Home Blog Page 2381

O’Reilly Announces O’Reilly Radar: Data & AI to Help Tech Leaders Drive Innovation and Successful Implementation

0
Databloom AI Announces Beta Release of Blossom Sky in Google Cloud

Free Virtual Event to Cover the Latest Developments, Tools, Best Practices, and Critical Issues for Data and AI

O’Reilly, the premier source for insight-driven learning on technology and business, announced O’Reilly Radar: Data & AI, a free virtual event for both O’Reilly members and nonmembers focused on showcasing the latest and most important developments across data and AI. The one-day event will take place from 10:00am to 1:30pm ET on Thursday, October 14.

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

@OReillyMedia announced O’Reilly Radar: Data and AI, a free virtual event for both O’Reilly members and nonmembers, focused on showcasing the latest and most important developments across #data and #AI.

O’Reilly Radar: Data & AI will explore the issues, tools, and best practices integral to data and AI innovation and implementation. The online event will include two keynote sessions and two concurrent three-hour tracks offering new insights and best practices for organizations at any phase of their data and AI journeys. Topics of discussion will include prototyping and pipelines to deployment, DevOps, and responsible and ethical AI. In addition, Tim O’Reilly, O’Reilly’s founder and CEO, will deliver the closing address, “The Future of Data and AI.”

“We are at the beginning of an explosion in intelligent software, and tech leaders need new insights on the biggest challenges we face in data and AI, as well as the most promising ways to solve them,” said Rachel Roumeliotis, VP of data and AI content at O’Reilly. “O’Reilly Radar will bring together the best minds in data and AI to offer new perspectives, fresh thinking, and practical learnings to help organizations make better decisions about technology, strategy, mission, and purpose.”

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

Keynotes and sessions include:

Keynotes

  • AI in Healthcare
    • Speaker: Jeremy Howard, Founding Researcher, fast.ai
  • How to Keep Up with ML
    • Speaker: Aurélien Géron, Author of Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow

Data Track

  • Prototype to Pipeline: Evolving from Data Exploration to Automated Data Processing
    • Speaker: Sev Leonard, Senior Software Engineer, Fletch
  • Watch Me Learn: Querying Data the Right Way
    • Speaker: Vinoo Ganesh, Head of Business Engineering at Ashler Capital, Citadel
  • Improve Data Quality with a Focus on Data Reliability and Observability
    • Speaker: Barr Moses, Cofounder and CEO, Monte Carlo
  • Train and Predict with Amazon Redshift ML Using SQL
    • Speakers: Chris Fregly, Developer Advocate for AI and Machine Learning, Amazon Web Services, and Antje Barth, Senior Developer Advocate for AI and Machine Learning, Amazon Web Services

AI Track

  • What’s Still Missing from the Responsible AI Movement
    • Speaker: Aileen Nielsen, Fellow in Law and Technology, ETH Zurich, and Author of Practical Time Series Analysis and Practical Fairness
  • MLOps from Zero to One
    • Speaker: Noah Gift, Lecturer at UC Davis and Northwestern and Author of Practical MLOps: Operationalizing ML Models
  • NeuralQA: A Usable Library for Question Answering on Large Datasets Using BERT-Based Models
    • Speaker: Victor Dibia, Research Engineer in Machine Learning, Cloudera Fast Forward Labs
  • Demystifying Scalable Machine Learning with the Spark Ecosystem
    • Speaker: Adi Polak, Senior Software Engineer and Developer, Microsoft, and Author of the upcoming book Machine Learning with Apache Spark

For those located in the Asia-Pacific region, the event will be rebroadcast from 2:00pm to 5:30pm AET on Thursday, October 21.

Marketing Technology News: 4 Best Practices For Managing A Remote Tech Workforce

Snyk Closes $530 Million Series F Investment at $8.5 Billion Valuation

0
Snyk Closes $196.5 Million Series G Funding at $7.4 Billion Valuation

Investment Reflects Market Shift to Developer Security and Increased Global Demand for Snyk’s Developer Security Platform

Snyk, the leader in developer security, today announced a $530 million Series F investment to accelerate the industry’s shift to developer security as organizations rapidly modernize their applications with security built into the entire software development life cycle. The transaction included both primary and secondary offerings with more than $300 million of new capital. The company has now raised a total of $775 million to date with a valuation of $8.5 billion post this round, more than tripling since the beginning of 2021.

Marketing Technology News: NielsenIQ and Qualtrics Announce a New Partnership to Help Brands Drive Sustainable Growth

The round was co-led by Sands Capital and Tiger Global, with participation from new investors Baillie Gifford, Koch Strategic Platforms, Lone Pine Capital, T. Rowe Price and Whale Rock Capital Management as well as existing investors Accel, Addition, Alkeon, Atlassian Ventures, funds managed by BlackRock, Boldstart Ventures, Canaan Partners, Coatue, Franklin Templeton, Geodesic Capital, Salesforce Ventures and Temasek.

“This new investment, together with the rapid adoption of our platform and growing customer base, validates our developer security vision,” said Peter McKay, CEO, Snyk. “When security starts with the world’s expanding pool of developers – estimated to reach 45 million by 20301 –  organizations of all sizes will be able to truly reap the rewards of digital transformation, while also making the world’s software safer.”

Supercharging Growth to Fight Cybercrime

Snyk has already achieved a number of significant milestones in 2021 following the company’s Series E financing and expansion into Asia Pacific Japan earlier this year. As the company transitions into this next pivotal phase of supercharged scale, it builds upon a strong foundation.

Notably, in 2021 thus far, Snyk has:

  • Increased annual recurring revenue (ARR) by 154% year-over-year;
  • Grown its customer base to more than 1,200 companies, from established enterprise leaders to emerging hypergrowth technology players;
  • Hired and onboarded 320 employees with projections to end the year with 800+ employees worldwide;
  • Delivered more than 40+ new product features; and,
  • Successfully acquired FossID to expand license compliance and C/C++ capabilities.

Marketing Technology News: Blockchain marketing Agency Hype Partners Acquires DeFi Consultancy Agency0x

“Snyk’s innovative developer-first approach addresses a critical need for businesses – enabling their developers to move fast without compromising security,” said Michael Clarke, Managing Partner, Sands Capital. “We are thrilled to be a part of this next chapter in Snyk’s impressive journey and excited to see the company lead this growing market with new, innovative products.”

“Since the company’s founding in 2015, we’ve seen Snyk evolve from a developer security pioneer to the de facto leader in this important and growing space,” said John Curtius, Partner, Tiger Global Management, “We admire what the Snyk team has accomplished to date, but are even more excited about what’s next as they continue their relentless pursuit to enable each one of the world’s developers to build securely.”

Marketing Technology News: [24]7.ai Named a Leader in the Everest Group Peak Matrix for Conversational AI Products, 2021

StatSocial Awarded Neutronian Certifications for Delivering Privacy Compliant, High-Quality, Cookieless Data

0
StatSocial Awarded Neutronian Certifications for Delivering Privacy Compliant, High-Quality, Cookieless Data

Neutronian Certification comes after a comprehensive audit validating StatSocial’s ability to meet the highest standards in data integrity and privacy compliance.

StatSocial announced today that it has received Neutronian Certification—a comprehensive, independent verification of data quality and compliance. Neutronian Certification is considered the gold standard for data privacy and is only awarded to data companies with the willingness and ability to undergo an extensive evaluation by Neutronian’s team of experts. The certification process covers a range of topics including compliance with regulatory requirements (CPRA, CCPA, etc.), the use of appropriate methods for obtaining user consents, data source transparency and hygiene, processes for ensuring data protection, and data accuracy.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

“In today’s day and age, data transparency and integrity are of the utmost importance,” said StatSocial CEO David Barker. “We’re pleased to be recognized by Neutronian for our commitment to upholding stringent data privacy standards. This certification, in combination with our unique ability to capture audience insights across major social media channels, further validates our position as the premiere social audience insights platform on the market. Our customers can feel confident they’re getting best-in-class insights that exceed industry standards in both data integrity and privacy compliance.”

