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Institutions-Face-Imperative-to-Embrace-Digital-Transformation_-According-to-New-Research-from-Ivy

College students expect institutions to communicate on their terms, provide unique learning experiences through hybrid, remote options

A new study from Ivy.ai shows that recent college graduates prefer email over all other methods of communication. According to the newly released Voice of the Student Survey, 37 percent of students prefer email over all other methods of communication when it comes to interacting with administrators at an institution.

Ivy.ai, an enterprise chatbot and live chat platform for institutions of higher education, found that students prefer email over other methods because of its accessibility from a mobile device while allowing separation between their personal and academic life.

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The study is based on an online survey of more than 500 recent college graduates across the United States, to learn their viewpoints on a variety of topics most pressing within higher education.

Key takeaways from the report include:

Online learning is here to stay, and institutions must adjust accordingly. Sixty-one percent of students said that having options for remote learning impacted whether or not they chose to attend an institution. However, 37 percent said the current experience must improve.
Chatbots are gaining popularity with students, and they are willing to provide additional data to optimize that experience. Ninety-four percent of all recent graduates that experienced chatbots at their institution found them to be valuable. As a result, 57 percent said they’d be willing to provide personal information, in exchange for more personalized support.
First-generation students heavily rely on the on-campus visit to make their assessments. However, institutions must provide greater accessibility. Forty-three percent of all first-generation students say the on-campus visit was their top factor when making a college decision.
Institutions must continue working to support student mental health. While 62 percent of graduates said they felt supported in their mental health while attending their institution, that same percentage also felt like they’d feel more connected to the institution if it proactively checked on their well-being.

“As higher education continues to evolve, students expect that institutions will adopt the requisite technology to provide a robust, convenient learning environment. One of the biggest takeaways from the past 18 months is that institutions need to think beyond the physical campus, and instead adopt strategies that can serve students at any time, in any location,” said Mary Frances Coryell, Vice President of Partnerships at Ivy.ai. “In order to better optimize the student experience, institutions need to look for technology that enables students to learn and communicate with any department on one platform in order to succeed in today’s higher education environment.”

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NICE Named Global Market Share Leader for Interaction Analytics with Perfect Satisfaction Scores Across All 24 Categories

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September 15, 2021

NICE Extends CXi Leadership With Next-Gen Digital And Conversational AI Capabilities

Awarded a perfect 5.0 customer satisfaction score across all vendor, product capabilities and effectiveness categories, NICE leads with the largest market share for the tenth consecutive year

NICE announced that it has been recognized as the Interaction Analytics market share leader, based on a 39.4 percent share of seats by DMG Consulting LLC, a leading independent research and consulting firm. This is the tenth consecutive year in which NICE has been named the market share leader, based on seats in DMG Consulting’s “Interactions Analytics Product and Market Report.” Notably, NICE received the top customer satisfaction score of 5.0 in DMG’s Interaction Analytics Vendor Satisfaction Analysis across all 24 vendor, product capabilities and product effectiveness categories.

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“Organizations globally are racing to engage in digital conversations as a way to deliver transformative experiences”

DMG Consulting’s 2021-2022 report attributed NICE with a lead of more than 9 percent in the number of seats over the nearest competitor in the Interaction Analytics market. NICE received a perfect 5.0 customer satisfaction score for product capabilities such as omnichannel capabilities (the ability to capture, aggregate and analyze data from all voice and digital interactions), sentiment analysis, artificial intelligence (AI) and machine learning capabilities as well as real-time capabilities. Also noteworthy, NICE earned a perfect rating for each product effectiveness category, specifically for the solution’s ability to identify and mitigate pandemic-related impacts for customers, and support work at home/remote agents amongst others.

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Donna Fluss, President, DMG Consulting, said, “A unique and highly beneficial aspect of Interaction Analytics is its ability to address voice and digital channels and put together a comprehensive story of CX. Looking at feedback in each channel has always been important but gaining visibility into what is happening across channels and enterprise business units is essential to understanding the overall customer journey. This is becoming even more important as activity in digital channels picks up momentum as a result of the digital transformation.”

“Organizations globally are racing to engage in digital conversations as a way to deliver transformative experiences,” said Barry Cooper, President, NICE Workforce & Customer Experience Group. “Having received perfect 5.0 customer satisfaction ratings in DMG’s 2021 Interaction Analytics industry research, we consider it a clear vote of confidence from our customers. We believe it is a direct result of our focus on cutting-edge innovation, such as Enlighten AI, which allows organizations to meet customers at their digital doorstep.”

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VTEX Shown as one of the ‘Fastest-Growing Digital Commerce Applications’ in Latest IDC Report

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September 15, 2021

VTEX Shown as one of the ‘Fastest-Growing Digital Commerce Applications’ in Latest IDC Report

This follows VTEX being named as a ‘Leader’ in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2020 Vendor Assessment\

VTEX, the enterprise digital commerce platform for premier brands and retailers, leader in accelerating commerce transformation in Latin America and expanding globally, announced today it is the fastest-growing digital commerce application in the world in the top 20 as shown by IDC market share data.

This follows the IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2020 Vendor Assessment (Doc #US45741420 , September 2020), in which VTEX was named a ‘Leader.’ The latest IDC market share report also succeeds a milestone year for VTEX, having acquired three companies, opened two new officesand, most notably, gone public on the New York Stock Exchange.

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“The era of siloed software is ending, and the era of connected software is on the rise,” said Geraldo Thomaz, co-CEO at VTEX. “VTEX is at the center of this revolution, helping enterprises drive digital commerce transformation and build customized experiences for their consumers. We have a network of businesses, consumers, suppliers and partners in LATAM, and we’re excited to continue extending this vision globally.”

