Aurora Mobile Making Breakthrough In Metaverse Virtual Technology

-

September 17, 2021

WNS (Holdings) Limited, a leading provider of global business process management (BPM) solutions, announced that effective end of day September 20, 2021, Adrian T. Dillon will retire from the WNS Board of Directors and his role as the Chairman of the Board and member of our Compensation Committee and Nominating and Corporate Governance Committee. Timothy L. Main, who joined the company’s Board of Directors on June 1, 2021 and was appointed as a member of Compensation Committee and Nominating and Corporate Governance Committee on July 14, 2021, will assume the role of Chairman of the Board of Directors effective September 21, 2021. For details on Tim’s appointment and background, please see the company press release issued May 18, 2021 by clicking here.

Marketing Technology News: WNS Launches PRECIZON to Deliver Cloud-based Competitive Intelligence for Life Sciences Industry

“On behalf of the WNS Board, I would like to sincerely thank Adrian for his contributions to the company’s success over the past 9 years. His leadership and guidance have been instrumental in helping WNS become an industry leader in the BPM space”

“On behalf of the WNS Board, I would like to sincerely thank Adrian for his contributions to the company’s success over the past 9 years. His leadership and guidance have been instrumental in helping WNS become an industry leader in the BPM space,” said Keshav R. Murugesh, Chief Executive Officer of WNS. “The Board and management team look forward to working closely with Tim to help take the company to even greater heights going forward.”

Marketing Technology News: Videolinq and StreamText Partner to Add Closed Captioning on Live Streams

Henkel, Dow, Bayer, AB InBev, Zebra Technologies and Others to Chart Future of Supply Chain Visibility in Europe at FourKites Visibility 2021

By

-

September 17, 2021

Henkel, Dow, Bayer, AB InBev, Zebra Technologies and Others to Chart Future of Supply Chain Visibility in Europe at FourKites Visibility 2021

Supply chain leaders will share best practices at Europe’s premier global supply chain visibility customer conference.

FourKites, the world’s leading real-time supply chain visibility platform, today announced that its European customer conference, Visibility 2021, will be held virtually on 7 October. The theme of this year’s conference, “Go Beyond,” presents a bold vision for supply chains of the future, centered around automation, innovation and collaboration. Supply chain leaders from across Europe have the opportunity to network, share best practices and insights, and collaborate on FourKites’ product roadmap during the world’s largest virtual supply chain summit.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

“FourKites’ Visibility conference is exactly what the industry needs right now”

“FourKites’ Visibility conference is exactly what the industry needs right now,” says Roy van der Heijden, Business Analyst at Int. Transportbedrijf van der Heijden, a leading provider of freight transportation and logistics, as well as a recent addition to FourKites Premier Carrier List. “End-to-end, real-time transportation visibility is a key priority for all companies, big and small, and I’m excited to hear from so many industry leaders and to engage with supply chain peers at this unique event.”

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Now in its fourth year, FourKites’ annual conference brings together the world’s largest community of shippers, carriers, 3PLs and freight forwarders, together with industry experts and influencers, for a series of rich information-sharing sessions, presentations and brainstorms on the future of supply chain management and automation. Supply chain leaders from Dow, Bayer, Zebra Technologies, AB Inbev, Yara International and other customers will take part in immersive sessions that explore the next generation of international ocean freight management; best practices for improving supply chain efficiency and sustainability; how to manage disruption; and how to leverage data to make critical business decisions. FourKites will also showcase leading-edge innovations with its strategic partners Volvo Group, Qualcomm Ventures and Zebra Technologies.

Former NASA astronaut Scott Parazynski will deliver the keynote address. “Leadership is never an easy task,” Parazynski said. “And with the massive disruptions and uncertainty that have arisen in the supply chain over the last couple years, it’s a truly Herculean task to be a market leader and create differentiation in a rapidly evolving market. I’m honored to address FourKites’ audience of market leaders as they push the boundaries of what’s possible and think outside the box when it comes to innovation for the greater good of the industry.”

“We are excited to bring together this unique community of collaborative supply chain leaders across Europe,” said FourKites founder and CEO Mathew Elenjickal. “The pace of innovation in this industry continues to accelerate as we work together with our customers to break down barriers across today’s supply chains to enable true end-to-end visibility, analytics and automation.”

In the year since Visibility 2020, FourKites has experienced record growth in its network, including load volume growth of over 50%, with up to 2 million loads and $100 billion in freight under management at any given time; 70% YoY growth in connected facilities, now totaling 6.4 million; 140% YoY increase in ocean and rail shipments; 97% growth in air shipments; and 22% growth in connected carriers in 176 countries across road, rail, ocean, air and courier.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Panasonic Completes Acquisition of Blue Yonder

By

-

September 17, 2021

Panasonic-Completes-Acquisition-of-Blue-Yonder

Acquisition accelerates the Autonomous Supply Chain™ by combining IoT and AI/ML to deliver smarter, more connected supply chains and optimized multi-channel commerce

Panasonic Corporation announced today that it has completed the acquisition of Blue Yonder, the leading end-to-end, digital fulfillment platform provider. Panasonic has now purchased the remaining 80% of shares of Blue Yonder, adding to the 20% which Panasonic acquired in July 2020. The investment values Blue Yonder at USD8.5 billion.

Marketing Technology News:MarTech Interview with Doron Sherman, VP of Evangelism at Cloudinary

Today, @BlueYonder is officially a @Panasonic company, accelerating the shared vision of harnessing the edge to drive the autonomous supply chain

Since Panasonic’s announcement to acquire all shares on April 23, 2021, the acquisition has completed antitrust clearance procedures and received approval of regulatory authorities in the U.S. and other countries.