Barker added, “We built our Silhouette platform from the ground up to not require cookies. So in addition to Neutronian’s General Certification, we also received their Cookieless Certification—a strong endorsement of our preparedness to operate in an environment where the availability of third-party cookies is disappearing. Together these certifications will instill confidence in our mission to deliver rich social audience insights to marketers everywhere.”

Timur Yarnall, CEO and Co-Founder of Neutronian, stated, “With ongoing shifts in privacy regulations and pending identity framework changes such as the deprecation of third-party cookies, marketers require full visibility into the quality and sources of the datasets that they leverage. By utilizing Neutronian’s comprehensive audit and monitoring platform, StatSocial is demonstrating not only that they are transparent about their processes, but also that marketers can trust that their social audience insights are third-party validated.”

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

Eltropy & The Mortgage Collaborative Partner to Bring Texting to the Mortgage Industry

0
Appcast Expands Partnership with iCIMS, Simplifying Apply Process and Increasing Quality of Job Applicants

Eltropy The Mortgage Collaborative

Eltropy named a preferred Text Messaging provider

The Mortgage Collaborative, the nation’s largest independent mortgage cooperative, announced the addition of Eltropy, an award-winning compliant and secure digital communications platform for Financial Institutions, to bring Text Messaging to the mortgage industry.

Marketing Technology News: Eltropy Raises $25 Million In Series A Funding To Expand Digital Communications Platform For…

“I am so excited for our teams to be working together and can’t wait to help other lenders see the power that Eltropy can provide their teams and borrowers.”

“We are proud to announce the addition of Eltropy to The Mortgage Collaborative and our Preferred Partner Network,” said Rich Swerbinsky, president and chief operating officer at The Mortgage Collaborative. “Eltropy empowers lenders and borrowers with compliant direct Text Messaging that help facilitate a superior lending process for today’s digital consumers.”

“We are honored to be partnering with The Mortgage Collaborative and to make Eltropy available to their lender members,” added Ashish Garg, CEO and Founder of Eltropy. “We look forward to the future of our collaboration as well as kicking it off at The Mortgage Collaborative’s Summer Conference in Rancho Palos Verdes later this month.”

The Mortgage Collaborative network is more than 240 lenders strong, with an aggregate annual origination volume of over $500 billion. The lender network is supported by a preferred partner network of organizations that specialize within each facet of the mortgage life cycle. The association is rewriting the playbook on the cooperative model and their network caters to lenders of all sizes, with a strong mix of independent mortgage brokers and community banks and depositories.

“Since learning of The Mortgage Collaborative a few years back, the association has quickly become the premier collaborative association in the industry,” said Danny Wallentine, senior director of sales for mortgage lending at Eltropy. “I am so excited for our teams to be working together and can’t wait to help other lenders see the power that Eltropy can provide their teams and borrowers.”

Named the Best Text Messaging Solution for Credit Unions by CUNA Strategic Services in 2019, Eltropy currently serves over 200 Financial Institutions of all asset sizes nationwide. Designed to meet the demands of the entire Financial Institution, Eltropy is used by marketing, collections, lending, call center, in-branch, HR and payment teams with a longstanding commitment to providing the best service to its customers.

Marketing Technology News: Socure’s Sigma Synthetic Fraud Solution Wins Aite-Novarica Group’s Impact Innovation Award in the…

Unanet and OpenAsset Announce Partnership for Digital Asset Management

0
Unanet and OpenAsset Announce Partnership for Digital Asset Management

Unanet, the leading SaaS project-based Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) provider purpose-built for the architecture, engineering, and construction (AEC) industries, today announced it has partnered with OpenAsset, the only project-based digital asset management solution for AEC, to provide further integration on its industry-leading Unanet Connect platform. The latest partnership offers customers automated digital asset management (DAM) tools to improve marketing and business development efficiency.

Marketing Technology News:MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

“Among other investments, we have prioritized integrations that make a difference to our customers and improve their workflows,” said Matt Pantana, SVP of Product for Unanet AE. “OpenAsset is a premier provider and leader in the industry. This partnership provides our customers with an enhanced platform that fully automates companywide collaboration on every level – a must-have in today’s workplace.”

Unanet’s latest partnership offers automated digital asset management (DAM) tools for customers.

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…

OpenAsset and Unanet seamlessly sync to ensure project data consistency, helping companies keep business development efforts on track and on brand. Portfolios are continually updated to ensure all teams are working from the latest marketing assets, across each department, to ensure quicker asset management for presentations and proposals. The integration also allows customers to easily organize, tag and search for images.

“We could not be more excited to be working closely with Unanet and combining our leading solutions for the AEC market,” said Daniel Emmerson, co-founder and joint CEO, OpenAsset. “Through this integration, companies will be empowered with a smarter platform and a team that is aligned with an end-to-end business solution that enables firms to work more effectively and ultimately win more business.”

Unanet AE is purpose-built ERP for architecture and engineering firms and includes industry-leading solutions that drive bottom-line growth for customers by connecting projects, teams and financials with metrics that matter. Customers use Unanet Connect to automate their business processes by connecting Unanet with other best in class applications through a comprehensive marketplace featuring application connectors with partners such as Paylocity, Newforma, BambooHR, HubSpot, UKG and more.

Marketing Technology News:‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

Socure Announces Promotion of Pablo Abreu to Chief Product & Analytics Officer

0
Socure-Announces-Promotion-of-Pablo-Abreu-to-Chief-Product-_-Analytics-Officer

Socure, the leading provider of digital identity verification and fraud solutions, announced the promotion of Pablo Abreu to its Chief Product & Analytics Officer. Over the past seven years, Abreu has been instrumental in creating Socure’s ID+ predictive analytics identity verification platform that is trusted by 4 of the 5 largest banks, 7 of the 10 largest credit card issuers, top BNPL providers, top crypto exchanges, and the largest online gaming operators.

Marketing Technology News: Socure’s Sigma Synthetic Fraud Solution Wins Aite-Novarica Group’s Impact Innovation Award in the…

“I am humbled by the honor to lead a team at such a critical juncture of our growth and look forward to continuing to build a company that will have a lasting impact on the identity verification industry for years to come.”

Abreu has served as an expert and peer to many of the leaders driving innovation at some of the most discerning analytical teams that exist in the world. In addition, he has written all of the company’s most recent product patents and intellectual property related to its use of data science and machine learning for identity verification and fraud mitigation. He has thoughtfully designed an organizational structure to meet the product demands for what was in the early days less than 100 customers, to today is now 600+ customers.

He is responsible for the strategy and direction of Socure’s product and data science efforts, driving Socure to further establish its category leadership in the identity verification and fraud mitigation space. His main focus is on building and delivering highly scalable machine learning/artificial intelligence solutions that challenge the status quo within the industry.

“Pablo’s promotion reflects the strategic value he has brought to Socure for many years. On the commercial side of the business, he has been a partner since the company’s early days of finding market fit and he developed our first scalable and commercialized machine learning fraud models,” said Johnny Ayers, founder and CEO of Socure. “In addition to a work ethic that is second to none, Pablo has the unique ability to marry the communications and goal setting for the analytical data scientists, while also meeting the business needs of our customers. I can’t think of a better person I’d rather work with to lead our product and data science teams as we continue to scale the business.”

“It has been an exciting journey starting with building and coding Socure’s first workable ML solution to scaling a data science and product team that will grow to more than 100 by the end of the year,” said Abreu. “I am humbled by the honor to lead a team at such a critical juncture of our growth and look forward to continuing to build a company that will have a lasting impact on the identity verification industry for years to come.”

