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Praxonomy and Institute of Corporate Directors Malaysia (ICDM) Announce Partnership to Accelerate Digital Transformation in the Boardroom

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Dynamic partnership combines Praxonomy and ICDM’s objectives of delivering a transformative board meeting governance solution to board leaders in Malaysia

Praxonomy, an emerging global SaaS board portal solution provider committed to driving modern corporate governance, announced its partnership with the Institute of Corporate Directors Malaysia (ICDM), the national Institute of Directors (IoD) established by the Securities Commission Malaysia to enhance board and director effectiveness in the country.

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“By joining forces with ICDM, we’re able to connect with current and next generation of board leaders in Malaysia and start insightful conversations on how Praxonomy can transform the way boards work and lead”

The strategic partnership enables Praxonomy to engage with ICDM’s corporate member community by providing subscription benefits to its board portal solution, Boardlogic. Boardlogic is a practical, effective, and user-friendly cloud platform that will allow boards of ICDM‘s corporate members to go paperless with digital board packs, collaborate and make decisions anywhere in a centralised and highly secure environment. By removing the administrative and security challenges associated with board meeting processes and introducing more efficient workflows, Boardlogic helps corporate directors focus on their governance mandate instead.

“By joining forces with ICDM, we’re able to connect with current and next generation of board leaders in Malaysia and start insightful conversations on how Praxonomy can transform the way boards work and lead,” said Jay Shaw, Founder and CEO of Praxonomy. “We’re excited about this partnership and look forward to being co-advocates of board technologies that deliver modern governance excellence.”

“Effective information sharing between the board and management is integral to achieving corporate governance. As business grows more complex with the emergence of new technologies, boards must take steps to match the accelerating pace of digital change. Digital tools such as Boardlogic are instrumental in helping boards improve communication, gain access to the right information and enhance transparency. We are pleased to partner with Praxonomy to support our corporate members in accelerating digital transformation in the boardroom. This collaboration is one of the many digital initiatives that we are embarking on to support our efforts in modernising corporate governance, helping boards build digital competencies in areas such as cybersecurity, data adoption and privacy, artificial intelligence, and the future of work. These are crucial competencies to ensure boards can continue to guide their companies towards sustainable success in the digital era,” said Michele Kythe Lim, President & CEO of ICDM.

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MediaKits Launches Platform that Helps Influencers, Musicians, and Athletes Manage Their Brands Using Real-Time Data

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Zuant Launches Interactive 3D Lead Generation Channel for Post-Covid World

Young Entrepreneurs Develop Revolutionary New Software Tool

MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics. Started by two young entrepreneurs, the platform is transforming how social media influencers, bloggers, musicians, athletes and others share stories and manage their personal brands.

“We created MediaKits since there was no off-the shelf product that aggregated social media tools and real-time data into a ‘resume’ for musicians and influencers. Our product fills this void helping the creator community shape and tell their stories in a compelling, quick and virtual way so they can build brand value,” explained Kieran O’Brien, the 22-year-old co-founder.

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O’Brien conceived the idea after a friend—a notable automotive industry influencer—asked him to assemble a virtual business card/bio to help his clients hype their various automotive brands and products online. O’Brien thought that creating the kit would be easy, only to discover that no pre-existing applications existed. After building the kit, he saw an opportunity to build an online tool that any social media influencer, blogger or recording artist could use. O’Brien and his co-founder Casey Adams, a 21-year-old entrepreneur and top business podcast host, combined forces to build an experienced founding team and bring the application to market.

“We are reinventing the resume. This is a platform that gives people more control over their personal brand, enabling them to build a digital resume,” said Casey Adams. “We expect early adopters to be influencers who want better control of their online brand, but this tool has applicability for everyone.”

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MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers of followers, engagement rates, audience demographics, songs downloaded, and more that people can use to help position themselves to attract potential advertisers or sponsors.

The MediaKits founding team includes: Aristotle Loumis, co-founder and chief business officer at Fyllo and founding executive president & chairman of MediaKits, Sagi Shrieber, previously at Google, Fiverr, and SimilarWeb, and Andrea Khoury, owner of Khoury PR in Washington, DC and an established lifestyle influencer.

Among its early investors are Dan Fleyshman, founder, Elevator; Balaji Srinivasan, former CTO, Coinbase; Will Dzombak, CEO at Taylor Gang & Wiz Khalifa’s manager; David Metlzer, co-founder, Sports 1 Marketing; Sriram Krishnan, general partner, Andreessen Horowitz; Kendrick Nguyen, co-founder and CEO, Republic; Ben Kaplan, partner, F*** Jerry, and creator, What Do You Meme; Elliot Tebele and Elie Balls, co-founders, F*** Jerry; and Jacob Sartorius, musician with over 40 million followers. In addition, strong partnerships are helping bolster use, including with: ClickUp, Karat, and Taylor Gang.

Cogitativo Appoints New Board Member And Names Chief Science Officer

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Paul Mango is joining Cogitativo’s board of directors and Terry Gilliland will become Chief Science Officer.