The acquisition accelerates Panasonic’s and Blue Yonder’s shared vision for an Autonomous Supply Chain^™. By unifying Panasonic’s sensing technologies and edge devices with Blue Yonder’s AI/ML-powered planning, execution and commerce solutions, companies can create smarter and more connected e-commerce strategies, retail stores, warehouses, transportation, and workplaces. This unique end-to-end offering provides customers with unlimited visibility, control, and orchestration, allowing them to pivot operations in real-time, provide superior customer experiences, and deliver more profitable business outcomes.

Marketing Technology News:Yahoo Expands Identity Interoperability; Supports Demand for People-first Solution

“With the increasing frequency and impact of supply chain disruptions, companies need data and visibility to make real-time operations decisions. Panasonic’s Edge technology with Blue Yonder’s AI/ML capabilities combines IoT devices and an AI-powered platform to gather and analyze data more quickly and with greater insight,” explained industry analyst Simon Ellis, Program Vice President, IDC. “Panasonic’s resources and Blue Yonder’s innovation will accelerate the development of the tools customers need to anticipate and prevent disruptions and breathe autonomy into their supply chains. Panasonic’s acquisition of Blue Yonder is indicative of what’s to come.”

This acquisition enhances Panasonic’s own digital transformation and customer-centric focus. The Panasonic Group will shift to a holding company system on April 1, 2022, focusing on strategic businesses in key areas such as providing supply chain innovation and automation. Through this transformation, Panasonic aims to contribute to the realization of a sustainable society through more efficient use of limited global resources.

The Blue Yonder brand will be retained and the business will function within the Panasonic Connected Solutions Company*. Blue Yonder CEO Girish Rishi and the entire leadership team will remain with the company.

* Pursuant to the Panasonic Group’s transition to a holding company system, the Connected Solutions Company will change its name to Panasonic Connect Co., Ltd. in April 2022.

Marketing Technology News:Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

Amazon Career Day 2021: More Than 1 Million People Apply for Jobs at Amazon

By

-

September 17, 2021

Amazon Career Day 2021: More Than 1 Million People Apply for Jobs at Amazon

Amazon recruiters offered 30,000 free individual career coaching sessions with job seekers in a single day

All participants who get hired as regular full-time employees will receive the same core benefits, regardless of their role, including health insurance starting on day one, a 401(k) plan with a company match, and up to 20 weeks of paid parental leave

Amazon today announced that over 1 million people applied for a job at Amazon as part of Career Day 2021. The virtual event attracted job seekers from more than 170 countries around the world. In the span of 24 hours, more than 2,000 Amazon recruiters offered 30,000 individual career coaching sessions with participants. The recruiters provided job seekers with professional advice to start, transition, or grow their careers—whether they wanted to work at Amazon or elsewhere.

Marketing Technology News:MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

“We know a lot of people are looking for work right now, and many more are hoping to change their careers”

“We know a lot of people are looking for work right now, and many more are hoping to change their careers,” said Beth Galetti, Amazon’s senior vice president of People eXperience and Technology. “We are paying close attention to this and we feel uniquely positioned to help—not only because of the tens of thousands of jobs that we have open, but also for the opportunity we offer people to build a meaningful career. We think Amazon is a great place to work for those who crave the freedom to invent, the chance to make a big impact, and an inclusive workplace to do so. We are glad so many people joined Career Day to learn more about the jobs we have to offer.”

Highlights from Amazon Career Day in the United States include:

More than 220,000 job seekers visited the event site and had the chance to receive advice from Amazon CEO Andy Jassy, top Wall Street executive Carla Harris, New York Times best-selling author David Epstein, and many more.
Since announcing Career Day 2021 on September 1, Amazon has received more than 500,000 job applications for corporate, tech, and hourly roles in the U.S. Some of the most popular positions among job seekers for tech roles were software development, IT, support engineers, and operations management.
Participants joined from all 50 states and had the opportunity to learn directly from Amazon employees about the 40,000 open corporate and tech roles and the 125,000 open jobs in Amazon’s Operations network.
Amazon recruiters offered more than 20,000 one-on-one career coaching sessions to help attendees prepare for their next job—including hundreds of additional sessions specifically for Amazon employees in our Operations network looking to grow their careers.

Marketing Technology News:Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

Working at Amazon

All Amazon regular full-time employees receive the same core benefits, regardless of their role, level, or position—from the company’s executives to front-line employees. This includes health coverage starting on the employee’s first day on the job, a 401(k) plan with a company match, up to 20 weeks of paid leave for birthing parents, and more. In addition, eligible employees have access to company-subsidized training opportunities including Career Choice, which pays for full college tuition as well as GEDs, high school diplomas, and associate degrees for hourly employees.

Amazon was recently named by LinkedIn as the No. 1 company where Americans want to work and develop their careers, and currently ranks No. 2 on the World’s Best Employers list from Forbes and on Fortune’s World’s Most Admired Companies list. Amazon was also selected by Fast Company as one of the Best Workplaces for Innovators. The company was awarded a top score on the Human Rights Campaign Foundation’s Corporate Equality Index, which recognizes the best workplaces for the LGBTQ+ community, and granted the Lee Anderson Veteran and Military Spouse Employment Award for excellence in hiring, training, and retaining veterans, transitioning service members, and military spouses. Amazon was also named as a Best Place to Work for Disability Inclusion by the Disability Equality Index.

