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Actionable Data is a Marketing Advantage – 3 Steps to Create A Data-Driven Culture

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Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements.

It’s the foundation and catalyst for reliable performance improvement – data feeds both the technology and the teams executing strategic marketing plans that grow our business.

Companies placing data at the heart of strategic decision making and optimization strategies will nearly always have an upper hand over businesses operating from gut instincts or traditional, cruise control approaches.

We’re revealing why building a data-driven culture safeguards and multiplies success, while offering simple steps to embrace and maximize data across your company.

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Why is Data the Most Influential Marketing Asset? 

Data is at the heart of the customer experience. It tells marketers what customers care about, where there’s friction, and how to improve their experience. It reveals where to interact with customers and when the moment is most opportune to deepen their relationship with your business.

Answers to these questions are priceless. Data exposes what actions to take and what levers to pull to amplify engagement or performance. It powers digital experiments and optimization strategies, enabling marketers to pivot their strategy in the most profitable way.

Data empowers the entire organization – from marketing, to sales, customer service, and the executive team. It enables disparate groups to make objective decisions from a consistent viewpoint.

For data to have such a powerful multiplier affect across the entire business, data acquisition, normalization, and maximization strategies need to be defined, communicated, and adhered to.

Get started replacing guesswork and gut instinct with thoughtful data-driven culture with these three steps.

Step 1 – Audit Your Data 

Most marketers have so much data and it’s not all created equal. Take time to understand the data you have (or need), where it’s coming from, and how to prioritize.

A simple way to determine prioritization is to identify what data is “actionable,” meaning, it suggests the next decision or action to take.

For example: channel data (breakdowns of performance across marketing channels) tells marketers how to focus campaign outreach and allocate investment and resources. Similarly, sales data tells marketers what’s working and reveals higher performing product categories or campaigns to continuously improve results.

Regularly reviewing actionable data across goals, audience segments, and timeframes helps marketers enhance and guide their customer journey and continuously improve marketing success.

 Step 2 – Clean your data, consistently

Actionable data is clean, reliable, accessible, and consistent. On the flipside, messy data is manual data, meaning you’ll waste a LOT of time trying to clean and report on it, or worst, make poor decisions as a result.

Once you’ve parsed actionable data from the meaningless, clean up your data acquisition process by building a marketing spec. A marketing spec sets parameters around the text inputs and formats for each field.

For example, if you’re capturing phone numbers, what format should every phone number follow before import into the database?

Once you have a spec, embark on a database cleanse to remove messy data and duplicates. This means matching your existing data to the marketing spec parameters, so your database foundation is clean and consistent across the board.

Remember, data cleansing and normalization is not a one-time activity, but a continuous process to ensure data captured, maintained, and used is reliable.

Document a data maintenance process that defines business rules and requirements and enforce compliance with this standard ongoing. This improves ongoing reporting and overall visibility into the sales landscape to make proactive and data-driven decisions.

Step 3 – Remove data siloes

Siloed data is one of the most common missteps to building a data-driven culture.

If activity across the customer journey lives in different tools or systems, marketers lose the single customer view and cannot anticipate needs, find opportunities, or guide customers’ next action in a meaningful way.

Similarly, if different teams have access to different sets of data, strategic decisions are hampered by limited information.

Whether it’s stored in your marketing database, CRM system, sales app, or business intelligence (BI) tool, consolidating your data into a single system reveals the “universal truth” – a single view of your customers and business.

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Once you have a universal truth, everyone can operate from the same insights and understanding, empowering smart, strategic, and expedited decisions.

A Data-Driven Culture Supercharges Your Business

Auditing and normalizing your data with clear acquisition and maximization processes, and removing data silos, delivers a single, holistic view of business operations and activity.

This access to clear, clean, and complete data empowers marketing teams and stakeholders with actionable insights to engage customers in more meaningful ways and supercharge your business.

Amazon Joins Coalition to Catalyze Racial Equity in Design

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Diversify by Design (DxD) announced today that Amazon has joined the coalition as a foundational sponsor to help drive inclusion, diversity, and equity across the design profession.

DxD—a diverse group of organizations and individuals working at the intersection of design, education, industry, and equity —launched this past January with the goal of transforming the design industry by recognizing and addressing the extraordinary racial disparities within the field. To do so, the coalition focuses on five critical, interconnected aspects of the design ecosystem: youth exposure, education, experience, employment, and empowerment—in an effort to break down racial inequities, while building and expanding opportunities for people of color in the profession.

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Amazon’s support not only communicates, but more importantly activates, their commitment to addressing the lack of diversity in design at the systemic level.”— Andréa Pellegrino, CEO and Founder Impact Collaborative

The effort focuses on collaborating with DxD’s youth program partners to launch Design=, an experiential learning initiative focused on introducing design to youth from underrepresented backgrounds. Design= will give thousands of young people the chance to explore the world of design and connect with professional designers across disciplines, including Amazon’s design team.

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The initial phase of the three-year effort will focus on a series of workshops for middle- and high-school age youth. designExplorr—a Cleveland community-based organization whose mission is to diversify the design profession by delivering experiential workshops that expand access to and understanding of design education for youth—will develop and facilitate the 2021 workshops.

In 2022, in addition to increasing the frequency and reach of the workshops, a train-the-trainers module will be incorporated to help DxD’s youth program partners scale their impact.

DxD’s managing entity, Impact Collaborative, frames the relationship as a milestone for the coalition. “Amazon’s support not only communicates, but more importantly activates, their commitment to addressing the lack of diversity in design at the systemic level. Rather than investing in siloed approaches, Amazon chose to invest at the beginning of the design ecosystem, supporting the proven efforts and programming of those that have been creating pathways to design for youth from underrepresented backgrounds for years.” said Impact’s CEO, Andréa Pellegrino. “Their desire to learn from and build with DxD’s youth program partners has the potential to not only inspire and prepare the next generation of Black, Latinx, and Indigenous designers, it has the potential to radically change design as we know it.”