Prior to joining Socure, Abreu served as the Lead Data Scientist at JPMorgan Chase (JPM) for the Oversight and Controls Room. While at JPM, he worked on complex operational risk initiatives designing and implementing statistical, machine learning, and natural language processing algorithms. He started his career at Verizon Wireless, where he quickly emerged from munging data to developing predictive models using state-of-the-art machine learning algorithms in support of a variety of departments, including Marketing, Fraud, Supply Chain, Finance, Customer Service, and Real Estate.

Marketing Technology News: Altice USA to Acquire Cheddar

Elliptic Labs Signs Contract With a Large Smartphone Customer

0
Vibenomics Introduces New CFO

Elliptic Labs, a global AI software company and the world leader in AI Virtual Smart Sensors, has expanded its existing relationship with a large Asian smartphone OEM by signing a software license agreement for additional smartphone models. Those models will use Elliptic Labs’ INNER BEAUTY® AI Virtual Proximity Sensor to govern their proximity detection.

Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI

“Smartphone OEMs require innovative solutions that offer fresh design and more features while simultaneously driving down costs. Software solutions like Elliptic Labs’ AI Virtual Smart Sensor Platform empower customers to create best-in-class devices while avoiding the supply chain concerns and increased costs associated with hardware components.”

“Our current customers continue to include Elliptic Labs’ technology in new iterations and lines of smartphone models, demonstrating the market momentum of our INNER BEAUTY AI Virtual Proximity Sensor,” explained Laila Danielsen, CEO of Elliptic Labs. “Smartphone OEMs require innovative solutions that offer fresh design and more features while simultaneously driving down costs. Software solutions like Elliptic Labs’ AI Virtual Smart Sensor Platform empower customers to create best-in-class devices while avoiding the supply chain concerns and increased costs associated with hardware components.”

INNER BEAUTY is a registered trademark of Elliptic Labs.All other trademarks or service markets are the responsibility of their respective organizations.

Marketing Technology News: MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO

Nature Scientific Reports Publishes Novel AI Technique That Can Automatically Detect Poor-Quality Medical Data and Improve Healthcare AI and Data Privacy

0
Nature-Scientific-Reports-publishes-novel-AI-technique-that-can-automatically-detect-poor-quality-medical-data-and-improve-healthcare-AI-and-data-privacy

A recent paper in the journal Nature Scientific Reports shows that Artificial Intelligence (AI) can automatically detect errors in poor-quality medical data, even errors that are difficult for medical experts to manually identify.

The innovative algorithm, called UDC, was developed by AI Healthcare company Presagen. It was applied to two medical problems in radiology and IVF, and two non-medical problems, detection of mis-labeled cats and dogs, and vehicle types. In all cases the algorithm was able to effectively detect which individual data had errors or quality issues. When the poor-quality data was removed, the ‘clean’ data allowed the development of AI with greater accuracy and scalability, which are critical for commercial AI applications.

Marketing Technology News: Everspring’s Marketing and Academic Solutions Help Universities Go Back to School–Hybrid…

The algorithm was one of the core technologies used to develop Presagen’s first healthcare product Life Whisperer, which uses AI to assess images of embryos in IVF to help improve pregnancy outcomes for couples. In a published international clinical study Life Whisperer was shown to perform 25% better than current manual embryo assessment methods. Life Whisperer is currently being used by IVF clinics globally.

Dr Michelle Perugini, Presagen Co-Founder and CEO said “Real world problems like healthcare are not Kaggle competitions. Medical data are inherently poor quality due to clinical subjectivity, uncertainty, and even adversarial attacks where data contributors intentionally contribute poor-quality data. It is not always possible to reliably detect errors in data, even by experts. We have seen that even 1% poor-quality data can impact AI performance. This ground-breaking technique can automatically detect poor-quality data and allows us to build robust commercial AI products that can be used reliably.”

The UDC algorithm demonstrated a range of additional benefits.

Dr Jonathan Hall, Presagen’s Co-Founder and Chief Scientist said “A major benefit of the algorithm is data privacy. The algorithm can automatically detect errors without the need for manual visual verification of private patient data. The UDC was also shown to detect errors in benchmark or ‘test’ data used to validate the performance of AI. Benchmark datasets can contain dormant errors, and thus testing AI on these datasets can mislead users to actual performance of the AI.”

When applied to images of x-rays to detect pneumonia, the UDC found several x-ray images to be neither correct nor an error, but generally poor quality or lacking suitable features for diagnosis. Verification of these images by an independent radiologist also agreed that they were indeed difficult images to diagnose.

Removal of these poor-quality (difficult) images identified by UDC improved AI accuracy for diagnosing pneumonia in x-rays images by over 10%, and the AI was shown to be more scalable (generalizable). The accuracy also exceeded benchmarks set by the current literature for that public dataset.

Results suggest these poor-quality x-ray images identified by the UDC are uninformative, counter-productive, or confusing when used in training AI. The ability to identify when new images are poor-quality is important to prevent an inaccurate AI clinical assessment, but also to alert the radiologist when the scan is likely to be difficult to diagnose or when a new scan should be taken.

Marketing Technology News: Global Broadcast Company Licenses Blackbird’s Core Video Technology in a 5 year deal

Teradata Highlights its New Strategy and Plan to Deliver Sustainable Growth and Value Creation

0
Teradata Releases 2021 ESG Report

Presents Long-Term Financial Growth Targets, Including More Than $1 Billion in Cloud Annual Recurring Revenue (ARR) and Approximately $550 Million in Free Cash Flow in Fiscal 2025

Reaffirms Fiscal 2021 Financial Outlook

Teradata highlighted the Company’s successful cloud-first transformation and ongoing strategic initiatives to deliver sustainable growth and value creation at its Investor Day held virtually.

“Over the course of the last year, we have embarked on a journey to cloud-first and today, we are a new, reimagined Teradata – a profitable growth company with the right strategy, technology and team to win in a large and growing market,” said Steve McMillan, Teradata President and CEO. “We have long been trusted by our customers but what sets Teradata apart is our unique ability to provide a true hybrid, multi-cloud solution, delivering the best price performance at scale in the industry.”

McMillan continued, “This year we continuously focused on delivering on our commitments, including building our recurring revenue streams into sustainable and profitable revenue and free cash flow. All of which positions us to achieve over $1 billion in Cloud ARR(1) and approximately $550 million in free cash flow(2) in fiscal 2025 and deliver significant long-term value to our shareholders.”

A Reimagined Teradata
At the Investor Day event, Teradata’s new leadership team outlined its three foundational cornerstones for long-term growth and value creation:

  • Well-positioned to win in a large and rapidly growing market in the cloud supported by patented technology and differentiated hybrid, multi-cloud capabilities;
  • Strong position in the enterprise market, with expanded focus on the global 10,000 companies across seven key verticals; and
  • Industry-leading management team and more than 7,000 global workforce with rich knowledge and deep expertise.

Continued Strong Financial Performance Through Fiscal 2025 and Beyond
Teradata today provided financial targets through fiscal 2025, including:

  • More than $1 billion in Cloud ARR, representing over 50% in total ARR in fiscal 2025(1);
  • Approximately $550 million free cash flow in fiscal 2025(2);
  • Low 20% non-GAAP operating margin in fiscal 2025(3); and
  • Implementing a returns-based capital return program of at least 50% of free cash flow annually through fiscal 2025(2).

For fiscal 2022, the company preliminarily estimates:

  • At least 70% growth in Cloud ARR year-over-year(1);
  • Non-GAAP diluted net earnings per share in the range of $1.60 to $1.70(3); and
  • Free cash flow of approximately $400 million(2).

Non-GAAP diluted net earnings per share in fiscal 2022 is expected to be impacted primarily by upfront recurring revenue recognized in fiscal 2021.

