Search
Home Blog Page 2382

HealthCrowd’s Christian Bagge To Speak At 2021 Star Ratings & Quality Improvement Summit For Health Plans

By
PRNewswire
-
0
HealthCrowd's-Christian-Bagge-To-Speak-At-2021-Star-Ratings-_-Quality-Improvement-Summit-For-Health-Plans

Christian Bagge, Vice President of Digital Solutions at HealthCrowd, a leading communications platform-as-a-service innovator in healthcare, will present on September 13 at the 2021 Star Ratings & Quality Improvement Summit at 11:00am PDT at the Aria Resort & Casino in Las Vegas, NV.

Marketing Technology News:MarTech Interview with Lisette Huyskamp, CMO at Productsup 

The presentation, “Engagement Best Practices: Content is King!” will help attendees better understand how to structure their messages, use visual cues and deliver the “what’s in it for me” in a clear, concise, and compelling manner. Key strategies and actions to take now and, in the future, to be competitive and to best meet health plan members’ expectations will be explored. All content will be accompanied by demonstrated outcomes and case studies.

Mr. Bagge will also moderate a panel entitled, “Innovative Strategies to Achieve Five Star Ratings in the New Landscape,” also on September 13 at 2:30pm PDT.

Marketing Technology News: Primis Announces First Video Discovery SDK For Apps

PolyAI Raises $14 Million from Khosla Ventures to Accelerate US Expansion for their “Superhuman” Voice Assistants

By
PRNewswire
-
0
Allset Raises $3M to Automate Tips for Service Professionals

Enterprise voice bot market heats up as companies use AI to route calls, answer questions, book reservations and take orders

PolyAI, the leading supplier of enterprise-ready voice assistants, is poised for rapid growth in the US thanks to investment from Khosla Ventures and recent deals with Landry’s Entertainment, Greene King, Starling Bank and Viasat.

Staffing shortages are driving more companies to deploy smart voice assistants for frontline phone support. PolyAI can handle over 95% of all calls, from start to finish, without involving human agents.

Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities

“We were expecting the system to handle 40% of calls, but at launch it handled 80%, and within two weeks it was up to 87%,” says Brian Jeppesen of Landry’s Golden Nugget Hotels & Casinos. “Callers think the AI agent is human”, Jeppesen continued, “which is great because the voice assistant never has a bad day, and is on 24/7. I wish I could hire more agents like that!”

“Customers are now very comfortable with voice assistants, thanks to Siri, Alexa, and Google Assistant”, said Dr Nikola Mrkšić, Co-founder & CEO of PolyAI. “People prefer to speak to voice assistants immediately, rather than wait for 20+ minutes to speak to a human agent.”

PolyAI currently has a dozen clients in the UK and US, spanning industries including hospitality, banking and telecoms. “For a while, many believed chatbots would remove the need for the voice channel. COVID-19 sank that narrative. Even though the pandemic has reduced contact center capacity, over 60% of consumers still choose to endure prolonged waiting times instead of using chat,” said Mrkšić.

“PolyAI is one of the first AI companies using large pre-trained machine learning models (akin to BERT and GPT-3) in a real-world enterprise product. This means they can deploy automated AI agents in as little as two weeks, where incumbent voice IVR providers would take up to six months to deploy an older version of this technology.” said Vinod Khosla.

Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego

A spinout of the University of Cambridge in the UK, PolyAI uses machine learning and AI to understand customers’ intent and identify accurate responses. Callers can speak to PolyAI’s voice assistants as they would to a human, questions do not need special formulation or keywords, unlike previous generations of voice technology.

“The technical term for our technology is ‘multi-turn conversational AI’, but all the caller has to do is talk to it, like they would to a human,” said Mrkšić. “Compared to existing call centers, our assistants can boost customer satisfaction (CSAT) scores by up to 40% and reduce handling times by up to five minutes.”

PolyAI has raised a total of $28m to date. Khosla Ventures is joining Point72 Ventures, Amadeus Capital Partners, Passion Capital, Sands Capital and Entrepreneur First as investors.

Marketing Technology News: The Biggest Senders Have Their Eyes On A Modern Data Warehouse

Everspring’s Marketing and Academic Solutions Help Universities Go Back to School–Hybrid and Online–with Strong Enrollments and Engaging Courses

By
PRNewswire
-
0
Thought Industries New Online Academy for Enterprise Learning Built on Industry's Leading 'Headless' LMS Platform

Everspring is supporting our partners with the expertise, technology and services they need to boost enrollments while developing engaging and interactive learning environments for hybrid and online students.

This fall, more programs than ever are going back to school across modalities, including in hybrid and online environments. Everspring, a leading provider of higher education technology solutions and services, will help them do it successfully. Everspring’s Marketing Solutions deliver robust enrollment growth with highly qualified candidates who thrive in their programs, whether online, on-campus or in a hybrid format. Likewise, Everspring’s Academic Solutions help universities provide engaging and effective digital learning experiences that deliver strong student outcomes across modalities.

“We’re seeing a significant increase in universities offering portions of their programs in a digital format, whether hybrid or fully online,” says Beth Hollenberg, president and co-founder of Everspring. “Digital delivery provides optionality that offers both students and faculty more flexibility and choice about how and where they teach and learn. But,” Hollenberg continues, “for online and hybrid programs to succeed long-term, they must go beyond Zoom, be designed well and executed with expertise. That’s where Everspring comes in. Our team is helping universities enroll higher numbers of students who will retain in their programs, and we’re supporting them in building high-quality courses and programs students love to attend and faculty love to teach.”

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

High Competition for Qualified Applicants

Student demand for digital courses and programs remains high, as does competition for qualified applicants and students. To succeed, universities need proven outreach strategies to identify qualified prospects, engaging creative that communicates the unique character of the program and institution, a full-line team of marketing experts to scale marketing communications and a data-backed approach with real-time optimization to maintain quality program growth.

“We take pride in our data-driven approach, which means our partners build their brand and expand their reach while growing their programs with students who will graduate and thrive in their chosen professions,” says Lisa Farrar, chief marketing officer at Everspring. “The marketing experience is the first conversation a prospect has with the university, and that experience must be integrated throughout the outreach and enrollment process. Everspring’s solutions deliver authentic, high-fidelity interactions throughout the funnel.”

Everspring’s proven Marketing Solutions produce strong results. Solution components are tailored for each university and program, and include market research and program consulting, enrollment marketing, and analytics and optimization—all of which work together to scale outreach and enrollment among highly qualified candidates through targeted marketing tactics and standout creative execution. This support delivers on universities’ enrollment goals across program offerings.