The IDC Worldwide Digital Commerce Applications Market Shares, 2020 report (IDC #US46436521, June 2021) showed VTEX to be “one of the fastest-growing digital commerce applications vendors in the top 20 market shares,” and as one of five vendors who “shaped the year” with the biggest impact on the digital commerce applications market in 2020.

In the report, IDC calls out five factors that contribute to VTEX’s rapid growth: its cloud-native platform, reduced friction, focus on helping sellers differentiate, API-first platform and sustainable commerce support.

“VTEX’s IPO follows a rapid climb up the ranks of software providers in the digital commerce platform market over the past few years,” said Jordan Jewell, research director, digital commerce at IDC. “The platform’s technology-first approach to commerce is a great way for merchants to easily manage their ecommerce operations and expand into the marketplace sector.”

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Unlocking Data Silos To Enable Seamless Interoperability

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MTS Staff Writer

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September 15, 2021

JetRails and Gr4vy Partner To Deliver Advanced eCommerce Flexibility

eccenca and MHP announce technological partnership for agile data use in mobility and manufacturing.

Management- und IT-Beratung GmbH (MHP) (a Porsche subsidiary) and the leading solution provider for semantic IT and data management solutions eccenca start cooperation. The collaboration is a direct response to the challenges in the automotive and manufacturing sector to establish interoperability of data across systems. It focuses on the scalable use of Artificial Intelligence (AI) to enable the use and reuse of data across individual silos. eccenca will support MHP in building a scalable and powerful data operating system at their customers to ensure the requirements for automation, improved customer experiences and sustainable efficiency, using the knowledge graph-based platform for automated decision processing ‘eccenca Corporate Memory’.

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For the automotive industry in particular, volatile market developments for connected vehicles, autonomous driving and digital services are driving the demand for greater transparency and interoperability of all data. They are decisive competitive factors in manufacturing. New manufacturing strategies such as operational excellence, closed-loop manufacturing, and data-driven product development and production planning are therefore in demand across all industries.

Christian Stapel, Partner for Data & Technology at MHP: “The transformation from a mere product provider to a service provider will only succeed if cross-system data use can be leveraged. This applies to all industrial companies, but especially to the automotive and mobility sector. eccenca is a leading developer of solutions that seamlessly interlink data, enrich it with expert knowledge and bridge the gap between different networks and platforms. As a Porsche subsidiary and process supplier, MHP has been supporting IT transformations along the entire value chain for 25 years now with its combined consulting approach of management and IT consulting as well as an automotive and digitalization expert.”

The eccenca Knowledge Graph platform ‘eccenca Corporate Memory’ enables the comprehensive management and provision of data in complex corporate ecosystems. It enables companies to clearly identify and access data regardless of its sources as well as to create transparency for all employees regarding its semantics, applicable business, usage and process rules. Expert and background knowledge can be directly linked to the data, thus ensuring a shared understanding across the company. With this, eccenca offers an enterprise-ready solution for both unlimited data integration and automated reasoning. Both functions are the basis for establishing advanced business intelligence and artificial intelligence applications in companies.

eccenca Corporate Memory functions as an enterprise-wide Data & Knowledge Operating System. It empowers organizations to digitalize expert and domain knowledge, manage complexity and make the right decisions for effective automation, reliable planning and better customer retention. Enterprise data becomes both machine-readable and interpretable by humans. This allows agility, autonomy and automation to be driven efficiently and transparently without having to change the existing IT infrastructure.

Hans-Christian Brockmann, CEO of eccenca: “MHP supports its customers to be at the forefront of their respective markets. Their industry knowledge in the automotive sector is second to none. This makes us all the more pleased to join MHP on the exciting journey of digital transformation for its customers.”

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Signpost Announces Acquisition of Securus Contact Systems

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September 15, 2021

Signpost Announces Acquisition of Securus Contact Systems

Signpost, a leading marketing and communications software solution for home service providers, has announced the closing of its acquisition of Securus Contact Systems, an innovative live chat and receptionist service platform, based in Portland, Oregon. The combination enables contractors to provide an exceptional, “always on” experience to its clients throughout the sales cycle and customer experience.

“The acquisition of Securus immediately solves a need for our core clients,” said Signpost CEO George Bilbrey. “Today’s consumers expect immediate responses, but business owners tell us that they are often stressed for time and capacity when it comes to responding to prospect and customer inquiries. Securus provides a complementary offering that creates a best-in-class solution to generate enhanced process efficiencies and facilitate a superior high-touch model for our end customers.”

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“This acquisition provides scale, positive cash flow and creates a best-in-class solution for small- and medium-sized home service businesses to thrive, and as investors, HighBar and Georgian are excited to be able to support this opportunity, ” said Brian Peters, Partner at HighBar Partners.

Thousands of local businesses depend on Signpost to manage the complete lifecycle of their client relationships and grow their revenue. Founded in 2010, Signpost helps businesses enhance and expand their market reach – providing online presence and reputation management tools to capture, qualify, and follow up with inbound inquiries.

Since 2012, Securus has partnered with thousands of businesses – from local enterprises to large corporations – to provide live receptionist and live chat services. Based in Portland, the company has focused on building lasting relationships with clients and providing exceptional customer service.

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MarTech Interview with Anudit Vikram, Chief Product Officer at MediaMath

By

Paroma Sen

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September 15, 2021

MarTech Interview with Anudit Vikram, Chief Product Officer at MediaMath

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With the market dynamics for ad spends, ad buying and use of adtech rapidly shifting to take on more targeted and precision-based approaches, there are a lot of synchronizations still needed between marketers and advertisers to drive improved revenue; Anudit Vikram, Chief Product Officer at MediaMath has some tips to share:

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Welcome to this MarTech Series chat Anudit, tell us more about yourself and your journey through the years?