Marketing Technology News: RESEARCH: Data Crisis Impeding Customer Experience (CX) at Leading Global Organizations

Reaffirmation of 2021 Financial Outlook
Teradata also today reaffirmed its outlook for fiscal 2021, which was previously provided in its second-quarter 2021 financial results press release issued on August 5, 2021:

  • Public cloud ARR is expected to increase by at least 100% year-over-year(1);
  • Total ARR is expected to grow at a mid-to-high-single-digit percentage year-over-year(1);
  • Recurring revenue is expected to grow at a high-single-digit to low-double-digit percentage year-over-year;
  • Total revenue is expected to grow at a low-single-digit to mid-single-digit percentage year-over-year;
  • GAAP earnings per diluted share is expected to be in the range of $0.78 to $0.82;
  • Non-GAAP earnings per diluted share, excluding stock-based compensation expense, reorganization-related expenses, and other special items, is expected to be in the range of $1.92 to $1.96(3);
  • Cash flow from operations is expected to be at least $440 million; and
  • Free cash flow is expected to be at least $400 million(2).

Webcast Replay and Supplemental Material
To access the replay of today’s virtual Investor Day event and presentation materials, visit the investor relations page of Teradata’s website at http://investor.teradata.com.

1. Annual recurring revenue (ARR) is defined as the annual value at a point in time of all recurring contracts, including subscription, cloud, software upgrade rights, and maintenance. ARR does not include managed services and third-party software.

Cloud ARR represents public cloud ARR, which is defined as the annual value at a point in time of all contracts related to public cloud implementations of Teradata Vantage and does not include ARR related to private or managed cloud implementations.

2. Free cash flow is a non-GAAP measure. As described below, the Company believes that free cash flow is a useful non-GAAP measure for investors. Teradata defines free cash flow as cash provided by / used in operating activities, less capital expenditures for property and equipment, and additions to capitalized software. Free cash flow does not have a uniform definition under GAAP and, therefore, Teradata’s definition may differ from other companies’ definitions of this measure. Teradata’s management uses free cash flow to assess the financial performance of the Company and believes it is useful for investors because it relates the operating cash flow of the Company to the capital that is spent to continue and improve business operations. In particular, free cash flow indicates the amount of cash generated after capital expenditures for, among other things, investment in the Company’s existing businesses, strategic acquisitions, strengthening the Company’s balance sheet, repurchase of the Company’s stock and repayment of the Company’s debt obligations, if any. Free cash flow does not represent the residual cash flow available for discretionary expenditures since there may be other nondiscretionary expenditures that are not deducted from the measure. This non-GAAP measure is not meant to be considered in isolation to, as a substitute for, or superior to, results determined in accordance with GAAP, and should be read only in conjunction with our condensed consolidated financial statements prepared in accordance with GAAP.

The following table reconciles Teradata’s projected cash provided by operating activities under GAAP to projected free cash flow for fiscal 2021.

(in millions)

2021E

Cash provided by operating activities (GAAP)

≥$440

Less capital expenditures for:

Expenditures for property and equipment

(≥35)

Additions to capitalized software

(≥5)

Total capital expenditures

(≥40)

Free Cash Flow (non-GAAP measure)

≥$400

For estimates of free cash flow for fiscal 2022 and fiscal 2025, Teradata is not providing a reconciliation to the most comparable GAAP measure (cash provided by operating activities estimate) as non-GAAP adjustments relate to events that have not yet occurred and would be unreasonably burdensome to forecast.

Marketing Technology News: Everspring’s Marketing and Academic Solutions Help Universities Go Back to School–Hybrid…

3. Teradata reports its results in accordance with GAAP. However, as described below, the Company believes that certain non-GAAP measures such as non-GAAP earnings per diluted share, or EPS, and non-GAAP operating margin, which exclude certain items (as well as free cash flow) are useful for investors. Our non-GAAP measures are not meant to be considered in isolation to, as substitutes for, or superior to, results determined in accordance with GAAP, and should be read only in conjunction with our condensed consolidated financial statements prepared in accordance with GAAP. Each of our non-GAAP measures do not have a uniform definition under GAAP and therefore, Teradata’s definition may differ from other companies’ definitions of these measures.

The following tables reconcile Teradata’s projected EPS under GAAP to the Company’s projected non-GAAP EPS for fiscal 2021, which exclude certain specified items. Our management internally uses supplemental non-GAAP financial measures, such as gross profit, operating income, operating margin, net income, and EPS, excluding certain items, to understand, manage and evaluate our business and support operating decisions on a regular basis. The Company believes such non-GAAP financial measures (1) provide useful information to investors regarding the underlying business trends and performance of the Company’s ongoing operations, (2) are useful for period-over-period comparisons of such operations and results, that may be more easily compared to peer companies and allow investors a view of the Company’s operating results excluding stock-based compensation expense and special items, (3) provide useful information to management and investors regarding present and future business trends, and (4) provide consistency and comparability with past reports and projections of future results.

Earnings Per Share:

2021 FY

Guidance

GAAP Earnings

$0.78 – $0.82

Excluding:

Stock-based compensation expense

0.95

Amortization of acquisition-related intangible assets

0.03

Acquisition, integration, reorganization related, and other costs

0.42

Income tax adjustments (*)

(0.26)

Non-GAAP Diluted Earnings Per Share

$1.92 – $1.96

* Represents the income tax effect of the pre-tax adjustments to reconcile GAAP to Non-GAAP income based on the applicable jurisdictional statutory tax rate of the underlying item. Including the income tax effect assists investors in understanding the tax provision associated with those adjustments and the effective tax rate related to the underlying business and performance of the Company’s ongoing operations.

For non-GAAP Diluted Earnings Per Share preliminary estimate for fiscal 2022, Teradata is not providing a reconciliation to the most comparable GAAP measure (GAAP Diluted Earnings Per Share preliminary estimate for fiscal 2022) as non-GAAP adjustments relate to events that have not yet occurred and would be unreasonably burdensome to forecast. In addition, for the non-GAAP operating margin target for fiscal 2025, Teradata is not providing a reconciliation to the most comparable GAAP measure (GAAP operating margin target for fiscal 2025) as non-GAAP adjustments relate to events that have not yet occurred and would be unreasonably burdensome to forecast.

Marketing Technology News: Everspring’s Marketing and Academic Solutions Help Universities Go Back to School–Hybrid…

GoDaddy Hosting Free Virtual Event for Small Business Owners – GoDaddy OPEN 2021

0
GoDaddy Showcases Microbusiness Resiliency Post-Pandemic

The four-hour event will take place September 28, offering informative sessions and guidance to help small businesses grow and include inspiring guests like Naomi Osaka

GoDaddy Inc., the company that empowers everyday entrepreneurs, has opened registration for GoDaddy OPEN 2021, a free, online event for small business owners to learn, connect and grow their businesses. GoDaddy OPEN will take place on Tuesday, September 28, 2021 and include a lineup of inspiring business leaders, experts, influencers, and a special fireside chat with four-time Grand Slam champion and entrepreneur, Naomi Osaka. Understanding that for small businesses, being open is more than just not being closed, OPEN 2021 will discuss solutions for navigating and adapting to a digital-first landscape, helping small businesses learn new ways to sell anything anywhere and thrive.

Marketing Technology News:fuboTV Brings Live and On-Demand Sports, News and Entertainment to VIZIO SmartCast

The event will feature real stories from successful entrepreneurs, current business trends, key insights and showcase the latest products small businesses can utilize in their own success stories. The event also offers nine total informative breakout sessions on the topics most important to small business success: Branding, Marketing and Selling.

