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Independent Survey Highlights Need for Advanced Analytics and Machine Learning to Accelerate Investigations

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Gaining insight allows for faster decision making, particularly in cases where data is subject to compliance and regulatory scrutiny

OpenText™, today announced findings from a recent independent survey from Compliance Week, sponsored by OpenText. The results show the importance of both advanced technology and dedicated teams that can quickly deliver data insights to reduce time and cost and result in better outcomes.

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The benchmarking survey, which garnered 200 responses from compliance, legal, internal audit, and other professionals around the world, reveals that despite a perceived need for improved efficiencies and outcomes, many organizations are not utilizing data analytics or artificial intelligence capabilities for the investigating of large volumes of electronically stored information.

“Data analytics, automation, and machine learning are necessary tools in supporting investigations,” said Lou Blatt, Senior Vice President and Chief Marketing Officer at OpenText. “Vast increases in information, changing data privacy and compliance requirements, and growing cybersecurity risks are all contributing to the need for a faster approach to managing and conducting investigations that results in better outcomes.”

Key findings from the survey include:

  • Increasing number of investigations: Respondents indicated that over the past year, they have faced an increasing volume of employee conduct (32%), regulatory and enforcement (20%), cybersecurity (18%), and data privacy (14%) investigations.
  • Time and resource constraints: Respondents identified the main barriers to managing and conducting investigations as time constraints (42%), collecting data from remote and off-network locations (39%), and difficultly in collecting data from new sources of electronically stored information (39%).
  • A variety of investigations: Investigations resulting from employee conduct represent a little over a third (37%) of electronically stored information for collection and review, followed closely by cybersecurity (35%), regulatory investigations and enforcement (34%) and financial reporting (31%).
  • Budgets are expected to remain flat: Just over half of respondents (51%) are expecting the overall number of investigations within their business to increase in the next 1 to 2 years, despite the fact that nearly half (46%) said that budgets would remain the same.
  • Manual approach remains: Despite the complexities associated with investigative reviews, an overwhelming 76 percent indicated their approach is manual, while just over half (56%) conduct keyword search and linear batching review, followed by fewer than a third (30%) using technology-assisted review or advanced analytics.
  • Strike teams provide value: To address the challenges of managing investigations internally, legal and compliance managers are incorporating teams of individuals to support investigations, with the top area of spend cited by respondents as support from professional services/consulting and legal service providers (62%).

Technology-driven analytics and machine learning, combined with the use of a strike team and cross-collaboration among a variety of business functions – including human resources, compliance, legal, audit, risk, security and information technology – allows organizations to manage the volume of electronically stored information, while capitalizing on the value each business function brings to the investigation.

“As organizations’ investigation needs continue to grow, along with growing document volumes, it is increasingly important to get to accurate facts quickly and efficiently. Doing so allows organizations to understand the merits of a particular matter more easily and make strategic decisions more quickly,” said Anna Mercado Clark, Partner at Phillips Lytle.

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33Across Announces New Multi-Year Strategic Partnership With Google Cloud to Help Increase Publisher Cookieless Monetization

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33Across Announces Results of Identity Resolution Partnership with Underdog Media

Investment in Innovation Will Allow 33Across To Multiply Amount of Traffic Processed through Company Exchange, Thereby Reducing Latency and Providing Greater Scalability

33Across, the first programmatic publisher platform to solve for addressability integrated across 800,000 publishers, announced a new multi-year strategic partnership with Google Cloud. As part of this new engagement, 33Across will significantly enhance their overall operations in many areas, from increasing traffic to the company’s exchange, reducing latency, and providing limitless scalability. The integration to Google Cloud is scheduled to complete by the beginning of 2022.

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The move to Google Cloud presents the following benefits to 33Across and our publishing partners:

  • Scalability: In June 2021, 33Across announced Lexicon™, the company’s new identity solution explicitly created to help publishers succeed without cookies. Given Lexicon and future initiatives, 33Across forecasts more cookieless traffic, more supply, and thus needed a partner who can provide the capacity to scale up.
  • Latency: By moving to Google Cloud, 33Across will be closer to its partners’ locations with state-of-the-art networking, thereby reducing the latency of transaction time for the advertising exchange allowing more monetization opportunities.
  • Reliability: Working with Google Cloud will allow 33Across to reduce downtime and recover much faster in the event of a potential outage, versus managing their own regional data centers and network infrastructure.
  • Future Proof: 33Across is a publisher-first model. Investing in Google Cloud will help modernize parts of their infrastructure, which will ultimately help publisher monetization and strengthen 33Across’ service to its publisher clients.

“We are excited to partner with Google Cloud to significantly increase our ability to scale our infrastructure and adapt to the changing needs of our publisher customers,” said Shyam Kuttikkad, CTO, 33Across. “Migrating our platforms to Google Cloud is similar to a telecom provider upgrading their network to 5G. We’re going to be faster, with more capacity, leveraging more modern technologies, and we will have the best coast-to-coast coverage. We are committed to giving our publisher customers the best service to help them increase their monetization.”