I’m happy to be taking part in this interview! I started as an engineer in my early career working with Novell, the company often touted as starting computer networks, and Microsoft. During my time at Microsoft, it was my job to evangelize the company’s server products. My time at Novell was a blast as well – the ‘shock and awe’ effect of technology in the early 90s is something that can’t be recaptured. As my career progressed, I had the privilege of working with some amazing teams across Yahoo!, Merkle, Dun and Bradstreet – and now MediaMath. My journey in the marketing and MarTech space dates to the early/mid-2000s and it’s been a pleasure to be able to combine that experience with that of the rest of MediaMath’s leadership team.

How have you seen digital marketing technologies and digital marketing trends evolve during this time in the industry?

I have been lucky enough to have had a ringside view into the evolution of marketing into the digital-first mode it has become today. We have come from a place of fully guaranteed media to programmatic buying; from flat fee to dynamic pricing; from spray and pray approach to hyper-targeting advertising; from aggregate measurement to down at the bid level. We are at a point where the marketer has great control over the execution and measurement of their campaigns. All of this has been possible because of the maturation of technologies – even the birth of brand-new tech. And it is all still evolving. I am excited about what the future will bring and proud to be a part of building it.

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Can you share your thoughts on the impact current business and world dynamics are having on the typical B2B marketing media mix and how you are especially seeing a renewed interest in CTV today?

The market dynamics of TV have rapidly changed particularly since the beginning of 2020. Global shutdowns in response to the COVID-19 pandemic created a much more rapid surge in growth for streaming services, that were already steadily growing as younger generations and demographics chose streaming platforms over traditional TV and cable. With CTV grabbing a bigger and bigger portion of the spotlight and emerging as consumers’ platform of choice, advertisers are having to quickly reshape budgets and strategies to reach audiences in new ways. The careful ad planning of the past will continue to shift to the accelerated speed of CTV ad buying. We’ve now reached a tipping point where marketers can no longer afford anything but complete visibility into audiences and metrics no matter the channel. They must devise new tactics to measure success as more globally broadcast content becomes available on streaming platforms. This is a key reason why we designed the SOURCE framework at MediaMath, creating a new approach to media buying (including CTV) that provides an addressable, accountable, and transparent supply chain for the industry.

As streaming services pick up the attention of marketers, in what ways do you feel marketing teams who aren’t focusing on these channels can capitalize on this trend more?

My first piece of advice would be to start focusing more on these channels. Look to make them a more common piece of your advertising strategy as you’re missing out on key audience demographics by not doing so. For example, Millennials and Gen Z make up a large portion of today’s ‘cord cutters’ – opting for various streaming services rather than paying for traditional TV. By not having a plan of action for CTV in your ad strategies, you’re likely not breaking into these age groups as much as you can. Of course, if this isn’t your demographic, it’s less of a need, but streaming is taking more of a center stage overall, so attention needs to be paid. The recent Olympic games in Tokyo are prime example of why marketers should get more involved with these channels. According to NBC, more than 4.3 billion minutes of content were streamed from the Tokyo event – up 22% from the 2016 games in Rio and up 95% from the 2018 games in PyeongChang. We’re seeing a clear shift to streaming from the more traditional, linear models of TV. Today’s marketers would be remiss not to place ad dollars on CTV, at the very least during key, global events such as the Olympics, World Cup, etc.

What are some immediate thoughts you’d like to highlight surrounding the future of CTV and media marketing?

In the next year, I predict we’ll see an enhanced focus on measurement and attribution as advertisers continue to spend top dollar for CTV ad space, and as they seek to gain deeper understanding into ad performance, like they were accustomed to in a Linear TV market. There is also going to be a tighter collaboration between the publisher and buyer communities to really solve for identity and frequency management. We’ve revamped our own identity graph this year with added partners for scale, to not only solve identity and performance challenges, but empower advertisers to apply audience data and frequency controls to avoid the over messaging that is happening across connected TV and OTT devices.

The bottom line is TV viewing simply isn’t what it used to be – our attention is fragmented. Advertising won’t go back to where it was pre-pandemic. Streaming and CTV will continue to expand, muscling out linear TV and becoming a top arena for marketers and advertisers to reach their target audiences.

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A few thoughts on the future of martech and B2B marketing? Some top skills you feel marketing leaders need to strengthen in today’s environment?

The future is bright. B2B marketing has been undergoing a revolution with the advent of technologies which allow us to capture and use data at the company level but measure it at the individual level. This has led to increased complexity in the way marketing strategies can be carried out. A leader today needs to have a good mix of the creative and technical elements. They should be able to understand various technologies while and see how they can be best used in the channels where they expect to find their customers. Customers are becoming increasingly aware of their own power and the marketer must acknowledge that and work with them.

[vc_tta_tabs][vc_tta_section title=”About MediaMath” tab_id=”1544515685282-bf64247e-9d9aeec0-8908″]

MediaMath is an acclaimed independent advertising technology company for brands and agencies.

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Anudit Vikram is a business and technology leader with over 20 years of experience, largely in the advertising and technology industries. As the Chief Product Officer of MediaMath, Anudit oversees the company’s entire suite of offerings and is tasked with leading MediaMath’s world-class product team in bringing its product vision to life. Prior to MediaMath, Anudit served in leadership positions at Dun & Bradstreet, Mekle, Yahoo!, Microsoft and other noteworthy organizations, leading teams and “building cool stuff… changing the world one release at a time!” Anudit holds a Master’s in Technology Management from Columbia University, and a bachelor’s in engineering from the University of Pune (India).

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Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast!

