity is an important factor when targeting campaign audiences. However, the results also show that 44% of those surveyed believe it can be difficult to reflect their brand with racial and ethnic diversity visually.

Lockdown Restricts Localized Content

Given the current international travel restrictions in place, lockdown restrictions still have a monumental impact on marketing content creation. With borders closed and stay-at-home orders enacted in many places, 37% of global marketers say their ability to source diverse content has been significantly impacted due to travel restrictions. The knock-on effect on content creation is clear: a quarter of marketers (25%) state they have been unable to localize content for individual markets. This has pushed more than one in six (17%) global marketers to violate lockdown restrictions – risking health and legal implications – to continue to create diverse content.

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Brands Battle to Marry Representation With Authenticity

Events over the last year plus have encouraged more than a third (34%) of global marketers to believe that accurately representing the world we live in is the most important objective for content used in marketing campaigns. There is more of a desire for brands to effectively represent the world we live in over what their brand’s purpose is (34% vs. 33%). However, as consumers look to engage with authentic brands, marketers must understand how to ensure marketing is aligned with their core beliefs and values, or risk being seen as disingenuous.

Marketers state accurate representation is the top reason behind increasing their usage of content that features same sex couples (64%), racially diverse models (68%), people with disabilities (60%), and transgender models (62%). It is reassuring that 75% of marketers understand the importance of this content being created authentically by the same audience it intends to reach.

Marketers Are Indifferent To Political Ideology

Global brands are more focused on presenting their own ideology through their marketing decisions rather than representing the political landscape. Just under half (41%) of global respondents said they focus their efforts more specifically on their own company ideology, compared to just 32% who look to reflect the political landscape. More than a quarter (26%) aim for their campaign creative to oppose the political landscape, demonstrating the increasing rise of brands making their own stand to social issues, and establishing their own voice.

Other Key Global Findings Reveal That:

  • Less than a third (31%) of Head of DE&I hires globally are involved in all marketing decisions, with 14% having no involvement at all—instead only supporting the HR function.
  • Content which features females in campaigns has seen the biggest growth globally over the last 12 months (28%), with the second most popular content increase featuring racially diverse models (26%).
  • 77% of global marketers say they are expected to use more diverse representation in their campaigns. 76% globally say there is still room for growth.
  • 74% of marketers globally state using more diverse content helps a brand’s reputation.

Research Methodology:

The research was conducted by Censuswide among 2,723 marketers in the UK, USA, Germany, Italy, Spain, France, Brazil, Australia and South Korea between 13th April and 27th April, 2021. Censuswide abides by and employs members of the Market Research Society to operate, according to the ESOMAR principles.

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IBM Unveils AI-Driven Software for Environmental Intelligence, Helping Businesses Address Sustainability Objectives and Climate Risk

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IBM Study Finds Broad Differences in Geographical, Generational Impact of Financial Fraud and Attitudes Toward Financial Institutions

  • IBM Environmental Intelligence Suite combines weather, climate, and operational data and environmental performance management into a single solution

  • Helps companies anticipate and respond to climate risks, such as flooding and wildfires, while providing insights to help improve resiliency and meet sustainability goals

  • Addresses World Economic Forum’s Top Three Most Likely Risks for Businesses over the next decade

IBM today announced a suite of environmental intelligence software that leverages AI to help organizations prepare for and respond to weather and climate risks that may disrupt business, more easily assess their own impact on the planet, and reduce the complexity of regulatory compliance and reporting.

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Companies are facing climate-related damage to their assets, disruptions to supply chains and operations, as well as increasing expectations from consumers and investors to perform as an environmental leader. Extreme weather, climate action failure and human-led environmental damage were cited as the top three most likely risks for businesses over the next ten years in the World Economic Forum’s “Global Risks Report 2021.” Businesses need actionable environmental insights to address these challenges, but current methods are often cumbersome and complex – requiring intensive manual labor, climate and data science skills, and computing power.