OPEN 2021 At-A-Glance:

9:00 am PDT – Pre-event networking

10:00 am PDT – Keynote and Fireside Chat with Naomi Osaka

11:00 am PDT – 1:00 pm – 30-minute Breakout Sessions in Branding, Marketing and Selling. Highlights include:

“Double Your Website Sales with Simple Branding Tips”

“Actionable Ways to Use Social for Your Business”

“How to Sell Your Products Across Multiple Sales Channels”

1:15 pm PDT – Post-event networking

Small businesses will also have the opportunity to attend a free one-on-one business coaching session with a GoDaddy Guide from 11:00am – 1:15 pm PDT and receive personalized advice on how to “tune-up” and grow their businesses. Those interested in participating must be registered for and attend the full event. There will a limited number of these 20-minute consultations; sessions will be assigned on a first come, first served basis, and sign-ups will open after the keynote and fireside chat.

Marketing Technology News:MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

Art and Architecture Come Alive: Tin Drum Debuts New Mixed Reality Installation at London Design Festival

0
Digital Marketing Leader, Kliken, Launches First-Of-Its-Kind Ad Network With Lifestyle Targeting

In collaboration with acclaimed architect Sou Fujimoto, “Medusa” connects audiences with art, design and architectural visualisation in a transcendent performance presented in Mixed Reality

Tin Drum, the world’s leading Mixed Reality studio, announced it will debut a groundbreaking new installation, Medusa, in The Raphael Court at the Victoria & Albert Museum as part of the 19th annual London Design Festival, taking place from September 18 – 26, 2021. Produced in collaboration with acclaimed Japanese architect Sou Fujimoto, Medusa is an eminent visualisation of architecture in a Mixed Reality medium, examining the interrelation of nature and art.

Tin Drum produces Mixed Reality content, a similar experience to what Augmented Reality delivers, but through an emerging class of see-through display devices, blending a uniquely dimensional form with the real world. The audience member dons a headset to view content that is presented seamlessly in their space. Tin Drum performances connect people and stories in ways that go beyond anything that has ever been possible in traditional mediums, enabling richer, deeper experiences.

Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite

With storytelling no longer bound by traditional “flat screen” media, Tin Drum is introducing a new way to experience Fujimoto’s iconic interchange of nature and architecture by invoking a collective human experience set to take its audience on a journey of self-exploration.

Inspired in part by the aurora borealis and underwater bioluminescence, Medusa’s structure changes and evolves based on the movement of its admirers, elevating audiences to become part of a mixed experience. This creates a breakthrough for individuals to follow their own emotional responses, engage in the experience, and develop a sense of agency and intimacy that was not achievable until now.

“Mixed reality is a medium well-suited to a collective experience, which can be instrumental in helping audiences develop deeper, more personal connections to art and performance. A Tin Drum production allows for audience agency, fluidity, curiosity, and presence because the audience is present in the space, sharing and observing their reactions. You cannot achieve that same agency and intimacy when you replace your physical reality with a virtual one,” explains Yoyo Munk, Chief Science Officer of Tin Drum and Director of Medusa.

Marketing Technology News: MarTech Interview with Ben Brenner, VP of Business Development and Strategy at Digital Remedy

“Medusa is an exploration of translating architectural thinking into an entirely new medium, which we refer to collectively as Mixed Reality,” explains Todd Eckert, co-founder of Tin Drum. “Art and architecture overlap when you remove the barriers architects traditionally have to work around, like gravity and shelter. In a Mixed Reality medium, structures are constructed entirely out of light, so you have more room for dynamic behavior. Our creative concept focused on the role of architecture in creating spaces for sharing narratives and developing culture – which is implicit in the design of churches, marketplaces, and office buildings.”

“Medusa allows Sou Fujimoto to share his vision and narrative in a new medium that is still authentic to his ethos, and audiences to engage with art, nature, and architecture in an entirely new way. Their movement and exploration are guided by what they see and hear, which in turn affects how the structure moves and responds. It’s not a puzzle to be solved, but an ongoing conversation with the world around them, helping them to uncover what their particular role is in that space. Tin Drum productions not only push the boundaries of what is possible but dispel the myths and biases of the modern headset experience,” added Munk.

Marketing Technology News: PIM Drives The Future Of Data In Marketing And Sales

Pramata Introduces Effortless Contract AI

0
Pramata-Introduces-Effortless-Contract-AI

Revolutionizing contract management through human-assisted AI

Pramata, a leading contract management company, announced the launch of its next-generation Effortless Contract AI. The powerful engine behind Pramata’s Repository as a Service (RaaS) offering—a revolutionary approach to managing contracts. Pramata is the only company in the industry to offer an essential combination with RaaS, that extracts actionable insights from contracts with 99%+ accuracy.

Marketing Technology News:Applause Appoints Chris Malone to Chief Executive Officer

“Too often people are sold this “magic AI button” that reads, analyzes and interprets their contracts, telling them everything they need to know—all without the need for human effort. In practice, at best, AI can get to 70 or 80 percent accuracy in interpreting unstructured contract text. If you’ve ever experienced the frustration of speaking to a customer service bot, you know the effectiveness of AI at interpreting language! To fill the gaps AI leaves behind, it’s necessary to have human assistance, and invariably the onus is on the end user—which defeats the purpose of magic AI,” says Pedram Abrari, CTO for Pramata. “These false promises have consistently underwhelmed organizations. “Magic AI” solutions make for fantastic demos, but in practice have resulted in a long trail of failed projects.”

Traditional AI-powered CLM solutions particularly struggle in post-signature contract management with amended terms, third-party paper, poor quality documents and legacy contract migration. While they may claim to offer end-to-end solutions, that isn’t the reality. This results in an incomplete, inaccurate contract repository that requires hours of manual cleanup for the client, months of AI training, missed project timelines and low to zero adoption of the solution.

Marketing Technology News:MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

“At Pramata, we’ve built a best-in-class AI stack, but are always cognizant of technology limitations,” Abrari continues. “And so, we’ve combined our AI stack with an integrated team of experts to make it truly effortless for our customers to manage opportunities, track obligations and mitigate risks in their signed contracts. Pramata is the first company to achieve the holy grail of contract visibility, achieving 99% data accuracy without putting the responsibility on our customers. They quickly get the value they expect with zero effort.”

Pramata’s integrated AI Assist Team of contract domain experts—lawyers, finance professionals, and data scientists—securely manage exceptions and ensure accuracy for the life of the repository.

Compared to AI-powered CLM, Pramata requires no user data entry, no AI tagging, no quality review and no hidden resourcing costs. Pramata has digitized nearly 9 million contracts and has spent over a decade perfecting its cloud-based AI technologies.

Effortless Contract AI is designed with four critical components:

  • Cleanse AI creates a clean, digital version of every document.
  • Organize AI establishes a normalized, complete set of documents for every relationship.
  • Extract AI transforms hidden, unstructured data into a structured, usable format.
  • Analyze AI empowers teams across the business to make quick, data-driven decisions with 100% confidence.

Pramata’s proven approach provides smarter, deeper insight into every contract comprehensively and forever—ensuring the data is always up-to-date and highly accurate. For organizations that want a highly adoptable contract management system to manage opportunities, track obligations and mitigate risks, Pramata is truly the efficient and effortless solution.

Marketing Technology News:MarTech Interview with Einat Etzioni, CMO at Namogoo

Mux Introduces Low-Latency Live Streaming

0
Mux Introduces Low-Latency Live Streaming

As an early adopter of Apple’s LL-HLS standard, Mux empowers every developer to create interactive live streaming experiences

Mux, the leading developer platform for video, announced the launch of Low-Latency Live Streaming, becoming one of the first SaaS platforms to support Apple’s LL-HLS standard at scale. Mux’s integrated solution makes it possible to create interactive experiences for tens of thousands of audience members, gives developers the freedom to choose compatible players and devices, and furthers the company’s commitment to building video technology based on open standards.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

Mux Low-Latency Live Streaming reduces the time delay between when a camera captures an action and when that action reaches a viewer’s device to a matter of seconds–as low as four, in some configurations–enabling viewers to interact with what’s happening in the stream in a way that feels natural. Now, through a simple API call, developers can build one-to-many interactive live experiences that previously required challenging and expensive proprietary solutions or real-time platforms that weren’t intended for scale. In the last year alone, Mux has seen a 420% increase in live streaming, and low latency opens the door for expanded use as customers increasingly add interactivity in their streaming experiences.

