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Digital Marketing Ad Spend Study (2021 – 2023)

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Digital Marketing Ad Spend Study (2021 - 2023)

San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are planning to spend the bulk of their marketing dollars over the next two years.

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Key takeaways from the study include:

  • The large majority (90.6%) feel confident in their ability to properly manage the changes occurring in the digital marketing environment.
  • Facebook’s position as a major social media platform is as strong as ever. Over half of respondents (65.5%) will be spending the majority of their marketing dollars over the next two years on Facebook Ads.
  • YouTube ads are also gaining strong traction. Over half of respondents (57.1%) are planning on making the platform a mainstay in their 2 year plan and 80.8% stating that they plan on investing more on the platform.
  • A high majority (83.7%) also stated that they are interested in exploring and testing Google Discover Ads.
  • Although its popularity with users grows daily, TikTok is the least trusted platform among the polled marketers.

The study gave valuable insight into what digital marketing professionals are thinking and where the field is headed. It also showed marketers feel confident in their ability to roll with the punches when platforms change the way they operate.

Recently Chrome, Firefox, and other browsers announced that they are saying goodbye to tracking cookies, leading some in the industry to assume that this would have a large impact on targeted marketing. The majority of those polled (48.3%) for this study, however, don’t seem to think it will be as catastrophic as originally feared, claiming this change will only have a mild impact on their advertising targeting.

Regardless of their confidence that this change will only have a mild effect on their marketing, finding the proper targeting is the biggest pain point when it comes to online advertising. Partnering with a well-rounded agency is the best plan for those in the digital marketing space who want to get the most out of their digital advertising strategy.

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“Finding an agency that not only knows how to create the content that your audience wants to see but is also well-versed on how to reach that audience is key”, says Ignite Visibility’s CEO, John Lincoln. “To get the highest ROI, find an agency that understands your mission and knows how to target your advertising correctly. Even the most attractive content won’t track if it isn’t positioned in front of the right people.”

It’s important, however, to remember that digital marketing is a long game and we don’t always get groundbreaking results with one ad.

“One of the most important things to remember is that you’ll need to test a network for a month or so before truly determining its effectiveness. An agency can help you determine which platforms are worth testing first.”, says Lincoln.

Advertisers seem to agree. Almost all of them allot at least 10% of their marketing budget to testing a new network and the majority of them give the network at least a month before determining the effectiveness of their new platform.

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Pandemic Period Prompts a More Mindful and Experience-Focused 2021 Holiday Shopping Season

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Pandemic Period Prompts a More Mindful and Experience-Focused 2021 Holiday Shopping Season

Mental health, self-care, and Black and minority-owned businesses top priorities in Sitecore consumer survey

Sitecore®, the global leader in digital experience management software, today released its Holiday Shopping Trends 2021 report exploring how consumers worldwide intend to recuperate, reflect and experience the holiday this season. More than half (53%) of consumers surveyed plan to make bigger and more mindful holiday purchases this year, fueled in part by the fact that 50% of consumers say they have more savings set aside for the holidays this year compared to last year. Americans are also valuing their mental health following a rough pandemic year, and 43% see self-gifting as a form of therapy.

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Sitecore’s Holiday Shopping Trends 2021 report surfaces insights from consumers around how they’re feeling this holiday season, and their thoughts on gift giving, holiday shopping, and spending. The data arms marketers in categories like retail, travel, automotive, and others with the intelligence they need to deliver winning experiences that satisfy the evolving tastes and demands of consumers.

  • Shift in perspective:
    • 78% of consumers say the pandemic has made them more aware of their own mental health needs, and those of family, friends, and colleagues
    • 71% value travel and appreciate other cultures more now than before the pandemic
    • 86% appreciate time at home and simple pleasures more because of the pandemic
  • Retailers failing minority-owned businesses:
    • 62% of consumers believe it is essential that retailers offer more products from minority-owned businesses, but only 28% report seeing more of them when shopping
  • Buying local and being mindful with purchases is a priority for most:
    • 63% of consumers are willing to pay more for locally made gifts
    • 62% of consumers are annoyed when they find a purchase was made in China when they thought it was a local purchase
    • 78% of consumers stated that the pandemic has made them think more carefully about how they spend their money
  • Self-care now includes self-gifting:
    • 43% of those buying a gift for themselves cite “therapy” as the main reason
    • 36% of consumers would like to emerge from the pandemic with a new wardrobe
    • 22% of consumers would like to gift themselves travel this year
  • Young consumers bringing spending back:
    • 75% of Gen Z and 69% of Millennials are more willing to make big life enhancements post-pandemic
    • 58% of Gen Z will spend more this year; with Boomers (67%) and Gen X (65%) spending about the same as last year
    • 76% of those under the age of 44 stated that following their experiences during the pandemic they now “value travel and appreciate other cultures more”

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“The past 18 months have been extremely challenging – while many are hopeful that a return to normalcy is within reach, the world is still in a state of concern,” said Sitecore CMO Paige O’Neill. “As consumers try to cope and brace for what’s next, they are hopeful that Holiday 2021 will be a bright spot, if not a catalyst for things to come. It’s also heartening to see that all types of consumers want to support their local community, including minority-owned businesses. The industry will need to respond with more offerings from these businesses.”

Certified Futurist and author Crystal Washington added, “The magic word for retailers this 2021 holiday season is ‘Experience.’ Americans have spent the last 18 months reevaluating their priorities. Consumers are focusing on meaningful gifts, future travel, and self-care. As part of this value realigning, consumers are increasingly shopping with brands based on shared values. There is a renewed call to buy local and minority-owned businesses, and buyers are willing to pay more to support these enterprises. Many are willing to pay a premium for the experience of ‘doing good’ while buying gifts for others and themselves. Savvy retailers can leverage this trend by partnering with values-based artists, organizations, and brands. The trick is to create a seamless user experience that makes these items or brands easy to identify and navigate on retail platforms.”