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Napkyn Analytics Announces Bronze Sponsorship of Marketing Analytics and Data Science (MADS) 2021

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Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor

Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of informa’s Marketing Analytics and Data Analytics 2021 conference. MADS gathering of thought leaders, industry experts and partners in marketing analytics and data sciene will deliver two days of innovation, insights, ideas and inspiration at Eau Palm Beach Resort & Spa, in Palm Beach, Florida October 25-26, 2021.

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Napkyn’s valued partnership with MADS stems from our shared mission of providing thoughtful and strategic counsel on implementing and leveraging high-quality data to make superior business decisions.” — Jim Cain

Napkyn Analytics is excited to be part of MADS 2021 and look forward to connecting with organizations who understand that embedding data, analytics and insights into the decision-making process is key to success in the data-driven world”, commented Jim Cain, CEO at Napkyn Analytics. “Napkyn’s valued partnership with MADS stems from our shared mission of providing thoughtful and strategic counsel on implementing and leveraging high-quality data to make superior business decisions.”

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As part of their participation in the conference, Napkyn’s will host an exhibition space where attendees can have a one-on-one conversation with a Napkyn expert to learn more about Napkyn Analytics’ Data Enablement, Data Quality, Data Analysis and Data Activation services.

In addition, Napkyn’s Founder and CEO, Jim Cain will host a session geared toward helping decision-makers better understand and value their organization’s entire data ecosystem.

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Arcules Focuses on Ensuring Customer Success with the Addition of VP of CX

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Seasoned customer engagement and technology executive plans to transform customer success within the fast-growing organization

 

Arcules, the leading provider of unified, intelligent security-as-a-service solutions, today announced the appointment of Edward Hobart, CCXP, as Vice President of Customer Experience. Hobart will spearhead Arcules’ efforts to deliver an unmatched customer experience and enhance the company’s position as customers’ first choice for a unified cloud security platform.

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In this role, Hobart will be tasked with providing strategic insight to enrich and expand Arcules’ dynamic customer experience, helping the company deliver on one of its core values of providing the utmost service and support to its partners and customers. He will be responsible for empowering the capabilities of the Arcules support teams and will work closely with sales, marketing, and product development to establish a shared view of the customer journey and customer engagement mapping.

“We have spent the last few years investing heavily in designing and delivering the proven cloud solutions our customers need to meet their ever-growing demands for digital transformation,” said Andreas Pettersson, CEO, Arcules. “As we have rapidly scaled our customer base and accelerated innovative development, it’s more vital than ever that we align our customer engagement model with a value proposition and success team that supports successful deployments and long-term partnerships. Edward is the ideal person to advance our growth and further elevate Arcules’ status as a vendor to a true strategic partner with our customers.”

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Hobart is a data-driven customer experience management executive focused on uniting cross-functional teams through customer-centric processes. Previously, he was Vice President of Customer Experience B2B Survey Strategy and Implementation at Wells Fargo. Hobart led the Voice of the Customer survey team responsible for developing and executing surveys across the global $25-billion commercial and corporate investment banking businesses. Before his role with Wells Fargo, he was responsible for the international end-to-end customer experience at medical technology provider Breg and the director of customer experience at Zoetis.

“I couldn’t be more thrilled to be getting back to my SaaS roots by joining a company that is transforming the use of cloud in IoT and security environments and is dedicated to driving positive impact for its partners and customers,” said Hobart. “I’m excited to work with the incredibly talented, innovative, and driven Arcules team to create world-class customer experiences that help our customers reach their goals and achieve their missions.”

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JetStream Partners with Wasabi Technologies to Provide Accelerated File Transfers to the Cloud

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New partnership will allow users to quickly and easily transfer large files in and out of Wasabi Hot Cloud Storage using JetStream software.

Jet Digital Inc. announced a partnership with Wasabi Technologies, the hot cloud storage company, to seamlessly integrate JetStream accelerated file transfer technology to Wasabi hot cloud storage. Organizations will have a fast and intuitive method to transfer large files to and from Wasabi at a fraction of the price of other solutions.

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JetStream’s secure file acceleration technology allows for transfer speeds up to 100x faster than FTP as well as more resilient performance over unreliable connections. JetStream software is robust yet user friendly, allowing teams in multiple locations to collaborate faster and more efficiently, especially through digital workflow automation.

In today’s world, data usage grows exponentially, and organizations require storage infrastructure that can easily scale without exponential costs. The integration of JetStream and Wasabi allows users to quickly scale when needed while lowering the cost of cloud storage. Furthermore, the integration will enable teams to have accelerated access to Wasabi hot cloud storage, easily ingesting and distributing content, with the ability to use all available bandwidth.

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“Wasabi and JetStream both take a disruptively simple approach that removes the complexity from cloud storage and file transfers, and delivers a best-of-breed solution that facilitates greater, more innovative collaboration in the digital world,” said David Friend, CEO of Wasabi. “With Wasabi’s high-performance, low-cost hot cloud storage, and JetStream’s transformative file transfer capabilities, users have fast access to the data they need, where and when they need to share it, at predictable pricing.”

It is fast and easy to connect to Wasabi using JetStream’s built-in configuration tool. In addition, the client-server architecture of JetStream allows users to quickly move data point-to-point between a location and Wasabi hot cloud storage.

“The integration of JetStream to Wasabi is a cost-effective solution that will enable optimal performance as well as instant access to data,” said Michael Devine, President and CEO of Jet Digital. “We’re pleased to provide JetStream customers with more affordable options for cloud storage while also empowering Wasabi users with fast, reliable, and user-friendly accelerated file transfer technology that also accelerates team collaboration.”