Video is about 80% of internet traffic and Mux data shows that viewers tune into live streams 35% longer than video on-demand streams. Interactive live streams keep audiences even more engaged; instead of being passive consumers of content, users are able to react and interact with video-based experiences. Everything from weddings to education, and live shopping to virtual concerts benefit from the deeper engagement created when developers add interactive elements like chat, trivia, polling, and live bidding. Companies like Mandolin and Lovecast are already facilitating more innovative and enriching digital experiences with low-latency live streaming.

“Our mission at Lovecast is to make attending a wedding remotely as enjoyable as in-person and Mux Low-Latency Live Streaming elevates the virtual weddings experience. We are built with Mux, have hosted more than 10,000 virtual weddings, and are one of the first remote wedding experiences to use low-latency live streaming,” said Neil Parker, CTO and co-founder at Lovecast. “Guests can now interact near-instantly with couples as they send live messages and throw virtual rice, overcoming any distance and bringing everyone back together for these precious life moments.”

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

“Video consumption is a core component of the internet and is how most people spend their time when they aren’t sleeping or working, but we’ve only just begun to realize its capability to engage people in meaningful ways. Interactive live video is growing quickly–connecting creators to their audiences and opening up an entirely new world of digital experiences,” said Jon Dahl, CEO and co-founder of Mux. “We believe the new Apple LL-HLS standard will become a staple for creating interactive live streams over the next five years. By supporting the community and this technology at scale, and by giving developers player flexibility, Mux is positioned at the epicenter of this movement. I can’t wait to see what creative experiences people will build next.”

Mux Low-Latency Live Streaming is now in public beta, available to all customers at no additional cost, along with access to Mux Data’s industry-leading video analytics to help developers and creators understand and optimize the performance of their streams. Already, Low-Latency Live Streaming works seamlessly with popular video players like THEOplayer, JW Player, and Agnoplay, and Mux is working closely with the HLS.js open source community to expand and improve support for this cutting-edge technology, giving developers even more flexibility to use their preferred players.

“Our customers delight their audiences with engaging content, delivered through best-in-class video streaming,” said Jeroen Wijering, Chief Innovation Officer at JW Player. “In today’s Digital Video Economy, every company is a video company, and the seamless integration of Mux Low-Latency Live Streaming enables even more development teams and creators to bring interactive video experiences to life across live sports, media, fitness, and beyond. We’re thrilled to offer low-latency live streaming to our global community so they can create the next generation of video engagement.”

As interactive video experiences continue to become more desired, the need to equip developers with the tools to make these experiences possible has grown. The Mux video platform was built by developers for developers and allows teams to incorporate the latest video streaming technology into their products with the simplicity of an API. The incorporation of low latency into Mux Video unlocks a whole new array of live streaming experiences that are more engaging, more exciting, and bring us closer together.

Marketing Technology News: Bad Data is Bad News for Marketers

Simplilearn And The Knowledge Innovation Center, Through Its Partnership With The University of Arizona Global Campus, Launch Professional Certificate in Digital Marketing

0
Simplilearn And The Knowledge Innovation Center, Through Its Partnership With The University of Arizona Global Campus, Launch Professional Certificate in Digital Marketing

— Program Delivered Through a Highly Interactive Online Bootcamp Model

— Online Masterclasses provided by the Knowledge Innovation Center, using top instructors from the “University of Arizona Global Campus”

Simplilearn, the world’s number one online bootcamp for digital economy skills training, in collaboration with the Knowledge Innovation Center through its partnership with the University of Arizona Global Campus Forbes School of Business and Technology (UAGC), launched its Professional Certificate in Digital Marketing. The Knowledge Innovation Center, in collaboration with Simplilearn, provides learners the unique combined advantage of academic excellence from the University of Arizona Global Campus and Simplilearn’s award-winning curriculum to help learners master a set of fundamental and highly critical digital marketing skills. With over 100 hours of learning, requiring 4 to 5 hours weekly from the learners, the program is best suited for students or professionals looking to jump-start a career in digital marketing, especially in roles such as Digital Marketing Manager, SEO/PPC/Social-Media Manager, Content Marketing Manager, and Growth Hacker.

Marketing Technology News:NMI Announces Strategic Growth Investment From Insight Partners

The University of Arizona Global Campus is often featured at the top of business school rankings and ranks #2 in the U.S. with 318 Quality Matters (QM) certified courses. The Professional Certificate in Digital Marketing is delivered via Simplilearn’s bootcamp-style learning delivery model. This high-engagement learning model provides learners with an effective combination of online self-paced videos, live virtual classes, and online masterclasses conducted by top academicians of the University of Arizona Global Campus and industry experts.

With this intensive 5 to 6-month program, learners will gain knowledge on the practical aspects of Search Engine Optimization, Search Engine Marketing, Web Analytics, and Social Media Marketing through tools and hands-on practice. Learners will be further equipped with the fundamentals of digital marketing and receive training in content marketing, PPC, and digital analytics, leading to mastering social media, mobile marketing, and digital strategy. The program also offers a digital marketing Capstone project that allows learners to perform a project in a domain of their choice among Online Fashion, Smartphones, Electronics, FMCG, and Software.

On the completion of the program, learners receive a joint Professional Certificate in Digital Marketing by the Knowledge Innovation Center through its partnership with the University of Arizona Global Campus and Simplilearn. Certificates are awarded prior learning assessment credits toward a UAGC degree. Learners will also receive certificates from Simplilearn for all modules in the learning path.

Marketing Technology News:MarTech Interview with Einat Etzioni, CMO at Namogoo

Speaking about the program, Anand Narayanan, Chief Product Officer, Simplilearn said, “As economies evolve and businesses become digital-first, reaching audiences through relevant online and social platforms is no longer optional. With these platforms being constantly flooded with content, promotional communication, it is critical for today’s marketers to have the skills to ensure they are heard and sustain a strong presence in this environment. Our latest program in Digital Marketing ensures that learners develop relevant and the key digital marketing skills for real career growth, learn them from experts active in the field, work on real-world problems, and get structured guidance, ensuring that learning and career success never stops.”

“While the pandemic has disrupted ways of working, it has also pushed companies and educators to be innovators who think and act fast. We are pleased to be working with Simplilearn through our Knowledge Innovation Center to bring digital upskilling to the global audience. Digital Marketing skills will enable the new-age employee to stay ahead of the curve with the advantages of having the latest knowledge in the field. We look forward to working with Simplilearn and to bringing job-relevant learning to aspirants around the world,” said Dr. Paula J.Zobisch, Vice President, Knowledge Innovation Center.

Marketing Technology News:MarTech Interview with Lisette Huyskamp, CMO at Productsup 

Blackbird and TownNews Expand to 75 US News Stations

0
Blackbird-and-TownNews-expand-to-75-US-news-stations

Blackbird plc, the developer and seller of the market-leading cloud native video editing platform, Blackbird, announces that Blackbird is now being used by a total of 75 US TV stations for digital news production following TownNews’ latest deployment. This is the sixth expansion of Blackbird by TownNews since the partnership began in 2018.

Marketing Technology News: Global Broadcast Company Licenses Blackbird’s Core Video Technology in a 5 year deal

Production teams at the 75 US TV stations use Blackbird remotely to rapidly access, edit and publish news content fast to social and web platforms. When paired with TownNews’ Field59 VMS, the latest news stories can be delivered to viewers with unbeatable speed and control using Blackbird’s browser-based, easy-to-use and carbon efficient cloud native video editing platform. US TV stations using Blackbird span 35 states.