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Quixy Ranked #1 No-Code Platform in G2’s Fall 2021 Momentum Report

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Quixy Emerges as G2 Summer 2023 Reports Leader in No-Code and Low-Code Categories

Quixy has been ranked #1 No-Code, BPM, Workplace Innovation and Drag & Drop App Builder Platform in G2‘s Fall 2021 Momentum Report.

Quixy, a cloud-based no-code Enterprise Application Development platform, has been ranked #1 No-Code Development, Business Process Management (BPM) Platform, Drag & Drop App Builder, and Workplace Innovation Platforms in G2‘s Fall 2021 Momentum Report.

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G2’s Momentum Grid recognitions highlight the growth trajectory products had in their respective areas of operation in the past year. According to G2, “The Momentum Grid recognizes products that are on a high-growth trajectory based on customer satisfaction reviews, employee growth, and digital presence.”

Information from the Momentum Grid gives users a deeper understanding of the products that provide innovative technology and solutions that grow with the customer’s needs.

To add to this achievement, Quixy has also earned community review badges for “Highest User Adoption”, “Easiest Admin”, “Best Meets Requirements”, “Best Usability”, “Best Results” and “Most Implementable”.

Quixy has received similar recognition from G2 in its Summer momentum report. The platform was ranked No #1 in three categories, namely, No-code Development, Business Process Management, and Workplace Innovation, and have reviewed several community review badges. The overall satisfaction score has increased from 88 to 90 on a scale of 100.

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Quixy differentiates itself from the competition by being an ‘Advanced’ No-Code Platform enabling business users to build complex and comprehensive enterprise-grade applications without writing any code. Founded in 2019, Quixy currently serves customers worldwide in over fifteen industry verticals, each having its unique requirements and use-cases.

“At Quixy, all of our efforts are guided towards making digital transformation easy for businesses by bringing in automation and enabling business users to build solutions to their problems on their own ten times faster without writing any code”, said Vivek Goel, Vice President, Marketing at Quixy. “Getting these recognitions from G2 for two quarters in a row highlights that Quixy has successfully been able to address the growing need for enterprise-grade grade solutions for organizations across industries with its easy-to-use no-code platform.”

Quixy has also been named in Gartner’s Voice of Customer Report for Enterprise Low-Code Application Platforms (LCAP) and Forrester’s Now Tech Report for General-Purpose Low-Code Development Platforms.

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7 Sands Partners and The Importance of Photography in Marketing

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7 Sands Partners and The Importance of Photography in Marketing
Photography is still the cornerstone of modern digital marketing and it can help boost your business from the crowd.

As the year 2021 is slowly coming to an end some things have changed and others have stayed the way they were the last years as we all know photography is very important to sell your product to visualize it and get the attention of your companies.

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We’re living in an era when videos are being touted as the best way to market your business or products. However, photography is still a cornerstone of modern marketing, and focusing on photography can help your business stand out from the crowd. Here are some of the reasons why you need to focus on photography when it comes to promoting your business.

Although video, audio, and text are important elements of modern marketing, nothing is better at attracting attention quickly than photographs. One only needs to look at billboards to see this effect in action: An attention-grabbing photographic image is just what’s needed to draw eyeballs and begin the process of reaching out. It’s noteworthy that the use of photography in advertising dates back more a century, and people are effectively trained to look for photographic elements in their day-to-day lives.

Although video, audio, and text are important elements of modern marketing, nothing is better at attracting attention quickly than photographs. One only needs to look at billboards to see this effect in action: An attention-grabbing photographic image is just what’s needed to draw eyeballs and begin the process of reaching out. It’s noteworthy that the use of photography in advertising dates back more a century, and people are effectively trained to look for photographic elements in their day-to-day lives.

Photography has evolved considerably over the years. Color photographs made images more lifelike, and digital photography made pictures more accessible to everyone. One relatively recent technology, drones equipped with cameras, has opened up new avenues for advertising. The use of drone photography in modern marketing can help you share views previously only accessible for the relatively few who could afford airplane photography. Because this technology is still new, it provides a powerful way to separate yourself from your competitors.

As you may know people react strongly to images of other people. Although text and audio can be effective for sharing the most critical selling points of your product, they can’t quite pack the same emotional punch as a photo can. When advertising, it’s important to remember that humans are perfectly rational beings: Emotion is important for selling a product, and pairing the right emotional elements with a compelling pitch can lead to far greater advertising efficiency.

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Making a positive impression on those who see your ads is critical for success. By incorporating high-quality photographs in your advertising, you can project a professional and confidence-inspiring image to those who view your material. This is part of why businesses spend money on professional photography even though cameras are fairly affordable. The expertise of professionals can make the difference between a merely functional picture and one that sends a powerful message.

Advertising constantly changes, but there are some elements that remain timeless. When it’s time to develop a new advertising campaign, make sure to take into consideration just how important photos can be at attracting attention and driving sales.

But no worries there are companies that are dedicated to this business to make your business shine in terms of photography and marketing like 7 Sands Partners which is under the management of a young Entrepreneur; Mr. Aaron Nagel; the Executive Director and son of His Excellency Dr. Dr. h.c. Raphael Nagel- a World-Renowned Investor and Senior Advisor to Royal Families and Ultra High-Networth Individuals.

With his years of experience and wide knowledge in Marketing, Mr. Aaron Nagel delivering new ideas for the market and finds his passion in doing the most professional work for any business to push its audience and increasing its potential with his new ideas and his well-experienced team.

7 Sands Partners a Dubai-based company is considered to be the fastest-growing Marketing Company in the Middle East, specialized in digital marketing, Content Photography, Videography, and Promotional Videos. They offer bright and efficient videos that are enhancing businesses’ brand visibility locally and internationally to a wider audience.