The IBM Environmental Intelligence Suite announced today aims to help companies streamline and automate the management of environmental risks and operationalize underlying processes, including carbon accounting and reduction, to meet environmental goals. The suite leverages existing weather data from IBM, the overall most accurate provider globally, advanced geospatial analytics already in use by companies around the world, and new innovations from IBM Research. The offering is the first to bring together AI, weather data, climate risk analytics, and carbon accounting capabilities in this way – allowing organizations to spend less resources curating this complex data, and more on analyzing it for insights and taking action to improve their operations.

IBM Environmental Intelligence Suite is a SaaS solution designed to help organizations:

  • Monitor for disruptive environmental conditions such as severe weather, wildfires, flooding and air quality and send alerts when detected;
  • Predict potential impacts of climate change and weather across the business using climate risk analytics;
  • Gain insights into potential operational disruptions and prioritize mitigation and response efforts;
  • Measure and report on environmental initiatives and operationalize carbon accounting, while reducing the burden of this reporting on procurement and operations teams.

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The suite delivers environmental insights via APIs, dashboards, maps and alerts that can help companies address both immediate operational challenges as well as longer term planning and strategies. For instance, the suite could be used to help retailers prepare for severe weather-related shipping and inventory disruptions, or factor environmental risks into future warehouse locations; energy and utility companies to determine where to trim vegetation around power lines or which of their critical assets may soon be at greater risk from wildfires due to climate change. Or the suite could be used to help supermarkets get a clearer picture of how refrigeration systems are contributing to their overall greenhouse gas emissions and prioritize locations for improvement.

“The future of business and the environment are deeply intertwined. Not only are companies coping with the effects of extreme weather disruptions on their operations, they’re also being held increasingly accountable by shareholders and regulators for how their operations impact the planet,” said Kareem Yusuf, Ph.D., General Manager, IBM AI Applications. “IBM is bringing together the power of AI and hybrid cloud to provide businesses with environmental intelligence designed to help them improve environmental performance and reporting, create more efficient business operations to reduce resource consumption, and plan for resiliency in the face of climate disruptions.”

Companies around the world are already using many of the core weather and AI technologies found within IBM’s Environmental Intelligence Suite. For example, IBM environmental data and geospatial analytics are being used by Brazilian ethanol, bioelectricity and sugar company BP Bunge Bioenergia to help it better understand its agricultural sugarcane production and improve its market intelligence estimates regarding global sugar production and by agribusiness leader Cajamar to help Spanish farmers aiming to improve yields and reduce environmental impact via its digital Plataforma Tierra tool.

The IBM Environmental Intelligence Suite also takes advantage of AI-driven innovations from IBM Research that make it easier for climate and data scientists to analyze massive environmental datasets, and a new climate risk modeling framework used to generate data on future wildfire and flooding risks. Additionally, the suite will leverage unique technologies from IBM Research which apply natural language processing and automation designed to help companies estimate carbon emissions and identify opportunities to reduce them across their operations or with suppliers.

The Environmental Intelligence Suite can be integrated with IBM’s broader software portfolio for additional efficiencies across business operations – including IBM Maximo Application Suite to help companies protect and extend the lifecycle of their critical assets and  IBM Supply Chain Intelligence Suite to help build more sustainable and resilient supply chains.

Businesses can also tap into the cross-industry expertise of IBM Global Business Services to help design, implement and accelerate their environmental business transformation journeys. These strategies include reimagining operations, supply chains, emissions management, or ESG and climate risk reporting with the help of emerging technologies to assist organizations in meeting their environmental goals.