“We are committed to empowering our customers with the most scalable and reliable infrastructure to support their business needs, all built on the backbone of our global network,” said Gia Winters
Director, Cloud Sales, Google Cloud. “By migrating its business to Google Cloud, 33Across will have access to the tools and infrastructure to process more traffic, increase scalability and reduce latency.”

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AT&T Sets Goal to Help Businesses Reduce a Gigaton of Global Emissions by 2035

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AT&T Sets Goal to Help Businesses Reduce a Gigaton of Global Emissions by 2035

AT&T to target eliminating 1 billion metric tons of greenhouse gas emissions, working with Microsoft, universities, and other alliances to unleash the power of 5G and other broadband technologies through the AT&T Connected Climate Initiative

AT&T* has set an industry-leading target to help businesses collectively reduce a gigaton of greenhouse gas (GHG) emissions —1 billion metric tons — by 2035, an effort which will contribute to a better, more sustainable world.

A gigaton is equal to approximately 15% of U.S. greenhouse gas emissions** and nearly 3% of global energy-related emissions in 2020 *** — or 1.6 billion flights from Los Angeles to New York. ****

The company will work with businesses including Microsoft, Equinix, and Duke Energy, along with research universities, and a range of other organizations to deliver broadband-enabled climate solutions at global scale. This collaborative builds on AT&T’s standing commitment to aggressively reduce our own emissions, while enabling the transition to a net-zero economy.

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Why is this important? Fifty-five percent of Fortune Global 200 companies have established targets for the partial or total elimination of GHG emissions, and 23% of these businesses have set dates for reaching carbon neutrality*****.  AT&T has identified a critical need to help businesses drive emissions reduction to scale. Whether it’s adoption of smart IoT (Internet of Things) solutions for commercial and manufacturing facilities or innovative AI management and monitoring solutions for transportation and energy, broadband technologies, including 5G, can help deliver more efficiencies.

“As businesses embrace climate change as a priority, our connectivity solutions can help them make progress to reach their goals,” said Anne Chow, CEO, AT&T Business. “AT&T has a track record of delivering sustainability results within our own large-scale operations and for our business customers across industries. The time is now to expand our impact by developing and deploying more capabilities and solutions that enable companies to reduce their environmental footprint. This is a collective imperative across all business that also benefits the planet and society as a whole.”

Between 2018 and 2020, AT&T worked with the Carbon Trust and a selection of business customers to calculate the reduction of emissions enabled by AT&T connectivity. The result was a reduction of more than 72 million metric tons of CO2e through the enablement of smart IoT and edge-computing technologies for the manufacturing, agriculture and commercial sectors. Gigaton is a new goal, spanning emissions reductions from 2018 to 2035, that continues our efforts in this space.

By 2030, the information, communications and technology industry could generate emission savings of more than a third of all global energy-related emissions in 2020 – according to GeSI.

How we’ll do it: With our newly formed Connected Climate Initiative, we plan to convene the brightest minds from leading technology companies, AT&T Business customers, universities, and nonprofits to identify best practices, develop innovative new products and use cases, and scale the innovations of startup partners building tomorrow’s 5G- and other broadband-enabled climate solutions.

Key collaborators include:

  • Microsoft , who is working with us in areas like 5G, AI, IoT and the cloud to further enhance our development of products, such as the AT&T Guardian device with Azure Sphere: It enables businesses to securely collect and analyze data to identify efficiencies and reduce sources of carbon emissions. Use cases range from connected kitchens to fully digitalized spaces, transportation and supply chains. Azure Sphere is built on the Azure cloud which is 98% more carbon efficient than common on-premises solutions.
  • Equinix , a digital infrastructure leader, will work with us to provide highly secure access to energy-efficient digital infrastructure, helping corporate customers accelerate their digital transformations and lower emissions. Shared customers are working with AT&T and Equinix to accelerate progress on their sustainability commitments.
  • Duke Energy , one of America’s largest energy holding companies, intends to work with AT&T to explore how broadband technologies may help both accelerate the transition to renewable energy as well as support achieving Duke Energy’s goal of net-zero carbon emissions by 2050.
  • The Texas A&M University System’s RELLIS Campus , will research how AT&T 5G could help speed emissions reduction in industries with high emissions such as transportation.
  • The University of Missouri , will explore how AT&T 5G may help reduce energy consumption and emissions from buildings.

Additional collaborators include SunPower, Badger Meter, IndustLabs, Traxen, BSR, RMI, Third Derivative and the Carbon Trust. Click here to learn more about each of the participating organizations.