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OneStream Networks Achieves Full Compliance with STIR/SHAKEN Protocols to Prevent Illegal Robocalls

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OneStream-Networks-Achieves-Full-Compliance-with-STIR-SHAKEN-Protocols-to-Prevent-Illegal-Robocalls
By authenticating 100% of its calls, OneStream Networks protects business end users against unwanted communications

OneStream Networks, the leading global cloud communications, collaboration and PSTN provider, has achieved full compliance with the STIR/SHAKEN framework and protocols, ensuring that the phone calls transmitted via its network are legitimate and authenticated. All of OneStream Networks’ calls are stamped with an approval attestation to the fact that terminating service providers and end users can trust that the call is not illegally spoofed.

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STIR/SHAKEN (Secure Telephone Identity Revisited/Signature-based Handling of Asserted information using toKENs) is a set of protocols developed by the Internet Engineering Task Force (IETF), the Alliance for Telecommunications Industry Solutions (ATIS) and the SIP Forum that verifies not only whether a caller has the right to use a calling number ID but that the caller is a known entity by the originating party.

OneStream Networks also announced that it has enrolled in the Federal Communications Commission’s Robocall Mitigation Database through which voice service providers are required to inform the agency of their robocall mitigation efforts. Participants in the telecommunications ecosystem must indicate if they are using STIR/SHAKEN protocols on originating calls. If a service provider cannot sign all calls with the protocols, they must submit their own plan to the FCC on how they will block or mitigate illegal robocalls. Non-participants also risk losing their ability to originate calls and potential enforcement actions against them by the FCC if they are found to be hosting illegal robocalls on their networks.

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Veteran Media Executive Sean Atkins Joins Jellysmack as President, Signaling the Creator Economy’s Rapid Evolution into Mainstream Media

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A champion of media’s digital transformation for over 20 years, Atkins’ new role comes at a pivotal moment where multi-platform creator growth is scalable for the first time

Hit “subscribe” to the creator economy because it’s about to go mainstream. Global creator company Jellysmack continues to expand their executive team with the addition of accomplished media veteran Sean Atkins as President. Atkins’ arrival further signals and validates the creator economy’s evolution into a powerful mainstream industry, with Jellysmack at the very forefront.

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Atkins, who has pioneered and championed the digital evolution of traditional media for over 20 years, has served as an official advisor to Jellysmack since 2019. He brings his more than two decades of go to market, product and content expertise to Jellysmack from his previous roles, which include CEO of the Digital Video Group for Bertelsmann’s RTL Group, President of MTV, Chief Digital Officer for Discovery Communications, and SVP Digital Initiatives & New Media Programming for HBO.

In his new role as President of Jellysmack, Atkins will be expanding the company’s Creator Program as well as their Media Partner Program, which helps IP owners leverage their content libraries into lucrative revenue streams. Under Atkins’ leadership, Jellysmack will also be launching its Marquee Program to help public personalities create video content. He will also be overseeing global marketing as well as the teams that run brand, performance and advertising partnerships.

“Jellysmack combines all the trends I’ve worked on in my career: direct to consumer, AI-enabled production and distribution, data-driven marketing, and global talent enablement,” said Atkins. “I’ve always believed in the power of digital media and in the voice of creators, but this is such an exciting time for the creator economy. Now that monetization is happening across multiple platforms, the industry is rapidly maturing into something sustainable and scalable.”

Jellysmack co-founder and co-CEO Michael Philippe celebrated Atkins’ arrival noting that “Sean joins us at a milestone moment for the creator economy.” Philippe likens the timing to other mass media transitions adding, “It’s similar to a decade ago when top leadership at huge media conglomerates expanded into emerging areas like consumer internet, streaming and podcasting, all of which are areas where Sean was a critical senior leader. We’re delighted that he has joined Jellysmack at this pivotal time of growth and know that he will be central in taking the company to the next level.”

The creator economy’s crossover into mainstream media is further supported by the SoftBank Vision Fund II Series C investment into Jellysmack this May, which brought the global creator company to “unicorn status.” Softbank’s nine-figure investment in Jellysmack will continue to fuel the company’s global expansion into the Creator Program, international expansion and new AI-powered creator enablement products.

“There is no one as far along in the creator space as we are at Jellysmack,” said Atkins. “Certainly no one with the tech, data, products, and financing that we have to support creators. The Jellysmack platform has already generated hundreds of millions for its creators to date. We’re bringing genuine value to the table, and I’m thrilled to be a part of it.”

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Total Economic Impact Study Reveals 484% Three-Year ROI for Organizations Using Frontline Communication Solutions

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The use of the Nudge app generated higher sales, increased retention, and improved communication among managers and deskless employees.

Nudge, the digital communications platform for organizations with deskless and frontline employees, announced the findings of its recently-commissioned Total Economic Impact™ study conducted by Forrester Consulting. Forrester’s study reveals that organizations using Nudge’s digital platform realize an average return on investment (ROI) of 484% over a three-year period, with the technology paying for itself in less than six months.

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The study also showed that when frontline and deskless workers used Nudge, they had a 10% higher retention rate, and this led to a savings of $1,200 per avoided hire or more than $307,000 annually. Furthermore, store managers communicated 60% more efficiently — critical to success in businesses that rely on frontline workers. Nudge helped these managers to reduce the length and frequency of pre-shift meetings as well as time spent monitoring employees, which translated to nearly $1.7 million in communication efficiency savings.

“With Nudge, our mission is to support frontline workers and help their organizations achieve critical business outcomes, such as increased sales, higher levels of operational readiness, and lower employee turnover,” says Nudge COO Jordan Ekers. “Forrester Consulting’s Total Economic Impact study puts a spotlight on our impact, and we are thrilled to continue to enable the success of organizations with deskless and frontline workers.”

In the study, Forrester interviewed four Nudge customers and aggregated their experiences into a composite organization. The most impactful outcome of investing in Nudge was a boost in revenue — $1.8 million in a three-year period for the composite organization. “We’ve seen significant improvement in sales — upwards of 10%, 20%, 30% lift — when we communicate the benefits, test the knowledge base of the product, and then allow associates to have conversations through Nudge,” said the Director of Sales and CX of an office supply retailer, one of the four participating organizations in the study.

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Code Names Expert Channel Marketing Manager to Expand EMEA Partner Growth

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Code Names Expert Channel Marketing Manager to Expand EMEA Partner Growth

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager.