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Zoom Named a Leader in 2021 Gartner Magic Quadrant for Meeting Solutions

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SANS Institute to Host Webcast Discussing Security Vulnerabilities of Advanced AI (OpenAI & ChatGPT) and the Potential Impact on Society

Zoom Video Communications, Inc. ,announced that analyst firm Gartner has named Zoom a Leader in the 2021 Magic Quadrant for Meeting Solutions. This is the seventh time Zoom has appeared in the Gartner Magic Quadrant for Meeting Solutions and its sixth consecutive time as a Leader.

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For the Meeting Solutions Magic Quadrant, Gartner analyzed 15 companies in the Meeting Solutions space, naming Zoom as a Leader. Zoom is the highest-scoring vendor across three use cases in this year’s Critical Capabilities for Meeting Solutions: Learning and Training, External Presentation, and Webinar.

“We are honored that Gartner has named Zoom a Leader in the Magic Quadrant for Meeting Solutions,” said Eric S. Yuan, CEO of Zoom. “Zoom simplifies and elevates communications for every business, from the single entrepreneur to the world’s largest enterprises, and we are humbled that so many organizations trust our frictionless, reliable, and secure platform. Zoom will continue to innovate our platform to meet emerging collaboration demands and further deliver customer happiness.”

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Gartner, Magic Quadrant for Meeting Solutions, Mike Fasciani, Tom Eagle, Brian Doherty, Christopher Trueman, 7 October 2021 – For Magic Quadrant

Gartner, Critical Capabilities for Meeting Solutions, Tom Eagle, Mike Fasciani, Brian Doherty, Christopher Trueman, 7 October 2021 – For Critical Capabilities report.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Peer Insights reviews constitute the subjective opinions of individual end-users based on their own experiences, and do not represent the views of Gartner or its affiliates.

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Accenture to Acquire BRIDGEi2i, Expanding Capabilities in Data Science, Machine Learning and AI-Powered Insights

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Accenture to Acquire BRIDGEi2i, Expanding Capabilities in Data Science, Machine Learning and AI-Powered Insights

Accenture has entered into an agreement to acquire BRIDGEi2i, an artificial intelligence (AI) and analytics firm headquartered in Bangalore, India, with additional offices in the US and Australia. The acquisition will add more than 800 deeply skilled professionals to Accenture’s Applied Intelligence practice, strengthening and scaling up its global capabilities in data science, machine learning and AI-powered insights. The financial terms of the transaction are not being disclosed.

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“We are excited to join Accenture and believe that our people and approach will complement their capabilities and help us scale up our impact across industries.”

Founded in 2011, BRIDGEi2i specializes in data-driven digital transformation for companies across industries and global markets by combining data engineering, advanced analytics, proprietary AI accelerators and consulting services. It helps enterprises drive insights for faster and more accurate decision-making, thereby enabling shorter time to value.

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Accenture research shows that organizations that are stepping up investments in technologies such as AI and cloud are growing revenue at five times the rate of those not making these strategic investments.

“The COVID-19 pandemic has made technologies such as AI core to business success, with scaled investments enabling enterprises to thrive by refocusing on growth during the most disruptive time in their history,” said Sanjeev Vohra, global lead for Accenture Applied Intelligence. “In this rapidly evolving space, constantly building new capabilities is key, and we believe that BRIDGEi2i will further enhance our AI skills and data science capabilities to strengthen how our global network delivers value for clients.”

“The digital enterprise of the future is being reimagined today with AI. At BRIDGEi2i, we believe in diving into the heart of business challenges and driving transformation in its truest sense for our clients by combining our AI capabilities with our digital consulting expertise,” said Prithvijit Roy, chief executive officer and co-founder, BRIDGEi2i. “We are excited to join Accenture and believe that our people and approach will complement their capabilities and help us scale up our impact across industries.”

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Former MuleSoft CEO Added to Redox Board of Directors

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Trailblazing tech CEO backs the fast-growing interoperability platform solving healthcare IT’s most invasive problem

Redox, the industry-leading platform accelerating healthcare data exchange, announced that Simon Parmett has joined the Redox Board of Directors as an independent board member. This disclosure arrives one year after Redox announced its MuleSoft Connector, which enables bidirectional integration for all Redox data models across the Anypoint Platform™.