Cogitativo announced that it is appointing Paul Mango to the company’s board of directors and hiring Terry Gilliland, M.D., as Chief Science Officer.

“Both Paul Mango and Dr. Terry Gilliland are proven and respected leaders who have dedicated their careers to improving the health care system, and they will make invaluable additions to Cogitativo during a period of rapid growth and innovation,” said Gary Velasquez, CEO of Cogitativo.

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Prior to joining Cogitativo, Mr. Mango served in various top roles at the Department of Health and Human Services. He was the Chief Principal Deputy Administrator and Chief of Staff at the Centers for Medicare and Medicaid Services before becoming the Deputy Chief of Staff for Policy at HHS. Before his time at HHS, Mr. Mango was a senior partner at McKinsey & Company and the Chief Operating Officer at a clinical testing and bio-product development organization called The Institute for Transfusion Medicine. He is a graduate of the U.S. Military Academy at West Point and holds an MBA from Harvard University.

“Cogitativo is delivering truly powerful data solutions that will help shape the future of the health care system, and I look forward to bringing my policy and leadership experience in both the public and private sector to the company’s board,” Mr. Mango said.

Dr. Gilliland is the former Executive Vice President of Health Care Quality and Affordability at Blue Shield of California. During his tenure at the insurance company, Dr. Gilliland oversaw the company’s health care services, including healthcare reimagined, network and provider partnerships, pharmacy, medical care solutions, clinical quality, and MindBody medicine teams. Before joining Blue Shield of California, Dr. Gilliland was senior vice president and chief medical officer at Sentara Healthcare in Virginia.  Gilliland also spent 18 years in leadership roles at Kaiser Permanente in Maryland and Colorado. He earned a bachelor’s degree in biology at Stanford, a medical degree from the University of California at Los Angeles, and a master’s degree from the Stanford Graduate School of Business.

“Cogitativo’s machine learning tools for health care are backed by superior science and technology, and I’m thrilled to lead the team of data scientists, researchers and health care experts that make these breakthrough solutions possible,” Dr. Gilliland said.

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Muck Rack Adds Print Content to Their All-in-One Public Relations Management (PRM) Software

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Muck Rack Welcomes Mandy Steinmetz As Vice President of Product

New features enable PR teams to view, compile and share print content mentioning their brand, client or any other topic

Muck Rack today announced the launch of their expanded database of print content, which enables PR teams to view, monitor, share and analyze earned media published in print. This latest addition to the leading Public Relations Management (PRM) software brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution as their system of record for managing media relationships and quantifying the impact of their earned media.

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“While newsrooms are going digital, print media is still a major target for PR pitches and for journalists”

Muck Rack’s 2021 State of Journalism survey and State of PR survey revealed that 34% of journalists are still publishing their content in print and 78% of PR professionals are still pitching print publications. Up until now, however, there has not been an easy and effective way to track print media mentions and measure the impact of press hits alongside other coverage.

“While newsrooms are going digital, print media is still a major target for PR pitches and for journalists,” says Greg Galant, co-founder and CEO of Muck Rack. “But print monitoring hasn’t evolved to meet the needs of today’s PR professionals. With searchable print content, customers now have a quick and seamless way to use data from Muck Rack’s PRM platform to tell the complete story of how their earned media placements in a variety of formats are creating business impact.”

Print content in Muck Rack enables teams to view and track mentions of topics they care about —including their brand, competitors, products, spokespeople, phrases and keywords—from anywhere. Print content can be added to Muck Rack’s various media reporting tools to seamlessly analyze key performance metrics as well as visualize the data in customizable graphs and charts.

Muck Rack customers can search for print content immediately at no additional cost. Access to the full text of print articles is available as an add-on with a subscription to Muck Rack.

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Valsoft Achieves Triple-Digit Growth for Fifth Consecutive Year Following Three Newest Acquisitions

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Valsoft Achieves Triple-Digit Growth for Fifth Consecutive Year Following Three Newest Acquisitions

Valsoft Corporation Inc. (“Valsoft”), a Canadian acquirer and operator of vertical market software businesses, is pleased to announce that the company has achieved triple-digit growth for the fifth year in a row, following the acquisitions of Spanish based VSN Video Stream Networks S.L., Netherlands based Manus Software, as well as ASE Automotive Solutions, demonstrating Valsoft’s true and unique global expansion with a total of 10 successful acquisitions in 2021 to date.

“In 2015, we endeavored to build one of the world’s most successful software companies through the serial acquisition of small and medium-sized software companies that serve niche markets,” said Valsoft CEO Sam Youssef. “To see the business evolve and grow over the last six years has been incredibly humbling. The strength of our business model has enabled us to attract the brightest minds in finance and technology, and that has been the biggest factor in our success.”

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Since its inception, Valsoft has acquired more than 45 companies that employ over 1500 people across 10 countries, growing at over 100% per year while maintaining very healthy profit margins. Valsoft’s commitment to invest for the long term has seen tremendous success in creating value, which coupled with industry best practices, has driven profitable growth and customer service excellence.