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“We look forward to working with her to leverage the foundation of our successful North American channel program and expand with a new EMEA program that specifically meets and respects the regional market behaviors to support the business needs of regional partners.”

“Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program and expand with a new EMEA program that specifically meets and respects the regional market behaviors to support the business needs of regional partners.”

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De Bisschop has spent the majority of her career working with barcode scanning technology companies. This has primed her for a new leadership role at Code, where she is heading up the channel marketing department and preparing for the launch of the company’s first EMEA Partner Program in Q4 of 2021.

Prior to Code, De Bisschop was at Honeywell where she was responsible for the EMEA channel program and integrations of programs following multiple acquisitions. She also served as Group Senior Channel Marketing Manager at Datalogic where she was responsible to create and implement all aspects of the Datalogic’s worldwide channel program.

She is based in Luxembourg. Outside the office, she is a mother of three, a passionate reader and has two dogs, an Australian Shepherd & Australian Jack Russell Terrier.

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The Logic Chooses MEI Global LLC to Expand B2B and International Licensing Partnerships

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Content licensing company to boost reach of publisher’s in-depth reporting on the Canadian innovation economy

Today The Logic, founded in 2018 to provide in-depth reporting on the organizations, policies and people driving transformational change in Canada, announced that it has selected MEI Global, LLC (MEIG), a leader in helping publishers monetize their digital assets, to grow its third party business to business licensing partnerships, with an emphasis on global opportunities.

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“The Logic seeks to spark important conversations that will help make Canada a better place to live and work. Those conversations rely on our ability to reach readers wherever they are.” — David Skok, Founder, CEO, and Editor-in-Chief of The Logic

“The Logic seeks to spark important conversations that will help make Canada a better place to live and work,” says David Skok, Founder, CEO, and Editor-in-Chief of The Logic. “Those conversations rely on our ability to reach readers wherever they are. MEIG’s expertise and familiarity with licensing partners across the spectrum of use cases, from academic, legal, and financial aggregators to digital newsstands to EdTech, means we can help more readers connect more easily with the stories that will drive Canada’s future.”

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For more than twenty years, MEIG has helped publishers in their efforts to grow distribution partnerships, recognizing that it can be challenging when in-house licensing personnel resources are limited. Chris Broekhoff, MEIG’s President, says, “Nearly all the vendors we work with on behalf of our publisher clients are interested in expanding their global coverage, particularly when that coverage is of the quality, depth, and breadth found on TheLogic.co. The MEIG dealmaker team is excited for the opportunity to create long-term business partnerships for The Logic that will prove beneficial for all – first and foremost for readers with an interest in Canadian innovation.”

Adds Broekhoff, “We’re pleased The Logic selected MEIG for this critical role, and look forward to building the same long-term, lucrative relationships that we share with our existing publisher clients.”

About MEI Global, LLC: MEIG provides a suite of services to help publishers monetize their digital assets. MEIG’s expertise includes prospecting, negotiating, relationship management, and extensive knowledge of vendors and their needs, thanks to decades of industry experience within MEIG’s dealmaker team. The company assists publishers with strategic decision making through a lens of revenue growth, brand extension and intellectual property protection.

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Postal.io Raises $22m from OMERS Ventures and Mayfield in Series B to Address the Growing Demand to Automate Offline Marketing

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Postal.io Raises $22m from OMERS Ventures and Mayfield in Series B to Address the Growing Demand to Automate Offline Marketing

$22m Series B is led by OMERS Ventures after Postal.io achieved 10X+ yoy ARR growth as the company has attracted 250+ new customers, 100+ vendors, and 4000+ users.

Postal.io, a marketing technology company, announced today they have raised a $22 million Series B round led by OMERS Ventures (Crunchbase, Shopify), with participation from existing founding investor, Mayfield Fund (Marketo, Outreach), bringing the company’s total capital raised to $31 million. The new funds will be used to grow the Postal.io team, deliver on their product roadmap, and expand into international markets.

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Postal.io delivers high-touch impressions using integrated marketing systems and signals. They are among the first to solve the problem of automating offline touchpoints, traditionally an area with the highest conversion rates, but lowest technology enablements. Postal.io connects to existing CRM, Marketing, and HR systems like Salesforce, Marketo, HubSpot, and Outreach, with a suite of carefully crafted experiences designed to surprise and delight.

Postal.io’s touchpoints come from an expansive marketplace featuring high-end, locally curated items from specialized vendors to create and automate meaningful experiences to drive better engagement with prospects, increase conversion rates, and boost employee engagement. In addition, Postal.io provides friendly, flexible integrations enabling customers to automate direct mail, incentive marketing, brand advocacy, internal and external events, and branded company swag.

“Teams that were once manually sending offline touchpoints are now able to efficiently automate and track direct mail, branded company swag, personalized gifts, and virtual events at scale,” said Erik Kostelnik, Postal.io co-founder, and CEO. “We help companies leverage this proven channel with a frictionless, team-agnostic platform. Companies are using Postal.io across their organization to deliver more meaningful, impactful, and delightful experiences.”

“As marketing becomes increasingly technical and formulaic, businesses are struggling to create moments that break through the noise. The adoption of digital marketing has ironically made it harder than ever to truly connect with consumers,” said Eugene Lee, OMERS Ventures. “Postal is among the first to personalize marketing automation by creating a bridge between a boutique front-end marketplace and the established systems already embedded in most marketing technology stacks. The friction between offline and online marketing disappears, making it simple for brands to build more meaningful connections with consumers in any industry.”

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The adoption of Postal.io has been driven by organizations focusing on omni-channel, account-based marketing, and the need to create connections with prospects, customers, and employees in the new hybrid workplace environment.

“Postal.io is crucial to our success. 40% of leads who receive an incentive through Postal.io end up converting to our pipeline,” said Kyle Lacy, CMO at Lessonly by Seismic.