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

Meeting Student Demand for Engaging Online Courses

As students have become increasingly sophisticated consumers of higher education, their expectations for digital learning are high. This means that to attract and retain the best students, universities need to offer the right mix of online and hybrid courses and programs, deliver highly engaging learning experiences in those courses and programs and establish a track record of outstanding outcomes—such as promotions and raises post-graduation.

“Everspring’s approach to course development is rooted in cognitive science and leverages faculty and student feedback to build online courses that lead to tangible outcomes for students,” says Kathy Groth, vice president of learning design at Everspring. “We deliver high-quality, highly engaging learning experiences in a carefully planned, visually appealing, easy-to-navigate learning environment that meets students where they are and sets them up to succeed.”

Everspring’s suite of Academic Solutions includes academic consultation, course development and instructional design, and faculty training and support—all of which adhere to best practices in learning design and online pedagogy. This focus on best practices brings faculty-driven content to life online, allowing faculty to focus on what they do best: teach. The result is courses and programs that exceed the high expectations of students and faculty, with student and faculty satisfaction scores that are routinely in the mid to high 90% range, persistence rates that meet or beat on-campus completion, and outstanding student and faculty reviews that enhance the university’s brand and reputation.

Marketing Technology News: 4 Best Practices For Managing A Remote Tech Workforce

Primis Announces First Video Discovery SDK For Apps

By
Globe Newswire
-
0
VideoProc Annual Review 2021: New Video Editing Software, 4K, HDR, and More

Leading Provider of Video Discovery for Global Publishers Allows App Developers to Increase the Value of Inventory by Growing Consumer Engagement and Monetization

Primis, the leading Video Discovery platform for global publishers and the founders of Sellers.guide, announced the launch of Video Discovery SDK for app developers, both on Android and on IOS. The new SDK builds on Primis’ success with desktop and mobile publishers and allows app developers to run and monetize video while enabling high viewability and increased user engagement.

With the Video Discovery SDK, app developers can now easily access Primis’ extensive video library, complete with over 3 million videos from esteemed brands such as Reuters, Bloomberg, USA Today, Jukin Media, and more. Publishers will have the ability to tap into an entirely new revenue stream without losing any of the content, technology, and expertise that sets Primis apart from the competition.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

Historically, the main obstacle around monetizing video in apps was the build-out of and offering of a full SDK for publishers enabling high viewability and a pure discovery experience.

Primis Video Discovery is one of the fastest growing products in the industry, serving over 350 publishers and reaching 300 million users monthly.

“Until now, doing video discovery right was not possible on apps. Publishers had to rely on video with suboptimal viewability and lower RPMs,” said Amir Rudner, R&D Director, Video Group at Primis. “We are very proud that the SDK has launched and is now available for developers to further monetize their apps and provide a better experience for their users. There is no product out there that will give the same overall experience in regards to video discovery, functionality or targeting.”

Now, app developers will be able to receive a customized video recommendation unit that will personalize video content to their users, resulting in enhanced monetization.

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

Key advantages of Apps SDK include:

  • Full Video Discovery capabilities on apps (Primis Next, content playlist targeting and management, viewability measurement, and more).
  • Ability to apply docking and sticky mode, resulting in high viewability and better user experience.
  • The same look and feel of the Primis web player.
  • First time full Video Discovery capabilities are available for apps.

In the near future, Primis will support all of its APIs through the in-app unit, and give ad operations the ability to integrate the Primis SDK into their own SDK, enabling them to distribute video to their users through their own tools.

Marketing Technology News: Bad Data is Bad News for Marketers

NMI Announces Strategic Growth Investment From Insight Partners

By
Business Wire
-
0
NowVertical Group Introduces Smart Archives Solution for Google Analytics Universal Customers

Insight to partner with existing investors Francisco Partners and Great Hill Partners. Additional capital to accelerate NMI’s strategic initiatives, product development and growth opportunities.

NMI, a leading global full commerce enablement technology company, announced a significant new equity investment from New York-based global private equity and venture capital firm Insight Partners. Insight Partners joins existing investors Francisco Partners and Great Hill Partners. The company will continue to be led by Chief Executive Officer, Vijay Sondhi, and the current management team, who invested alongside Insight Partners, Francisco Partners, and Great Hill Partners.

Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software

NMI, which was acquired by Francisco Partners in 2017, processes more than $150 billion in payments annually and enables critical payment functionality for over 2,800 partners and over 250,000 merchants globally. The company provides flexible, modular solutions to create unique omni-channel payment solutions across e-commerce, unattended, retail and mobile payments.

“Throughout our partnership with Francisco Partners and Great Hill, NMI has successfully accelerated revenue growth, delivered product innovation, and strengthened our customer relationships,” said Vijay Sondhi, NMI CEO. “We are excited to welcome Insight Partners, a growth-oriented investor with deep integrated software and payments experience, as we expand our global footprint and deliver best-in-class solutions to our customers. With the support of our investors, we will reach a new level of scale, accelerate our acquisition strategy, and remain hyper-focused on our customers.”

Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

Byron Lichtenstein and David Spiro, Principals at Insight Partners, said of the deal, “NMI is transforming the payment industry with one of the largest ecosystems of integrations, technical capabilities, and partner relationships. By unifying every point of payment engagement to deliver one view of the customer, NMI offers a flexible, interoperable platform that stands out in the fintech space. As NMI continues to scale globally, we’re excited to partner with their team to continuing accelerating growth leveraging their deep payment expertise and our Onsite ScaleUp and M&A capabilities.”

Peter Christodoulo, Partner, and Justin Chen, Principal at Francisco Partners, commented, “Since our investment, NMI has built an impressive track record as a market-leading payments infrastructure and software company. We are excited to continue our partnership with Vijay and the entire NMI team, and we see a substantial growth opportunity for the company. The addition of Insight Partners further supports our original investment thesis and sponsorship of the NMI team’s focus on driving high organic growth combined with strategic M&A.”

Barclays served as financial advisor and Kirkland & Ellis LLP served as legal advisor to NMI. Berenson & Company acted as financial advisor and Willkie Farr & Gallagher LLP served as legal advisor to Insight Partners.