“It is tremendously exciting to be a part of Valsoft’s growth journey,” said Michael Assi, Partner, and CEO of Aspire Software (part of the Valsoft Group). “I couldn’t be prouder of our exceptional leaders and employees. I want to thank all of our loyal customers and look forward to accelerating our exponential growth.”

Mr. Youssef added: “We feel we are in the first few innings of our growth story as we are just today hitting our stride. Our story is just beginning.”

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Salesforce Sponsors Corporate Counsel Men of Color Career Strategies Conference

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Salesforce Sponsors Corporate Counsel Men of Color Career Strategies Conference

Corporate Counsel Men of Color (CCMOC) will host a virtual Career Strategies Conference on Thursday, September 9, 2021 from 9:00 AM to 3:00 PM. The goal of the conference is to support career success for men of color in the workforce. The event, which is open men in all professions, is sponsored by Salesforce.

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Seven prominent men of color who are leaders, businessmen, best-selling authors, philanthropists and entrepreneurs will give presentations during the event:

  • Jarrett M. Adams, Esq., Author of “Redeeming Justice: From Defendant to Defender, My Fight for Equity on Both Sides of a Broken System”
  • Roberto Clemente, Jr., Entrepreneur, Broadcaster, Philanthropist, Professional athlete, President of RCJ Global Impact LLC.
  • Hill Harper, Actor, New York Times Best-selling author, and Founder and CEO of the Black Wall Street App
  • Daymond John, Entrepreneur, Best-selling author, Co-host of Shark Tank, and Founder of FUBU
  • Eric Lui, Author, Co-founder and CEO of Citizen University, Director of the Aspen Institute’s Citizenship and American Identity Program
  • Dr. Steve Perry, Educator, Best-selling author, and Founder & Head of Schools – Capital Preparatory Magnet School
  • Dr. Ian K. Smith, Television show host, Best-selling author, and medical doctor

The day’s agenda includes seminars on career and life-changing topics such as: leadership, health and wellness, financial literacy, building a personal brand and work-life balance. Participants will also be able to meet in networking sessions held throughout the day(Corporate Counsel Men).

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Canvas GFX and Aras Partner to Deliver Integration of Aras Innovator and Canvas Envision

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Canvas GFX and Aras Partner to Deliver Integration of Aras Innovator and Canvas Envision

– New integration allows Canvas Envision users to work directly with data stored on the Aras Innovator platform

– Partnership creates opportunity due to customer overlap between Canvas and Aras

– Canvas Envision combines a powerful and intuitive graphics app with cloud-based collaboration and viewing

Canvas GFX, Inc, the leading provider of visual communication solutions to the manufacturing and technical industries today announced that it has partnered with Aras, provider of a digital transformation platform to enable the resilient enterprise to deliver an integration between Canvas Envision and the Aras innovator platform.

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The integration enables end users to access data stored on Aras Innovator directly from the Envision Creator desktop graphics application, allowing frictionless creation of product documentation containing rich visualizations of 3D models. Visualizations and documents can be easily saved back to Aras Innovator from within Envision.

Launched in July 2021, Canvas Envision bridges the divide between technical and creative visual communication solutions. It makes sophisticated 3D CAD visualizations available to anyone involved in creating product documentation, without the need for prior CAD training or a technical background. Envision combines a lightweight graphics application with cloud-based documentation storage, access, and collaboration.

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“I am excited to be announcing this partnership with our friends at Aras,” said Pat Hume, CEO, Canvas GFX. “Our intention is for Envision to become one of the core software solutions on which manufacturing organizations depend – and that requires it to combine seamlessly with other critical solutions to drive increased value for end users. Canvas and Aras share not only customers but also a commitment to delivering rapid innovation and return on investment and I look forward to a winning partnership.”

John Sperling, SVP of Product Management at Aras added: “We are continuously searching for ways to add value to our customers and Canvas Envision is highly complementary to the end-to-end PLM capabilities of Aras Innovator. Effective communication that leverages 3D and 2D assets throughout the product lifecycle is essential for efficient product development.”

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Netlify Integrates with Datadog for Management and Analytics of Netlify Logs

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New Netlify Log Drains enable development teams to use Datadog log management tools to search and analyze Netlify traffic and serverless functions logs

Netlify, a platform for frontend teams to build, deploy and scale modern web applications, announced a new integration with Datadog, Inc., the monitoring and security platform for cloud applications. Together, these solutions provide visibility into the operations of modern web applications, helping development teams to deliver a fast, error-free web experience and identify key visitor trends. Datadog customers can manage, search and analyze Netlify logs alongside data from other sources and services within their development tech stack.

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Datadog provides customers unified, real-time visibility across their entire technology stack. Netlify provides a powerful, integrated platform and workflow for frontend development teams to build, run and scale modern websites and applications. Netlify’s Datadog integration uses Netlify’s new Log Drains functionality, allowing all web traffic and serverless functions logs to be sent to Datadog for deeper review and correlation with data from other sources.