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…

Bitmovin and Globo Set New Standard for Global Streaming of Sports Content with Ultra HD 8K HDR

By

-

September 17, 2021

Bitmovin and Globo Set New Standard for Global Streaming of Sports Content with Ultra HD 8K HDR

Bitmovin, the world leader in digital video technology, today announced that Globo, the largest mass media group in Latin America, is now streaming Ultra HD 8K HDR to its digital subscribers using Bitmovin’s proprietary encoding technology. 8K is the most advanced standard in image quality perceptible to the human eye, with a resolution 16 times higher than HD (high definition) and 4 times higher than the 4K standard.

Using Bitmovin, Globo debuted the Tokyo 2020 Olympics 8K VOD content on Globoplay for free, as a limited experiment. This marks the first time the Olympics have been streamed in 8K outside of Japan.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Bitmovin provides the elasticity of the cloud for a job that demands tremendous processing power in a short period of time. This processing is necessary to preserve the quality and transform the content offered in Ultra HD 8K HDR into a compatible size that can be transported over broadband internet connections.

“With the industry moving to a TV 3.0 model, we wanted to work with a partner to debut 8K in a high-visibility cultural moment. Globo’s Olympic Games broadcast presented a unique opportunity to showcase 8K HDR to the widest possible audience, and help subscribers maximize their experience on the platform”, said Lucas Stephanou, Video Platform Product Owner at Globo.

“At Bitmovin we believe that one of the most important ways an organization can succeed is by providing a quality experience across app functionality, video stream quality, and content accessibility. When it comes to supporting VOD sports on the back end, it can be very challenging because the quick movements of the athletes can result in blurry images if you don’t have the right technology behind it. Helping Globo stream the Olympics in 8K helped us test and prove the power of our encoding technology on a grand scale,” said Stefan Lederer, Co-Founder and CEO of Bitmovin.

Marketing Technology News: NielsenIQ and Qualtrics Announce a New Partnership to Help Brands Drive Sustainable Growth

Pyxis One Raises $17M to Democratize Codeless AI in Marketing as a SaaS Offering

By

-

September 17, 2021

Pyxis-One-Raises-_17M-to-Democratize-Codeless-AI-in-Marketing-as-a-SaaS-Offering

Celesta Capital and Premji Invest Co-Lead Series B Round

Pyxis One, a California-based tech startup that aims to revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform, closed $17M in Series B funding. With total funding of $24 million, the tech startup plans to use this round of capital for investments in product development, and to expand to new markets.

Marketing Technology News:MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Celesta Capital and Premji Invest co-led the round with participation from previous investors Chiratae Ventures, pi Ventures, and Exfinity Venture Partners. “Every enterprise is either already rearchitecting themselves to adopt AI or are dependent on one or more AI-driven platforms,” said Atul Gupta, Partner at Premji Invest. “Pyxis One stands out by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt the business at all.”

Pyxis One enables enterprises to scale accurate data-driven marketing. The startup’s codeless AI ecosystem comprises of dozens of AI models deployed across different aspects such as targeting, optimization, creative recommendation, and consumer research, enabling a complete ecosystem that can help teams collaborate, and leverage capabilities enabled by the adoption of AI.

“Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing,” said Sriram Viswanathan, Founding Managing Partner at Celesta Capital. “These capabilities are important for enterprises looking to benefit from next generation marketing technologies. Pyxis One’s platform delivers on this promise, and we are delighted to back this team to realize this potential.”

Marketing Technology News:‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

The company is looking to add over 200 AI models to the AI infrastructure over the next two years. These AI models are trained with billions of cross-industry data points that brands from every industry can utilize. The platform also future-proofs AI structure and deployment to inherit new models and customize them without any rework.

“Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights,” says Shubham A. Mishra, CEO of Pyxis One. “With AI’s agility and scalability, we bridge the gap between marketers and data scientists, and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets.”

The AI SaaS startup has witnessed a 550% growth since its inception in 2018 and has a customer base across different industries including retail, automotive, healthcare, finance, and food tech. These customers are witnessing at least a 30% increase in their marketing efficiency and consumer intelligence, on average.

Marketing Technology News:fuboTV Brings Live and On-Demand Sports, News and Entertainment to VIZIO SmartCast

2021 Cylynt Connect: Achieving Zero Dark Usage of Your Software Products

By

-

September 17, 2021

2021-Cylynt-Connect-Achieving-Zero-Dark-Usage-of-Your-Software-Products

Registration for the premier event for software monetization, anti-piracy, cybersecurity, license compliance, and data privacy technologies is now open.

2021 Cylynt Connect is now open for registrations and is a must-attend event for all those working in software monetization, anti-piracy, cybersecurity, license compliance, and data privacy technologies.

Now in its eighth year, this annual summit features panel discussions and presentations, bringing together leading authorities on the technical, legal, and business aspects of software usage.

Marketing Technology News: CyberLink Releases 2021 Versions of its Award-Winning PowerDirector and other Multimedia Editing…

This year’s format will be a mix of virtual and in-person sessions. The virtual two-hour sessions will run in October and will cover themes focusing on the most up-to-date developments in anti-piracy technology, business issues, and legal insights through real-world case studies, tangible strategies and best practices, and interactive Q&A sessions. Further in-person events are planned for December, travel restrictions permitting.

Participants include license compliance professionals, software developers, corporate attorneys and senior executives in sales, marketing, product management, finance, and operations. The sessions provide attendees with insight into approaches to maximize revenue from their on-premise software, to gain a better understanding of how their software is being used, and share the opportunity to learn from experts about best practices and developing continuous improvement.