Over 350 local TV stations in the US produce approximately six hours of news content per day with the industry generating nearly $31 billion in revenues annually. With an estimated 43% of US adults sourcing their news from websites and social media, millions of viewers in the US now consume content through the Blackbird and TownNews’ Field59 VMS platform.

Derek Gebler, Vice President of Broadcast and Video for TownNews, said: “The team at Blackbird has been a tremendous partner with us in providing the digital video workflow tools we know our broadcast television customers value and expect. I look forward to our continued collaboration.”

Blackbird CEO, Ian McDonough, commented: “Blackbird and TownNews have really built an incredible partnership which continues to expand at pace. We started in 2018 with two stations and now have 75. It’s an excellent combined solution and demonstrates perfectly how two companies can work together for the customer’s benefit.”

Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Univision, IMG, Deltatre, Sky News Arabia, EVS, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the U.S Department of State and 75 local US news stations with TownNews.

Marketing Technology News: Acronis launches New Partner Portal To Empower Service Providers, Resellers And Distributors

Analysis Shows Continued Low Ad Fraud Rates in Industry-Certified Channels in Asia-Pacific Markets

0
TAG, Analysis Shows Continued Low Ad Fraud Rates in Industry-Certified Channels in Asia-Pacific Markets

TAG Asia-Pacific Fraud Snapshot Shows IVT Rate Maintained Under 1% for Second Year in TAG Certified Channels

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, today released its second annual snapshot of ad fraud across major Asia-Pacific markets, showing the continuation of very low Invalid Traffic (IVT) across TAG Certified Channels.

Marketing Technology News: Project Information Management Technology Leader Newforma Names Ripley PR Agency of Record

Trustworthy Accountability Group summary chart
The Trustworthy Accountability Group (TAG) released its second annual snapshot of ad fraud across major Asia-Pacific markets,

Conducted by The 614 Group, the analysis found a 0.41% percent rate for invalid traffic (IVT) when advertisers used TAG Certified distribution channels in which multiple companies have achieved the TAG Certified Against Fraud Seal.

“There is no magic bullet in the war on ad fraud, but setting high standards for participants across the supply chain has been proven to keep fraud rates predictable, manageable, and low,” said Nick Stringer, VP Global Engagement and Operations. “When advertisers, agencies, and their partners require TAG certification from their counterparties, it closes the gaps that criminals use to commit fraud and ensures that advertising spend goes where it is intended.”

The 614 Group study compared invalid traffic (IVT) rates in TAG Certified Channels against industry norms by measuring more than 99.7 billion ad impressions from January to December 2020 from three of the largest advertising agency holding companies across AustraliaCambodiaIndiaIndonesiaJapanMyanmarNew ZealandSingaporeThailand, and Vietnam.

“There’s a proverb about carpentry that you should measure twice and cut once to be successful,” said Rob Rasko, CEO of The 614 Group. “The same principle applies in fighting ad fraud. Only by continuing to measure the scope of the problem and the effectiveness of industry solutions over time can we increase awareness of ad fraud in the market and ensure we cut most of it out of our ecosystem.”

Marketing Technology News: Granite Announces Vice President of Transformation

Cal-Bay International Expands NFT Market Focus Including New Updated Website

0
Seventy-Eight Percent of UK Ecommerce Websites' Search Engines Don't Work -- Leaving High-Intent Consumers Empty Handed

Cal-Bay International, Inc announced the Company is expanding the focus in the NFT (Non-Fungible Token) market and establishing an NFT fund specifically for the purchase of unique digital assets. An NFT is a unique digital asset which is designed to represent the ownership of a virtual item or artwork. The fund will enable the opportunity of early investment within the development stage and undervalued NFT art. The fund will also include creating an incubation lab for NFT creators designed to properly develop and launch NFT’s via social channels, strategic marketing, partnering with the established platforms, identifying undervalued NFTs, and establishing a new genre to be the first to market in those new verticals.

Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software

The platform further will be collaborating with NFT artists and social influencers to provide the maximum exposure to early-stage projects. Investing in digital projects in the early stages of a project will allow Cal-Bay to both support the NFT industry as well as create greater opportunities for value investing in potentially rare and valuable digital assets. Opportunities such as these enable Cal-Bay to maximize revenues and value from digital acquisitions and create future partnerships with creators in the NFT and digital asset world.

The NFT market is a rapidly growing industry within the digital asset space. The NFT market, although still in the stage of early adoption, is on track to break records seen in the first 6 months of 2021. NFTs have seen a swift increase in interest in 2021, growing from $13.7 million in sales in 2020 to $2.5 billion in the first six months of 2021, as reported by Fox News. Cal-Bay’s early adoption and investments in the NFT space is an investment in future technologies and services that will add significant value to the company in the future. Cal-Bay looks to pave the way for traditional investors in a new era of investing. Cal-Bay plans to become a leader in new investment opportunities across these platforms.

The fast paced NFT world is starting to see strong support from investors like Visa, Nike, and Cal-Bay. Digital assets and NFT technologies are the clear future for financial transactions and investments. Cal-Bay is looking to invest promptly into these technologies and sees strong growth for the future to come in the digital asset and NFT sector. Cal-Bay has identified and is currently identifying future opportunities to collaborate with and additionally acquire digital assets with significant value to shareholders.

Future opportunities can include some of the hottest digital assets of 2021 such as Cryptopunks, Bored Ape, Loot, Adventure. Cryptopunks have one of the highest market caps of any NFT projects, valued at $3.1 billion at the time of writing this article. NFT projects like Cryptopunks have drawn investors such as Visa, who purchased a $150,000 NFT of a Cryptopunk in 2021. NFTs such as Cryptopunks are prime examples of the powerful potential of the NFT industry. NFT collections such as Cryptopunks and Bored Apes have just begun to see the potential and power of digital asset acquisition investing.

Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

With digital assets such as rare Cryptopunks gaining support from investors like Visa, Cal-Bay sees strong support and a bright future for digital assets and NFTs in particular. Cal-Bay’s objective is to become a collaborative company within the NFT space and provide value to the company’s net profits as well as shareholder value.

Cal-Bay will be working with important social and humanitarian causes to create special NFTs to support these causes by providing all of the Company’s resources to bring a strong light to these causes. The projects in which Cal-Bay will take a part in are crucial to the wellbeing of many organizations and people and are necessary to be addressed through humanitarian support. Opportunities in the digital asset market can be multipurpose, philanthropic as well as investment opportunities in both the present and future investing.

Cal-Bay plans on opening their first NFT studio and showroom sometime in 2022 and at the same time, the Company is planning on creating a Cal-Bay NFT college in collaboration with different platforms and influencers to support the NFT industry. Collaborating with influencers and different platforms is crucial to fostering relationships and becoming a leader in the NFT market.

Marketing Technology News: How To Use Marketing Infographics To Attract Customers

Sprinklr Announces Second Quarter Fiscal 2022 Results

0
Sprinklr Announces Second Quarter Fiscal 2022 Results

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today reported financial results for its second quarter ended July 31, 2021.

“Our third consecutive quarter of accelerating revenue growth, and the continued trust that the world’s largest and most iconic global enterprises place in Sprinklr, is a testament to the growing need for a Unified-CXM platform. Brands choose our leading AI and our unique ability to connect all customer-facing functions to engage customers on the channels they prefer for a truly unified customer experience,” said Ragy Thomas, Sprinklr Founder and CEO.