“Ubiquitous connectivity — nationwide broadband, which includes 5G access, for businesses everywhere — has the power to help scale technologies, dramatically accelerating business efforts to reach their climate goals,” said Charlene Lake, chief sustainability officer, AT&T. “As AT&T advocates for universal broadband, we see an opportunity to support even more businesses in the transition to a net-zero economy through our global reach, advanced network capabilities and collaborations with industry and NGO partners.”

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Nexcess Introduces Plugin Performance Monitor

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Nexcess Launches Next-Gen StoreBuilder App

Nexcess is the First Managed WooCommerce and Managed WordPress Host to Deliver Plugin Performance Monitor with Hosting Plans

Nexcess, the fully managed, high-performance digital commerce cloud platform built to optimize WordPress, WooCommerce, and Magento sites and stores, announced the release of its Plugin Performance Monitor as a feature on all Managed WooCommerce and Managed WordPress plans.

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A Nexcess exclusive, Plugin Performance Monitor will capture and compare the performance of a WordPress site before and after plugin or theme changes have been made. The monitor runs nightly performance tests on websites and then reports those results to the admins of the website with insights on what changed and the impacts to performance. It will show users which files are contributing to the load (request volume) and performance (speed/delay). Lastly, for ecommerce stores, it connects performance with revenue growth (or loss).

“Change is where bad things happen,” said Chris Lema, VP of Products and Innovation. “Website owners will often add a plugin to their site because they believe it will help in some way. But there’s never been an easy way to understand cause and effect. Which plugins slow a site down? By how much? If you’re a site owner without deep technology experience, you may never know if a plugin is making things better or worse, whether or not it has created conflicts or broken something on the site. At Nexcess, we watch performance daily. We’re not just telling admins that your site is slow, we’re telling them where to look. It’s a constant feedback loop of the changes they are making. No one else is doing this.”

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Included in the cost of the Managed WooCommerce and Managed WordPress Hosting plans, the added feature means that site and store owners can take immediate action to understand performance when shifts occur. The Nexcess Plugin Performance Monitor runs daily and keeps the performance changes over time, so that customers can see how the changes they’ve made have impacted performance. Customers will be able to open the Nexcess Performance panel in their WordPress dashboard and see performance score changes, and the drivers of those changes.

“At Nexcess, we’re passionate about powering the online potential of our SMBs and serving the communities of designers, developers, and agencies who create for businesses around the world. There hasn’t been a lot of innovation in the managed WordPress and WooCommerce space — so we keep pushing forward. Now with our Plugin Performance Monitor, we want to make sure that fast sites stay fast as our customers add plugins,” said Lema.

Nexcess is at the forefront of continuous innovation for WordPress and WooCommerce and for the store owners and agencies who use the platforms. For more information about Nexcess Managed products, visit Nexcess Managed WordPress and Nexcess Managed WooCommerce.

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Invoca Announces Record Results Driven By Booming Demand for Conversation Intelligence

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Invoca Announces Record Results Driven By Booming Demand for Conversation Intelligence

100% Bookings Growth, Product Innovation and Industry Recognition Cement Invoca as leader of $4.8 billion conversational intelligence market

Invoca, the leading Active Conversation Intelligence platform for revenue teams, announced record growth for the first half of FY21 as it continues its path to $100M in annual recurring revenue (ARR) by end of its fiscal year. Top highlights include:

  • Expansion bookings up 100% year over year
  • Net customer retention of 110%
  • World-class NPS score of 86 (February 2021), up from 75 (August 2020)

New and expanded customers include AliMed; Austin Rare Coins Inc; AutoNation; Christian Brothers Automotive; LGI Homes; Northwell Health; Rothman Orthopaedic Institute; and WPS Health Insurance – Health Plan. Invoca’s customer base now exceeds 2,300 leading B2C brands in the automotive, real estate, financial services, telecommunications, insurance, healthcare, retail, and home services industries.

“We get a lot of personal attention and top-tier service from Invoca,” said Matteo Togni, Product Manager of Localization and Digital Product at AutoNation, America’s largest and most admired automotive retailer. “We’ve also been extremely impressed with their robust technology team as well as how quickly they solve problems and release new features.”

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Accelerating Innovation

With the market for conversational AI expected to reach $13.9 billion by 2024, Invoca is doubling down on innovation to expand its market leadership in the conversation intelligence space.

In May, Invoca introduced its newest product line, Invoca for Sales, which helps contact centers improve the conversion of inbound sales by automating quality assurance, improving contact center agent coaching, and personalizing the total buying experience.

Also in May, Invoca acquired call tracking attribution and analytics platform, DialogTech. With this acquisition, Invoca doubled the size of its research and development (R&D) team and increased its R&D investment to $20 million to support its ongoing innovation efforts.