Episode 93: How Do You Build An Impactful Customer Success Model: With Daljit Bamford, Tenth Revolution Group

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Caterpillar Awards HOLT CAT “Excellence in Marketing Award”

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Globe Newswire

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September 15, 2021

Caterpillar-Awards-HOLT-CAT-“Excellence-in-Marketing-Award”

AiAdvertising’s SWARM Platform enables the nation’s largest U.S. Caterpillar dealer to achieve a 10X Return on Ad Spend

AiAdvertising, Inc., a technology driven provider of digital advertising solutions, today announced that it received in partnership with HOLT CAT the 2021 Construction Industries Excellence in Marketing Award. The Company used its AI driven SWARM solution to increase performance of its Advertising investments by aligning its efforts to newly created Personas for a more personalized and authentic customer experience.

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“Going into the campaign, we were highly confident that SWARM would successfully predict better outcomes for HOLT CAT,” said Kevin Myers, Chief Product & Marketing Officer of AiAdvertising. “But even more so, we are delighted to have our client receive such a prestigious award. The credit must go to the innovative spirit of HOLT CAT to turn their mountains of data into predictive insights leveraging artificial intelligence and our marketing teams who have worked together to make SWARM and HOLT CAT a winner.”

Mr. Myers continued, “We are making great progress in transforming our business into a true technology driven company and are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations. We are continuing to develop SWARM into a fully functioning Software-as-a-Service (SaaS) Platform, which we believe will allow us to prosper in what McKinsey Global Institute estimates to be a $5.9 trillion annual market for AI and other analytics applied to marketing and sales.”

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Jason Smith, Senior Director of Marketing and Digital for HOLT CAT elaborated on the core reason this effort was recognized. “We launched a new digital advertising campaign with AiAdvertising to help us better serve our customers, drive new leads and measure its effectiveness. We leveraged the AI in SWARM’s Platform to communicate with our customers when and where they want to be reached. With the data we were able to create personas, identify like-minded audiences, predict which creative resonates best, and measure the campaign messages that influenced and directly attributed to sales.”

Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.

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StrikeTru and Vesta eCommerce Announce Completion of End-to-End PIM Implementation for PK Safety

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September 15, 2021

StrikeTru Modernizes eCommerce for Richmond Supply through Re-platforming & PIM and Connector Implementation

StrikeTru and Vesta eCommerce announce completion of end-to-end PIM implementation for PK Safety

StrikeTru, the digital services firm for integrated and comprehensive product data management solutions, together with its partner Vesta eCommerce, announced today that PK Safety has gone live with a new PIM system to increase its online sales, streamline its BigCommerce online store, and future proof their business for tomorrow.

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The goal was to transform the way PK Safety ingested product data from vendors. This information is presented in many different forms, so smoothing and harmonizing the flow was very important.

“To help reimagine this aspect of our ecommerce business we needed an experienced partner to help navigate the challenges and opportunities as we accelerated our digital initiatives.”

“Vesta’s grasp of our complex industrial safety product data and ability to create complex data normalization rules, combined with StrikeTru’s affordable smallPIM and pre-built Akeneo to BigCommerce connector made them the right choice to help scale our product assortment, improve our performance in the short term, and to ensure our transformation is sustainable over time.” Rick Pedley, CEO at PK Safety, said about the project.

The digital transformation solution for PK Safety was led by Vesta eCommerce, whose specialty is data cleansing and mapping. The Vesta technology transformed the existing product data into the optimal format and structure for the Akeneo PIM. Once the PIM was fully configured and populated, the products were synced back through to the BigCommerce store via StrikeTru’s Akeneo PIM Connector for BigCommerce.

“Working with the team at PK Safety and StrikeTru has been a great example of how bringing together several market leading solutions can create a powerful single source of truth product data solution for an industry with complex data structures” said Charles Nicolson, Founder at Vesta eCommerce.

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Going forward, PK Safety will continue to collect their vendor product data and updates through the Vesta platform, cleansing and preparing the data before it is loaded into the Akeneo PIM. This will ensure high data integrity and accuracy will be maintained automatically over time. The automation of these processes is enabling PK Safety to onboard and comfortably manage more products in their catalog, offering their customers a larger range.

With this rollout, PK Safety will see:

Simplified migration and sync due to data being harmonized in Akeneo PIM
Advanced data collection, data management & data synchronization efficiencies
Reduced reliance on manual processes, enabling more streamlined workflows across the product data management lifecycle
Improved operational efficiency, speed-to-market, and better performance
The ability to expand and evolve as the business grows
Better customer experiences

Through their “PIM in a Box ” offering, StrikeTru simplifies the adoption of PIM for ecommerce with an accelerated approach to deployment, combining affordable PIM software with end-to-end implementation using best practices synthesized from numerous PIM implementations.

“Enhancing product data management capabilities is of pivotal relevance to every online seller. We are proud to have delivered a turnkey solution comprising the right technology and best practices for PK Safety to meet its future goals.” said Vik Gundoju, Partner at StrikeTru.

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Introducing Grammarly for Developers: New Text Editor SDK Powers Effective Communication in Any Web Application

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September 15, 2021

Introducing Grammarly for Developers: New Text Editor SDK Powers Effective Communication in Any Web Application

Grammarly for Developers cements the company as the most comprehensive platform helping people communicate effectively, brings advanced writing suggestions to more interfaces

Today, Grammarly, the company powering effective communication for 30,000 teams and 30 million people daily, announced the launch of Grammarly for Developers. With Grammarly’s Text Editor SDK (software development kit), the first offering through Grammarly for Developers, builders get access to everything they need to deliver easy-to-use, real-time writing assistance in any web application. Developers are invited to apply for the Text Editor SDK in closed beta starting today.

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“Today, we’re excited to launch Grammarly for Developers, enabling developers to deliver the same writing assistance and outcomes to their users.”