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Webscale Powers Shopware’s Enterprise Cloud Delivery into North America

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Webscale Powers Shopware’s Enterprise Cloud Delivery into North America
Ecommerce innovators join forces to accelerate adoption of “modern commerce”

Webscale, the cloud platform for modern commerce, today announced that it has entered into a strategic partnership with Shopware AG, a leading ecommerce system used by some of the largest European brands, retailers and manufacturers across both B2C and B2B industries. The agreement makes Webscale the first cloud delivery engine for Shopware deployments in North America.

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“Shopware delivers substantial flexibility with less complexity, allowing merchants to be fully in control of their customer experience,” said Ben Marks, Director, Global Market Development, Shopware AG. “Webscale’s modern commerce vision, together with the level of control and visibility they provide their global customer base, perfectly aligns with our goals for Shopware 6, and I’m delighted to welcome them to the Shopware partner network.”

While new to the North America market, Shopware has seen significant traction across the European and the UK ecommerce markets. Shopware will leverage Webscale’s developer-centric platform, managed CI/CD and containerized cloud deployments with headless capabilities to accelerate its adoption in the region. Together, Shopware and Webscale will address the needs of any size of business, looking to implement and realize the advantages of truly customizable commerce.

“Over the past two years, we have witnessed Shopware’s impressive expansion in the European market,” said Adrian Luna, Head of Strategic Partnerships, Webscale. “With Shopware’s push into North America, it was the perfect time to join forces in accelerating joint customer adoption, by utilizing our enterprise-grade cloud platform as the launch pad for digital agencies supporting rapidly growing ecommerce businesses.”

For agency and digital transformation partners, Webscale + Shopware will mean the accelerated adoption of a new, modern open source commerce technology and faster time-to-market. For digitally mature brands looking for an efficient, fast, and fully capable technology stack to aid their ‘mobile first’ realignment, Shopware’s modern framework, paired with Webscale’s secure and scalable cloud platform, will serve as a clear path for ecommerce success.

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Jungo Plus App Launches on Comcast’s Xfinity

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Customers Can Now Access All of Jungo Plus’ Channels and VOD

Jungo Plus, a direct-to-consumer streaming video app delivering free ad-supported television (FAST) channels and video-on-demand content, announced their partnership with Xfinity.

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Jungo Plus is immediately available to millions of Xfinity customers, bringing the most diversified offering of FAST channels and on-demand programming that includes movies, K-pop, combat sports, concerts, LGBTQ+ series and films, and popular international programming in more than ten languages.

JungoTV CEO, George Chung says, “Our strength is in our diversity of programming. Jungo’s mission is to bring communities together through content focused on common passions and interests that transcend country borders and cultural divides. Through our great partnership with OTTera we were able to streamline the technical process for rapid deployment with Xfinity. We now have an amazing opportunity to showcase the best of global entertainment to audiences everywhere.”

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Fidelus Technologies Joins the Zoom Partner Program to Help Empower Customers to Improve Unified Communications Workflows

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Fidelus-Technologies-Joins-the-Zoom-Partner-Program-to-Help-Empower-Customers-to-Improve-Unified-Communications-Workflows

With increased demand for cloud collaboration platforms in the past year due to the pandemic, Fidelus Technologies announces their new Partnership with Zoom Video.

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For over 18 years Fidelus Technology’s goal is not only to satisfy their clients, but to go the extra mile. There is nothing more relevant in telecommunications than video communications with all the challenges that are facing today’s economy. We are proud to expand our service offerings and are excited to have Zoom, a market leader in video communications, now part of the Fidelus product portfolio.

Fidelus will offer Zoom’s entire industry-leading product suite. As the demand for unified communications grows, our customers now have access to Zoom’s affordable, highly scalable, enterprise-grade, video-first solutions.

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UST is now certified as a CarbonNeutral® Company

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UST-is-now-certified-as-a-CarbonNeutral®-Company

Company demonstrates Climate Action; Pledges to Reach Net-Zero Carbon Emissions by 2040

UST, a leading digital transformation solutions company, announced that it has achieved CarbonNeutral® company certification in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality. Aligned with the company’s longstanding commitment to act responsibly and minimize the impact of its activities on the environment, this latest accreditation underscores UST’s unwavering pledge to climate action.

The first set of clear guidelines for businesses to achieve carbon neutrality, the CarbonNeutral Protocol, was created by Natural Capital Partners in 2002. Since then, the Protocol has been continually updated with input from an Advisory Council of external experts to ensure it reflects the latest industry and scientific best practices.

The CarbonNeutral company certification is the latest in UST’s ongoing ESG and social responsibility initiatives, including joining the Amazon-led The Climate Pledge, a cross-sector business community working together to crack the climate crisis and solve the challenges of decarbonizing the economy. As a signatory, UST is taking science-based, high-impact actions to tackle climate change by innovating in supply chain efficiency, sustainable transportation, circular economy, and clean energy solutions.

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Eco-Friendly Actions

From its humble beginnings in 1999, UST has always invested in improving society through corporate sustainability and social responsibility actions positively impacting the world.

Some of the current and upcoming initiatives include:

  • Plans to install a 1.2 MW on-grid solar power system in UST’s Trivandrum campus which will reduce the dependency on traditional power sources for the campus by 35%.
  • Creating a large waterbody at the UST Trivandrum campus with 174,240 Sq. Ft. of surface area, where rainwater is harvested. 80% of UST Trivandrum’s water consumption is from this waterbody, which has helped the company reduce their dependency on the urban water supply system.
  • Utilizing battery-operated vehicles for traversing across UST campus leads to a cleaner and healthier working environment and reduces carbon emissions.
  • Working with suppliers that use zero or low emission vehicles.
  • Measure and report greenhouse gas emissions on a regular basis.
  • Switching to renewable energy for 25% of power needs by 2025 and 50% by 2030.
  • Undertaking several afforestation projects by planting tree saplings in the form of dense foresting.
  • Take actions to neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially beneficial offsets to achieve net-zero annual carbon emissions by 2040.