At MuleSoft, Parmett led the company from a 40-person team with less than $10 million in revenue to a more than 3,000 person global leader with more than $1 billion in revenue. His addition to the Redox board comes as the scaling company expands its offering.

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Parmett and Redox mutual spheres of expertise:

  • expediting industry-wide interoperability to unlock customer scale,
  • navigating specialized regulatory & security requirements,
  • defining a centralized API-based platform for data exchange.

When asked why he joined the Redox board, Parmett revealed, “When I think about what makes a generational company, it means attacking a massive problem and establishing a solution that transcends generations. That’s what Redox is doing. Healthcare interoperability and integration is, perhaps, the world’s biggest problem because it hits every person. Redox’s track record of both vision and follow-through proves them uniquely capable of getting the job done.”

“Simon’s work sets the stage for MuleSoft to navigate the hurdles that come with significant scale,” Redox CEO Luke Bonney shares. “Redox is positioned on a similar trajectory. Simon’s strategic contribution is not that we simply replicate any steps he’s seen before, but rather he presents the context that allows us to solve the biggest challenges and opportunities together.”

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Akinon, a Cloud-Based Headless Commerce Platform Focused on Major Retailers and Consumer Brands, Raised USD 20m in a Series B Funding Round Co-Led by Actera Group and Revo Capital, With Participation From SmartFin Capital and Endeavor Catalyst

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akinonAkinon, a cloud-based headless commerce platform focused on major retailers and consumer brands, raised USD 20m in a Series B funding round co-led Actera Group and Revo Capital, with participation from SmartFin Capital and Endeavor Catalyst.

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“We are just at the beginning of the cloud-based commerce platform revolution and we believe that Akinon has the technology and the experience to become one of the world leaders in that segment. This new capital round will allow us to increase our internationalization and service even more global companies.”

Akinon’s software, with its API first architecture, streamlines retail sales via online channels as well as physical stores, and provides end-to-end support in managing orders, user experience and customer data. As a cloud-based solution provider supporting digital transformation of leading global brands, Akinon has been a sought-after partner for numerous retailers across 17 countries, including Turkey, Russia, Ukraine, Poland, Hungary, Czech Republic, and Greece.

Akinon’s customer base ranges from small-to-medium size enterprises to larger clients with USD 1bn in revenue. At its home market Turkey, company serves around half of the top 100 retailers such as Lacoste, Marks & Spencer, Sephora, and Gap. The company charges a commission based on the gross merchandise value and managed USD 315m in GMV in 2020, growing at a rate of more than 150% year-over-year and plans to increase its annual GMV to more than USD 1bn in 2022.

Series B proceeds will be used to enhance global competitiveness of its services, boost its service quality, and step up its global growth by expanding into MENA, Eastern Europe and Asia.

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Akinon co-founder and CEO Tolga Tatari commented on the funding: “We continue to work very hard with our strong team of 400 and plan to double that number in 2022. Our goal is to double our revenue next year by expanding in new regions where we plan to establish and work with local partners.”

The retail sector is on the inflection point in the history of retail where the distinction between online and brick-and-mortar retail has disappeared. More than ever businesses need effective and efficient ways to sell through multiple channels and plan to invest even more in the tools and experiences that will unite their digital and physical operations. Akinon helps its customers make the most of e-commerce enablement at a time when their traditional retail businesses have been disrupted, by dramatically expanding their revenue and market potential.

Tatari and his two co-founders, Ahmet Sari and Cagri Orcan are previously also founders of Markafoni, the leading e-commerce company of Turkey, which was acquired by Naspers in 2014.

Actera Group expressed their excitement: “We are excited to be backing a very experienced team in omnichannel commerce, and be a part of Akinon’s next phase of growth in Turkey and in international markets.”