Until now, Netlify customers had access to serverless functions log data inside the Netlify console. However, teams running production applications at scale were limited without traffic and functions logs being viewable within their primary monitoring tools. With this integration, teams using Datadog can now access and analyze those logs using their existing monitoring workflows and correlate them with data from across their web environment.

With this new integration, Datadog and Netlify customers can:

  • Track app performance over time or evaluate traffic patterns for security risks: Web teams on the Netlify platform can send a site’s traffic and serverless functions logs to Datadog for advanced querying, alerting and long-term archiving.
  • Unify log data across platforms: Teams can create a highly customized dashboard that looks at website and web application log data in the full context of other key data that’s already tracked in Datadog.
  • Learn faster from your logs: Process Netlify logs through Datadog’s field mapping pipeline to extract meaningful information and common attributes that can be reused as facets to better organize and search your logs.

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Joy Spreader Owes its Leadership in the New Marketing Era to the Strength of its Data Algorithms and its Acquisition of the Online Culture Operating Permit

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On August 30, Hong Kong-listed Joy Spreader announced its interim results for 2021, detailing the Group’s business model and marketing vision: facilitating direct-to-consumer (DTC) access for its customers and generating revenue chiefly through the cost-per-sale (CPS) model.

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The unique business model has not only become a template for the new media performance-based marketing sector, but has also delivered enviable returns for Joy Spreader. For the first half of 2021, Joy Spreader achieved revenue of HK$624 million (approx. US$79.8 million), an increase of 62.37 per cent from the same period of the prior year. Net profit excluding extraordinary items climbed to HK$137 million (approx. US$17.5 million), an increase of 102.26 per cent YoY.

The Group’s rapid growth could not have been achieved without the firm support provided as a result of the acquisition of the Online Culture Operating Permit. In a general sense, securing of the government-issued Online Culture Operating Permits is necessary if a firm or organization intends to provide cultural and entertainment products and services via the Internet with the goal of deriving a profit or other benefits by charging users for access or purchase by way of e-commerce, advertising or sponsorship. Generally speaking, if an enterprise is engaged in sales or distribution of cultural and entertainment products and services via the Internet, including the production and distribution of as well as the provision of access to videos, music, novels, animation and games, it needs to apply and obtain a Online Culture Operating Permit, prior to entry into such business.

By extension, if a company or organizations intended to become engaged in the distribution of interactive entertainment products, it must obtain a Online Culture Operating Permit. If the company’s business covers the sales and distribution of Internet-based cultural and entertainment products and services such as games, books and other literary works, downloadable apps or anything that requires a copyright, then the need for the permit is further heightened.

Joy Spreader is already in possession of all necessary Online Culture Operating Permits. Both the Beijing operating entity and the Xinjiang operating entity of the Group have obtained their respective Online Culture Operating Permit. For Xinjiang-based firms, it is generally more difficult to obtain such a permit, as a result, few private companies possess one. This makes the permit obtained by the Xinjiang-based entity all the more valuable.

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With these difficult-to-obtain Online Culture Operating Permit in hand, Joy Spreader is authorized to distribute interactive entertainment products. This allows the firm to assist their customers in determining the best distribution platforms and most beneficial marketing points for their products and services, and to be able to offer a profit-sharing model based on final sales performance. This also changed Joy Spreader’s role in the marketplace in that it is not acting as the advertiser, but rather as a publisher who helps clients gain direct access to their target audience. In this sense, the acquisition of the license assured the firm’s ability to implement its DTC marketing plan.

From the perspective of the cultural industry as a whole, the license represents all that much more for the Group. Relying on the Online Culture Operating Permit and its unique business model, Joy Spreader has great advantages over rivals deploying other marketing models in terms of platform innovation, experiential scenario creation, precise content customization as well as direct access to audiences and consumers. The licenses in tandem with Joy Spreader’s technical advantages provide the firm with substantially more headroom for growth.

It is becoming a broad consensus that the cultural and entertainment sector needs to digitalize and to do so across the board. In the 14th Five-Year Plan for Culture and Tourism, innovation in technology is also regarded as fundamental to the promotion of the cultural and tourism sectors, and must be done in a way that delivers quality, operational efficiency, equal access, sustainability and security of the content.

Looking ahead, Joy Spreader intends to, in response to the call for “cultural prosperity and development in the new era” advocated by the Chinese government, promote the integrated and innovative growth of the cultural and entertainment sector and new online media, and inject vitality into the new economy, through the application of its data algorithm capabilities and the distribution of cultural content on mobile new media.

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Leading Canadian e-commerce Platform, ShopperPlus, Announces C$17 million Series-A financing To Amplify Ambitious Growth Plans

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Mobiquity Technologies, Inc. Announces Closing of $10.3 Million Public Offering

Leading Canadian e-commerce platform, ShopperPlus , has successfully raised a C$17 million Series-A financing co-led by Celtic House Asia Partners (CHAP) and the Canadian Business Growth Fund (CBGF), with participation from Celtic House Venture Partners and the National Bank of Canada. Individual investors include e-commerce shopping app Wish co-founder, Danny Zhang, and Sequoia China Managing Director, Kevin Pan.