Marketing Technology News: How To Use Marketing Infographics To Attract Customers

Applause Appoints Chris Malone to Chief Executive Officer

By
Business Wire
-
0
D-BOX Technologies Announces Changes To The Composition Of its Board of Directors

Former CEO and Founder Doron Reuveni to Serve as Executive Chairman of Applause Board of Directors

Applause, the worldwide leader in enabling digital quality, announced the appointment of Chris Malone to Chief Executive Officer. Malone joined Applause in 2013, previously serving as President and Chief Financial Officer, and will continue as a member of the company’s board of directors. Malone succeeds Applause’s former CEO and Founder, Doron Reuveni, who will now serve as Executive Chairman of the company’s board of directors.

During his tenure, Malone has been instrumental in Applause’s growth, having been responsible for the company’s global operations, as well as financial and strategic management. He has also taken Applause through multiple rounds of financing with leading investors, such as Goldman Sachs and Accenture, and stewarded the company through its acquisition by Vista Equity Partners in 2017. Malone has a long and successful track record in scaling global businesses, having held leadership roles in both public and private companies, and managed global books of business exceeding $1 billion in revenue.

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

“I look forward to continuing to support our clients in achieving their digital strategies, as drivers of business growth.”

“I am honored to be Applause’s next CEO,” said Malone. “I want to thank Doron for his leadership and contributions to Applause, and I am excited to lead the company and build on the strong foundation Doron established. We remain committed to enabling our customers to deliver exceptional digital experiences – at speed and scale. We will continue to accelerate our customers’ ability to lead their respective industries through our unequalled ability to deliver real-world insights into the quality of their digital assets.”

Since founding Applause (formerly uTest) in 2007, Reuveni led the creation of the crowdtesting market and solidified Applause’s position as the market leader – leading the company through thirteen consecutive years of growth since its inception. Although the idea of “in-the-wild” software testing was a radical notion when Applause was founded, today it has become an integral part of the software development process for thousands of enterprises worldwide. Reuveni’s leadership has made him an internationally recognized expert in software development, testing, and entrepreneurship. He will continue to bring these experiences to bear as Executive Chairman.

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

“When I founded Applause, I was trying to solve a problem in the market that no one was able to address. I am very proud of what we have achieved over the past thirteen years, and it has been a privilege to lead Applause through this robust period of growth and profitability,” said Reuveni. “Chris’ past experience, both at other organizations and at Applause, will ensure that the company carries on addressing the complex digital quality needs of the world’s most influential brands. Applause could not be in more capable hands.”

“Chris has been instrumental to Applause’s success. We have all realized the benefits of his outstanding mix of strategic and operational experience, and we have full confidence that Applause will continue to scale under his leadership,” said Kim Eaton, Managing Director at Vista Equity Partners and member of the Applause board of directors. “As the worldwide leader in digital quality, Applause has a tremendous growth opportunity in serving the needs of digital-first organizations. We’re grateful to continue our partnership with Doron as Executive Chairman, and we’re excited to see what Chris and the team will achieve.”

This announcement closely follows a period of significant growth for Applause. The company’s remote, distributed testing model proved vital to its customers, especially during the global pandemic when enterprises were responding to real-time changes in how to engage with customers digitally. Applause’s flexible and scalable model not only served as a growth driver for the business, but also led to an all-time-high net promoter score, the leading indicator of customer health and satisfaction. “I am proud of how Applause has been able to help our customers address some of the most challenging problems in today’s increasingly digital-first world,” said Malone. “I look forward to continuing to support our clients in achieving their digital strategies, as drivers of business growth.”

Prior to joining Applause, Malone held a number of senior leadership roles across finance, sales and operations. He holds a Bachelor’s degree and an MBA from Babson College. Chris currently serves as chairman of Babson’s College Advisory Board, and will be joining the college’s Board of Trustees later this year.

Marketing Technology News: 4 Best Practices For Managing A Remote Tech Workforce

fuboTV Brings Live and On-Demand Sports, News and Entertainment to VIZIO SmartCast

By
Business Wire
-
0
fuboTV Brings Live and On-Demand Sports, News and Entertainment to VIZIO SmartCast

Just in Time for Football Season, Tune Into fuboTV’s 100+ Live Sports, News and Entertainment Channels on SmartCast

VIZIO announced that fuboTV , the leading sports-first live TV streaming platform, is now available on VIZIO SmartCast®. With a subscription to fuboTV, SmartCast users can enjoy more than 100 channels streaming tens of thousands of live sporting events annually as well as leading news and entertainment content.

fuboTV is available on VIZIO SmartCast TVs, packed with superior picture quality so users don’t miss a play. Paired with VIZIO’s best-selling sound bars, viewers can enjoy a fully immersive home stadium and theatre experience.

“94% of fuboTV subscribers enjoy watching their favorite sports, news and entertainment on the big screen,” said Len Landi, Senior Vice President, Business Development, fuboTV. “With today’s launch on VIZIO SmartCast TVs, we’re bringing fuboTV’s premium viewing experience to VIZIO SmartCast, one of the most popular smart TV platforms on the market. It’s a perfect marriage as we gear up for the fall sports season.”

Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award

“94% of fuboTV subscribers enjoy watching their favorite sports, news and entertainment on the big screen”

The fuboTV app on VIZIO SmartCast TVs offers the following features:

  • Profiles: up to six users within a subscription can personalize their fuboTV experience. Profiles allow each individual user to have their own set of recordings (which never expire), personalized recommendations, and a program guide that is unique to their content preferences.
  • Customizable Guide: favorite channels to access the most watched programming first.
  • Record Series: never miss an episode with this feature that allows users to record the entire season of their favorite shows with just one click.
  • Record Teams: keep up with favorite teams without having to worry about missing any of the action! With just one click, users can record all games for a specific team to watch anytime.
  • Watch Next: this new feature lets users easily binge on a series. Once an episode ends they will automatically have the next episode suggested to them – making binge watching even easier.

“Sports continue to be one of the most popular categories of programming on television, so fuboTV’s offering with an impressive array of live sports programming as well as hundreds of other entertainment options is a welcome addition to the SmartCast lineup,” said Katherine Pond, Vice President of Business Development at VIZIO. “We are continuously enhancing the SmartCast platform with new features and content, so users have endless entertainment options from the comfort of their homes.”

VIZIO SmartCast users can find fuboTV in the app row on the SmartCast Home Screen.

In addition to the fuboTV streaming app, VIZIO provides convenient access to apps like Apple TV+, BET+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Prime Video and YouTube TV. It also includes built-in support for Apple AirPlay 2 & Chromecast, allowing viewers to stream, control, and share content from their phone, tablet, or laptop directly to the big screen.