This year’s theme launches Cylynt’s new mission, Zero Dark Usage, which combines Cylynt’s expertise in revealing and illuminating illegal (and legal) software usage that would otherwise be ‘dark’ to software companies with analysis that yields actionable insights to drive revenue recovery. Cylynt is well-established in this arena, as the leading software antipiracy, license compliance, and cybersecurity experts, the Cylynt platform is trusted by some of the world’s top software companies for enhanced business intelligence and globally is protecting around $50 billion of software assets.

“The agenda for this year’s event features a host of leading authorities to discuss the burning issues, so we are already seeing a great deal of interest,” commented Graham Kill, Executive Chairman and CEO of Cylynt Group. “We are grateful to work with so many of the top industry players and executives who give their time and bring their expertise to the event and provide attendees with such a rich insight into – in many cases – how they have transformed their own operations.”

“While last year’s summit was 100% virtual and we had record attendance, it is hoped that we can also follow up the virtual events with some in-person events, as these are always very well-received giving attendees fantastic networking opportunities with our industry experts, so please stay tuned for those too.”

Marketing Technology News: Information Management Innovator Archive360 Announces Strategic Investment from Leeds Equity…

Veriff Joins Visa Fintech Partner Connect Program

By

-

September 17, 2021

TrueNorth Partners with Veriff to Power Identity Verification for Digital Transformations in Financial Services

Veriff’s participation brings an AI-powered identity verification platform to the Visa network.

Veriff, a global identity verification (IDV) provider, announced that it has joined Visa Fintech Partner Connect to provide both fintechs and traditional issuers with a fully automated, AI-powered identity verification platform. By participating in the program, Veriff will offer bespoke identity verification experience to Visa’s expansive network of issuing clients, helping to stop fraud attempts and bad actors in their tracks through the use of its AI-powered online IDV solution.

Marketing Technology News: Zuora Launches New Unified Monetization Solution to Help Customers Monetize Subscriptions as Well as…

Veriff’s intelligent decision engine utilizes machine learning to analyze more than 9,500 variations of government-issued IDs from over 190 countries in 39 different languages. Veriff’s capabilities empower its customers to expand across borders, making its decision engine smarter and more effective over time. Veriff leads with transparency, providing its customers with full insight into its decision engine to ensure they are confident in the technology and use of personal data. Veriff is a trusted advisor that delivers on the growing need for trust online with accurate, efficient technology, setting the benchmark for online IDV today.

The Visa Fintech Partner Connect program is designed to help financial institutions quickly connect with a vetted and curated set of technology providers. By streamlining the discovery process, Fintech Partner Connect can help Visa’s issuing partners create digital-first experiences without the cost and complexity of building the back-end technology in-house.

“Enabling global growth by delivering a seamless digital IDV process for internet companies is a key pillar of our business offerings. With our premium identity verification service, Veriff is proud to work with Visa to help fintechs comply with AML regulations and mitigate the risk of identity fraud,” said Janer Gorohhov, co-founder and CPO of Veriff.

Marketing Technology News: CyberLink Releases 2021 Versions of its Award-Winning PowerDirector and other Multimedia Editing…

Iconic Basketball Brand SLAM Inks First-look Deal With NFT Content Platform Autograph

By

-

September 17, 2021

Products To Be Sold on DraftKings Marketplace

Autograph, the company partnering with the world’s biggest icons to usher in a new era of digital collecting, and co-founded by Tom Brady, has announced a deal with iconic basketball brand SLAM to create and distribute digital-collectible content on DraftKings Marketplace. As a launch partner for their basketball vertical, Autograph users will have access to SLAM’s 300-plus cover archive dating back to 1994, featuring some of the greatest basketball players over the last three decades.

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

“We’ve been constructing a portfolio of companies with a specific focus on the intersection of sports media and blockchain technology, and this deal sits squarely at that crossover”

SLAM will be a launch partner for Autograph’s basketball vertical with iconic magazine covers that feature players ranging from Allen Iverson and Vince Carter to Devin Booker and Sabrina Ionescu. The magazines themselves have been collector items for over 27 years, and the cover remains the Holy Grail for all basketball players. As the most authentic brand in basketball storytelling, SLAM has grown into a global lifestyle brand and multimedia property with 20-plus social channels, a burgeoning merchandise division and multiple franchise events annually with over 16 million engaged followers across the globe.

Marketing Technology News: Blockchain marketing Agency Hype Partners Acquires DeFi Consultancy Agency0x

“SLAM is uniquely positioned to bring the Autograph community some of the most unique and historic basketball NFT content,” said Dillon Rosenblatt, CEO and Co-founder of Autograph. “We’re proud to announce this partnership and we’re looking forward to the multitude of drops and exclusive releases to come.”

The Autograph NFTs previously dropped on DraftKings Marketplace included such star athletes as Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, Simone Biles and Tony Hawk. Autograph recently announced a similar deal with Lionsgate in which the companies will collaborate to create digital collectible content based on the flagship movie franchises later this year.

“We’ve been constructing a portfolio of companies with a specific focus on the intersection of sports media and blockchain technology, and this deal sits squarely at that crossover,” said Matt Aronson, President of SLAM’s parent company JDS Sports. “Autograph is introducing a best-in-class NFT experience for the mainstream. We’re thrilled to work with the team to bring SLAM’s archive of collectible covers to the digital world.”