Marketing Technology News: Granite Announces Vice President of Transformation

Second Quarter Fiscal 2022 Financial Highlights

  • Revenue: Total revenue for the second quarter was $118.7 million, up from $93.5 million one year ago, an increase of 27% year-over-year. Subscription revenue for the second quarter was $103.3 million, up from $82.8 million one year ago, an increase of 25% year-over-year.
  • Operating (Loss) Income and Margin: Second quarter operating loss was $29.3 million, compared to operating income of $4.9 million one year ago. Non-GAAP operating loss was $11.4 million, compared to non-GAAP operating income of $10.9 million one year ago. For the second quarter, GAAP operating margin was (25)% and non-GAAP operating margin was (10)%.
  • Net (Loss) Income Per Share: Second quarter net loss per share was $0.20, compared to net income per share of $0.02 in the second quarter of fiscal year 2021. Non-GAAP net loss per share for the second quarter was $0.09, compared to non-GAAP net income per share of $0.05 in the second quarter of fiscal year 2021.
  • Cash, Cash Equivalents and Marketable Securities: Completed its initial public offering and began trading on the NYSE (“CXM”) on June 23, 2021. Net proceeds from the IPO were approximately $276.0 million, after deducting underwriters’ discounts and commissions and offering expenses. Total cash, cash equivalents and marketable securities as of July 31, 2021 was $548.8 million.

Financial Outlook

Sprinklr is providing the following guidance for the third fiscal quarter ending October 31, 2021:

  • Subscription revenue between $104 million and $106 million.
  • Total revenue between $117 million and $119 million.
  • Non-GAAP operating loss between $24 million and $26 million.
  • Non-GAAP net loss per share between $0.09 and $0.10, assuming 260 million weighted average shares outstanding.

Sprinklr is providing the following guidance for the full fiscal year ending January 31, 2022:

  • Subscription revenue between $413 million and $418 million.
  • Total revenue between $470 million and $475 million.
  • Non-GAAP operating loss between $62 million and $66 million.
  • Non-GAAP net loss per share between $0.36 and $0.38, assuming 197 million weighted average shares outstanding.

Conference Call Information
Sprinklr will host a conference call today, September 9, 2021, to discuss second quarter fiscal 2022 financial results, as well as the third quarter and full year fiscal 2022 outlook, at 5:00 p.m. Eastern Time2:00 p.m. Pacific Time. Investors are invited to join the webcast by visiting: https://investors.sprinklr.com/. To access the call by phone, dial 877-459-3955 (domestic) or 201-689-8588 (international). The conference ID number is 13721772.  The webcast will be available live, and a replay will be available following completion of the live broadcast for approximately 90 days.

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

Acronis Rebrands its Flagship Personal Cyber Protection Solution as Acronis Cyber Protect Home Office

0
Acronis rebrands its flagship personal cyber protection solution as Acronis Cyber Protect Home Office

The award-winning product (formerly Acronis True Image) provides individuals with comprehensive protection against all threats — from disk failures to cyberattacks 

Acronis, the global leader in cyber protection, released the newly-rebranded Acronis Cyber Protect Home Office (formerly Acronis True Image). This new name for the company’s flagship personal solution reflects its evolution from data and system backup software to a solution that delivers complete cyber protection — next-generation anti-malware, best-in-breed backup, and easy management, all-in-one integrated tool.

Marketing Technology News: Acronis launches New Partner Portal To Empower Service Providers, Resellers And Distributors

Cyber protection

The need for both effective data protection and cybersecurity has become dominant in daily life. Businesses rely on the continuous availability and integrity of their data, while individuals around the world send and receive large volumes of sensitive information over remote connections. Cybercriminals, in response, have stepped up the scale and complexity of their attacks — and with advances in the automation of these threats, no one is “too small to target.”

Recognizing the evolving challenges of data protection, Acronis has been advancing its solutions since 2017 to meet the latest challenges. When ransomware threats began targeting file backups directly, the company became the first to integrate anti-ransomware defenses into a personal backup solution. In 2021, Acronis continued to expand its cybersecurity focus, adding capabilities that include threat-agnostic anti-malware, cryptojacking protection, and web filtering. The solution evolved from a backup one to complete personal cyber protection solution, safeguarding not only backups but devices as well.

Acronis’ success with these efforts has not gone unnoticed, earning Editor’s Choice awards from both PCWorld and PCMag. PCWorld called it “an all-encompassing tragedy-prevention solution.” When evaluated by independent security research lab AV-TEST, the integration of data backup and advanced cybersecurity successfully detected and blocked 100% of cyberattacks.

Protection for everybody

Acronis Cyber Protect Home Office (formerly Acronis True Image) incorporates a number of capabilities to counter modern cyberthreats and ensure complete data protection. The unique integration of cybersecurity and backup into a single solution not only makes protection simpler and more affordable, but also delivers advanced capabilities that standalone solutions cannot — such as the automatic restoration of any data damaged during a ransomware attack.

Its advanced anti-malware is proven to detect and stop the latest cyberthreats in real-time, including zero-day attacks that have never been seen before. Protection is extended across popular software, including videoconferencing applications like Zoom and Microsoft Teams, preventing attackers from accessing data in-transit.

“The past two years have changed the industry landscape for good, no user is too small to be targeted anymore” said Candid Wuest, Acronis VP of Cyber Protection Research. “The unique quality of our corporate solutions is the integrated cyber protection – combining cybersecurity and backup is the only way to keep your critical data truly protected. Now we offer Acronis Cyber Protect Home Office – to protect every individual and home office, and keep the world going despite the challenges of the remote work and distributed IT infrastructure.”

Marketing Technology News: Crayon and Product Marketing Alliance Announce Yearlong Community Partnership

Ironclad Announces Clickwrap, Brings Click-to-Accept to CLM

0
Ironclad Announces Clickwrap, Brings Click-to-Accept to CLM

The Digital Contracting company unveils industry-first product developments fueled by recent acquisition at keynote event

At today’s State of Digital Contracting event, Ironclad unveiled Clickwrap, a new product for managing online agreements, and a never-before-seen set of features for Ironclad’s contract lifecycle management (CLM) product.

Clickwrap contracts (also known as clickthrough, click-to-accept contracts) are digitally native, legally binding online agreements that don’t require a signature. They are executed when the user clicks on a button that displays acceptance language or checks a box next to acceptance language. The use of clickwrap contracts has continued to rise with billions of agreements processed each year.

Ironclad Clickwrap (formerly PactSafe, which Ironclad acquired earlier this year) helps companies manage the agreements embedded in apps, websites, and other digital experiences. The product handles millions of agreements per month for brands like DoorDash and Wayfair, while capturing evidence to ensure the contracts are legally enforceable. Today, Ironclad announced that Clickwrap will now be available alongside CLM on Ironclad’s digital contracting platform.

Marketing Technology News: [24]7.ai Named a Leader in the Everest Group Peak Matrix for Conversational AI Products, 2021

Bringing click-to-accept to CLM
As ubiquitous as clickwrap contracts have become in consumer experiences, they are rare in B2B agreements, where eSignature is the common standard. At today’s event, Ironclad asserted that in the future, businesses will strategically choose the best mode of acceptance to optimize for contract speed and counterparty experience.

“Clickwrap will have a profound impact on how businesses handle all types of contracts — not just terms of service,” said Brian Powers, GM of Clickwrap at Ironclad. “By combining these proven technologies with Ironclad CLM, our customers will unlock consumer-type contracting speeds for contracts in sales, procurement, and legal.”

Ironclad announced a new set of features for CLM that allows for clickwrap and eSignature to be used interchangeably across all types of B2B agreements — a first among CLM providers. Additionally, new Public Workflow features provide public-facing links and dynamic launch forms, enabling completely self-service workflow for B2B counterparties.

“As a legal operations professional, I’m always looking for ways to improve our processes. So when our legal engineer approached me with the idea to try clickwrap, I was excited to test it out. We decided to start with our creative service agreements, which are high volume, transactional agreements that had been experiencing some friction,” said Sheena Loren Ferrari, Head of Global Legal Operations at Snap. “Since converting these to clickwrap, our time to acceptance is down, our sales reps are happier and our legal team has saved dozens of hours each month.”

Marketing Technology News: Project Information Management Technology Leader Newforma Names Ripley PR Agency of Record