Marketing Technology News:  MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House

‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

By
Business Wire
-
0
‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

New data shows pandemic accelerated ongoing shift to TV streaming

Roku, Inc. published the results its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.

Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software

“Amid a year of uncertainty, this survey puts data behind what we at Roku have believed since our founding in 2002: all TV will be streamed”

National Research Group, a leading global insights and strategy firm, conducted the survey* on behalf of Roku, America’s leading TV streaming platform**, expanding on previous years’ annual “cord-cutting” studies.

The survey found that, over the last year, the shift to TV streaming was accelerated by the pandemic with more content –– including live programming and new movie releases –– moving to TV streaming. The ease-of-use, cost-savings, and content quality of TV streaming was shown to have extremely broad, intergenerational appeal among American consumers.

Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

“Amid a year of uncertainty, this survey puts data behind what we at Roku have believed since our founding in 2002: all TV will be streamed,” said Anthony Wood, Roku Founder and CEO. “These results show that TV streaming has passed a tipping point. Even more exciting, it’s bringing more people together, starting new conversations, and giving viewers of every generation more of the content they love, while also making it more accessible. TV streaming is here to stay.”

Marketing Technology News: How To Use Marketing Infographics To Attract Customers

Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon Research

By
Business Wire
-
0
Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon Research

Evaluation of platforms based on completeness of strategy and performance

Brightspot, a leading content management system, announced it has been positioned by Aragon Research, Inc. in the Leader section of the Globe for Content Experience Platforms 2021.i The Aragon Research Globe is a market evaluation tool that represents analysis of a specific market and its key vendors. Those deemed “Leaders” are the companies with comprehensive strategies that align with industry direction and market demand and perform with effective strategy.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“We believe that the report validates our approach in supporting enterprises with an intuitive, collaborative environment that allows users to establish a custom publishing process, making it easy to create powerful moments with content.”

“We are honored by our Leader position in the Globe for Content Experience Platforms by Aragon Research, and appreciate the acknowledgement of our suite of solutions that enable the construction of dynamic digital experiences,” said David Gang, CEO and Co-Founder of Brightspot. “We believe that the report validates our approach in supporting enterprises with an intuitive, collaborative environment that allows users to establish a custom publishing process, making it easy to create powerful moments with content.”

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

The Brightspot CMS has a flexible architecture that gives organizations the freedom to go headless, use the front-end framework or do both. Brightspot provides power and simplicity to customers, enabling customization and workflow collaboration, while Brightspot Media Desk streamlines working with digital assets. Brightspot recently launched Brightspot GO, which provides pre-packaged digital experiences for specific out-of-the-box use cases.

“In compiling our Globe report, we evaluate Content Experience Platforms on strategy, performance, and reach, with a particular emphasis on product-oriented capabilities,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “Brightspot provides a suite of solutions that enable the construction of dynamic digital experiences.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery

GBK Adds Acclaimed Brand Strategist Kimberly Whitler to Collective Team

By
Business Wire
-
0
Vibenomics Introduces New CFO

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Kimberly A. Whitler, the Frank M. Sands Sr. Associate Professor at the University of Virginia’s Darden School of Business. A former CMO, Prof. Whitler is a foremost expert on brand and marketing strategy. In addition to researching and writing on a variety of marketing topics for Harvard Business Review, Forbes and other media outlets, Kim is the author of the #1 new book in product management on Amazon, “Positioning for Advantage: Techniques and Strategies to Grow Brand Value.”

Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI

“In contrast to other consultancies, GBK Collective combines both real-world and academic expertise to help our partners solve some of their most pressing business challenges”

“Kim’s research and experience on brand and marketing strategy are second to none,” said Jeremy Korst, President at GBK Collective. “She has significant experience and deep understanding of how successful brands must maintain a sharp focus on their target customers, while pivoting to meet changing customer needs and behavior. And she’s adept at communicating those insights. I’m thrilled she’s joining the GBK team to help advise our growing roster of Fortune 500 brands.”

Professor Whitler’s current research spans marketing strategy, brand and product management, marketing performance, organizational leadership, among other areas. Prior to teaching at University of Virginia’s Darden School of Business, Whitler spent nearly 20 years in general management, strategy and marketing roles within the CPG and Retailing industries. She spent most of her career at Procter & Gamble, and more recently served as the general manager of the Breakfast Division for Aurora Foods, the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart, the country’s largest pet specialty retailer.

“There are two common mistakes companies make today. One is identifying the desired brand position without data. Many agencies go through processes that don’t include proving the relative power of brand positions. The second mistake is defining brand strategy after product or service definition,” said Prof. Whitler. “I’m excited to join the GBK team to collaborate with clients and senior leaders to build actionable brand and marketing strategies that deliver impact – applying the best available data and methodologies.”

Marketing Technology News: MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO

GBK continues to expand its global collective of experienced practitioners providing Fortune 500 clients with industry leading insights, marketing strategy consulting and customer analytics expertise.

“In contrast to other consultancies, GBK Collective combines both real-world and academic expertise to help our partners solve some of their most pressing business challenges,” said Professor Eric Bradlow, GBK Co-Founder and Vice Dean of Analytics at the Wharton School. “We are constantly looking for ways to expand our team’s collective experience and deliver more value to our clients. We are honored to welcome Kim to the team.”

The addition of Prof. Whitler is the latest in a series of appointments to the GBK team with other recent additions including foremost experts such as Dr. Marco Di Maggio, Ogunlesi Family Associate Professor of Finance at Harvard Business School, Dr. Dominique Hanssens (Distinguished Research Professor of Marketing UCLA Anderson School of Management), among others.

Marketing Technology News: How Is Blockchain Driving Digital Transformation?

Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

By
Business Wire
-
0
Nishtech Earns Platinum-Level Partnership with Optimizely

Keynoted by bestselling author Scott Galloway, Opticon21 will address how organizations can adapt to change to reach their potential, drive outcomes and deliver excellent digital experiences

Leading provider of digital experience platform solutions, Optimizely, today announced it will be hosting Opticon21, a global, virtual event for digital business leaders looking to take their organizations from stable to adaptive. The event, focused on helping brands get on the path to potential, will stream live in three regions: on September 21 in North America, September 22 in Europe and September 23 in Asia Pacific.

Marketing Technology News: MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

“how digitally-savvy consumers choose who they do business with”

As customer behaviors and preference evolve, organizations must adapt. Too often, a multiple of challenges prevent this growth, keeping businesses as stable and reactive. At Opticon21, attendees across departments – including marketers, merchandisers, developers and content editors – will learn not only how to survive in the current environment, but to thrive by adapting to change.