SLAM previously partnered with New Orleans Pelicans All-Star Zion Williamson for a first-of-its-kind NFT drop in April, which included two SLAM covers featuring Williamson. The SLAM x ZION collection also included four limited-edition versions of both covers — Basic, Gold, Gold Autographed, and a 1-of-1 Platinum Autographed. The first cover, SLAM 222, was shot at Duke University in April 2018 immediately before Williamson declared for the NBA Draft, while the second, SLAM 228, was shot in New Orleans in June 2020 before the season restarted in Orlando.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Goodway Group Names Michael Hayes as Inaugural Chief Growth Officer, Expanding Leadership Team

By

-

September 17, 2021

Enterprise Information Management Leader Archive360 Brings Aboard Seasoned Executive Bobby Jenkins as New CFO

The UberMedia and Initiative veteran joins Goodway Group to drive revenue and business growth

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced today that it has expanded its leadership team with the appointment of industry veteran, Michael Hayes, to serve as the agency’s Chief Growth Officer. In the newly created position, Hayes will lead the agency’s growth efforts across business development and sales, client experience, and marketing, reporting directly to Jay Friedman, President.

Marketing Technology News:MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

Hayes joins Goodway Group with more than two decades of experience across the advertising and marketing industry. A transformative media leader, he brings with him a proven track record of building and leading successful digital businesses that drive revenue and support business growth for agencies, startups, and bluechip brands. His addition to the team comes at a time when Goodway Group is experiencing significant growth. Amid an increase in market demand for its services, the agency is broadening its service areas and on track to expand its team by 25 percent in 2021, bolstering the agency’s skillsets and ability to deliver exceptional strategic support and expertise to its clients.

In his new role, Hayes’s responsibilities will include managing client relationships to help meet their business objectives, expanding and retaining the agency’s new and existing client business, and identifying additional growth opportunities for Goodway Group. He will also play a key role in leading the agency toward its 2029 goal of moving marketing to the top of the boardroom agenda for its clients.

“Michael has deep and proven expertise in developing digital businesses that produce strong results. As we lean into our recent growth, he will be invaluable in the expansion of our service areas to meet our client’s needs in a rapidly changing industry,” said Jay Friedman, President of Goodway Group. “We are thrilled to have someone of his caliber join the leadership team and help guide Goodway Group into its next stage of transformation.”

Previously, Hayes served as Chief Revenue and Marketing Officer at IdeaLab’s programmatic advertising and location intelligence platform, UberMedia. Prior to this, he held the position of President and Chief Digital Officer Worldwide at Initiative where he built and led the agency’s digital practice, winning more than $1B in revenue for the agency.

“With their commitment to evolving alongside, and often ahead of the industry, and a performance-based approach to digital marketing that drives real business outcomes for their clients, Goodway Group has tremendous growth potential beyond what they’ve seen this year,” said Hayes. “I am excited to work alongside Jay and the leadership team as we expand Goodway Group’s expertise and capabilities to further solidify the agency as a leader reshaping the industry and deliver unparalleled results to our clients.”

Marketing Technology News:‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

Businesses Can Now Support Charitable Causes And Promote Their Brands At The Same Time With Promos For A Purpose

By

-

September 17, 2021

Businesses Can Now Support Charitable Causes And Promote Their Brands At The Same Time With Promos For A Purpose

An Innovative, “Everything-Done-For-You” Purpose-Driven Business Partnership And Marketing Experience – Bringing Together Business Owners And The Community

STAND OUT from your competition and Stay top of mind by Promoting Your Purpose…MADE EASY! Do you want more professional, personal and financial freedom? Have you ever thought this could be accomplished by becoming a Purpose-Driven Business and supporting causes you already believe in?

Marketing Technology News: Project Information Management Technology Leader Newforma Names Ripley PR Agency of Record

What does your brand stand for or believe in? What do you believe in? Do your customers know it?

DID YOU KNOW…84% of consumers believe it’s crucial for businesses to support charitable causes and 63% of consumers prefer to buy from Purpose-Driven brands that reflect their own values and beliefs.

The Everything Home talk radio show, podcast and patriotic purpose driven resource platform has launched Promos For A Purpose to deliver an innovative way to make this all a convenient reality. This “Everything-Done-For-You” business partnership and marketing experience matches small business owners, entrepreneurs, service providers and corporations with nonprofit organizations that are compatible with their core values and social responsibility mission.
Then a comprehensive, customized long-term partnership and marketing program is developed and implemented to create a Purpose-Driven Business and turn-key experience.

The journey begins by sharing their stories through a strategic signature 7-minute conversation style interview featured on the popular talk radio show and podcast Everything Home . . . Hosted by Michele Swinick, “The Queen of Quality Content.”

“I knew I could combine my passion for nonprofits, love of sharing stories and our show’s theme of promoting Good People, doing Good Business and Good Things,” said Michele Swinick. “Promos For A Purpose became My Purpose.”

This revolutionary program makes it easier than ever to join the Purpose-Driven model and movement, which is transforming how businesses operate, market and serve customers, clients and the community.

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

Artha Solutions Introduces Data Insights Platform, Powered by Talend

By

prweb

-

September 17, 2021

Artha Solutions Introduces Data Insights Platform, Powered by Talend

New data governance platform delivers significantly increased and accelerated compliance and regulatory capabilities for Talend customers

Artha Solutions, a leading data technology and business consulting firm, today announced the North American release of its Data Insights Platform (DIP), an AI-driven data governance platform powered by Talend. The powerful governance, regulatory, and compliance capabilities fueled by the Data Insights Platform have been deployed for several customers throughout Asia and are now being made available in the USA and Canada.