Grammarly for Developers makes it easy for builders to provide end users with the market-leading writing assistance Grammarly has built over more than a decade of innovation. Previously, developers needed to spend hundreds of hours developing their own technologies, like exploring natural language processing models using machine learning, if they wanted to deliver better writing outcomes for users. With the Grammarly Text Editor SDK, developers can help people communicate effectively in their applications by adding just a few lines of code.

As demand among developers for Grammarly’s capabilities grows, this launch expands the possibilities of the company’s mission: improving lives by improving communication. By enabling best-in-class writing assistance in any web application, Grammarly for Developers will help more people worldwide achieve effective communication anywhere they write.

“Grammarly empowers our users to drive impactful communication outcomes with our trusted suggestions,” said Grammarly CEO Brad Hoover. “Today, we’re excited to launch Grammarly for Developers, enabling developers to deliver the same writing assistance and outcomes to their users.”

Companies whose users depend on quality communication, including Superhuman and Frontify, hear from their customers that real-time communication assistance is crucial to their daily workflow.

“Superhuman is about helping our customers get through their inbox twice as fast, and a big part of that is giving them the confidence that they will be understood as intended,” said Superhuman Founder and CEO Rahul Vohra. “Our customers told us that Grammarly is critical for their work. We are excited about Grammarly for Developers, as it will help companies like ours build even better products for our users.”

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“Amazing and consistent brand expressions don’t just happen. They are the result of proper guidance and empowerment for the people behind them,” said Frontify Founder and CEO Roger Dudler. “At Frontify, we’re enabling our customers with a holistic software that values every person and every step along the brand journey. Grammarly for Developers opens the door for faster and more accurate on-brand communications for users—making it easier to write the right way across a range of touchpoints—and we can’t wait to explore the impact.”

Grammarly’s Text Editor SDK enables developers to offer the most comprehensive set of AI-powered English writing suggestions currently available. Feedback and suggestions are delivered across four categories of writing: correctness (grammar and writing mechanics), clarity (conciseness and readability), engagement (vocabulary and variety), and delivery (tone, formality, and confidence). Suggestions are presented in-line and in real time so that users can quickly and easily accept suggestions as they write.

Grammarly offers the most robust AI solution for writing assistance on the market. The Text Editor SDK includes everything developers need to deliver intelligent and easy-to-use communication suggestions in their products. It handles all communication between applications and Grammarly’s cloud services and manages all the user interface components, like rendering underlines and suggestion cards, applying text transformations, providing personal dictionaries, and more.

Developers can build confidently knowing they are leveraging proven technology from a trusted company that employs user-first security and privacy practices. Grammarly is transparent about its security practices, holds enterprise-grade attestations and certifications, and places a premium on scalability, uptime, and availability.

The Grammarly Text Editor SDK delivers Grammarly’s English-language writing assistance through any web-based application running on browsers or Chromium-based desktop apps. Interested developers can apply for early access to the beta of the Text Editor SDK starting today by visiting developer.grammarly.com. The offering includes:

An API with access to Grammarly services, including UI building blocks
Comprehensive developer guides and API documentation
Sample applications, including source code
A quick-start tutorial to bring Grammarly to life in an app in minutes

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Thoughtworks Announces Pricing of Initial Public Offering

By

Globe Newswire

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September 15, 2021

Thoughtworks, a global technology consultancy that integrates strategy, design and engineering to drive digital innovation, today announced that its parent company, Turing Holding Corp., which will be renamed Thoughtworks Holding, Inc. (“Thoughtworks”), completed the pricing of its initial public offering of 36,842,106 shares of common stock at a price to the public of $21.00 per share. The offering consists of 16,429,964 shares to be sold by Thoughtworks and 20,412,142 shares to be sold by certain existing stockholders of Thoughtworks, including funds advised by Apax Partners L.L.P.

In addition, certain of the selling stockholders have granted the underwriters a 30-day option to purchase up to an additional 5,526,315 shares of common stock at the initial public offering price, less underwriting discounts and commissions. Thoughtworks will not receive any proceeds from the sales of shares by the selling stockholders.

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The shares are expected to begin trading on Nasdaq on September 15, 2021 under the ticker symbol “TWKS.” The offering is expected to close on September 17, 2021, subject to the satisfaction of customary closing conditions.

Goldman Sachs & Co. LLC and J.P. Morgan are acting as lead joint bookrunning managers and representatives of the underwriters for the offering. Credit Suisse is acting as a bookrunning manager for the offering. BofA Securities, Citigroup, RBC Capital Markets, HSBC, Baird, Cowen, Piper Sandler, Wedbush Securities, William Blair and Wolfe | Nomura Strategic Alliance are acting as bookrunners for the offering. CastleOak Securities, L.P., Mischler Financial Group, Inc. and Siebert Williams Shank are acting as co-managers for the offering.

The offering of these securities is being made only by means of a prospectus. A copy of the prospectus relating to the offering may be obtained from any of the following sources:

Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, New York 10282, by telephone at (866) 471-2526 or by email at prospectus-ny@ny.email.gs.com; or
J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, by telephone at (866) 803-9204 or by email at prospectus-eq_fi@jpmorgan.com.

A registration statement relating to this offering was declared effective by the Securities and Exchange Commission on September 14, 2021. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Aventri Launches Express Events

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September 15, 2021

Aventri Premiers Digital Lead Capture Solution

Simplifies Planning of Small, Straightforward Events

Event management software (EMS) leader Aventri launched Express Events to streamline setup and delivery of simple, straightforward events.

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Aventri unveils Express Events, an easy-to-use solution for planning small, simple events.

The solution enables organizations to handle their entire portfolio of events – from small virtual trainings to large hybrid conferences and in-person trade shows – on one platform. Express Events makes it easy for organizations with downsized planning teams to run comprehensive programs, with one platform that supports staff at every level of expertise, from beginners to the most advanced pros.