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The Intento 2021 State of Machine Translation Report – Your Cheatsheet to the MT Landscape

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The Intento 2021 State of Machine Translation Report - Your Cheatsheet to the MT Landscape

Intento, the leading AI integration platform, has released its annual State of Machine Translation report, giving those working in and around the MT landscape an in-depth analysis of the current vendors and best strategies to successfully leverage their offerings. The report is conducted in collaboration with TAUS, the central authority in language data, offering the largest industry-shared repository of data, deep know-how in language engineering, and a network of Human Language Project workers around the globe.

The 2021 edition delivers everything you need to know to choose the best-fit MT engines for your language pair and industry sector.

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It provides:

  • The performance of different MT engines across 7 industries (Education, Finance, Healthcare, Hospitality, Legal, Entertainment, and General) and 13 language key pairs.
  • The latest data on 24 commercial MT engines (Alibaba eCommerce and General, Amazon, Apptek, Baidu, DeepL, Elia, Globalese, Google, GTCom, IBM Watson, Microsoft, ModernMT, Naver, Kawamura / NICT, Pangeanic, PROMT, Rozetta, Systran, Tilde, Tencent, Yandex, Youdao, and XL8)
  • Along with 5 open-source pre-trained models (M2M-100-1.2B, M2M-100-418M, mBART50-EN2M, mBART50-M2M, and OpusMT)
  • The principal scores to rely on when studying MT outcomes, such as similarity scores (COMET, BERTScore, PRISM, TER, and hLEPOR)
  • A thorough comparison of scores: hLEPOR, BERTScore, PRISM, and COMET.
  • Coverage of language support, which jumped from 16k to 100k language pairs in 2021
  • Price comparisons

This year’s report is chock-full of novel insights and will consist of two parts. First, ‘Automatic semantic similarity scoring’ demonstrates various changes to the MT landscape over the past year, including information on all new players on the market.

The second part will provide a deep-dive linguistic analysis for 3 language pairs (EN → ES, EN → IT, EN → NL). Essential takeaways from this breakdown include:

  • The comparison of texts between 5 industry sectors: Education, Financial, Healthcare, Legal, Travel (ES).
  • Key conclusions on how automatic metrics relate to human estimation of translations.
  • Recommendations on the best-fit MT engines for analyzed language pairs and industry sectors.
  • Insights on how to enhance the power of all MT engines available on the market.

Intento is trusted by global companies to help select, deploy, and improve the best-fit machine translation and other AI services, including sentiment analysis, voice synthesis, image tagging, and optical character recognition. The report aims to provide an expert vision of the constantly-changing MT landscape to save internationally-facing businesses both human and financial capital. A deep comprehension of the MT landscape benefits your company no matter your experience in machine translation, as there are significant insights for implementing AI and machine translation across various departments to boost productivity and growth.

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“Working with MT is like living on an erupting volcano. We had 16,000 language pairs available from 34 MT providers just a year ago, and today it’s about 100,000 from 46. We don’t have datasets to evaluate them all, but by working with TAUS we get a look into 13 language pairs and 7 domains”, says Konstantin Savenkov, Intento CEO. “The level of quality we see from stock models in 2021 is unprecedented. However, real-world business applications demand even more, and simply knowing the best stock model is not enough to succeed with MT. Make sure you have domain adaptation, glossaries, tone of voice control, and other tools on your belt.”

Savenkov continues, “this year, together with TAUS, we had a particular focus on using high-quality domain-specific data. It took more time to prepare, but the results should be relevant to a wider audience and applicable to more use cases than before. One key highlight we see from this year is the emergence of new semantic similarity metrics, such as COMET”.