Additionally, Artha Solutions will be discussing a variety of data governance issues, including those addressed by the Data Insights Platform, at TDWI’s webinar, “Managing End-to-End Data Governance Holistically,” on September 23, 2021 at 12:00 p.m. EST.

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

“Delivering expert data management solutions to our customers includes expansive data governance capabilities that allow them to comply with industry regulations while managing their customer and product data in a way that is accurate, simple, and fast,” stated Jaipal Kothakapu, Artha Solutions President and CEO. “Through our Platinum Partnership with Talend, the leader in data trust and integrity, Artha’s Data Insights Platform can easily be configured to manage all aspects of data governance and compliance.”

“Talend is excited to enhance the capabilities of our current Data Trust mission with the benefits that Artha and their Data Insights Platform bring to the table,” stated Todd Pelletier, SVP and General Manager Sales for Talend North America. “Artha Solutions is an exceptional partner and the innovation they bring to compliment Talend solutions are an extreme value to our customers worldwide and helps them maximize their Talend investments.”

From its six global offices, Artha helps companies build and execute data strategies and deploy solutions for data integration, data warehousing, database design, business intelligence, and cloud migration. In 2020, Artha was named a Systems Integration Partner of the Year by Talend, a global leader in data integration and data integrity. This year Artha introduces the first Talend partner solution of its kind to continue the Talend Data Trust initiative.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

Panzura Debuts New Service Hub to Delight Customers

By

prweb

-

September 17, 2021

Panzura Debuts New Service Hub to Delight Customers

New Customer Support Options Part of Broader Transformation as Panzura Celebrates Year of Extraordinary Achievement With Bold New Logo, Branding and Website

Panzura has launched a new Service Hub, complementary for all Panzura customers, that expands access to customer support and other essential Panzura services. As part of a broader transformation that culminates a year of unprecedented achievements, the company also introduced a bold new corporate brand image, redesigned logo, and website.

“For us, there’s no such thing as business as usual. We’re committed to going above and beyond to provide the best customer experience on the planet. Our customers rely on us to respond with agility and speed, and the Panzura Service Hub gives them more flexibility and options as their needs evolve,” said James Seay, chief services officer at Panzura.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

With a Net Promoter Score of 87, Panzura now offers a one-stop command center for reaching 24/7 customer support experts. It is designed to achieve faster resolution times, provide easy access to critical information about Panzura implementations, and bring together the resources and skills necessary to solve problems in a single location.

Ticketing and help desk. Customers can create and track support requests via an online ticketing system that keeps all items in one place. They can tag and make notes on conversations with Panzura Global Services, review the status of their requests, and contact their dedicated technical account manager for assistance.
Live chat. Panzura customers can use real-time chat anytime by logging onto the Service Hub. Technically a part of Panzura Global Services, every chat conversation is saved and stored by customer support so representatives will know what was discussed should an issue escalate.
Knowledge base. Many customers prefer to handle support without contacting a representative. They can access Panzura’s comprehensive knowledge base, a self-serve online library of information about the Panzura solution. Technical documentation and instructions provide answers to questions and help users troubleshoot issues.
Feedback. Customers can choose to participate in surveys deployed via the Service Hub, providing feedback on everything from total customer satisfaction to Net Promoter Scores. Feedback will be used to improve the customer experience and deliver more personalized interactions.

Customers can sign up for an account at the Panzura website by selecting Service Hub on the pulldown menu under Services. They will be directed to a simple webform with instructions on how to request a new account. Panzura Global Services will contact them once their new account is active. Customers can also reach out to Panzura Global Services directly for help guiding them through the process.

Marketing Technology News: NielsenIQ and Qualtrics Announce a New Partnership to Help Brands Drive Sustainable Growth

Panzura Refounded: Bold New Branding
The debut of the Panzura Service Hub is part of a fundamental transformation across the company following its acquisition by private equity firm Profile Capital Management last year. Panzura revamped customer programs and processes, racking up seven industry awards including “Cloud Infrastructure Solution of the Year” by the Tech Ascension Awards, and “Best Hybrid Cloud Solution” in the Cloud Computing Awards. Today the company launched a new website, logo and brand image.

“To complete the transformation we have a new look that better reflects our ascendance as a market driver in hybrid-cloud data management, and our culture of boldly breaking through barriers—we are officially refounded,” Design elements evoke the audacity of taking action, the interwoven technology ecosystem Panzura is a part of, and positive, forward movement, giving a glimpse into Panzura’s distinctive values.

Panzura’s new high-energy, high-performance mindset has resulted in a remarkable uptick in customer satisfaction and business growth. Panzura has also blazed to higher employee engagement and happiness as evidenced by a Quantum Workplace survey that reveals a score of 87.3, putting Panzura in the top 89 percent of organizations of a similar size and industry.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Videolinq and StreamText Partner to Add Closed Captioning on Live Streams

By

prweb

-

September 17, 2021

Videolinq and StreamText Partner to Add Closed Captioning on Live Streams

New Partnership Between Vendors Simplifies Adding Closed Captioning to Live Web Video

Videolinq, a software-as-a-service company allowing users to send live video to multiple web and social media sites simultaneously and StreamText, the market leading realtime caption solution today announced a partnership.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

The two organizations now offer an integrated solution which simplifies the process to encode closed captions directly into live video streams. The process is completely cloud-based. With the new partnership, users can add captions to video platforms like Vimeo, Facebook, YouTube, Brightcove, Twitch, Twitter and many more streaming service providers.