This June, Invoca released an industry-leading integration with Google Ads that utilizes the Google Click ID (GCLID) to more accurately attribute call conversions when a call is placed from call extensions, call ads, and location extensions. This enables Invoca customers to track high-intent customers from these click-to-call ad formats as well as calls from PPC-driven website visitors to get a precise picture of the caller’s intent in real-time. Invoca then activates that keyword-level conversation intelligence data in tools like Google Ads to fuel smarter automated decisions and drive better results.

“As demand for Conversation Intelligence heats up, Invoca has distinguished itself through product innovation and superior customer service, which resulted in record growth and stellar customer satisfaction,” said Gregg Johnson, Invoca CEO. “Our acquisition of DialogTech in May is a major milestone that will help us accelerate our vision. Customer retention of the DialogTech customer base has actually improved since the acquisition, showing strong customer reception to the deal.”

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Industry Recognition

Invoca was widely recognized for its technology and workplace culture, including:

  • Fortune Best Small & Medium Workplaces™ 2021 – Great Place to Work US: Ranked #14 on Medium companies listing.
  • Inc. Best Workplace: Listed as an Inc. Best Workplace for the fourth year running in the “Established Excellence” and “Medium-Large Company” categories.
  • Fortune’s Best Workplaces for Millennials™ 2021 with Great Place to Work US: Ranked #19 on the Small/Medium companies listing.
  • Fortune Best Small and Medium Workplaces in Technology™ 2021- Best Places to Work: Ranked sixth in the best small and medium workplaces in the technology category.
  • #CODiE Awards: Named a finalist for Invoca Signal Discovery in the Best Sales & Marketing Intelligence Solution category.
  • IBM Geography Excellence for North America, 2021 and IBM Business Unit Excellence for IBM Data & AI, 2021 – Recognition for IBM Partners based on a stellar performance, demonstrated excellence, exceptional customer experiences and business growth.

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ActiveCampaign adds new Access pillar to Customer Success Commitment

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Streaming Sensation 'Growth Decoded' Returns for Season 2 on October 7

Further expansion underscores ActiveCampaign’s customer obsession, this time committing to a new European data center, the industry’s first anti-“no-reply” policy, and the industry’s most actionable Unified Data Model

ActiveCampaign, the leader in Customer Experience Automation (CXA), is once-again expanding its commitment to customer success by introducing the new Access pillar to its industry-leading Customer Success Commitment. This addition demonstrates the deep level of care that the company has for its customers to grow their businesses using a platform that delivers best-in-class value, service, trust — and now, more access.

The ActiveCampaign Access pillar promises to give customers as much access as possible across all areas of the business, ranging from customer success teams and cross-channel services, to advanced platform features and content in multiple languages. This also extends to access for global customers with plans to establish data centers in Europe, coming within the first half of 2022, and plans to expand localized data residency in the Asia-Pacific region. Furthermore, ActiveCampaign is working towards ISO 27001 certification, the leading international standard on how to manage and process data and safeguard privacy. Those interested can sign-up for early access.

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Within this pillar, ActiveCampaign is also introducing the industry’s first anti-“no-reply” policy. ActiveCampaign is promising that every communication it sends will come from a monitored inbox, social account, or phone call, to ensure every piece of feedback and question will be received and read by an ActiveCampaign employee. While this may sound like a standard offering, no other company in the industry is doing this today. By taking this step, ActiveCampaign is committed to eliminating frustration and wasted time for businesses.

With over 150,000 customers worldwide, the ActiveCampaign team is able to make human touch possible at scale by using its own platform. ActiveCampaign is committed to a shared experience with its customers. By leveraging the power of CXA, both ActiveCampaign and its customers alike will continue to grow together.

Additional benefits of the Access pillar include:

Being inclusive to businesses around the world: ActiveCampaign has customers in over 170 countries and is committed to being accessible in each of them through a platform, content, support, and training in multiple languages including German, French, Italian, Spanish and Portuguese. 

Delivering on CXA in every channel: No one likes to feel they’re talking to a void. That’s why ActiveCampaign representatives are reachable to all customers, no matter their tier size, via email, chat and social – at no additional cost.

A platform developed based on customer feedback: ActiveCampaign constantly improves its platform to give customers the best tools available to grow their business, and relies on customer feedback to help drive those changes. That’s why ActiveCampaign’s engineering and developer teams make themselves accessible through the Ideas Board, and shares those ideas with customers through product updates page, bi-monthly emails, social, 1:1 personalized tips for each customer via the ActiveCampaign platform and a monthly webinar.

Customers can see ideas delivered as part of #CustomerLoveAC. This program includes keeping customers informed of updates in whatever way they most prefer, including ActiveCampaign’s product updates page, a monthly webinar, and frequent communications, both in the application and via social and email channels.

Flexible solutions for companies of every size: All businesses should have what they need to create amazing customer experiences. With ActiveCampaign, every customer has access to the industry’s most actionable Unified Data Model, which makes customer data across their tech stack accessible and actionable – allowing for tools and services otherwise only available to enterprises. This is made possible by a platform with a record of delivering self-guided enhancements, free training, over 600 automation recipes, and 870+ integrations, which over 70% of customers leverage. 