After more than a decade of pathfinding in e-commerce, the Company’s product portfolio has grown to include office supplies, electronics, lifestyle, kitchen utensils and other home goods categories. ShopperPlus’ platform customizes and makes targeted product recommendations based on individual purchase patterns and seasonality, with more than 30 percent of goods being produced in Canada. Since 2007, the Company has been able to provide its customers with consistent, cost-effective, and reliable everyday products. The Company is also successfully developing a business-to-business stream whereby it helps corporations efficiently and economically purchase its office supplies.

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“ShopperPlus aims to provide Canadians with strictly selected goods and services to make their lives easier and better while helping companies become more efficient.” said Jack Zhan, Founder and CEO of ShopperPlus. “I’m thankful for the support from Celtic House Asia Partners, CBGF and our other investors. Besides financial investments, Celtic House Asia Partners is also assisting ShopperPlus with supply chain and ecosystem integration.” The funds raised this round will drive future platform expansion to include more vertical product offerings as well as broaden in-house fulfillment centre coverage.

In Canada, ShopperPlus has two warehouses which together stock over 60,000 products. The Company has also established a new product development center and technology research center in Canada and China. Leveraging a global workforce combined with local experience, ShopperPlus continues to make its mark as an international brand.

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Jack Zhan noted that e-commerce has profoundly impacted retail with youths, especially Canadians, becoming increasingly receptive to online shopping. ShopperPlus’ own logistics infrastructure increases order fulfillment speeds, making it much faster than typical delivery turnaround times in Canada. “We are proud to back Jack and his team as they expand into new markets and continue to develop its private label offerings,” stated George Rossolatos, CEO of CBGF.

“ShopperPlus has a stellar business model,” said Jie Chen, Managing Partner at Celtic House Asia Partners. “Its data-driven product suggestions and self-owned fulfillment centres provide competitive advantages. With support of this financing, ShopperPlus will continue to scale its service across Canada and major U.S. cities.

Joy Spreader’s SFV-based E-commerce Marketing Business Experiences a Boom in H1 2021

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Joy Spreader's SFV-based E-commerce Marketing Business Experiences a Boom in H1 2021

The boom was chiefly driven by revenue and GMV growth as well as market expansion

On August 31, Joy Spreader Group Inc. (HKG:6988, “the Group”, “Joy Spreader”), a leading marketing technology company listed in Hong Kong, hosted a press conference to announce its interim results for 2021, during which the short-form video (SFV)-based e-commerce marketing business experienced a growth spurt. During the conference, the Group’s management elaborated on the three main drivers of the growth of the business during the reporting period: the scale of the growth, the quality of the growth and expansion into new markets.

The scale of the growth: The company’s SFV-based e-commerce marketing business experienced a boom during the first half of 2021. The segment maintained strong growth during the reporting period with revenue rising YoY to HK$129 million (approx. US$16.5 million).

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The strong growth was mainly attributable to the rapid buildup of the firm’s presence on the Douyin platform, the Chinese version of Tiktok. With Douyin accelerating its expansion in the e-commerce sector over the past few years, e-commerce merchants on the new media platform have become important players by using the interest-based recommendation algorithm. Data showed that combined gross merchandise value (GMV) of products sold by e-commerce merchants on Douyin exceeded 500 billion yuan (approx. US$75 billion) for the whole of 2020 and is expected to grow to 1 trillion yuan (approx. US$150 billion) in 2021.

Joy Spreader, one of the first marketing technology companies to expand into the SFV-based e-commerce sector, was also one of the first to monetize video content on Douyin, starting to do so in January 2019. Thanks to Douyin’s success with e-commerce overall, the Group’s e-commerce marketing business witnessed robust growth during the reporting period. On Douyin’s June 18th shopping day, Joy Spreader achieved some HK$350 million (approx. US$44.8 million) in gross merchandise value (GMV) of products sold by e-commerce retailers via SFV platform, roughly double that recorded for the whole of the first half of 2020.

The quality of the growth: The e-commerce marketing business experienced growth not only in scale but also in quality. For e-commerce platforms, the most important indicator is GMV growth. Joy Spreader achieved HK$647 million (approx. US$82.8 million) in GMV of e-commerce products during the first half of 2021, an increase YoY of 264.08 per cent. Gross profit of the e-commerce products marketing business also grew 143.31 per cent YoY to HK$65.28 million (approx. US$8.3 million).

Another indicator of quality is the number of marketing points. As of June 30, 2021, the number of Joy Spreader’s marketing points on Douyin had climbed to 657,300, up 720.23 per cent from the same period of 2020. Of the marketing points, 65,200 were active, up 215.93 per cent. Averaged GMV of products sold at the active marketing points also showed a YoY rise of 15.24 per cent to HK$9,920.44 (approx. US$1,269.8).