“For almost 20 years, StreamText has been providing industry leading realtime caption solutions. We are excited to partner with Videolinq so we can offer our customers a cloud based encoding option for closed captions,” said Nick Wilkie, CEO of StreamText. Fred Munoa, Chief Marketing Officer of Videolinq added, “People are long used to seeing captions on television. As web-based video continues to grow, captioning is becoming just as important there. Videolinq can take this high-quality, caption-included video and distribute it everywhere in a quick and easy fashion.”

StreamText is the market leading realtime caption solution. Used by captioners, CART and court reporting service providers since 2003, we provide the link to reliable accessibility solutions for the deaf and hard of hearing. From the classroom to the corporate world, StreamText delivers the spoken word as realtime captions to virtually any platform or device with Internet access.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Bubblr Inc. Announces Open Source Platform for Developing Ethical Digital Solutions

By

Globe Newswire

-

September 17, 2021

Bubblr Completes First Successful Product Demonstration

Bubblr, an Ethical Technology firm focused on the development and commercialization of mobile technologies, today announced that it will make its patented IP available to developers and companies alike as an open source platform for the development of ethical consumer-facing, B2B, and academic digital projects and products.

The Bubblr platform will enable developers to create advertising-free networks, autonomous payment platforms and a host of other private, decentralized and distributed applications across a broad range of industries and non-profit sectors. The platform will also creates new monetiztion opportunities for content creators, and Bubblr will bring together industry leaders, content champions and developers around the world to embed all or parts of the new monetization code into their own apps.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Rik Willard, Bubblr’s Chief Strategy Officer, said, “Our platform will be designed in a manner that encourages other to join with us to create a better, more secure, and fair Internet through the development of next-generation web tools and products. Our PaaS (Platform-as-a-Service) automatically embeds ‘ethically sound’ code into mobile apps, which creates a watershed moment for creators who want to Do Well by Coding in the Good.”

Bubblr CEO Steven Saunders, added, “Our mobile-first approach embeds a healthy viral component from the start, which we believe will create a myriad of opportunities for developers, creators and entrepreneurs to build apps in ways that were not even possible a year ago.”

Release of the company’s first platform version currently in development is slated for release at the end of Q1, 2022. Bubblr has invited a short list of key stakeholders to help create plug-and-play frameworks that will assist developers of all levels of expertise to access the code’s most significant features, and to provide more advanced developers with a set of robust and flexible tools to build a better and more ethical digital future.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Cygnus Technologies and Carahsoft Announce CloudStack Offering to Deploy Zero Trust Data Management Capabilities

By

Globe Newswire

-

September 17, 2021

Cygnus Technologies and Carahsoft Announce CloudStack Offering to Deploy Zero Trust Data Management Capabilities

New offering enables agencies and organizations to rapidly pivot to zero trust policies across multiple domains and cloud environments

Carahsoft Technology Corp., The Trusted Government IT Solutions Provider^®, and Cygnus Technologies, a cloud-focused technology reseller and services provider, today announced the availability of CloudStack, a turnkey cloud services stack that enables Federal, State and Local Government agencies and Public Sector organizations to rapidly deploy scalable zero trust data management capabilities.

CloudStack is designed for rapid deployment to manage, migrate and secure mission critical data which is created, shared and consumed across edge, cloud, data center and hybrid environments. The solution stack leverages an API-first, platform agnostic architecture for maximum development flexibility, allowing Public Sector customers to select their compute, storage, data protection, application, infrastructure monitoring, networking and zero trust security components from a flexible configuration menu. This speeds the deployment of foundational cloud services technologies that can be managed either internally or by a third party as a service.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

“We are proud to offer a solution that will enable the Public Sector to revolutionize how it handles and protects its data,” said Maryam Emdadi, Vice President at Carahsoft. “We are also thrilled to collaborate with vendor, services and reseller partners across the channel to make CloudStack responsive to the requirements of customers’ highly complex missions and environments.”

Under the partnership agreement, Carahsoft will serve as the lead distributor for CloudStack, and Cygnus Technologies will provide installation and configuration services. Hardware and ancillary software is supplied by Carahsoft’s vendors, including:

BluVector
Cloudian
Dell Technologies
Dynatrace

RackTop Systems
Rubrik
Seagate
VMware

“Cygnus is proud to partner with Carahsoft to introduce this Capabilities Bundle from our Constellation Solutions Portfolio,” said Chris Prophett, Managing Partner, Cygnus Technologies. “CloudStack is a modular commercial cloud services capability designed for Public Sector, DoD and Intel customers who need highly secure configuration options to meet their mission requirements.”

CloudStack is delivered as a fully assembled, crated and ready-to-configure system. This offering is available through Carahsoft’s Cloud Purchasing Program (CPP) and the company’s reseller partners. Through CPP, customers can purchase cloud products and services on a monthly or prepaid basis to match their mission and usage needs. By offering an online portal and pay-as-you-go option, CPP is suited to Government agencies and Public Sector organizations seeking to avoid the costs and vendor lock in of the traditional procurement process. More information is available on Carahsoft’s dedicated CPP resource center.