“The availability of high-quality, domain-specific language data powering MT models has become ever so significant as AI-enabled automatic translation becomes more and more common. We are pleased to have offered test datasets in 13 language pairs and 7 domains to Intento to be used in their State of the MT 2021 Report. We believe the findings will shed light on many use cases providing guidance on which MT engines are best suitable for users’ given requirements and above all demonstrate the value of high-quality, domain-specific data in increasing the quality of the final output.” Jaap van der Meer, TAUS Director.

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Equifax Wins Google Cloud Financial Services Customer Award

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Equifax recognized for excellence in cloud transformation

Equifax, a data, analytics and technology company, announced that Google Cloud recognized Equifax as the top Financial Services customer in 2021. The Equifax Cloud™ transformation was recognized for demonstrating innovative thinking, technical excellence and transformation execution. Google recognized Equifax’s usage of Google Cloud in the Equifax Cloud transformation. This award will be presented at Google Cloud Next ’21 on October 12.

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Equifax partnered with Google Cloud in 2019 to design a world-class and uniquely implemented public cloud infrastructure tailored to highly regulated workloads. Leveraging this cloud foundation, and the differentiated data assets that “Only Equifax” can provide, the company is rebuilding its products as cloud native, resulting in the Equifax Cloud. This approach enables Equifax to provide optimized performance, data security, product development, data management and governed data access in the 24 countries where it operates.

“Google Cloud has been a tremendous partner to Equifax as we have rebuilt our company in the Equifax Cloud,” said Chief Technology Officer Bryson Koehler. “Our cloud-native capabilities enable high-velocity product innovation, using interpretable artificial intelligence to drive more predictive decisioning for our customers. With instantly scalable environments, Equifax can now test and deploy new solutions more rapidly to lower risk and reduce time to market from months to weeks, as evidenced by the highest levels of new product delivery in our 122-year history. In a competitive post-COVID environment, this speed is a critical differentiator for our customers.”

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The Google Cloud Customer Awards celebrate innovative global organizations that are industry leaders. Hundreds of companies were reviewed in various categories in addition to financial services, including media and entertainment, healthcare and life sciences, diversity and inclusion, and social impact. Criteria included technical complexity, transformation and innovation in the cloud, and quantifiable metrics.

Direct Mail Retargeting Helps E-Retailers Make the Most of Their Holiday Traffic

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Brands See High Return on Ad Spend with Modern iO Direct Mail Retargeting

MODERN POSTCARD – The current trends indicate that this will be the busiest E-commerce holiday season in history. eMarketer reveals in their new study that US consumers will spend $933.30 billion on E-commerce in 2021, up 17.9% YoY (source: emarketer.com). And with more brands coming online each day, the market has never been more competitive. Direct-to-consumer E-commerce retailers are using new technologies to maximize existing traffic and compete with other brands, Amazon, and Walmart.

Statista indicates that Amazon will have 50% of the E-commerce sales in 2021 (source: Statista), meaning the 1.8 million E-commerce brands are competing for the rest of the share (source: balancingeverything). Those brands are looking for every tool they can find to make the most of this upcoming consumer spending spree to grow revenue and their customer base.

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To that end, E-commerce brands continue to struggle with converting their existing website traffic – 97% of visitors leave without buying on their first visit to a website. Beyond on-site optimization improvements, the surest way to get more purchases from website traffic is retargeting.

Digital retargeting has proven to be one of the most effective digital advertising tactics available, with 0.7% CTR for display, and 0.9% CTR for Facebook. That means when brands digitally retarget 1,000 website visitors, only 7 to 10 of them click back to the website. So over 990 of those potential customers don’t return to buy.

However, a clever and cost-effective retargeting solution is proving to be extraordinarily effective in getting those customers back: Direct Mail Retargeting.

Modern iO Direct Mail Retargeting is simple: they use a patented process utilizing first-party cookies to match about 50% of website visitors to mailable addresses in a privacy compliant way. Unlike IP address-matching, which has more errors and less accuracy, this approach has been proven to be the superior method to connect a name and address to an anonymous website visitor.