“We are extremely honored to be recognized as a certified CarbonNeutral company as we further our commitment to decrease UST’s carbon footprint and support additional carbon-reduction projects,” said Krishna Sudheendra, Chief Executive Officer, UST. “I am tremendously proud of our entire team’s passionate efforts to make a positive impact and look forward to seeing these programs continue to grow and build a better world.”

Saskia Feast, Managing Director, Global Client Solutions, Natural Capital Partners, said: “We are delighted to work with UST as they continue their commitment to positively impact the world through their CSR initiatives. In this critical decade of climate action, we need to use all the solutions available to deliver the change we need. UST’s CarbonNeutral® company certification and commitment to environmental stewardship demonstrate how business can deliver meaningful action on climate change.”

“With this step, UST is making it crystal clear that we are taking action today to protect the planet and commit to transforming the communities we impact every day,” added Nandagopal Ramachandran, General Manager – Operations, UST. “At the same time, we are committing to further emissions reductions, with a target for Net Zero by 2040. We believe that sustainability is everyone’s responsibility and actions from everyone, however small they are, will bring large impact to life on the planet.”

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Global CISO Report Identifies Cybersecurity Shortcomings At The Structural, Cultural Level

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Global-CISO-Report-Identifies-Cybersecurity-Shortcomings-At-The-Structural_-Cultural-Level

Despite growth and innovation, research from Marlin Hawk highlights CISO succession planning failures and a distinct lack of diversity and inclusion (D&I)

Marlin Hawk—a global executive search and leadership advisory partner—released the company’s second annual Global CISO Research Report, which explores industry trends and insights of CISOs around the world, the challenges they face in a rapidly evolving cybersecurity landscape, as well as their role and place within organizations.

The report also analyzes the role of the CISO regarding the short- and long-term impacts of the pandemic, perspectives on diversity, tenure, and succession, as well as the impact of cybersecurity expertise at the board level. It consists of research from CISOs at 400+ of the world’s largest companies and direct feedback from Fortune 500 CISOs at organizations like Bank of America, Humana, TD Bank Group, Equifax, Credit Suisse, and BT Security.

“There are so many more industries recognizing the importance of technology as a result of the pandemic, and therefore the importance of CISOs, thus creating much more demand,” said Jason Mallinder, Group CISO, Credit Suisse. “As this demand continues to grow, the demands on CISOs continue to evolve, including the talent agenda becoming ever more challenging.”

Overall key findings from the report include:

  • 67% of those interviewed were hired by a new company, which translates to a poor job of retaining and promoting within
  • 53% of CISOs interviewed assumed a new role during the pandemic, while just over a third took on an expanded role at their current place of employment
  • 14% are women while only 21% are non-white, which highlights the industry’s overall inability to address diversity and inclusion (D&I)
  • Only 1% of Boards currently include a cybersecurity leader, underscoring a lack of comprehensive cybersecurity expertise and knowledge

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CISOs are supporting the shift to location-agnostic working practices.
Given the various solutions that have been put into place to enable a secure remote workforce, many CISOs see the benefits to sustaining it, such as access to better and more diverse talent. Many organizations find that a location-agnostic approach to hiring increases the candidate pool and raises the bar on the type of talent they can attract.

“The CISO role has become an interesting mix of digital and physical security,” notes Aman Raheja, CISO, Humana.  “The combination created new risk for CISOs, who had to architect solutions to ensure access to critical services and ways of working.”

Additionally, as remote work evolves into a more permanent, hybrid model for enterprises, changes in working and purchasing habits have emerged as a key differentiator for the Board. They frequently consult the CISO on a broad range of topics, which now includes things like investment decisions tied to real estate.

CISOs deserve more influence and representation in the Boardroom.
COVID-19 obviously introduced a new level of complexity as CISOs were tasked with securing a remote workforce and mitigating risks and threats, which increased as the enterprise network became more porous. The unprecedented pace at which CISOs have had to adapt has fundamentally changed their role to a key driver of business and digital transformation but also addressing all security needs across the enterprise:

“There is a technology strategist role that is continuing to emerge,” says Glenn Foster, CISO, TD Bank Group, “It goes beyond the security stack more broadly into questioning trust in our legacy technologies and where we need to make investments to mitigate against those risks. Where the CIO would traditionally be leading conversations about operational efficiency, you now see the CISO championing them, too.”

“The size of the boardroom table continues to grow, as governing a modern corporation continues to become more complex and less rooted in the purely financial lenses of the past,” says James Larkin, Partner at Marlin Hawk. “If companies aren’t ready to add another seat (for the CISO) to their Board, then councils and committees must bridge this gap until they are – be it internal or advisory adjuncts to the Board. Starting with a cyber security and customer trust committee is a good first step. Technology governance, data privacy, customer trust, and cyber risk are all starting to feel like different flavors of the same governance issue, and the issue is growing, not shrinking.”

CISOs are in high demand and tough to retain but planning for their successor is rare.
The turnover rate for CISOs is incredibly high and, not surprisingly, often tied to compensation, a poor work culture, and a lack of resources. Given the need for vigilance in the CISO role, high turnover rates do not necessarily pose a problem if organizations have a robust pipeline of cyber talent in place to respond in the event of an exit.