Marketing Technology News: NielsenIQ and Qualtrics Announce a New Partnership to Help Brands Drive Sustainable Growth

AnalyticsIQ Announces Data Integration Partnership with Snowflake

By

-

September 17, 2021

AnalyticsIQ-Announces-Data-Integration-Partnership-with-Snowflake

Leading predictive marketing & analytics provider, AnalyticsIQ, can provide Snowflake users with B2C, B2B & custom audience data for analytics and modeling

AnalyticsIQ, the leading provider of predictive marketing data, today announced an expanded relationship with Snowflake, the Data Cloud company. AnalyticsIQ will now make its B2C and B2B data available through the Snowflake Data Marketplace. Through this integration, organizations of all sizes and across all industries will have access to thousands of AnalyticsIQ’s powerful, predictive data points. Snowflake users can tap into the power of this data for first-party audience enrichment, custom analytics, predictive modeling, digital targeting, and measurement.

Marketing Technology News: Top Corporate Executives Expect Rising Costs and Major Business Changes as Pandemic Continues

By joining our marketplace, Snowflake customers will be able to take advantage of our ‘try before you buy’ capabilities so they can evaluate data, including AnalyticsIQ’s.”— Adrian Bolosan, Snowflake

“Our data is incredibly valuable. But what’s wonderful about our integration with Snowflake and the data collaboration capabilities they offer users is that organizations aren’t handcuffed to a single data source,” says Margo Hock, VP of Strategic Partnerships at AnalyticsIQ. “Snowflake Data Marketplace makes it simple for users to not only access the specified data AnalyticsIQ data points they need, but they can easily blend together additional niche data sources and connect it to their own first-party data,” adds Hock.

Marketing Technology News: Martech Interview with Amy D. Love, CMO of SambaNova Systems

Snowflake’s approach to managing large amounts of data on a single, integrated platform means that brands who wish to use AnalyticsIQ’s data will be able to access the data offline, online, and even through tokenization partners with ease. Users will experience a streamlined purchasing process and recognize cost-savings through seamless, scalable data storage. As part of AnalyticsIQ’s participation in the Snowflake Data Marketplace, companies can also work directly with AnalyticsIQ to develop custom data assets and audiences.

“We are thrilled to have AnalyticsIQ join the Snowflake Data Marketplace. Our company is committed to helping data consumers access the best of the best data providers,” shares Snowflake Industry Principal for Media & Entertainment, Adrian Bolosan. “By joining our marketplace, Snowflake customers will be able to take advantage of our ‘try before you buy’ capabilities so they can evaluate data, including AnalyticsIQ’s, and then seamlessly upgrade to the full dataset when they’re ready,” states Bolosan.

Marketing Technology News: Online Product Sampling Booming Globally: SoPost Gears Up to Launch Industry Leading Sampling…

BIGONE EXCHANGE LISTS NINJA DOGE: ALL-IN-ONE MOBILE GAMING AND NFT AIMS FOR A BIGGER MARKET SHARE

By

-

September 17, 2021

BIGONE-EXCHANGE-LISTS-NINJA-DOGE--ALL-IN-ONE-MOBILE-GAMING-AND-NFT-AIMS-FOR-A-BIGGER-MARKET-SHARE

BigONE exchange has listed new meme token Ninja Doge, a token that aims to generate revenue right from its launch with an engaging mobile game, NFTs with attractive rewards, an animated series, that are all designed to be highly accessible.

Token co-founder Sensei confirmed that Ninja Doge, which runs on the Binance Smart Chain, includes a “strategically focused ecosystem to develop an iOS & Android mobile game, revenue-generating NFTs, an animated series based on NFT characters and charity donations to local non-profit animal organizations.”

Mobile games are part of Ninja Doge’s exciting ambitions, and it was built by one of the same developers who designed Fortnite. According to the creators, 50% of the in-game revenue from skins and gems will be reinvested in Ninja Doge development.

Marketing Technology News: Habu Launches CleanML To Expand Privacy-Safe and Governance-Safe Collaboration

Co-founder Bubs says that Ninja Doge’s wants to, “branch into new territories and increase accessibility. Familiarity with blockchain is not required to play the mobile game or to enjoy the animated series. Purchasing NFT’s is the exception but even so, it has gained mainstream attention as of this year.”

The team have promised that when released, anyone can purchase a limited edition NFT collection card on its website, limited to 3000 cards, featuring characters in the Ninja Doge ecosystem. When you receive the card, you will also have a chance to obtain rare cards. These rare cards will bring additional Dogecoin rewards to NFT holders as follows:

Level 1 – 2: No additional rewards
Level 3: 10% more rewards
Level 4: 30% more rewards
Level 5: 100% more rewards

If an NFT holder has more than one rare card, the rewards can be combined. Therefore, when NFT holders have all the rare cards, they’ll get a reward of more than 640%. For example, if someone owns all rare cards and gets a USD 1,000 DOGE reward, they will then receive 6,400 DOGE rewards in each reward cycle (every three days). Ninja Doge claim this will be the largest reward reflection mechanism in the history of NFTs!

As with other “dog-themed” meme tokens, the Ninja Doge comes with its own tax system. This includes a 5% reward to encourage people to “hold” Ninja Doge, 5% for repurchasing and burning to maintain price deflation, 2% is used for price stability, and 1% is donated to local animal charities.

“We are glad to have them listed on BigONE Exchange. Ninja Doge’s team is energetic and innovative. Their reward structure is fair too for their users. More importantly, we can support their tokenomics and redistribute them regularly back to their holders. I am already seeing more users onboarded to the exchange. We are excited.” Scott Tripp, Marketing Specialist at BigONE Exchange added.

Marketing Technology News: Zuora Launches New Unified Monetization Solution to Help Customers Monetize Subscriptions as Well as…

Survey: CIO and CTO Responsibilities Converging, with Majority Now Influencing Business Strategy

By

-

September 17, 2021