The platform automatically launches postcards each day, mailed at First-Class postage for fastest delivery, reaching targeted visitors just days after they leave the website. Each client’s dashboard shows daily website traffic and the number of matched addresses, indicating the potential mail volume.

After a program begins, the dashboard also shows the daily number of mailed cards, a map of where cards are being delivered, and conversion metrics.

By introducing this channel to their marketing mix, E-commerce companies now have a brand-new and more effective way to convert lost website visitors. “Most of our E-commerce clients are seeing very high response and conversion rates,” says Chris Foster, VP New Business Development at Modern iO.

“And it makes sense: reaching lost website visitors with a relevant Direct Mail postcard drives higher responses. The physical nature of the postcard, plus the timing and relevance, all combine to make this channel effective. Print has an impact on the brain that’s just stronger than digital.”

In fact, studies have proven that recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).

“When we look across our E-commerce customer base, we’re seeing conversion rates ranging from 1.2% to 4%, and cost-per-conversion numbers from $54 down to about $15. Of course, response rates depend on the brand, product, and offer,” says Foster.

The Modern iO E-commerce programs with order values over $70 have seen successful Return on Ad Spend (ROAS), with some clients seeing ROAS even higher than 10x. As the CEO of Blue Canoe, a women’s apparel E-commerce brand using Modern iO for over 2 years says, “There’s a gut-level reaction to seeing how many people coming to your site you can mail to. And this channel really works for getting new customers at a terrific Return on Ad Spend.”

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The Modern iO Direct Mail Retargeting programs are ideal for small, mid-sized, and high-traffic E-commerce brands. It’s a flexible platform that can adjust mailing volume as the brands’ needs change. Unlike other vendors, with Modern iO there are no multi-month commitments, and no daily or monthly minimums. This is ideal for the changing traffic volume that happens in the upcoming holiday season.

“Because we have no minimums and no monthly contracts,” says Foster, “we’re making it as easy as possible for any E-commerce business to have more control over their Direct Mail Retargeting program. And we’ve seen our own client base double in the past year. We are solely focused on helping direct-to-consumer brands improve the retargeting conversion of the website traffic they’re getting now…even if they have less than 5,000 visitors per month.”

EVERSANA™ Named a Great Place to Work for Third Consecutive Year in U.S.; Earns Valuable Recognition in Canada, China and India

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EVERSANA™, the pioneer of next generation commercial services to the global life sciences industry, is celebrating its designation as a Great Place to Work® by the global authority in workplace culture. Based on an anonymous survey to more than 3,000 EVERSANA employees worldwide, the company earned the recognition for the third consecutive year in the United States and now for the first time globally, with specific recognitions earned in Canada, China and India.

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The Great Place to Work recognition measures companies against organizations of similar size and industry. The certification provides a valuable benchmark for employees and reinforces the company’s commitment to retaining and attracting the best talent to serve its clients worldwide.

“This is the most important recognition we could receive. I’m humbled to know that our employees – our most important assets – are thriving in a happy, engaged company that we built together,” said Jim Lang, CEO, EVERSANA. “We are committed to a mission to create a healthier world – whether it’s from our round-the-clock operational centers or from home offices and kitchen tables worldwide. Even amid an ongoing pandemic, we are taking care of each other.”

EVERSANA earned the global recognitions during rapid growth; since the last survey the company has increased its workforce and expanded its commercialization services through rapid expansion across Asia Pacific, Europe and Canada (including the acquisition of Accelera Canada in 2021) as well as joint ventures and investments in data, analytics and digital transformation. Key findings in the survey also include:

  • Overall employee satisfaction, at 82%, increased by 7 percentage points from 2020.
  • The company embraces diversity. Over 91% of employees verified they are treated fairly, regardless of their sexual orientation, race, gender or age.
  • More than 79% of employees “look forward to coming to work” each day, representing an 8% increase during an ongoing pandemic worldwide.

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