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Market expansion: Data showed that combined gross merchandise value (GMV) of products sold via interest-based e-commerce merchants in China is anticipated to reach 9.5 trillion yuan (approx. US$1.4 trillion) in 2023. The flourishing sector is opening up new possibilities to industry players, providing an unprecedented opportunity for Joy Spreader. With the expectation of further growth of the Douyin-based e-commerce market and the continuous enhancement of Joy Spreader’s ecosystem of marketing points on Douyin, the firm’s e-commerce marketing business is well positioned for further substantial growth. In particular, the company foresees additional business expansion by virtue of conversions of covered marketing points on Douyin into active ones and an increase in the average GMV of products sold through the marketing points. At the same time, the firm plans to provide tailor-made new media content for corporate clients by helping create new media accounts and private traffic applied content that builds traffic through strategic alliances, investments and incubation projects. The move is aimed at strengthening Joy Spreader’s leading advantages in the SFV-based e-commerce sector.

The emerging of overseas e-commerce platforms such as TikTok has given Joy Spreader an unprecedented opportunity to expand its e-commerce marketing service into international markets. The firm is planning to focus on building up its international SFV-based e-commerce marketing business through three actions that are scheduled for execution in the near term:

1) establish an e-commerce marketing platform in Hainan set for foreign markets;

2) accelerate the building of a close-loop service ecosystem tailored for international markets, with an initial focus on Southeast Asia;

3) create algorithms specifically for overseas markets by analyzing video content and user behavior data outside of China through the leveraging the firm’s capabilities and advantages to repurpose the algorithms used in the domestic market; at the same time put in place an international algorithm team in Sweden to provide data analytics and professional support for algorithms optimized for its international business.

Interest-based e-commerce is emerging as another important part of the e-commerce marketing sector in addition to traditional e-commerce platforms. All indicators point to a promising future for the segment. Given this scenario, Joy Spreader expects to maintain strong growth through better revenue and GMV performance in tandem with market expansion by virtue of its competence in technologies alongside the continued foray into the SFV-based e-commerce marketing sector.

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Codashop Unveils Its Epic New Look

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The dynamic rebrand reflects the company’s ambition to take mobile gaming and online entertainment to the next level.

Codashop, the leading independent source for digital content and in-game purchases, has just dropped a bold new look that reflects its ambition to take gaming to the next level by enabling users to get more creative with their play.

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Codashop’s digital content shop allows users to bring more of themselves to their favorite game worlds by offering instant access to in-game items and personalization. Victory is sweeter with a new wild outfit or a crazy weapon!

Taking cues from the games and other online services that its customers love, Codashop has powered up its brand so that visiting Codashop doesn’t mean pushing pause on entertainment. Instead, it extends play throughout the entire purchasing experience.

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Codashop is the platform of choice for taking life’s digital experiences over the top, so the new look across its product and marketing interfaces is anything but subdued. The design is eye-popping and refreshing, inspired by the brand’s dedication to add another layer to your game.

The visual design was developed by DesignStudio, which has been able to capture the spirit of other leading companies like Riot Games, Tencent, and Airbnb.

The rebrand is part of Codashop’s ongoing strategy to position itself as a premium, indispensable partner for all participants in the gaming community. It showcases the company’s promise to always go the extra mile for both customers and publishers and its commitment to creative play and experiences.

The new identity will roll out in all 40 markets that Codashop serves.

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CIGNEX Announces Sponsorship at UiPath Forward IV

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CIGNEX Announces Sponsorship at UiPath Forward IV

CIGNEX to showcase their RPA expertise along with the real-world use cases & implementation examples at UiPath Forward IV

CIGNEX, a leading provider of Open Source, Cloud and Automation technology solutions and services, recently announced its sponsorship at the UiPath Forward IV 2021 which is to be held at Bellagio, Las Vegas, Nevada, United States from October 5 – 6, 2021.

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UiPath Forward is the largest RPA event which nearly hosts 3,000 attendees who are interested in implementing automation and taking their businesses to the next level. Sessions at Forward IV will focus on important topics like governance, security, scaling, up skilling, employee and customer satisfaction, as well as the latest updates on the UiPath Platform.

“We are really excited about our sponsorship at UiPath Forward IV. Our goal is to assist our clients in their digital transformation journey by providing actionable insights that will help them get closer to being a completely automated company – which is possible with UiPath,” said Harish Ramachandran, CEO, CIGNEX. “We’re looking forward to the event wherein we can interact with the community as well as share our expertise,” he added.

CIGNEX is a UiPath Gold Partner. Having invested in RPA since 2016, CIGNEX has built an RPA Centre of Excellence (CoE) with 60+ RPA experts who have accomplished 150+ certifications and are helping customers achieve their automation goals with quality RPA solutions. CIGNEX offers a full range of UiPath services including license procurement, assessment, consulting, implementation, managed services, support.

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SecureReview Rebrands to SessionGuardian

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Databloom AI Announces Beta Release of Blossom Sky in Google Cloud

 

SecureReview, an industry leader in cybersecurity for distributed workforces, announced that they are debuting a new brand name and brand identity. The company will henceforth be known as SessionGuardian, reflecting their renewed commitment to create a new global standard for endpoint security.