The success of Postal.io is aided by the fastest-growing global marketplace for local and national vendors. The Postal.io Marketplace gives small businesses a front-row seat to top B2B companies as their preferred corporate sending partner.

“Postal.io has helped us reach a previously untapped market. We are seeing a 100% month-over-month growth since joining the Postal.io Marketplace,” said Erika Guilherme Flores, CEO at Obrigaderia, a local business based in San Diego that specializes in gourmet one-of-a-kind chocolate brigadeiros. “I have seen 3x increase in sales since becoming a Postal.io vendor and I love that we can share our products with an entirely new customer base.”

Postal.io is bringing markets together through an easy-to-use platform built for high-touch experiences that surprise and delight.

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Resonate and True North Partner to Bring Privacy-Safe Data and Analytics to the Nonprofit World

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Resonate and True North Partner to Bring Privacy-Safe Data and Analytics to the Nonprofit World

Resonate, the leading provider of A.I.-driven consumer data and analytics, and True North Inc., a full-service digital agency with deep roots in the non-profit sector, today announced a strategic partnership that will give True North access to the Resonate Ignite consumer intelligence and analytics platform.

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Resonate is the leading provider of A.I.-driven consumer data and analytics for some of the nation’s leading CPG, retail and entertainment brands. Resonate clients leverage the firm’s proprietary ID graph and fresh privacy-safe-consumer data to provide unique insights and actionable data on consumer behaviors and intent.

“The pending departure of the third-party cookie prompted our agency to search for future-proof options to gain deeper insights into consumers – who they are, how they consume media and what drives their decision-making,” said Tom Goosmann, Founder and Chief Creative Officer of True North Inc. “When considering alternatives to traditional cookie-based tactics, we found Resonate’s solution to be far better than the rest. Their platform is continuously updated and offers us real-time insights, as opposed to the legacy research models that often use data that is 6 to 12 months old. In this business, 6-month-old data is not useful to our clients, particularly in the current consumer landscape.”

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True North has been a data-driven agency since its inception as a direct mail agency. The firm has evolved over the years and is now up-leveling its approach to data insights even further through Resonate’s platform. In particular, the Ignite platform’s unique consumer intelligence will become core to True North’s efforts to modernize its nonprofit client’s approach to digital direct response.

“We are thrilled to add True North to our growing roster of leading agencies. They are at the forefront of driving action for non-profit organizations” said Bryan Gernert, CEO of Resonate. “The digital landscape is at a crossroads, and Resonate Ignite is the solution to maintaining meaningful consumer connections in a cookieless world. It helps agencies such as True North grow and thrive by leveraging real-time, actionable insights to win new business and help make the clients that work with them successful in today’s ever-evolving landscape.”

Going forward, True North plans to focus on getting its clients back to the heart of marketing: the right message, to the right people, at the right time. Resonate will give them the consumer intelligence they need to understand how consumers engage with brands in a data-driven way.

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Rise Interactive Announces Significant Expansion of Connex® Technology to Include Marketplaces and Retail Media Networks

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Rise-Interactive-Announces-Significant-Expansion-of-Connex®-Technology-to-Include-Marketplaces-and-Retail-Media-Networks

Rise is one of agencies to integrate marketplaces data into cross-channel technology through Pacvue partnership.

Rise Interactive, one of the top performance marketing agencies in the world and a wholly-owned subsidiary of Quad, an integrated marketing solutions provider featuring a singular integrated marketing platform, announced its plans to expand its proprietary media automation technology, Connex®, to support marketplaces and retail media networks including Walmart, Instacart, The Home Depot, eBay, Target, and others.

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“The retail media landscape has exploded in the past 12 months,” says Larry Fisher, CEO of Rise Interactive. “The ability to access and leverage audience and product data directly from retailers presents a huge opportunity for brand marketers to better understand and reach their customers. The volume of marketplaces also creates challenges for brands to measure which platforms and ad dollars are driving the most incremental growth for their business. Technology solutions like Pacvue are helping brands connect the dots of performance within the retail media ecosystem by unifying marketplaces data with recommended actions; now with that data in Connex, marketers can tap into a full cross-channel view of product or category-level insights across search, social, programmatic, and retail media.”

Amazon Advertising data has been integrated into Rise’s Connex technology for several years and has enabled Rise to help clients develop and execute strategies that maximize results across Google, Facebook, Amazon, and other channels at the product, category, and audience levels.

“The best way to avoid siloes is to never create them in the first place,” says Brent Laufenberg, Chief Technology Officer at Rise. “We hear from marketers the double-edged sword of today’s fragmented marketing ecosystem. More channels means more options to creatively connect with customers, but also more data sets and more noise. We intentionally built Connex to normalize, integrate, and analyze data from both existing and yet-to-be-developed advertising platforms—at scale and in real time—to find and act on performance opportunities for our clients as they arise within and across channels. As the advertising world continues to expand, so will Connex.”

“When Rise approached us about integrating Pacvue data into Connex, we saw this as a great opportunity to help tomorrow’s marketer stay at the forefront of retail media,” says Melissa Burdick, President of Pacvue. “Rise is a partner who has both the vision and the executional chops to help marketers get better results from their advertising efforts through integrated and real-time insights. Combined with Pacvue’s intelligent actions to grow share of voice, improve efficiency, and increase sales, the possibilities for marketers with this integration are exciting.”

“The pace of change in the marketing world is accelerating, and the most successful future marketers will be those that are acting on the most comprehensive and up-to-date data possible,” says Fisher. “Real-time advertising across channels is our north star and we will continue innovating our agency’s strategies and technology to get there.”

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PepsiCo Announces Strategic End-To-End Transformation: pep+ (PepsiCo Positive)

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pep+ is the future of our company – a fundamental transformation of what we do and how we do it to create growth and shared value with sustainability and human capital at the center. It reflects a new business reality, where consumers are becoming more interested in the future of the planet and society,” said Ramon Laguarta, PepsiCo’s Chairman and CEO. “pep+ will change our brands and how they win in the market. For example, imagine Lay’s will start with a potato grown sustainably on a regenerative field, and then be cooked and delivered from a Net-Zero and Net Water Positive supply chain, sold in a bio-compostable bag, with the lowest sodium levels in the market. That’s a positive choice. That’s the best tasting, #1 potato chip of the future. That’s how pep+ will be better for people, for the planet, and for our business. Now, imagine the scale and impact when applied to all 23 of our billion-dollar brands.”