Aventri’s announcement comes at a time when many meetings are smaller in response to the continuing pandemic.

“Some of our clients report events with less complex requirements comprise up to 75 percent of their meetings portfolio,” said Jim Sharpe, CEO, Aventri. “With today’s smaller teams of events specialists, the task of handling this vital segment often falls on infrequent planners, whose main job function isn’t event planning.

“The breadth of decisions event planners make for their marquee events can be overwhelming,” Sharpe continued. “That doesn’t need to be the case for the entire event calendar. We’ve created a suite of easy-to-use tools built for the enterprise event planner, making event setup easier than ever.”

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Quick, Four-Step Process

Express Events enables inexperienced planners to leverage templates and cut setup time by more than 50 percent.

The solution can be used by both professional and nonprofessional planners for straightforward events, such as internal trainings, seminars, regional sales meetings and social gatherings. Planners and attendees save time and effort, with this easy, four-step process below.

Express setup lets planners create an event in minutes, with five simple clicks. The new tool asks a set of questions to determine high-level requirements and then scales back the setup to fit event needs.

Real-time activity dashboards show planners how far along they are in the planning process and the exact steps they still need to complete. Real-time metrics on email opens, clicks, registrations, attendance, and more help ensure success at each step.

Templates help planners create stunning events right out of the box. Templates are designed for different event types. Planners pick a theme and provide event details. Express Events does the rest, producing invitations, registration forms, emails, landing pages and more. With no need to load images, compose emails, deal with merge codes, design color palettes, and other tasks, first-time planners can create professional events, while cutting planning time in half.

New RSVP functionality powers instant registration. Registrants do not need to spend time entering information the event organizer already has in the system. They can register for a standard internal event with one click.

Timely Solution

During the pandemic, planning groups were downsized. Now, events are coming back and trending smaller. Many of these straightforward gatherings are planned by staff members outside the central events department, who do not have experience with EMS platforms or only use them occasionally.

In the changing events landscape, infrequent planners must overcome major hurdles. Many have added event planning to workloads jam-packed with other responsibilities. While occasional planners may be top-notch executive assistants, sales reps, and marketers, their lack of expertise with EMS platforms further complicates the process. Add to that, many platforms, with their broad set of capabilities, are too complex for simple events.

Better Insights, Significant Savings

“Infrequent planners often use manual methods or ad-hoc planning tools, instead of a central EMS platform,” explained Steve Yellen, vice president of product strategy, Aventri. “As a result, data gets scattered across the enterprise. This leaves companies with an incomplete picture of their activity and impedes their ability to gather a holistic picture of the event portfolio.

“Express Events enables organizations to aggregate data from events of all sizes in one system,” Yellen added. “Companies get a comprehensive view of their meeting spend and return on investment. At the same time, they realize monetary and operational savings. Enterprises don’t have to invest in multiple tools, manage different contracts and vendors, or struggle with tools that don’t work in sync. They also cut training time with event planning centralized on an intuitive, all-in-one platform.”

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GuideCX Earns Four New G2 Badges for Third Quarter for High Performance

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September 15, 2021

GuideCX Earns Four New G2 Badges for Third Quarter for High Performance

The customer onboarding SaaS was awarded 14 badges in total for the fall quarter including the coveted Best Relationship badge.

GuideCX®, the premier new client onboarding software, has announced the awarding of 14 new badges for Fall 2021 from G2, the world’s top B2B software and services review website. Since the creation of the new Client Onboarding category earlier this year, GuideCX has officially ranked in the top spot amongst user reviews.

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Within the 14 badges, four of them are a first for the SaaS platform. Most notably, GuideCX received the badge for Best Relationship Fall 2021 within its previous home of the Project Management category, showcasing a monumental shift for the company’s market presence, including potential customers’ perception and current customers’ retention. Other new badges include Best Support: Small Business, Best to Do Business With and the coveted Leader designation.

“Being compared against some of the top business platforms and tools in the industry, it is an honor to be recognized by G2 for our continued dedication to client onboarding and project management,” said Peter Ord, GuideCX founder and CEO. “Through these badges, we are able to be easily seen in front of so many more of G2’s users, making the impact truly immeasurable.”

Utilizing a unique algorithm, G2 combines its user reviews with data from online sources and social networks to calculate the site’s Customer Satisfaction and Market Presence scores in real time. For the Best Relationship category, G2 was ranked within an index of four main category factors: Ease of Business, Likely to Recommend, Quality of Support and Other Factors. The client onboarding platform jumped 25 spots, making it No. 1 out of over 395 competitive companies, as well as bolstering its image as it continues to foster relationships that adhere to its success.

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ZS Announces ZAIDYNTM Platform to Accelerate Digital Journeys in Life Sciences

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September 15, 2021

ZS Generates More Data, Insights, and Actionable Leads with ON24

The intelligent, cloud-based platform brings together advanced digital capabilities for improved business and patient outcomes.

Global professional services firm ZS has announced the launch of ZAIDYN by ZS—a platform for life sciences companies of all sizes to digitally transform and scale customer engagement, field performance, analytics and clinical capabilities.

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“We’re changing how we support our commercial businesses with the help of ZS and the ZAIDYN platform”

ZAIDYN delivers through intelligent business applications, the power of a self-learning network and a ready-to-use library of algorithms. The platform integrates with existing technology environments via an open, modular, cloud-based architecture featuring business-ready connectors to third-party data sources, business apps and enterprise systems.