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The rebranding effort includes a new logo, brand name and visual identity—all of which now appear on their new website URL, www.SessionGuardian.com. Stakeholders should note that the company continues to be owned and managed under the name SecureReview.

Jordan Ellington, founder and CEO of SessionGuardian, said, “After launching the next evolution in remote endpoint cybersecurity, we felt it was the right time for a brand evolution. Our new SessionGuardian.com website and brand identity reflect our industry-leading position and clearly demonstrate the evolution of our endpoint security software and company. Our team is excited to deliver the future of cybersecurity as SessionGuardian.”

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Prior to rebranding, SessionGuardian was founded in 2017 when Ellington and his industry-expert advisors observed a critical gap in traditional endpoint security measures—the human risk factor. To address this pervasive threat that end users pose, they pioneered software that leverages biometric technology, enforcing second-by-second facial recognition during remote user sessions, from log on to log off. By combining this innovation with other controls exclusive to SessionGuardian (including disabled screenshots/screenshare, bystander detection and smartphone in the workspace detection) the software gives organizations complete control and certainty over who is really viewing their data.

With their new identity, SessionGuardian is better poised to augment their impact on the global cybersecurity landscape. They are proud to embrace a name that more accurately and powerfully conveys the protection they offer against end user vulnerabilities.

Microsoft Acquires Video Creation and Editing Software Maker Clipchamp To Empower Creators

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Paroma Sen
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Microsoft announces their acquisition of in-browser video creation platform, Clipchamp.

Clipchamp’s mission has always been to empower everyone to tell stories worth sharing. Millions of people around the world use Clipchamp to create videos and amplify their stories. Clipchamp is known to be a user-centric, product-led company; the team spends their passion and energy in understanding how to make video creation easier.

Why is Clipchamp Joining Microsoft Now?

Clipchamp maintains that by becoming part of Microsoft, it will allow them to become part of a future legacy. There is no dearth of opportunity in video creation and editing today, by being part of a larger company, Clipchamp can explore and seize better opportunities.

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More people and companies use videos to drive marketing, sales, company training objectives, the list is endless. In a hybrid working world, the use of videos is not plainly restricted to the creator economy. A growing interest in videos will lead to new innovations in video technologies and video editing tools allowing even non regular users to create, edit and build high quality videos of their choice to suit different personal or professional needs.

Videos are being used by enterprise businesses to pitch ideas and further communication objectives. As the use of videos increases across functions and areas, now is a good time for video software makers to deepen their capabilities and grow their audience base and reach with the right integrations.

Clipchamp’s acquisition by Microsoft will make the Clipchamp software suitable for the Microsoft Windows customer base, expanding the company’s horizon.

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This acquisition announcement by Microsoft follows Adobe’s recent acquisition of Frame.io, a software that has been used by over a million people since it’s founding in 2014. Clipchamp’s features are meant to enable users at home, work or even schools. Frame.io’s video platform is aimed more at creative professionals.

Creating a Win-win for Video

Microsoft is a legacy brand, while Clipchamp exits their’s startup journey with this acquisition, it will open new doors for further innovation and expand their global reach. Storytelling is becoming more crucial in the world market and video tools and software can boost the way non professionals and creators capitalize on these efforts. Since its founding, Clipchamp has attracted millions of users and served over 300,000 companies.

Zipari CX Survey Reveals New Insights for Payers

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Research Shows that Payers with Both Efficient Call Centers and Digital Self-Service Options Experience Striking Benefits

Zipari, the company behind the first and only Consumer Experience Platform built specifically for health insurance, today announced the results from its survey, “Members Weigh-In on Consumer Experience: With Some Surprises for Payers,” offering the industry fresh new data points and insights from both members and payers.

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“Members Weigh-In on Consumer Experience: With Some Surprises for Payers”

Zipari, along with research partner Ipsos, conducted primary, direct market research leveraging an online survey distributed to health plan members and health plan representatives across all 50 states. The survey sought data on member and payer perspectives of CX and digital CX in the health insurance industry. Zipari surveyed 3,000 adult health plan members aged 26 and over and 400 payer representatives, 80% of which were manager level and above.

The survey results showed that payers that orchestrate a consistent experience across engagement channels will see the biggest return on investment. While many see the heart of CX for members as digital self service (portals, apps), Zipari’s survey showed that most (43%) members prefer the call center as their primary health plan communication channel. Underscoring that finding, when members were asked what would increase their health plan engagement, 71% of members said shorter service-center hold times and 65% said they want service representatives to have their information available right away. But, digital self-service wasn’t far behind with 42% preferring these channels.

“While the call center remains a core pillar driving member engagement, digital member portals and apps are a critical, and complementary channel for payers to engage with members and maintain customer satisfaction,” said Mark Nathan, CEO of Zipari. “This creates a huge opportunity for payers. When members can accomplish basic tasks on their own with digital solutions, it creates less pressure on the call center, reduces hold times, and sets up opportunities for what health insurance leaders identified as a key competency: more time and empathy for members who are calling because of stressful health or financial challenges.”