ActiveCampaign introduced the industry’s first Customer Success Commitment in January 2020 to honor its promise to its customers. It began as a three-pillar commitment across service, trust and value, guaranteeing that the company would deliver an incredible experience to its customers and help them grow their own businesses by using its customer experience automation platform. 

The company’s tremendous growth over the past 18 months proves that customers see value in this commitment. Since introducing the Customer Success Commitment, ActiveCampaign has gained over 60,000 customers, introduced over 500 partners, and nearly doubled its headcount. Further, customers have reviewed the platform over 8,000 times on G2, where it is also a leader in all 14 categories in its industry.

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New AppViewX Research Reveals More Than 60% of Organizations Lack Awareness of Certificates and Keys Across Their Digital Assets

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Me2B Alliance Research Exposes Poor Understanding Among Consumers Regarding Privacy Policies, Terms of Service, and Who They Protect

Of Those Lacking Certificate & Key Awareness, 96% Have Experienced Negative Consequences, Underscoring the Importance of Comprehensive Machine Identity Management as a Mission-Critical Business Strategy

More than 60% of organizations don’t hold full awareness of certificates and keys across their digital assets, according to new research from AppViewX, the leader in secure machine identity management and application delivery automation. Over the course of the pandemic, as enterprises were forced to accelerate their digital transformation efforts, The Next-Gen Machine Identity Management Report that surveyed 1,000 IT security decision makers across North America and EMEA, suggests many organizations also became unable to track the identities of all machines across their evolving IT networks.

Of the enterprises that lacked certificate and key awareness, 96% experienced consequences that could cripple their operations, including cybersecurity breaches (55%), loss of employee productivity (47%), system outages due to lack of complete visibility (35%) and financial losses from outages (33%).

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Despite this, an overwhelming majority of organizations recognize the importance of improving and investing in machine identity management. According to the research, almost all of the IT and security leaders surveyed (99%) reported that their organizations are likely to start taking the steps needed to overcome these issues by enhancing their machine identity management approach, but these leaders (98%) also expect to face challenges. Some of the major hurdles that have prevented executive team buy-in include:

  • The complexity of managing certificates across all areas of IT infrastructure (67%)
  • Lack of skill sets within IT/security teams (66%)
  • The current management is manual and too time consuming to upgrade (57%)
  • Budget constraints (49%)

These specific challenges indicate a need for enterprise solutions which can be provisioned across the entire IT infrastructure, and can be easily implemented even where skillsets are lacking.

According to Gartner® Hype Cycle™ for Identity and Access Management Technologies 2021, “Digital transformation has led to an explosion in the number of machines — such as workloads, code, applications and containers — that need to identify themselves and communicate with each other. As a result, several technology providers have built tools that can help clients discover and manage machine identities across hybrid and multicloud environments. Managing machine identities has become critical, as nonhuman entities are now at the leading edge of digital transformation.”

“This report distinctly illustrates the urgency for a machine identity management solution with next-gen capabilities,” said Tammy Moskites, CEO at CyAlliance and board member of AppViewX. “Managing machine identities has been a passion of mine for several years. This passion is why I cannot stress enough the significance of both awareness and management of keys and certificates, which will certainly wreak havoc if sidelined. Enterprises are rapidly waking up to its importance – and the role that it would play in securing an enterprise’s critical infrastructure. The Next-Gen Machine Identity Management report is a must-read for all security professionals.”

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Looking to the future, organizations are taking steps to upgrade to the next generation of machine identity management tools. The vast majority are planning, or have already begun, to implement automated machine identity management workflows (96%); taken the steps to manage certificate lifecycles on hybrid deployment models (95%); or adopted machine identity management-as-a-service (95%).

Of the forward-looking enterprises that have already implemented a machine identity management solution, The Next-Gen Machine Identity Management Report highlights the benefits experienced as a result,  including:

  • More awareness of certificates and keys across new and emerging technologies (54%)
  • An increased ability to access certificates and keys faster (51%)
  • Stronger security credentials (51%)
  • A reduction in the likelihood of outages due to certificate expiry or human error (41%)

“IT teams know that the proliferation of digital assets and vital technologies make the tracking of identities and keys across IT networks ever more necessary. But digital identity management is still not getting the serious attention — or resources — it needs from the entire organization,” said Murali Palanisamy, chief solutions officer for AppViewX. “This report arms IT and security teams with the data needed to effectively communicate the pathway towards successful digital certification management and sustainable growth of their IT infrastructure, justifying the necessary investments of time and money in machine identity management.”