“Today, we are announcing ZAIDYN, expanding on more than 35 years of software expertise from our JAVELIN, VERSO and REVO product lines,” said Sanjay Joshi, managing principal and platform lead for ZS. “Built on a common foundation, ZAIDYN allows clients to adopt products, applications, algorithms and data assets in a modular way. It connects well with IT systems, resulting in easier integration, lower cost of operations and global scale. As a life sciences AI platform, ZAIDYN gets smarter over time and increases in value for our clients.”

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With ZAIDYN, leaders in business, analytics and technology have more paths to improve the processes that deliver business and patient value. They can:

Drive faster and better decision-making with more insightful, dynamic reporting and analytics
Create personalized experiences to deepen customer relationships
Deploy and guide field teams for more effective support of healthcare markets
Spark digital learning for greater speed to value in business model transformation efforts
Ready company infrastructure for the future of digital clinical trial design and monitoring

More than 130 companies already use ZS’s products to drive business decisions, and over 100,000 pharmaceutical field reps worldwide use ZS insights to engage their customers.

“ZAIDYN will help our clients navigate the large-scale, disruptive changes we see happening across our industry,” said Pratap Khedkar, CEO of ZS. “Digital platforms for life sciences can help us deliver the experiences customers expect and businesses want. It’s all about using insights from data more effectively to drive better patient outcomes.”

“We’re changing how we support our commercial businesses with the help of ZS and the ZAIDYN platform,” said Andreas Henrich, corporate vice president of IT enterprise data services at Boehringer Ingelheim. “First, we updated and shifted our data and analytics solutions to a global cloud-based solution. Then, we plugged in the customer engagement capabilities we wanted on top. The platform integrates with our existing systems and can handle a lot more down the road as we deliver new customer and patient experiences.”

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MGID Integrates Oracle Moat

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September 15, 2021

***The collaboration enables MGID’s advertisers to receive trusted* *third-party measurement for their native and display campaigns***

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.

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“Our trusted measurement and analytics capabilities give brands the confidence to invest in native advertising and provides transparency on the impact of their ad spend. We look forward to helping MGID continue to extend the value of its platform to advertisers globally.”

Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will benefit from verification by one of the world’s most trusted measurement companies that their campaigns are delivering real value.

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“Measuring ad performance and effectiveness is crucial for advertisers wanting to improve their offering and provide a better user experience,” said Mark Kopera, head of product, Oracle Moat. “Our trusted measurement and analytics capabilities give brands the confidence to invest in native advertising and provides transparency on the impact of their ad spend. We look forward to helping MGID continue to extend the value of its platform to advertisers globally.”

Sergii Denysenko, CEO at MGID, commented: “As our advertising technology continues to evolve, we want to ensure we’re continuing to provide the solutions our advertisers need to optimize campaigns and measure success. We’re constantly evaluating our tools and partnerships to enable brands to feel confident about their investment in MGID, so we’re excited to introduce this new integration that will give our advertisers full transparency into the success of their native and display campaigns, and further prove the quality of our traffic.”

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HPE Announces New Chief Technology Officer Fidelma Russo

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September 15, 2021

HPE Announces New Chief Technology Officer Fidelma Russo

Cloud Technology Leader Joins to Drive Innovation Agenda as HPE Transforms to a Cloud Services Company

Hewlett Packard Enterprise( HPE ) announced that Fidelma Russo has been named Chief Technology Officer for the company. In this role, Fidelma will lead the innovation agenda and technology roadmap for HPE and manage the design and development of the HPE Greenlake edge-to-cloud platform.

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“We are excited for Fidelma to join the HPE team in this important role,” said Antonio Neri, President and CEO of HPE. “Fidelma brings deep expertise in cloud services, software, and infrastructure built on an extensive career in technology. Her diverse experience makes her distinctively suited to drive innovation as we accelerate our transformation and bring differentiated solutions to the market.”

“I am thrilled to be joining Hewlett Packard Enterprise, a company with a deep heritage of innovation that is now at another transformational moment in the industry,” said Fidelma. “I look forward to working with our leadership, engineers, developers, customers, and partners as we focus on delivering solutions that provide a unified as a service experience, from edge-to-cloud.”

Fidelma brings more than 30 years of technology leadership spanning cloud services, machine learning and analytics, global IT business services, servers, storage, networking, backup, and infrastructure. Most recently serving as senior vice president and general manager of the Cloud Services business unit at VMware, she has also held senior leadership positions at Dell EMC, HP, Iron Mountain and Sun Microsystems. She currently serves as a director of SBA Communications and sits on the Audit Committee.

Fidelma holds a bachelor’s of science degree in electrical engineering from University College Cork, a master’s in computer science degree from Boston University, and completed the Internet of Things Executive education program at MIT’s Sloan School of Management.

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Nexstar Media Inc. Names Lloyd Bucher as Vice President and General Manager of Its Broadcast and Digital Operations in Charlotte, North Carolina

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September 15, 2021

Nexstar Media Inc. Names Lloyd Bucher as Vice President and General Manager of Its Broadcast and Digital Operations in Charlotte, North Carolina

Veteran Media Executive with More Than 25 Years of Experience in Broadcast Sales, Marketing, and Management Will Oversee WJZY-TV, WMYT-TV and FOX46.com

Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, announced today that it has named Lloyd Bucher as Vice President and General Manager of its broadcast and digital operations in Charlotte, North Carolina (DMA #22), overseeing WJZY-TV (FOX), WMYT-TV (MyNet) and fox46.com. Mr. Bucher will assume his new responsibilities on September 29, and report to Ron Romines, Senior Vice President and Regional Manager for Nexstar Broadcasting.

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“We’re extremely pleased to have someone with Lloyd’s talent, experience and commitment stepping in to lead Nexstar’s broadcast and digital operations in Charlotte”

Mr. Bucher brings more than 25 years of executive broadcast management experience to his new role at Nexstar. Since June 2015, he has served as Vice President and General Manager of WPTV-TV in West Palm Beach, Florida, where he was responsible for the long-range strategy and day-to-day management of the television station and its related digital, mobile, and social media channels.