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Payer respondents that have made investments in digital CX report significant benefits from those efforts. Ninety-three percent of respondents that have made digital investments noted significant membership increases, with 73% indicating decrease in membership turnover.

Also interesting, while 73% of payers feel that they reach out frequently to members, only 24% of members share that sentiment. In fact, 63% of members said outreach in the form of personalized recommendations would increase their engagement. This highlights an opportunity for payers to improve communication orchestration and puts payers without digital CX platforms at a disadvantage. The need for sophisticated CX platforms capable of offering members personalized and consistent information across channels has never been more evident.

“The data clearly shows that mastering both the call center and personalizing digital offerings and outreach is going to be the golden ticket to attracting and retaining customers in this fast-changing, dynamic member-driven market,” added Nathan. “Essentially, what members want today is a human connection when they need it most, and digital self-access available around the clock.”

For more information on Zipari’s survey, please click here.

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TINT Attention Score Bolsters Visual Content Efficacy

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New Study Shows Marketers Fear Losing Access to Online Fans

Marketing professionals can now visualize eye patterns on visual content and maximize the attention-getting potential for ads, social, web, eCommerce, and email before publishing.

TINT, the enterprise User-Generated Content platform, is taking visual content optimization to a whole new level. With the launch of Attention Score, a pre-planning content feature, users can now analyze visual content to determine critical focal points and overall attention-getting potential before publishing across channels. Utilizing first-of-its-kind Eye Tracker technology, the TINT Attention Score Artificial Intelligence (AI) model is built on extensive neuroscience research and trained on one of the industry’s largest eye-tracking databases to predict behavior and visual attention accurately.

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In the fast-paced digital economy, attention has become a scarce resource. Attention Score analyzes visual content in real-time, providing a comprehensive breakdown of how a particular image performs in the areas of Cognitive Demand and Clarity, as well as a detailed heat map showing exactly where the viewer’s eyes will focus. The makeup of visual content, placement of images, logos, and text can all influence the decision-making process.

This new technology enables social, digital ad, eCommerce, and marketing teams to create, plan, and edit content that maximizes attention.

“Consumer attention is the new gold,” said Sameer Kamat, CEO, TINT.

“Attention Score enables brands to optimize ad spend by knowing which content will drive the audience towards action. No longer will campaigns run on the hope of conversion; our advanced machine learning takes the guessing game out of the picture. UGC combined with a high attention score is by far the best converting content a brand can ask for.”

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With an expanding number of channels and content options, the role of visual attention and its influence on the consumer is more important than ever. TINT’s UGC platform provides brands with the ability to strategically build trust, engage consumers, convert sales, and inspire action at every step of the customer journey, and now with Attention Score, TINT represents the next level of hyper-personalized user engagement through all marketing channels.

With TINT Attention Score users can:

  • Gain comprehensive insights on visual content with Cognitive and Clarity scoring
  • Discover how visual content will capture attention on different channels
  • See eye patterns to drive engagement and clicks
  • Optimize ads and visual content for maximum conversion potential

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Working Not Working Survey Reveals Ad Creatives Feel Well Compensated But Still Want to Leave Their Jobs

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“Adland Careers Now and in the Future” Survey shows over 50% of creatives are considering switching career paths

Working Not Working, the leading platform for curated creative talent, today released its first-ever “Adland Careers Now and in the Future” survey, which reveals the current sentiment of creatives working in advertising and their outlook on the future. Creatives also shared what they’ve witnessed firsthand in the advertising industry over the past two years, from changes ranging from diminishing opportunities for true creativity, unrealistic client expectations, and burnout.

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“Money isn’t going to keep creatives feeling creative. They’re finally putting their sanity, happiness, and well-being first,” said Justin Gignac, CEO and Co-Founder of Working Not Working. “Agencies, in particular, are going to have to understand this and work really hard to rethink and restructure how they operate, by improving hours, mental health offerings, and investments in more creative and inclusive environments. If they don’t, there are plenty of other options for creatives, be it freelancing or finding work through marketplaces, that will be way more appealing to them.”

According to the U.S. Bureau of Labor Statistics Jobs Report for July, advertising and PR-related services increased by only 1,200 jobs, far below the 4,800 jobs added in June. This points to a larger trend of how the pace of hiring in the advertising industry has slowed down, as more creatives are likely taking time off, switching careers, or pursuing freelance work.

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KEY FINDINGS

Working Not Working’s “Adland Careers Now and in the Future” survey dives into the overall sentiment of creatives over the course of the pandemic.

  • 61% of creatives say they have felt less creative in their work over the course of the pandemic.
  • 42% of creatives say they feel burnout every so often, while 27% say they consistently and currently feel it. Only 10% of respondents answered that they don’t experience burnout at all.
  • Of those creatives that feel burnout, over 50% place the blame on the number of hours worked and lack of motivation in their work.
  • Almost 60% of creatives say they feel fairly compensated for their work, while over 50% of creatives are still considering switching career paths.

The “Adland Careers Now and in the Future” survey data was derived from over 800 creatives from the Working Not Working community across the globe who have worked within the advertising industry in the last two years.

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