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Inpixon’s CXApp Event Platform Powers Aruba’s Award-Winning Virtual Event

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Evergreen Wins Big at MUSE Awards

Aruba, a Hewlett Packard Enterprise Company, Pivots to Virtual Event Utilizing CXApp, Quadruples Attendees and Wins EXHIBITOR Magazine’s Top Corporate Events Award

Inpixon , the Indoor Intelligence™ company, announced that Inpixon’s CXApp event platform  powered Aruba’s Atmosphere Digital 2020 Conference which recently won the Judges’ Choice Award, EXHIBITOR Magazine’s 2021 Corporate Event Awards’ top honor. The 18th annual Corporate Event Awards recognize excellence in event-marketing strategy and execution. Aruba, a Hewlett Packard Enterprise company, is a global leader in secure, intelligent edge-to-cloud networking solutions.

Steve Gouldrup, Aruba’s Director of Global Events, commented, “Amid the uncertainty faced as COVID-19 hit the globe, The CXApp’s virtual event platform made it possible for us to get a custom-branded event portal up and running quickly as we pivoted to a virtual event. We were able to offer our global audience an intuitive experience to attend our Atmosphere Digital event from remote locations around the world. CXApp’s engaging attendee features and insightful event management capabilities enabled us to effectively bring ‘live event’ touchpoints into the virtual world.”

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Nadir Ali, CEO of Inpixon, stated, “We are proud to have provided Aruba our award-winning CXApp event platform which helped them to deliver an incredibly successful event and win a top industry award. Inpixon believes its ability to offer in-person, virtual and simultaneous in-person/virtual hybrid events, all on the same platform, is unique in the market. Another advantage of the CXApp platform that differentiates it from competitors is the ability to deliver to attendees native iOS and Android apps that enhance their experience of the event regardless of whether they are attending in person or remote. Accordingly, we are witnessing increased demand for our event platform in support of the future of events.”

In March of 2020 and just 19 days away from the opening of the annual Aruba Atmosphere in-person event for customers and partners, confronted with the news of COVID-19 pandemic’s spread and the government’s imminent shut down of events, Aruba made the decision to cancel the in-person event. However, Aruba had the foresight to see the silver lining in the clouds and made the bold move to offer an expanded, virtual version of the event.

Aruba turned to their proven partner, CXApp, whose event platform was used to host previous in-person Atmosphere events that included advanced features such as the integration of Aruba’s location technology and 500 Bluetooth beacons for wayfinding across three floors of the Las Vegas Mandalay Bay Convention Center, as demonstrated in this video.

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In just two months’ time after deciding to pivot from an in-person to virtual event, the Aruba team, using CXApp as the backbone event platform and leveraging resources and services from additional valued partners including production agency GJS Media Productions, creative agency RockIt Events, and 3D specialist Kaon Interactive, Aruba held Atmosphere Digital 2020 to resounding success. Aruba realized more than 22,000 attendees, a 389% increase from 2019, had more than 100 press mentions, and won EXHIBITOR Magazine’s top Corporate Events award.

One of the key challenges with virtual events is to prevent attendees, whom are viewing from their computers or phones, from tuning out. To keep people engaged and to provide a personalized, memorable and engaging experience that stimulates community interactions, Aruba included in the event the following innovative features:

  • Mix of live, prerecorded, and “simu-live” content — simu-live being a combination of live and prerecorded content that was live-streamed so it appeared to be live
  • Keynotes, topic-specific conference sessions, and training and certification classes
  • Contests and gamified experiences
  • “Show, don’t tell” product demos
  • Musical interludes, attendee lounges, social media postings, real-time chats, surveys, polls and moderated Q&A
  • Content in seven languages for the larger international audience afforded by the virtual format

The complete EXHIBITOR Magazine review of the Aruba Atmosphere Digital event explores numerous best practices and is recommended reading for organizers of in-person, virtual and hybrid events.

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Vyopta Survey Reveals Executives Don’t Fully Trust One Third of Remote Workers to Effectively Perform

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Vyopta Expands Support for Zoom Phone and Zoom Rooms

Nearly one quarter say their company has fired a staff member over audio or video call errors

Vyopta, the Collaboration Intelligence Company, released the results of a study on the real-life consequences of remote and hybrid work. Conducted by Wakefield Research, the study surveyed 200 U.S. executives at companies of 500 or more employees between July 30 and August 10, when Covid numbers began again to rise and return to office plans were yet again put on hold.

When asked what percentage of your staff do you fully trust to be able to correctly navigate the remote technology needed to make remote work successful, the average response among executives was just 66%. That means that executives do not fully trust a full third of their staff to effectively perform when working remotely.

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Online Accountability.

In addition, nearly a quarter of those surveyed reported they have seen an employee fired because of video or audio conference mistakes. It seems that business leaders expect employees to figure it out — or pay the price.