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pep+ drives action and progress across three key pillars, bringing together a number of industry-leading 2030 goals under a comprehensive framework:

  • Positive Agriculture: PepsiCo is working to spread regenerative practices to restore the Earth across land equal to the company’s entire agricultural footprint (approximately 7 million acres), sustainably source key crops and ingredients, and improve the livelihoods of more than 250,000 people in its agricultural supply chain.

  • Positive Value Chain: PepsiCo will help build a circular and inclusive value chain through actions to:

    • Achieve Net-Zero emissions by 2040;

    • Become Net Water Positive by 2030; and

    • Introduce more sustainable packaging into the value chain.

      • PepsiCo announced today new goals to cut virgin plastic per serving by 50% across its global food & beverage portfolio by 20301using 50% recycled content in its plastic packaging and scaling the SodaStream business globally, an innovative platform that almost entirely eliminates the need for beverage packaging, among other levers.
    • The company will also progress its more than $570 million diversity, equity and inclusion journey; and

    • Today introduced a new global workforce volunteering programOne Smile at a Time, to encourage, support and empower each one of its 291,000 employees to make positive impacts in their local communities.
  • Positive Choices: PepsiCo continues to evolve its portfolio of food & beverage products so that they are better for the planet and people, including by:

    • Incorporating more diverse ingredients in both new and existing food products that are better for the planet and/or deliver nutritional benefits, prioritizing chickpeas, plant-based proteins and whole grains;

    • Expanding its position in the nuts & seeds category, where PepsiCo is already the global branded leader, including leadership positions in MexicoChina and several Western European markets;

    • Accelerating its reduction of added sugars and sodium through the use of science-based targets across its portfolio and cooking its food offerings with healthier oils; and

    • Continuing to scale new business models that require little or no single-use packaging, including its global SodaStream business – an icon of a Positive Choice and the largest sparkling water brand in the world by volume. SodaStream, already sold in more than 40 countries, is bringing PepsiCo flavor options like Pepsi Zero Sugar, Lipton and bubly to 23 markets, and its new SodaStream Professional platform will expand into functional beverages and reach more than 10 additional markets by the end of 2022, part of the brand’s effort to help consumers avoid more than 200 billion plastic bottles by 2030.

“pep+ directly links the future of our business with the future of our planet, for the benefit of both – from how we source ingredients and make and sell our products; to how we inspire consumers through our iconic brands to make better choices for themselves and the planet; to how we support communities and improve livelihoods throughout our supply chain,” said Jim Andrew, Chief Sustainability Officer, PepsiCo. “Take SodaStream, for example. By rapidly expanding the SodaStream ecosystem, we are meeting the needs of consumers at home, away from home, and on-the-go. At the same time, we are also offering consumers positive choices that use less plastic, create fewer emissions, and are better for people. pep+ is our roadmap to create the food and drinks people love in a way that helps build the sustainable future we all must have.”

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The company’s brands across its food & beverage portfolio are accelerating their efforts to realize PepsiCo’s sustainable packaging vision and leveraging their influence to educate consumers on recycling and the planetary impacts of their choices.

  • 11 European markets are moving key Pepsi-branded2 products to 100% rPET bottles by 2022. PepsiCo estimates that shifting to a 100% rPET bottle will lower GHG emissions by approximately 30% per bottle.

  • In the U.S., all Pepsi-branded products will be converted to 100% rPET bottles by 2030, with Pepsi Zero Sugar beginning to be sold in 100% rPET bottles by 2022. The brand is celebrating this important move to sustainable packaging with a new consumer-centric platform leveraging fall football and driving recycling awareness, education and advocacy, which are critical because rPET availability depends on consumers’ commitment to recycling.

  • PepsiCo has been investing in breakthrough food packaging technology and is now introducing a fully compostable bag made with plant-based materials. Starting with Off The Eaten Path, one of Frito-Lay’s plant-based brands, this industrially compostable packaging will be available to consumers in the U.S. at Whole Foods stores beginning this month. Notably, the company also announced today that it is willing to work with other companies to license the same technology at no cost given the importance of creating a circular food packaging system.

UREEQA Appoints Technology Marketing Leader Kirk Fergusson as CEO

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UREEQA-Appoints-Technology-Marketing-Leader-Kirk-Fergusson-as-CEO

Harsch Khandelwal moves to Executive Chairman as UREEQA accelerates efforts to protect Creators’ work, rights and revenue through its blockchain platform

UREEQA, a blockchain platform for protecting, managing and monetizing creative work, announced that the company is bolstering its executive core as technology marketing leader Kirk Fergusson becomes the new CEO. Former CEO Harsch Khandelwal rounds out the executive team as Executive Chairman.

In barely a year, UREEQA has evolved from a compelling concept to a crypto project with a loyal, growing base of believers and Tokenholders as well as a healthy pipeline of clients excited to utilize the company’s revolutionary platform. UREEQA will increase its dedicated focus on proactively engaging its core audiences and demonstrating the platform’s full potential for helping Creators protect, manage and monetize their work. The organization is making valuable changes to its braintrust in order to maximize its ability to develop in a wide range of fields.

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In his new role as Executive Chairman, Khandelwal will focus on strategic development and implementation to support UREEQA’s continued growth. Meanwhile, Fergusson – a distinguished technology marketing executive – moves into the CEO role. Altogether, the rearrangement will allow Khandelwal, Fergusson and the rest of UREEQA’s highly-esteemed executives to naturally become more keenly focused on their respective wheelhouses moving forward.