Marketing Technology News: Project Information Management Technology Leader Newforma Names Ripley PR Agency of Record

Headlining a roster of impressive speakers, Scott Galloway will discuss the unique moment facing brands today in an address titled “Post-Corona: From Crisis to Opportunity.” The bestselling author, cohost of Pivot Podcast and professor of marketing at NYU Stern School of Business is known to be a savvy thinker with provocative takes and accurate predictions about business and technology. In his keynote, Galloway will explore the changing business landscape, the origins of those changes long before the pandemic, how they’ll continue to shape our lives and more.

“Customer and digital experience are increasingly becoming synonymous,” said Alex Atzberger, CEO of Optimizely. “We’re proud to partner with leading global businesses to help them adapt their digital experiences to ever changing customer expectations and replace assumptions with knowing. At Opticon21, we look forward to discussing how marketing and product teams can come together on one platform to develop content-driven digital experiences that produce incredible outcomes.”

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

Yahoo Expands Identity Interoperability; Supports Demand for People-first Solution

By
Business Wire
-
0
New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive Environments

The company’s cookieless ID continues to scale as advertisers seek to balance addressability & consumer trust; NCSolutions, IRI, mParticle and more sign on

Yahoo is growing its sustainable and people-first identity footprint through expanded partnerships with NCSolutions, IRI, mParticle and more, adding interoperability or support for the company’s cookieless ID solution, Yahoo ConnectID, across additional providers. Creating a scaled ecosystem to support its ID, the moves mean that advertiser data can stay within the providers’ ecosystems, but still be matched against Yahoo ConnectID to drive connections with consumers in a cookieless environment.

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

“We are looking forward to working with them to support advertisers in campaign addressability and measurement using Yahoo ConnectID.”

Yahoo ConnectID supports advertisers and publishers as the digital landscape evolves away from third-party cookies, giving them a way to manage, reach and monetize online audiences while also safeguarding consumer privacy. Yahoo’s large interoperability ecosystem scales that reach and monetization while also providing independent measurement. Yahoo ConnectID has been integrated by over 3,000 publisher domains, including Cafe Media, Maven and Newsweek, among many more. Over 200 advertisers and agencies are directly activating their first-party data through the identifier. Yahoo ConnectID is integrated within the Yahoo DSP and available and leveraged by all advertisers within the platform.

Marketing Technology News: Project Information Management Technology Leader Newforma Names Ripley PR Agency of Record

“With cookie restrictions well under way, advertisers depend on interoperable solutions to ensure campaign addressability, performance and measurement to deliver the best possible experiences to our consumers, wherever they are,” said Josh Park, Director of Performance Marketing at Purple. “We applaud Yahoo’s continued efforts to create an interoperable ecosystem in which we can effectively execute, manage and measure our omnichannel strategies.”

Yahoo ConnectID is fueled by Yahoo’s Identity Graph, which is built on deterministic data from opted-in consumer relationships across a range of omnichannel, cross-screen touchpoints, like mobile app, search, owned and operated sites and apps, email and more. Yahoo today reaches 148 million deterministic logged in users across over 240 million unique profiles and over 400 million unique devices, fueled by both direct consumer relationships and partnerships.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

ironSource Launches New User Growth Tools for iOS ToolKit

By
Business Wire
-
0
ironSource Launches New User Growth Tools for iOS ToolKit

Two key user-growth products: comprehensive analysis for Universal SkAdNetwork Reporting, and campaign optimization through ad revenue Conversion Value Manager

ironSource, a leading business platform for the App Economy, announced today the launch of two key products that support app developers in the new iOS era: Universal SKAN Reporting (SKAdNetwork) and CV Manager (Conversion Value). Universal SKAN Reporting provides developers with all their postbacks in real time directly from Apple, allowing them to view and analyze the data and get insights on user acquisition (UA) performance from all networks. The CV Manager enables developers who are using ironSource’s mediation platform to map the conversion values of new users according to the ad revenue generated during the first 24 hours since install. This allows developers to better understand user value and users’ predicted LTV, helping them optimize UA campaigns.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

“Our goal is to enable app developers to unlock a flywheel of continuous growth by utilizing our platform, and these solutions are another step in that direction”

“Our goal is to enable app developers to unlock a flywheel of continuous growth by utilizing our platform, and these solutions are another step in that direction,” explains Nimrod Zuta, VP Product, Sonic, at ironSource. “We have a deep understanding of the needs of ad-based apps and the products in the iOS Toolkit provide developers with unique insights on how to optimize their monetization and UA – both of which are heavily connected – in an iOS 14 and 15 era. This information will help developers better understand their users and subsequently gain an edge on their growth activity in this new reality.”

The iOS privacy changes have necessitated a new approach in the way UA managers understand user value and therefore how they optimize advertising strategies to drive user growth. Whereas with iOS 14 postbacks were only sent to each individual network, with the iOS 15 changes expected this month, app advertisers will be able to get a copy of all of their SkAdNetwork postbacks. Advertisers can then use ironSource’s advanced Universal SKAN Reporting product to analyse all of their postback data in real time, and make timely, data-driven decisions on how to best optimize their UA strategy across all networks. Developers can access advanced reporting tools that enrich their data and help save time on validating and analysing the data themselves. All UA managers need to do is add the ironSource URL to the Info.plist file and they will receive all of the data, which can then be transferred to any MMP or other party of the advertiser’s choice. Or, they can pass the postbacks to ironSource from any other server and then access the advanced reports.

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

ironSource’s CV Manager is tailor-made for developers who rely heavily on in-app ads, and who require a dedicated solution that is focused on their monetization needs. Once a developer has mapped their conversion value buckets, ironSource updates the conversion values for each new user based on the ad revenue they generated in the first 24 hours from the app being launched. Developers can then see a breakdown of how many users fall into each conversion value bucket, together with ARPU D0, giving them an understanding of user quality, enabling them to optimize user acquisition.

The data can further be leveraged when the ironSource CV Manager is used together with the ironSource Universal SKAN Reporting, as a developer can immediately receive the estimated value of each conversion value, uncovering the actual return for campaigns across all networks.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

WPP Leaders Recognised for Driving Change in Gender Diversity

By
Business Wire
-
0
WPP Recognised in Bloomberg Gender-Equality Index for Fourth Consecutive Year

Fourteen leaders from across WPP have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and creating a more gender diverse workplace.