It is not just firing: 83% have seen an employee receive some disciplinary action. Top actions executives have seen enacted over a call or video conference error include moving the responsibility of managing/facilitating meetings or calls to another staff member (53%); Giving an informal (40%) or formal (38%) reprimand; and Removing a staff member from a project (33%).

Nearly three in five business leaders (58%) responded that it is the company’s responsibility to ensure remote collaboration technology is working smoothly. But the other 42% say the burden is on employees to keep collaboration technology up and running.

Bottom Line.

It might seem harsh to punish someone over a videoconference mix-up, but executives know that when these things don’t go smoothly, they pay a price. Nearly a third (32%) have lost a client or business opportunity because of technology or connection issues. Another 41% have missed a project deadline.

Here to Stay.

An overwhelming 97% of executives said they are currently offering or are planning to offer hybrid work options; this new mode of work is not going anywhere. Nearly three out of four executives (72%) plan to maintain or expand the number of employees allowed to work a hybrid schedule in the next 12 months—including 29% who say that number is expected to grow.

Into the Unknown.

But even as they try to establish this new hybrid work environment and push their employees to make it work, executives themselves admit they are guessing. More than half of the executives (58%) are very concerned that their company does not fully understand what employees are looking for in a hybrid work option—pointing to the need for guidance and support as they ramp up hybrid efforts.

“The data clearly shows that there is a misalignment in expectations regarding remote and hybrid work between management and employees and a lack of training on how to manage and perform in this new way of working,” said Alfredo Ramirez, CEO of Vyopta. “Since Vyopta develops software to optimize collaboration, our teams are proficient in using technology for remote and hybrid work. However, we are continually focused on how we can help foster collaborative work among our team and on how we help enhance productivity in any work environment.”

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LabArchives User Growth Grows at Record Pace Through the Pandemic

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LabArchives™, the leading research data management SaaS application platform, has seen a trend of acceleration in growth during the pandemic.

LabArchives™, the leading research data management SaaS application platform, has seen a trend of acceleration in growth in the past 18 months. Usage of LabArchives has increased more than 30% so far this year, which also constitutes a 50% increase over the same period from two years ago. More than 600 organizations around the world use LabArchives to manage their laboratory research data and document their findings.

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LabArchives has identified ease of use, support for many disciplines, and users themselves as the driving factors of the remarkable growth. In response, LabArchives has focused on the sustainability of this growth and continued investment in systems and scale as the demand for its lab workflow products greatly increases. LabArchives Inventory and LabArchives Scheduler, both released in 2020, are showing the same increased demand and usage as LabArchives ELN for Research.

In addition to the LabArchives ELN for Research, the LabArchives ELN for Education includes a collection of curated lab activities, which launched last year and is currently used in 340 courses by nearly 13,500 students. The curated content library contains a collection of STEM course labs, protocols, course packs, and relevant text material that has been used more than 1,750,000 times since its launch in early 2020. Teaching professors use the content for no charge in their courses and “push” their version of the course activity to each student in their class or section.

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Lucid Announces Lucidspark Integration with Microsoft Azure DevOps to Enhance Collaboration

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Lucid Announces Lucidspark Integration with Microsoft Azure DevOps to Enhance Collaboration

Lucid, the leading provider of visual collaboration software, announced a new integration for its virtual whiteboard, Lucidspark, with Microsoft Azure DevOps.

The Lucidspark Cards for Azure DevOps Cloud integration takes software development planning to the next level with enhanced collaboration and data-driven visuals. Technical teams can come together in a shared, flexible workspace to visualize backlogs, delivery plans, and work items pulled directly from Azure DevOps, enabling users to more effectively identify project roadblocks, complete retrospectives and visualize customer journeys. The bidirectional sync ensures every new idea and action item is captured across both platforms, keeping development teams aligned and working together seamlessly.

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“Our mission is to help teams see and build the future, and this means providing effective solutions that connect engineers, project managers and other contributors on development and support teams to allow them to seamlessly align, innovate and move into action,” said Dan Lawyer, senior vice president of product management at Lucid. “We’re excited that the Azure DevOps integration will allow us to further enable these teams to quickly move between ideation, planning and execution to deliver incredible results faster than ever before.”

With Lucidspark’s intelligent data synthesis, this integration allows users to take project plans from Azure DevOps one step further. Users can add imported or new work item cards to a Dynamic Matrix in Lucidspark and then filter by assignee, status, project or item type. This unique feature makes it easy to visualize new ideas and work items in context by pivoting by different views and applying filters, allowing users to quickly organize and understand project status.