“As we’ve built this company from the ground up, we’ve learned a lot about ourselves and our place in this constantly changing industry,” Khandelwal said. “One thing we’ve realized is just how important it is to employ the best possible talent across the board. Adding Kirk Fergusson as CEO is a move in lockstep with that approach, and it will enable me to focus on continuing to strategically build UREEQA into an industry powerhouse.”

This is yet another critical maneuver for UREEQA from a personnel standpoint. In May, former KPMG director of market relations and versatile industry executive Rakan Aown became UREEQA’s new Vice President of Business Development, while former SAS director of consulting services and celebrated business leader Joe Pillitteri became the company’s new Executive Vice President. In July, music and entertainment legend Harvey Mason Jr. joined an Advisory Board that already contained Michael Sheresky and Ramses IsHak of United Talent Agency, official Community CEO Kevin Leflar and former SOCAN VP Janice Scott. All of these experts and many others have worked throughout 2021 with Khandelwal to lay down the puzzle pieces. Now, with Khandelwal’s oversight, Fergusson will play a major role in putting these pieces together as UREEQA continues to evolve.

With over 30 years’ worth of functional experience in marketing, corporate communications, sales/business development, and general management, Fergusson is a black belt in strategic and tactical marketing, solution development, business development/sales, and start-up/scale-up management.

Prior to joining UREEQA, Fergusson led sales operations for SecureKey Technologies, which employs blockchain technology to underpin its innovative identity network. He previously held leadership roles with several Toronto-based start-ups, one of which was focused on deploying a blockchain-based supply-chain management SaaS solution.

While serving as Managing Director of Canada’s leading digital medical education firm, MDBriefCase, Fergusson led Canadian business development activities as well as the shared services provided to the company’s global operations. And prior to that, he was VP of Corporate Services at Canada Health Infoway, where he led corporate communications and marketing activities for the national electronic health records agency.

Fergusson has also acted as a public relations executive in Ottawa, where he served a multitude of federal government clients including the Copyright Board of Canada, Canadian Heritage, and Industry Canada.

“I’m thrilled to be joining UREEQA at this juncture,” Fergusson said. “The team is first-rate and the company has made terrific progress to date. I look forward to helping Creators of all stripes discover our unique platform, and encouraging them to leverage it to the fullest extent to protect, manage and monetize their creative work.”

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Content Evolution names Jamai Blivin as Federation Ambassador

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Content-Evolution-names-Jamai-Blivin-as-Federation-Ambassador

Content Evolution Federation Ambassadors are the outreach and business development representatives for this global professional membership organization.

Content Evolution announces Jamai Wallis Blivin as a Content Evolution Federation Ambassador. Blivin is the founder and CEO of Innovate+Educate, a national nonprofit located in Santa Fe, NM, and is the producer of the decade-running Close It Summit, recognized as a leading national event for the future of work with a focus on skills. Federation ambassadors for Content Evolution are the outreach and business development representatives for this professional membership organization, a Limited Liability Company (LLC) chartered in the State of North Carolina.

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Innovate+Educate works to ensure an equitable future for all with a focus on skills for the future of working and learning. Jamai Blivin is also a co-founder of SocialTech.ai, SkillsSHIFT, and was a former Director of the North Carolina Technology Association (NCTA) Education Foundation. While at NCTA, Blivin worked directly with companies and corporate philanthropy programs for North Carolina’s booming tech industry – with an emphasis on technology in education and STEM (science, technology, engineering, and math). She also launched the Knowledge Workforce Committee within NCTA, focusing on education to workforce strategies for the tech industry – which became the inspiration for launching Innovate+Educate. Blivin holds a Master of Business Administration (MBA) from the University of Arkansas, and a Business Administration Degree (BSBA) in Finance from the University of Arkansas at Fayetteville.

Content Evolution is a federation of professional practice companies working in research and voice-of-people, strategy and business models, brand strategy and management, and customer and employee experience.

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TalentReef Introduces Integrated Conversational AI Chatbot

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TalentReef-Introduces-Integrated-Conversational-AI-Chatbot

Leading talent management platform delivers innovation to help solve today’s hourly workforce hiring crisis.

TalentReef, a leading provider of talent management solutions purpose-built to support high volume, location-based hourly hiring, announced the release of its new conversational AI chatbot, Chat Apply.

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Built on a Natural Language Processing (NLP) engine, Chat Apply is delivered via a branded, interactive experience that is optimized for both mobile and web. It dramatically improves the candidate experience through structured conversations that automatically completes applications and schedules interviews with qualified candidates within minutes. For employers and hiring managers who know that quickly engaging applicants makes all the difference when competing for hourly talent, Chat Apply automates the candidate engagement process—ultimately increasing applicant flow and reducing interview no-shows.

“Given today’s challenging hiring environment, integrating AI applicant engagement into our platform is truly a game-changer,” said Richard Crawford, CEO of TalentReef. “Chat Apply provides additional optionality to our best-in-class text-to-apply and application form processes, enabling applicants to engage with our customers in the way they want.”

TalentReef will deploy the conversational chatbot at multiple touchpoints across their platform. Initial supported use cases include:

  • Chat Apply – provides an engaging and easy way for applicants to fill out an application and engage with an employer’s brand.
  • Applicant Pre-Screen – enables employer to use position-fit questions to automate the assessment candidate qualifications.
  • Interview Scheduling – automatically schedules interviews based on customized application and assessment criteria, reducing interview no-shows.

Crawford added, “Only TalentReef offers a complete hourly recruiting solution. Sourcing, recruiting, and apply functionality combined with our automation and customizable end-to-end workflows enables better overall value at a lower entry point than any niche or point products.”

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Rio SEO Local Search Research: 90% Of Consumers Make Purchases Within A Week Of Search

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83% of Local Consumers Conduct Online Searches Daily According to New Rio SEO Research

According to Rio SEO’s inaugural consumer behavior study revealing search discovery, buying intent and online reputation insights

Throughout the pandemic, a majority of consumers participating in online local searches completed a purchase within a week of their initial search. This insight is just one of the many findings from a newly published study from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers.