Celebrating executives, future leaders and senior leader advocates, the three global lists showcase those who are leading by example and are committed to building more inclusive workplaces that champion gender diversity.

Wunderman Thompson’s Global CEO Mel Edwards (#19), Kantar’s Global CEO – Profiles Division Caroline Frankum, Landor & Fitch’s Group Global CEO Jane Geraghty, VMLY&R Commerce’s Global CEO Beth Ann Kaminkow, WPP’s Chief Client Officer Lindsay Pattison, Ogilvy’s Managing Partner and Global Consulting Principal Aisling Ryan, MediaCom UK’s Chief Transformation Officer Sue Unerman, and VMLY&R’s Global Chief Creative Officer Debbi Vandeven, were all included on the HERoes 100 Women Executive List.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Five women also feature in the 100 Women Future Leaders List: Shelina Janmohamed, Vice President of Islamic Marketing, Ogilvy (#6); Mamaa Duker, Associate Director – Business Development, WPP; Valerie Henninger, Senior Partner – Managing Director, Mindshare; Paola Maffezzoni, Head of Marketing & Communications, GroupM Italy; and Stephanie Robles, Director of Global Accounts, Xaxis.

For the fourth year running, WPP CEO Mark Read has been named in the HERoes 50 Advocates List. Since his appointment in 2018, WPP has continued to build an inclusive culture in order to become an employer of choice for all – a key part of the company’s business and growth strategy. WPP has implemented a series of initiatives to achieve greater diversity across the business; in the last year this has included the formation of a dedicated global Inclusion Council and the introduction of incentive schemes for senior leadership to ensure accountability in delivering WPP’s diversity, equity and inclusion agenda.

These measures will help to accelerate progress to date on gender diversity, which has seen increases in female representation to 51% of senior managers, 40% of senior executives and 43% of WPP’s Board members. WPP has also been named in the Bloomberg Gender-Equality Index for the last three years, ranked 10th in the Hampton-Alexander FTSE 100 Ranking for Women Leaders and third in Equileap’s Global Report on Gender Equality.

Mark Read, CEO of WPP, said: “Our success is powered by our people, our ideas and our ability to deliver results for clients. People do their best work in an open and inclusive culture that provides everyone with the opportunity to develop and thrive, so to see our talented female leaders recognised is further evidence of the value of diverse leadership and the progress we are making.”

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Vonage Supports Expanding Small Business Market through the Pandemic with Future-Proof Cloud Communications Solutions

By
PRNewswire
-
0
Vonage Recognized as Established Leader in Conversational Commerce by Juniper Research

Vonage Communications Platform serves as an equalizer, bridging the communications tech gap between SMBs and larger competitors

For Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, the events of the last year have highlighted the importance of providing future-proof cloud communications solutions for its growing small and midsize (SMB) customer base.

In an increasingly digital and post-COVID world, the global transition to a virtual or hybrid work environment has leveled the playing field for small and medium sized businesses, empowering them with the tools and technologies to operate like their larger counterparts in the enterprise space. Built using Vonage Communications APIs, the Vonage Communications Platform (VCP) delivers a secure, scalable, flexible cloud communications platform that powers global engagement solutions across APIs, unified communications and contact center innovations for businesses large and small.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

“We have witnessed a secular change in the way that business gets done, with success driven by digital experiences and the ability to serve employees and customers remotely,” said Jay Bellissimo, Chief Operating Officer, Vonage. “Small and midsize businesses, all over the world, must adapt to meet these customer expectations and provide the experience customers demand in order to not only survive but thrive.”

Business technology is at its best when it’s used as an equalizer, and the Vonage Communications Platform is uniquely positioned to offer SMB organizations a wide range of scalable and flexible communications services and solutions including APIs, unified communications, and contact center applications that enable remote work and remote delivery of services, while making doing business easier and more cost effective. Cloud communications powered by the VCP can support hybrid and remote work environments for SMBs across verticals – from education to telehealth and insurance, financial services to entertainment, and more.

“In 2020, the COVID-19 pandemic forced businesses to re-think their approach to digital transformation and accelerated adoption of communications technologies including unified communications, intelligent contact center applications, and communications APIs,” said Jason Blackwell, Research Director, IDC. “SMBs, in particular, can realize significant benefits when they choose a cloud communications provider that can provide all of these capabilities and enable them to compete with larger competitors on customer and employee experience.”

As a Farmers Insurance agency owner, LaTasha Baucham is dedicated to providing a personalized, reliable, and memorable customer experience. In just two years, her Florida-based agency, Baucham Insurance Group, has more than doubled its number of employees, a testament not only to the power of a great brand like Farmers, but to the importance of superior customer connections. Leveraging Vonage Contact Center, deeply integrated with Salesforce, has allowed Ms. Baucham’s team to spend less time worrying about how they will connect with customers, and more time focusing on how they will best be able to serve them. “I need to be able to adapt as I learn more about my customers’ needs and preferences. And if it takes me six months to make a change, that’s not adapting. Vonage allows us to build and adjust customer touchpoints into our system based upon our unique needs, and takes a lot of the guesswork out of what happens next in terms of customer connections,” Baucham noted. “The Vonage platform is agile and flexible enough to allow us to do that, and fluid enough to allow us to change and grow as our business changes and grows.”

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Singapore-based HeyHi is an interactive online educational platform, powered by the Vonage Video API, with a mission to provide outstanding online classroom learning experiences to schools, learning centers, tuition centers and private tutors around the world. The value that Vonage brings to HeyHi goes beyond technology, as Vonage product managers and engineers provide HeyHi with expert guidance and support whenever needed – no matter the issue. “HeyHi and Vonage engineering teams work in close collaboration to solve problems, innovate our solution and not only meet, but exceed our customers’ expectations,” explains Yueh Mei, Founder/CEO of HeyHi. “As a small company, it is an honor and a privilege to have a direct line of contact with the Vonage team of sales support and engineers and work directly with the source. That connection is a very unique, important element of this partnership and just one reason why we’re so confident that Vonage is the perfect fit for our needs.”

“There’s still a start-up vibe at Vonage. The team there really listens to customer feedback and develops Vonage’s solutions in response to their customers’ needs, even smaller companies like ours,” said Asbjørn Nørgaard Blakstad, CTO at More Music Group, an organization developing a double-sided platform connecting music tutors and students for all ages with each other. “It’s lovely to work with a big company that is not standing still but is constantly looking to evolve and innovate.”