To that end, many of the CISOs that Marlin Hawk spoke to reported a discrepancy between a slated successor and the candidate who is named to the role. This breakdown in the succession planning process is likely due, in part, to a lack of exposure by potential successors to the Board. And despite this current failure, several cybersecurity executives interviewed believe that a succession plan is vital.

Soft skills have become crucial, but overall diversity and inclusion (D&I) is lacking.
On top of incredibly high demand, internal tensions exacerbated by the pandemic have created a need for CISOs who have soft skills to communicate across the business and manage distributed teams:

“The CISO’s number one responsibility is providing an independent voice,” notes Craig Froelich, CISO, Bank of America. “The role requires self-awareness and humility; good CISOs are willing to admit to themselves and others when they don’t have the same set of fresh eyes as day one.”

When it comes to diversity, a number of organizations have made significant improvements. Still, several have yet to tackle the issue of how to integrate diverse talent into their structure. For instance, women account for 14% of information security leaders, and non-white candidates account for just 21% of CISOs at large global enterprises. This disparity needs to be addressed, but the issue is often compounded beyond equivalent roles across other functions in an organization.

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Cherre Introduces Lightning Connections and Expands Connections Catalog

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Cherre-Introduces-Lightning-Connections-and-Expands-Connections-Catalog

New Cherre Lightning Connections enable customers to add unique datasets to their Cherre data analytics warehouse.

Cherre, the industry’s leading real estate data and analytics platform, announced availability of “Cherre Lightning Connections,” datasets from the company’s growing Connections Catalog that customers can add to their Cherre data warehouse in hours. Cherre Lightning Connections also streamline the provisioning and licensing process for mutual customers of Cherre and Lightning Connection partners.

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Cherre Lightning Connections currently include RCA Market Trends, Unacast Migration Patterns, and First American Listing Data, and enable customers to quickly add additional market insights directly to their data analytics warehouse. Upcoming Cherre Lightning Connections include datasets from datacenterHawk, ClimateCheck, Oxford Economics, and HazardHub.

“Our growing data partner network offers our real estate investor, insurer, lender, broker, and tech platform clients the quickest way to integrate ready-to-use data into their Cherre data analytics warehouse to start extracting value within days vs. the months required when done as one-offs,” said Erlind Dine, Head of Data Partnerships at Cherre. “New Cherre Lightning Connections further streamline the process to explore new datasets and enable our data partners to expand the scope of their services.”

In addition to announcing Cherre Lightning Connections, the company has also expanded it’s Connections Catalog to include:

  • Advan
  • BuildCentral
  • BuildZoom
  • ClimateCheck
  • coworkintel
  • datacenter Hawk
  • NaturaQuant
  • Regrid
  • Synergos
  • Zoominfo

Cherre’s growing Connections Catalog enables mutual customers to easily integrate partner data into their unique data analytics warehouse to support better real estate decision making.

Cherre seamlessly connects all disparate real estate data into a single source of truth, empowering companies to instantly explore all their connected data for immediate and actionable insight. Cherre is built on the largest real estate knowledge graph in the world, and is trusted by the industry’s most important stakeholders to deliver mission-critical performance and reliability.

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Acorio: ServiceNow Rome Will Focus on The Future Workplace

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Acorio: ServiceNow Rome Will Focus on The Future Workplace

Unlike Quebec which targeted getting companies through COVID-19, new release will drive the future of hybrid work

ServiceNow today announced the release of Rome, a release that Acorio, an NTT DATA company and the largest pure-play ServiceNow Consultancy, believes will help ServiceNow customers through the next iteration of work. As companies return or eye a return to the office, the new release will serve as an intentional step in creating the future of the modern workforce, according to a new eBook published today by Acorio.

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“Business strategies have advanced through the different phases of the pandemic and now we see more companies grappling with the future of hybrid work rather than the chaos of trying to provision remote-only workers like we faced through much of the crisis”

“Business strategies have advanced through the different phases of the pandemic and now we see more companies grappling with the future of hybrid work rather than the chaos of trying to provision remote-only workers like we faced through much of the crisis,” Ellen Daley, senior vice president, Acorio, said. “Acorio believes that ServiceNow Rome is another giant step forward in the company’s journey to bring the future of work into business. ServiceNow recognizes the importance of further enabling modern enterprises to deliver digital workflows, unlock productivity and protect the things that matter most: our employees, our customers, and our communities.”

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In Acorio’s third annual ServiceNow Insight and Vision Report, more than half of respondents responded that their digital transformation initiatives started or increased in importance because of the COVID-19 pandemic. Nearly 40 percent reported return to work as a newly important priority for this year and ServiceNow Rome appears to build on both of those business concerns.

The 24-page eBook tackles the key challenges facing today’s businesses and ServiceNow Rome addresses them. Sections focus on:

  • IT Workflows. The broadest product range on the ServiceNow platform – encompassing IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), IT Asset Management (ITAM) DevOps, Security Operations, Governance Risk and Compliance as well as industry-specific solutions such as Telecommunications Network Performance Management – IT Workflows can be overwhelming. This section includes all the major highlights, pulling out several products and giving examples of upgrades, that demonstrate how ServiceNow will provision the future workforce.
  • Employee Workflows. This section focuses on the ways in which ServiceNow Rome helps to create unified and engaging experiences for employees. In today’s world, a strong hybrid workforce starts with a great employee experience, giving on-site and remote workers access to the info they need to be engaged and productive. With ServiceNow Rome, the platform seeks to further unlock productivity and improve employees’ service experience with updates to Employee Service Management and HR Service Delivery.
  • Customer Workflows. In today’s service-based economy, keeping customers loyal is paramount to growing and sustaining your business. ServiceNow Rome empowers the next evolution of driving customer loyalty with connected digital workflows by joining customer service with other departments using AI and workflow to assign, manage, and resolve issues end-to-end.
  • Creator Workflows. Developers of all levels can reduce time to market and speed up delivery. ServiceNow offers full stack development power with an application structure that is set up in the base system. This section explores how ServiceNow Rome empowers the next generation of developers on the platform.