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Local search trends are useful predictors of consumer behavior, decision-making and shopping/booking habits both on- and offline. The new research uncovers how searches are conducted, the impacts of reviews and ratings on the decision-making process and which platforms consumers use most frequently during their purchasing journey.

Rio SEO’s 2021 Local Search Consumer Behavior Study found that most consumers (90%) make a purchase within a week of their initial search, and a significant percentage (83%) use Google Search to learn more about nearby businesses. Approximately the same percentage of respondents (84%) reported expecting the information on a brand’s website and Google My Business listing to be accurate and up to date. And nearly three-quarters of respondents agree reviews displayed on the brand’s website influence their purchasing decision.

Additional key highlights and takeaways from Rio SEO’s “2021 Local Search Consumer Behavior Survey” include:

  •     61% of local consumers search locally every day.
  •     53% of local consumers most frequently search to find information about retail stores.
  •     75% of local consumers agree that first-party reviews displayed on a brand’s website are likely to influence their purchasing decision.
  •     51% of consumers said they feel more confidence and trust in a local business when they see them actively responding to reviews.

“People make local purchasing decisions quickly and base their decisions in large part on the accuracy of a brand’s online presence,” said Mick Wilson, Vice President of Customer Success, Rio SEO. “Therefore, brands must become better attuned to ever-evolving behavior shifts and optimize their marketing strategies accordingly to make it easier to do business with them.”

Businesses, consumers, and marketers can utilize Rio SEO’s latest study to understand how local pages and listings are performing in active markets, what interactions are taking place across first- and third-party review sites and how COVID-19 purchasing behaviors will uphold in the future. Its findings are compiled from survey results from a random sample of more than 1,000 consumers of diverse age groups, genders, regions, and devices. Questions focused on consumers’ local search behavior, including the impact of business’ reviews/online reputation and COVID-19’s transformational changes such as curbside pickup and virtual services.

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Profit.co Recognized as Sample Vendor in Two Gartner® Hype Cycle™ Reports

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Profit.co-Recognized-as-Sample-Vendor-in-Two-Gartner®-Hype-Cycle™-Reports

Profit.co was mentioned in two of the prestigious Gartner Hype Cycle Reports as a sample vendor for OKR applications. Profit.co is a software solution that helps organizations manage and achieve their Objectives and Key Results.

Profit.co, an intuitive, cloud-based Objective and Key Results (OKR) technology company, announced that it was mentioned in two recent Gartner Hype Cycle reports:

  • Hype Cycle for Human Capital Management Technology, 2021
  • Hype Cycle for the Digital Workplace, 2021

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Gartner has identified Profit.co as a sample vendor for OKR applications in two hype cycle reports. According to the Gartner Hype Cycle for Human Capital Management Technology, “As OKRs move further into the mainstream, OKR applications are needed to improve the model’s usability, effectiveness, and scalability. Without appropriate tooling, OKRs can be a laborious method to utilize. The level of effort that an undertooled OKR program requires prevents many organizations from making use of OKRs and undermines the value it can deliver for the ones that have adopted them.”

In the Hype Cycle for the Digital Workplace, Gartner states, “By deploying OKR applications, organizations are able to: Expand the scale and complexity of their deployments, without compromising on important methodological aspects such as alignment and transparency or risking pitfalls such as stakeholder pushback and employee inertia [and] save on the expenses of developing internal tools or customizing general-purpose tools that an in-house approach to achieving an adequate level of tooling would require.”

Profit.co’s OKR management tool combines with four other powerful modules to help business leaders manage their OKRs, strategy, tasks, employee engagement, and performance management on one intuitive platform that keeps quarterly objectives and key results at the center of all business processes. Profit.co enables users to focus on what is most important in their business, measure substantive outcomes, and achieve more, more efficiently.

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EXL puts data-driven transformation at the center of its growth strategy with new brand promise and enhanced capabilities

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EXL-puts-data-driven-transformation-at-the-center-of-its-growth-strategy-with-new-brand-promise-and-enhanced-capabilities

‘We make sense of data to drive your business forward’ becomes rallying cry for bold plans to help clients improve customer experience, revenue and efficiency

EXL unveiled its new brand promise that captures the company’s evolution into a global analytics and digital solutions leader, along with a series of new capabilities that showcase its accelerating growth in advanced analytics, AI, digital and cloud.

“As our clients have evolved their digital strategies, we’ve evolved our data and analytics focus to create digital solutions that address their biggest challenges, unlock opportunities for growth, and drive efficiency,” said Rohit Kapoor, EXL Vice Chairman and CEO. “Anchored in the promise to ‘make sense of data to drive your business forward,’ our strategic focus is trained on empowering our clients to make bold moves with speed and confidence.”

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Founded in 1999 as a business process management firm largely focused on operations management, EXL has grown into a $1 billion analytics and digital solutions powerhouse driving enterprise-scale business transformation initiatives for the world’s leading corporations in the insurance, healthcare, and banking and financial services industries, among others. EXL recently earned the distinction of being the only vendor to be recognized as Customers’ Choice for two years in a row in the report: Gartner Peer Insights ‘Voice of the Customer’: Data and Analytics Service Providers.

Embracing that evolution, EXL’s strategic focus is centered on its strengths in data, analytics, AI and cloud-based operations. These capabilities are designed to create meaningful value for clients at speed:

  • Advanced analytics solutions combine EXL proprietary and client data with deep domain expertise to enable better and faster decision-making
  • AI-powered solutions for language, images and speech that enable real time customer experiences and interactions integrating EXL’s industry and process knowledge for faster, lower risk implementation
  • Redesigned client operating models that integrate cutting-edge cloud-native AI and analytics solutions with expert professionals to leapfrog constraints presented by legacy technology and operations

EXL’s enhanced capabilities are being used by clients across a wide range of use cases in insurance, healthcare, banking and financial services and other industries. As part of the new brand campaign, EXL will be showcasing new solutions and innovative new client projects that demonstrate its continued evolution into a global analytics and digital leader through a series of videos, webinars, whitepapers and client success stories.

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