Marketing Technology News: MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

New Vice President of Global Sales appointed by iKOMG

By
PRNewswire
-
0
iKOMG Announces New Marketing Director

Mark Berenshtein has been appointed Vice President of global sales – North America & Special Accounts at iKO Media Group effective immediately

iKO Media Group, a global end-to-end service provider for broadcasters and content owners, is pleased to welcome Mr. Mark Berenshtein as Vice President of Global Sales – North America & Special accounts. Mark will join iKOMG is global sales team and will be responsible for North America and special accounts, developing new business opportunities and creating customized solutions to customer needs.

As VP of Global Sales, Berenshtein will lead development of strategic sales plans based on company goals to promote sales growth and client satisfaction for the organization. Specific responsibilities include business and market development, strategic direction for promotion and advertising, sales growth, and client satisfaction.

Marketing Technology News: MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

Mark has a wealth of experience in the Broadcasting industry and brings with him over 17 years of Sales and broadcasting consulting experience. Mark spent 17 years working for MX1 (formerly known as RRMedia), and was responsible for building long-term relationships, efficiently operating company offices in east Europe with special focus on CIS market – negotiating with customers and partners.

“The addition of Mark as VP of Global Sales will support the structure of our company as we continue to grow and expand,” said David Treadway, Chairman of iKO Media Group. “Mark has a successful track record in sales, team building, and hiring. We are looking forward to him focusing in those areas and strengthening our position in global markets in 2021 and beyond.”

Mark has a proven track record of creating long term business relationships, both with customers and networks. His experience, track-record and goal-oriented mindset are key assets that will enhance iKOMG’s offering and sales activities on a global scale.

“I am honored to join the iKOMG team and help to build on the solid foundation developed over the last years,” stated Mark Berenshtein “I look forward to working with our great sales and marketing team to keep solutions on the move to our customers.”

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

Datamatics Recognized as a “Major Contender” and “Star Performer” in the Everest Group Finance and Accounting Outsourcing (FAO) Services PEAK Matrix® Assessment 2021

By
Business Wire
-
0
Appian-Announces-Planned-Retirement-of-CFO_-Mark-Lynch_-and-Reaffirms-Guidance-for-Q4-and-Full-Year-2021.jpg

Datamatics, a global Digital Solutions, Technology, and BPM company, announced that it has been recognized as a “Major Contender” and “Star Performer” in the Everest Group Finance and Accounting Outsourcing (FAO) Services PEAK Matrix Assessment 2021.

Datamatics has leaped out from the Aspirants into the ‘Major Contenders’ zone for the Finance and Accounting Outsourcing (FAO) Services PEAK Matrix® Assessment 2021. Everest Group selected Datamatics as a ‘Star Performer’ based on the Year-on-Year improvement on the PEAK Matrix.

Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities

“We are pleased to be recognized as a ‘Major Contender’ and ‘Star Performer’ in the Everest Group Finance and Accounting Outsourcing (FAO) Services PEAK Matrix® Assessment 2021.”

In the report, Everest Group analyzes the global Finance & Accounting Outsourcing (FAO) market landscape and 28 leading FAO vendors across the world. Datamatics has received the highest customer satisfaction rate among all the 28 global vendors in the FAO market.

According to Everest Group, “The global Finance & Accounting Outsourcing (FAO) market has grown steadily by 5-7% in 2020. The changing business scenarios have created a huge demand for digital transformation, and organizations across the world are adopting digital technologies and automating high-end Finance & Accounting processes.”

“Datamatics follows an automation-driven approach across F&A processes, leveraging its suite of proprietary tools such as TruBot (RPA), iPM (workflow platform), and TruCap+ (intelligent data capture),” said Shirley Hung, Partner, Everest Group. “Its continued investments in enhancing its proprietary solutions, capability expansion in R2R space, increase in onshore presence, and the highest overall client satisfaction ratings helped it move from the Aspirants to Major Contender position and also achieve Star Performer status in Everest Group’s 2021 Finance and Accounting Outsourcing (FAO) Services PEAK Matrix® Assessment.”

Commenting on the inclusion, Navin Gupta, EVP & Head BPM Services, Datamatics, said, “In today’s fast-changing digital world, a CFO’s role is not restricted to only being the finance function head of an organization. The CFO is now becoming a business partner undertaking initiatives to streamline the business processes and increase overall efficiency. Datamatics has been helping the CFOs of the world to digitize their Back Office operations and transform their back-office and front-office operations.”

Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego

“At Datamatics, we substantially invest in automation and Artificial Intelligence technologies to deliver enhanced productivity and customer experience. Therefore, even during the pandemic year, we acquired new customers,” said Mitul Mehta, SVP & Chief Marketing Officer, Datamatics. “We are pleased to be recognized as a ‘Major Contender’ and ‘Star Performer’ in the Everest Group Finance and Accounting Outsourcing (FAO) Services PEAK Matrix® Assessment 2021.”

Datamatics’ FAO streamlines and automates CFO back-office operations, allowing CFOs to respond with greater agility to changes in the business environment. Its Intelligent Automation (IA) suite of products allows better financial control through insights and forecasts. It enables enterprises to manage larger transactional volumes with leaner teams, optimize cash flows while lowering revenue leakages, and adopt a highly systematic approach to maintain accurate documents for financial auditing.

Marketing Technology News: The Biggest Senders Have Their Eyes On A Modern Data Warehouse

Forrester Introduces New Forrester Decisions Service For Technology Executives

By
PRNewswire
-
0
Forrester Introduces New Forrester Decisions Service For B2C Marketing Executives

Service helps leaders become future fit and use technology to drive business value, growth, and differentiation

Forrester introduces Forrester Decisions for Technology Executives to help technology executives adapt quickly to changing business needs. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to establish future fit strategies — the ability to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity, and resilience. According to Forrester, future fit firms grow 2.7x faster than their peers.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

Forrester Decisions for Technology Executives — part of the Forrester Decisions research product portfolio — is designed to empower leaders and their teams to move quickly, de-risk decisions, and save time and money when tackling their most pressing priorities, including:

  • Demonstrating the business value of technology.
  • Delivering a high-performing organization.
  • Embedding privacy and cybersecurity in the company.
  • Optimizing tech stack and services.
  • Enabling an insights-driven business.
  • Evaluating and experimenting with emerging tech.
  • Inspiring and innovating with technology.