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Jack Bowen Brings Data-driven Analytics Insights to Chief Outsiders’ Team of Fractional CMOs

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Bowen boasts deep experience with B2B/C analytics and modeling to drive growth

Jack Bowen has joined Chief Outsiders, where he is the latest fractional Chief Marketing Officer (CMO) to join the nation’s pre-eminent provider of “Executives-as-a-Service,” it was announced today.

Bowen’s career has included stops at many revered D2C and B2B companies, where he built a reputation by consistently identifying critical customer insights utilizing data-driven analytics and modeling across the phases of performance marketing from generating demand, to optimizing omni-channel lead acquisition, all delivered thru a seamless transition to sales conversion – providing the growth for mid-size CEOs and enterprise marketing leaders to succeed.

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As General Manager, Customer Relationship Marketing at General Motors Corporation, Bowen was involved in more than 2,000,000 of GM’s annual retail vehicle sales by leading the company’s unified direct and digital marketing, including interactive, online, traditional database, direct marketing and variable C&I investment. Later, as CMO at Educational Management Corporation, Bowen drove a 30 percent improvement in student prospect acquisition quality/efficiency by shifting to a ‘total cost of acquisition’ financial model coupled with successful student propensity modeling.

Bowen notched similar results while leading marketing efforts at other customer-focused businesses, including Urban Science Applications, Author Solutions, Harrison College, and Academix Direct.

“Jack develops benchmark, analytically-driven, lead solutions,” said David Vroom, Managing Partner, Chief Outsiders. “He is energetic, accomplished, well-connected, and results-driven, with a proven track record of driving successful growth across industries, and clients, big and small.”

Bowen earned his M.S., Systems Management, from the University of Southern California, and holds a B.S., Engineering from West Point.

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Enablex Launches App Visual Builder to Simplify the Development and Customisation of Video Meeting Apps

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Enablex Launches App Visual Builder to Simplify the Development and Customisation of Video Meeting Apps

The one-of-its-kind flexible tool allows businesses to build the desired UI/UX of their video calling app without any coding

EnableX.io, Asia’s leading cloud communication service provider, today unveiled EnableX App Visual Builder that powers businesses to build custom Video Communication Apps tailored to their specific use case and brand, without the need to write any programming code. Using EnableX Visual Builder, with just a few drags, drops, and clicks, software developers and non-developers can select the desired features and parameters required to build a native video communication app on the fly.

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To assist software developers that have no video coding experience, many leading communication providers have recently started offering Video Embed solutions that come with pre-built User Interface (UI) templates, in the form of iframe code, for easy integration to apps and browsers. However, software developers are constrained by predefined UI elements and must write additional code if they require greater customisation and capabilities. With EnableX Visual Builder tool, this is set to change forever as both developers and non-developers can now create a fully functional app quickly by choosing their desired video conferencing size, video grids, communication, and collaborative features, as well as design and layout to suit their brand and needs.

Elaborating upon EnableX Visual Builder, Pankaj Gupta, CEO & Founder, EnableX.io, said, “Businesses aim to offer unique, branded and use-case specific solutions to their customers without sacrificing time, cost of development or being constrained with limited pre-built UI. The  Video Visual Builder serves as an ’empty canvas’ that allows them to express their creativity on the UI/UX aspect with absolutely no coding required.”

“This is a huge step forward especially in enabling developers and businesses who are often juggling to bridge the gap between visual design and coding. We’re excited and proud to be the first CPaaS player to provide these companies with such granularity and flexibility with our one-of-its-kind solution,” he further added.

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EnableX Visual Builder equips businesses to choose from a rich set of features, including host controls, cloud recording, breakout rooms, live streaming, background blurring, call analytics, and more. With support for a room size of up to 100 per video call, the platform makes it easy to create applications for all kinds of business needs.

As for customisation, it not only allows companies to pick and choose the calling features, video display layout, and functionality, but it also gives a library of colour palettes, attractive layouts, beautiful icons, and amazing images to fit their branding needs.

Additionally, powered by EnableX secure and global network, video communications can be done over the internet and through PSTN allowing communication to be anywhere and anyone. The solution works on both mobile and desktop, providing a multi-device experience.

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WeCommerce Expands Executive Leadership with Hiring of David Charron as Chief Financial Officer and Susan Min as General Counsel

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WeCommerce Expands Executive Leadership with Hiring of David Charron as Chief Financial Officer and Susan Min as General Counsel

WeCommerce Holdings Ltd. is pleased to announce the hiring of David Charron as Chief Financial Officer effective November 1, 2021, Susan Min as General Counsel and Corporate Secretary effective today and Jordan Taub as Director of Corporate Development.

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“His broad range of capital markets expertise, experience in high growth technology companies, capital allocator mindset and strategic leadership will be invaluable as we embark on WeCommerce’s next chapter of growth.”

Mr. Charron brings over three decades of financial experience and acumen to WeCommerce, including twelve years as CFO of TSX-listed technology companies. Mr. Charron joins from TeraGo, a TSX-listed provider of cloud, colocation and connectivity services, where he served as CFO since 2017. From 2009 to 2017, Mr. Charron was CFO of Redknee Solutions (now known as Optiva), a TSX-listed global provider of communication software products, where he oversaw significant growth in revenue and market capitalization. He has a B.Eng and an MBA from McMaster University, holds CPA and CMA designations and is a Chartered Director.

“We’re thrilled to welcome Dave as WeCommerce’s CFO,” said Chris Sparling, CEO of WeCommerce. “His broad range of capital markets expertise, experience in high growth technology companies, capital allocator mindset and strategic leadership will be invaluable as we embark on WeCommerce’s next chapter of growth.”