Throughout his tenure at WPTV-TV, Mr. Bucher and his team consistently delivered strong ratings, revenue, and market share growth, along with exceptional client service and a deep commitment to the community. Mr. Bucher expanded WPTV-TV’s local news programming, launching a new live half-hour evening newscast at 7 p.m. ET, focused on breaking news and recapping the day’s top stories. He also helped create and develop several significant digital initiatives, including the launch of WPTV-TV’s first mobile app for news, a streaming newscast, and a variety of streaming news specials, resulting in meaningful increases in page views and unique visitors to the station’s website. Mr. Bucher spearheaded the development of several important community partnerships between WPTV-TV and a number of West Palm Beach organizations such as The Komen Foundation, Autism Speaks, The Alzheimer’s Association and The Urban League. Mr. Bucher first joined WPTV-TV in 2007 as Director of Sales, responsible for all aspects of the station’s local and national sales operations.

Prior to joining WPTV-TV, Mr. Bucher held a variety of sales and marketing positions of increasing responsibility at television stations in Miami and Philadelphia from 1995 to 2005. He began his professional career as an attorney, following his graduation from law school in 1993.

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“We’re extremely pleased to have someone with Lloyd’s talent, experience and commitment stepping in to lead Nexstar’s broadcast and digital operations in Charlotte,” said Mr. Romines. “His innovative approach to developing effective cross-platform marketing solutions for advertisers and community partners and his ability to build high-quality news, sales, and marketing teams that collaborate effectively will serve WJZY-TV, WMYT-TV, and fox46.com well. We’re looking forward to celebrating the successes to come under Lloyd’s leadership of our talented staff in Charlotte.”

Commenting on his promotion, Mr. Bucher said, “I am extremely grateful to Nexstar for giving me an opportunity to join the company and work alongside the experienced and dedicated staff running its Charlotte media operations. Nexstar’s commitment to hyper-local content, both on-air and on-line, coupled with the unique and customized advertising and marketing solutions we offer, creates a distinct advantage for our viewers and advertisers. I’m excited to get started and looking forward to delivering outstanding service for viewers, advertisers and marketers who have come to expect the best from WJZY-TV, WMYT-TV, and fox46.com.”

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Maxon Fall Product Releases Offer a Wealth of Rich Features and Compatibility

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September 15, 2021

Maxon Fall Product Releases Offer a Wealth of Rich Features and Compatibility

Updates to Nearly Every Application within the Company’s Maxon One Product Offering

Maxon, the developers of professional software solutions for motion designers and visual effects artists, today announced updates to nearly every application within the company’s Maxon One product offering. Cinema 4D R25 and Trapcode Suite 17 unveil significant new functionality, the VFX Suite 2 features the addition of the recently acquired Bang muzzle flare generator, the introduction of Redshift RT, a new rendering mode that provides near real-time rendering performance and multiple products have received essential compatibility and optimization updates for Apple Silicon-powered Macs, as well as support for Multi-Frame Rendering (MFR) in Adobe After Effects.

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“Our goal is to provide artists a frictionless creative experience with trailblazing technology.”

This multi-product update release follows the company’s enhancements to many products released earlier this year, illustrating Maxon’s commitment to delivering consistent product development and superior value to the Maxon One offering.

Maxon One subscribers can immediately download all product updates via Maxon App, while subscribers to Cinema 4D, Red Giant Complete, Universe and Redshift also have immediate access to upgrades for each respective product. Anyone can begin a 14-day trial of the entire Maxon One offering from within Maxon App and experience for themselves all the great new features across the entire Maxon family of products.

“We’ve added a load of innovative functionality and valuable compatibilities to many of the products in Maxon One,” said Dave McGavran, Maxon CEO. “Our goal is to provide artists a frictionless creative experience with trailblazing technology.”

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Spectrio Acquires Sixteen:Nine

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September 15, 2021

With the acquisition, the Company demonstrates its commitment to innovation and expansion of the digital signage industry, by investing in thought leadership, knowledge, and expertise

Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, announced that it has acquired Sixteen:Nine, a digital signage blog and podcast produced by industry veteran, David Haynes.

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Spectrio acquires Digital Signage blog Sixteen:Nine, demonstrating its commitment to growth in the #digitalsignage industry.

Sixteen:Nine has been covering the digital signage industry since 2006, and is well-known for Haynes’ unique take on news and analysis for an industry audience. Business owners and network managers also follow Sixteen:Nine for in-depth insight, recommendations, and other digital signage commentary.

As Spectrio continues to expand its presence across more than 150,000 client locations, the acquisition will allow the Company to further develop innovative digital solutions for enterprise clients, while contributing to the growth and enrichment of the digital signage industry as a whole. Through the acquisition, Spectrio will also gain a holistic view of the digital signage landscape, including trends and opportunities that will benefit its clients.

“As one of the largest digital signage providers in the U.S., we know the industry is perpetually growing and evolving. Spectrio is proud to support that growth by investing in innovation and the overall enrichment and improvement of the industry,” said Staisey Divorski, vice president of marketing at Spectrio. “David Haynes’ unique voice has always been at the leading edge in digital signage, and we are excited to bring his knowledge and expertise to the team so we can continue to propel the industry to new heights together.”

“I have been producing Sixteen:Nine for more than 15 years, and I am still amazed that I could turn my opinion into a thriving business that defined my later-stage career,” said Sixteen:Nine founding editor David Haynes. “But I’ve had to juggle a lot of other jobs – like consulting and ghostwriting – to make it really work.”

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Boston Digital Bolsters Leadership Team

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September 15, 2021