“Two factors are straining technology leaders: a pivot to enable remote workforces and increased pressure to shift to digital business models,” said Sharyn Leaver, SVP of research at Forrester. “Most businesses have proven unprepared to handle these shifts, with upwards of 20% of Fortune 500 companies projected to either dissolve assets or go out of business this year. Meanwhile, only 36% of firms plan to operate IT as usual. Forrester Decisions provides the tools and guidance needed to help technology leaders and their teams adapt quickly and position themselves for long-term growth.”

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…

Additionally, Forrester Decisions offers a personalized digital experience to help users intuitively navigate and share content. Forrester Decisions for Technology Executives includes three core components to help technology leaders make progress on today’s priorities and plan for the future:

1. Bold vision research showcasing the latest insights, trends, predictions, and market forecasts to stay ahead of shifting customer and market dynamics. Examples include:

  • Customer insights. Access to data snapshots that explore consumer and business buyer attitudes, behaviors, and technology adoption.
  • Forrester’s signature research. Forrester’s take on the important trends impacting business today. This includes research such as Use A Future Fit Technology Strategy To Drive Business Value, which explores how technology executives should pursue a future fit technology strategy to improve the technology foundations and innovations their firms need to win, serve, and retain customers.

2. Curated tools and frameworks to tackle priorities with strategic models and plug-and-play templates, including:

  • Strategic models. Each Forrester Decisions service contains a core set of strategic models designed to help leaders take action immediately on their most pressing priorities. For example, Forrester’s adaptive IT operating model factors in six components — customers, services, capabilities, structure, governance, and leadership — to help technology leaders fuel customer obsession and business growth.
  • Peer benchmarks. Forrester Decisions provides clients with access to IT performance and operational benchmarks from more than 5,600 unique assessments across several regions and industries.
  • Assessments. Technology executives can measure their state of future fitness to see if they have the right people, skills, and technology to achieve their objectives.

3. Hands-on guidance to apply Forrester research to specific needs:

  • Guidance sessions. Executives can work with Forrester experts to apply frameworks, models, and data to specific contexts.
  • Events. Learn about the full suite of Forrester Decisions’ technology services at Forrester’s annual events in North America, EMEA, and APAC. These include Technology & Innovation North America, taking place November 2–3, 2021, and Data Strategy & Insights, taking place November 18–19, 2021. Technology & Innovation APAC and Technology & Innovation EMEA will take place October 19–20, 2021, and November 17–18, 2021, respectively.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

Octane AI Honored by Quartz as One of the 2021 Best Companies for Remote Workers

By
PRNewswire
-
0
Octane AI Honored by Quartz as One of the 2021 Best Companies for Remote Workers

Martech startup is recognized as the #3 best small company for remote workers in inaugural global ranking by Quartz

Octane AI, the pioneer zero-party data marketing platform, was announced yesterday as one of the honorees on Quartz’s first-ever global ranking of the Best Companies for Remote Workers. The program honors 54 companies providing outstanding benefits and work culture for remote employees around the world and across various industries.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

“We are honored to have been selected by Quartz as a top 3 company for remote workers! When we created Octane AI in 2016 with the premise of being a fully remote company, we wanted to provide a different experience and flexibility for our employees, and this award just makes us proud of the strong culture we have built since then,” said Matt Schlicht, Octane AI CEO and Co-Founder. “We are excited to keep pushing the limits of what is possible when designing a company around not only growth, and sustainability, but in enabling the entire team to have no commute, spend more time with their family, and be happier and more fulfilled in their lives.”

Before the COVID-19 pandemic, work from home was uncommon and seen with skepticism by many employers. Octane AI was one of the early-adopters of remote working, investing in building a successful and prosperous remote environment since its founding in 2016. Today, remote and distributed workplaces have become a global movement, with seven in 10 white-collar employees working remotely according to a Gallup poll.

“The future of remote work hinges on how adaptive and innovative companies are willing to be,” said Quartz executive editor Heather Landy. “That’s why Quartz’s first-ever global list of the best companies for remote workers is so important. It showcases who is already leading the way—across every time zone. These are the companies that are making it easy for employees to work from anywhere, encouraging them to get away from work when they need to, and offering great perks and practices for remote workers so they can do it all.”

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

idobi Signs Exclusive Agreement with AdsWizz for Global Monetization of Audio Inventory

By
Business Wire
-
0
idobi Signs Exclusive Agreement with AdsWizz for Global Monetization of Audio Inventory

AdsWizz offers exclusive representation for idobi’s extensive premium inventory across several countries

AdsWizz, a global leader in digital audio and podcast technology solutions, and idobi Network, the internet’s #1 alternative music network, today announced the expansion of their current agreement, making AdsWizz the exclusive global monetization provider for advertisers seeking to reach idobi’s highly engaged audience across key markets, including the US and Europe.

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

“This expanded agreement will enable us to help increase the monetization of idobi’s valuable inventory to the fullest extent and to do that for them globally. We are excited to continue working with them across countries such as the US, UK, Canada, Germany, and Brazil”

Building on a successful existing relationship, this expanded agreement designates AdsWizz as the sole monetization provider for all of idobi’s inventory. Buyers can access idobi’s inventory through the AdsWizz Marketplace, a global exchange enabling publishers and advertisers to easily transact audio advertising programmatically.

Through the AdsWizz Marketplace, advertisers will gain access to idobi’s distinctive global audience of trend-makers in the 13–34 demographic, evenly split between genders. idobi is an all-access-pass to the alternative music world, including three fan-favorite streaming stations focused on alt-rock, heavy, and indie genres. Enhancing the music with content that resonates, the idobi studio produces over 20 podcast-shows dedicated to the alternative music & entertainment lifestyle and the community who inspires it.

Marketing Technology News: [24]7.ai Named a Leader in the Everest Group Peak Matrix for Conversational AI Products, 2021

“Since 1999 idobi has cultivated an international community within the alternative music world. In that time the network has become more than music: idobi is now a lifestyle. Building on a consistently beneficial relationship with the AdsWizz team, who continues to revolutionize the audio advertising technology space, we look forward to expanded opportunities and growth via this new era in our relationship,” said Eddie Barella, COO & Program Director, idobi.

“This expanded agreement will enable us to help increase the monetization of idobi’s valuable inventory to the fullest extent and to do that for them globally. We are excited to continue working with them across countries such as the US, UK, Canada, Germany, and Brazil,” said Anne Frisbie, SVP Global Supply & Partnerships, AdsWizz.

Marketing Technology News: Atos Completes the Acquisition of U.S. Business Intelligence firm Visual BI

1...2,3812,3822,383...4,418Page 2,382 of 4,418

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.