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David Charron added, “It’s an exciting time at WeCommerce, and I am delighted to join Chris, Alex and the rest of the WeCommerce team to help drive significant growth both in the business and in shareholder value.”

“Alongside Dave, we’re pleased to welcome Susan and Jordan to WeCommerce,” said Alex Persson, President and Interim CFO of WeCommerce. “We’ve significantly expanded WeCommerce over the past nine months since becoming a public company, and our expanded leadership team will help take advantage of the growth opportunities in front of us as we continue to build the leading provider of world-class software and digital tools for merchants in the Shopify ecosystem.”

Ms. Min has over twenty years of broad legal experience in advisory, dealmaking and corporate governance from in-house counsel, private practice and public service roles. She spent seven years in various senior roles at Goldman Sachs, including Global Head of Risk & Policy Group. In global private practice, she represented public and private companies, sovereigns and quasi-sovereign entities in capital market transactions. She began her legal career as an attorney with the U.S. Securities and Exchange Commission’s Division of Corporation Finance.

Jordan Taub joins WeCommerce as Director of Corporate Development from Constellation Software’s Operating Group, Vela Software, where he most recently served as a Portfolio CFO. Previously, Mr. Taub was Director, M&A in the Constellation Software head office.

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Massachusetts and Verizon Enable New Digital Inclusion Program

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The program will help foster digital access for underserved residents in eight neighboring states plus the District of Columbia

To help narrow the digital divide, and with support from the Commonwealth of Massachusetts, Verizon Public Sector announced a new program to provide access to wireless broadband data and voice services to underserved communities in Massachusetts and eight neighboring states plus the District of Columbia. Verizon will provide turnkey connectivity, devices and other solutions available to eligible families who lack access to the internet.

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The Commonwealth of Massachusetts joins the Georgia Department of Education in Verizon’s program of sponsor-state agreements with state agencies and not-for-profit organizations to enable communities to provide low-income residents with internet access in a fast, simple way.

Under the Massachusetts agreement, state agencies or not-for-profit organizations in Massachusetts, Connecticut, Delaware, Maine, Maryland, New Hampshire, Pennsylvania, Rhode Island, Vermont, and Washington, D.C. can participate in this program. Eligible users of services in these states include those who participate in the National School Lunch Program, Pell Grant recipients, or members of households (as defined by federal tax guidelines) with a household income that is lower than 135% of the income designated by the Federal Poverty Guidelines.

The Covid-19 pandemic has highlighted the importance of reliable internet access and the gaps in digital access. According to data from the New American Economy Research Fund, 43.7 percent of low-income households lacked access to personal high-speed internet at home, more than double that of the rest of the population. With many school systems implementing hybrid learning models for this fall, the risk to students and families without access to the internet remains critical.

This digital inclusion program is modeled after the Verizon Distance Learning program, which provided access to reliable, affordable Internet connections and solutions for more than 38 million students in 40 states and the District of Columbia during the pandemic.

“During the pandemic, we worked with state and local governments to provide connectivity for students shifting to online education as quickly as possible,” said Jennifer Chronis, Senior Vice President, Verizon Public Sector. “A significant digital divide persists, and our mission is to help narrow the connectivity gap by providing the easiest way for states and non-profits to get families online.”

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

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Explorium Launches “Explorium Starters” to Help Businesses Start Analytics Programs From Scratch

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Explorium Launches “Explorium Starters” to Help Businesses Start Analytics Programs From Scratch

Exploriumthe External Data platform that automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, announced the launch of Explorium Starters.

Designed for organizations with limited or non-existent data, Explorium Starters instantly generates a targeted dataset that can be used to kick off machine learning, analytics projects or sales and marketing campaigns. Procuring and organizing external data through traditional channels can take months and cost hundreds of thousands of dollars; but Explorium Starters works instantly, and is available through Explorium’s convenient SaaS subscription.

Getting underway with Explorium Starters couldn’t be easier. Explorium prompts users to answer a few questions about their target profile, such as the business type and location, and produces an initial list of potential customers, partners, suppliers or competitors. Users can then enhance this dataset with Explorium’s Signal Studio, which automatically recommends additional relevant “signals” from premium and public external data sources.

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For instance, one global consumer goods firm used Explorium Starters to access a dataset containing all the convenience stores in their target region, then used Signal Studio to enrich that list with data such as foot traffic information, number of nearby competitors and average income. The end result was a 43% growth in net new business and a 20% gain in existing and former customer accounts.

Many CPG businesses have come to rely on external data-enriched models to reach the right consumers during the pandemic, as stores quickly open and close or move to different locations. Previously, when their intel became outdated, consumer goods brands would have to start their lead-scoring efforts from scratch. Now, brands can use Explorium Starters to generate a list of leads whenever they need to refresh their models.

“It used to be that if you didn’t have a foundation of internal data to begin with, you’d have a really hard time building datasets for customer, competitor or supplier analysis,” said David Menninger, Research Director and SVP at Ventana Research. “Explorium Starters flips that narrative on its head — it gives every company an entry point to begin analysis by building datasets from thousands of external data signals. The new capability extends Explorium’s end-to-end business solutions across external data access, enrichment, analysis and feature engineering.”

The launch of Explorium Starters comes at a time when access to external data has become increasingly important — and challenging. A recent survey found that while 79% of organizations consider external data to be “very valuable” for advanced analytics, more than 90% struggle to find relevant data sources. Organizations typically have to sort through hundreds of different datasets, without any way of knowing their relevance and value until the models are in production. This months-long process is resource-heavy, expensive and completely disconnected from analytical programs.

With Explorium Starters, small and medium-sized businesses can pilot a new analytics program in an inexpensive sandbox. Enterprises looking to enter a new market or territory can quickly identify their audiences. Data science teams that constantly need to refresh or build new models can intake data assets without the pain of procurement.

“With Explorium Starters, we’ve further broken down the barrier of entry to machine learning and analytics by providing instant access to relevant datasets,” said Omer Har, Co-Founder and CTO of Explorium. “Whether you have your own internal data or not, the new capability connects you to a universe of potential prospects, customers and partners. It’s never been easier for organizations — of any size and in any vertical — to launch analytics programs that unveil new opportunities and increase revenue.”

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Questex Announces Pandora as the Official Music Partner for Digital Pharma East and the 2021 Fierce Pharma Marketing Awards

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Questex announces that Pandora has signed on as the Official Music Partner for the upcoming Digital Pharma East and Fierce Pharma Marketing Awards events. Digital Pharma East, the premier marketing event for life sciences, will gather the pharma marketing community in-person at the Pennsylvania Convention Center in Philadelphia September 28–30, 2021. The 2021 Fierce Pharma Marketing Awards will take place in conjunction with Digital Pharma East and winners will be revealed at a gala dinner on September 29.

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As the Official Music Partner, Pandora will provide a variety of experiences for attendees at the events, culminating in a special performance from The Happy Fits on the evening of September 29. In addition, Pandora will provide curated music experiences through the events and will be the official sponsor of the Cocktail Reception on September 29. Digital Pharma East attendees will also be able to enjoy Pandora Sound Experience pods on the exhibit floor.

“We’re excited to partner once again with Pandora. Research has shown that music has an impact on one’s health and well-being, which is a top priority for the life sciences industry,” commented Jennifer Woods, Vice President, Fierce Life Sciences Events. “We are thrilled that The Happy Fits will perform a special concert to help us celebrate the most innovative people and companies in our industry. We look forward to reuniting the life sciences community in-person later this month.”

Across three days, Digital Pharma East will provide a cross section of strategies and best practices broadly used by marketing and commercial teams at big pharma and biotech companies. The Fierce Pharma Marketing Awards honor leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community.

Hundreds of attendees are signed up for the in-person experience, including representatives from AstraZeneca, Bristol Myers Squibb, GSK, Johnson & Johnson, Merck, Novo Nordisk, Novartis, Pfizer, Sanofi, Takeda and more.

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AppFolio Names Fay Sien Goon as Chief Financial Officer

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Former ServiceNow Chief Accounting Officer Joins the AppFolio Executive Team

AppFolio, Inc.(“AppFolio” or the “Company”), a leading provider of cloud-based business software solutions, services, and data analytics to the real estate market, announced that Fay Sien Goon will become Chief Financial Officer of AppFolio, effective October 18, 2021.

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“With nearly 20 years of financial and accounting expertise, Fay Sien brings a proven track record of scaling and leading in a high-growth SaaS environment,” said Jason Randall, CEO of AppFolio. “We are thrilled to welcome Fay Sien to the leadership team, and believe her experience, commitment to operational excellence, and focus on customer success have strong overlap with our culture and our focus on continued growth.”

Ms. Goon joins AppFolio from ServiceNow, a global enterprise software company that delivers digital workflows and has a $5B+ revenue run-rate in 2021. As Chief Accounting Officer for ServiceNow, she led the accounting and finance functions through numerous years of successful growth. Prior to joining ServiceNow, she spent 11 years at Ernst & Young, leading external audits of large and pre-IPO technology companies.

“I’m excited to join the team in this phase of growth,” said Ms. Goon. “AppFolio has engaged customers, a thriving culture and a commitment to innovation — I’m looking forward to helping the team execute on its vision to transform the real estate industry.”

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MAX Burgers Serves Up mParticle as its Customer Data Platform

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Popular Quick Service Restaurant to Evolve Personalization and Improve Customer Experience

mParticle, the largest independent Customer Data Platform, today announced that MAX Burgers, Sweden’s favorite restaurant chain, has selected mParticle as its Customer Data Platform (CDP). After a thorough evaluation of the CDP market, MAX Burgers chose mParticle to evolve the company’s personalization initiatives and improve customer experiences, while supporting consumer privacy and governmental regulations such as GDPR.

MAX Burgers is one of the most popular restaurant chains in Sweden, outperforming other leading chains. With over 170 restaurants worldwide, MAX Burgers has been consistently recognized for having the most satisfied customers and has ranked at the top in taste tests across the board. As the quick service restaurant (QSR) industry begins to invest heavily in a physical-digital hybrid customer experience, industry pioneers such as MAX Burgers are turning to technology solutions like mParticle to build innovative digital experiences and drive a competitive advantage.

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“Personalisation in all forms is becoming more and more important. mParticle’s clear focus on mobile and deep experience in the QSR industry is a perfect match for MAX Burgers and our strategic priorities,” said Maria Ziv, chief marketing officer at MAX Burgers. “Implementing mParticle is the key underpinning of our customer data strategy as we continue to invest in providing a world class customer experience for our guests in Sweden and around the world.”

With a focus on providing an improved guest experience, MAX Burgers will use mParticle to improve personalization in the MAX mobile app, make communications more relevant and simplify the purchase process. MAX Burgers will deploy mParticle as its central, GDPR-compliant storage for customer data, providing the ability to orchestrate data across all customer channels – mobile, web and in store – and access a single, real-time view of each customer.

“A focus on quality has propelled MAX Burgers to the top of its industry. With mParticle, they can now raise the bar to deliver the highest quality experience to each and every customer,” said Dave Myers, co-founder and COO at mParticle. “mParticle’s CDP provides the critical customer data infrastructure and compliance capabilities needed to deliver on this promise time after time.”

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