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Through this integration, users will also be able to:

  • Instantly transform ideas captured on sticky notes or shapes into Azure DevOps work items with a single click, saving time and enabling teams to move into action faster
  • Create new Azure DevOps work items directly in Lucidspark without the hassle of switching between applications
  • Collaborate and plan in real time with changes captured in both platforms through a bidirectional sync
  • Keep teams aligned by communicating work status visually and tagging assignees to Lucidspark cards
  • Automatically gather and sort ideas by tag, keyword and color to quickly convert priorities into work items

Andy Kofoid Joins Databricks as President of Global Field Operations

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Andy Kofoid Joins Databricks as President of Global Field Operations

Company taps former Salesforce North America President to rapidly scale global GTM functions as enterprises expand their adoption of Databricks’ Lakehouse Platform

Databricks, the Data and AI company, announced the appointment of Andy Kofoid as President of Global Field Operations. With more than three decades of experience building, scaling and transforming high-growth software and cloud businesses, Andy’s track record of category creation and operational excellence will prove invaluable as Databricks’ Lakehouse Platform becomes the data architecture of choice for data-driven organizations. Andy’s first day will be September 7, 2021.

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“Andy brings an incredible wealth of knowledge and global leadership experience to the Databricks team and I am thrilled to introduce him as the new President of Global Field Operations,” said Ali Ghodsi, CEO and Co-Founder of Databricks. “Andy’s background leading and scaling high growth, customer-focused GTM organizations and his commitment to operational excellence will take Databricks to new heights. As we work to create the lakehouse category and accelerate adoption of the data architecture of the future, Andy’s experience in category creation and building a platform ecosystem will prove invaluable.”

Andy brings more than twenty years of executive experience to the company. He joins Databricks from Salesforce where he spent eight years, most recently in the role of President of North America managing a $12B+ business unit with 8,000+ employees. He also held executive positions as the Executive Vice President and Chief Operating Officer at Salesforce leading their B2C and global Marketing Cloud businesses.

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Prior to that, he served as the Executive Vice President and Chief Operating Officer at ExactTarget, leading the global field operations. During his tenure, ExactTarget went public in 2012 on the NYSE and was acquired by Salesforce in 2013 for $2.6B. Before joining ExactTarget, Andy served as Vice President of EMEA at Dassault Systemes, living in both London and Paris. He also held other executive positions within the U.S. at Dassault Systemes. Prior to that, Andy served in sales and sales management positions at Oracle Corporation and IBM.

“Databricks’ trajectory is incredible and I’m excited to join this outstanding organization and be part of the next chapter,” said Andy. “I’ve seen first hand the critical role that data and AI play in fueling digital transformation and I look forward to helping customers around the world maximize the value of their data with this best-in-class lakehouse platform that is redefining the next era in cloud.”

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Password Boss Completes Acquisition of AutoElevate to Give MSPs Increased Cybersecurity Protection Levels

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Complementary automated privileged access management and password manager solutions can drastically reduce the opportunity for cyberattacks.

Password Boss, an enterprise-class password manager solution provider for managed service providers (MSPs), announced that it has acquired AutoElevate, a provider of automated privileged access management (PAM) software. The acquisition will bring together two best-in-class security solutions, giving MSPs the ability to better drive security for their own and their clients’ organizations. Terms of the acquisition were not disclosed.

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“When our group took the reins of Password Boss in 2020, one of our goals was to expand our ability to better support MSP security in an ecosystem that’s increasingly under attack from cybercriminals and other bad actors,” said David Bellini, CEO of Password Boss. “AutoElevate is the perfect fit for two key reasons. One is that its endpoint privilege and automated PAM capabilities nicely complement our password management solution. Mitigating potential security risks before they even happen is key to both offerings. The second reason stems from the deep roots that both our team members have in the MSP community. We are all committed to expanding opportunities for MSPs and helping them realize their long-term business goals. I can’t wait to see what we can do together.”

Bellini and Todd Jones, co-founder of AutoElevate, have a combined 50+ years of MSP industry experience. In addition to his role as CEO of Password Boss, Bellini is a founder and CFO of ConnectOn, a Tampa Bay area provider of managed services, cloud services and security services. In 1982, he co-founded ConnectWise, a technology solutions provider for MSPs that was acquired by Thoma Bravo in 2019. The investor group that acquired Password Boss in 2020 includes Bellini, Drew McCallum and Adam Slutskin. Jones, who began his career in the managed services industry more than 20 years ago, founded a security-centric MSP practice in Colorado before it was acquired 2016. In 2018, he launched Miami-based AutoElevate to fulfill the need he saw for an MSP-based solution for privilege management.

Bellini will serve as CEO of both organizations. Jones will remain with AutoElevate to manage operations and ongoing technology initiatives.

Jones said that, like Bellini, he too is excited about what the two companies can do together in leveraging their unified mindset for an expanded MSP cybersecurity solution. “I saw early in my career that removing local administrative rights and employing endpoint privilege management immediately enhances an MSP’s cybersecurity efforts and serves as one of the best ways to help stop malware and thwart attackers,” Jones said. “At AutoElevate, we took that concept and then added a layer of automation that simplifies the management for MSPs. When any MSP takes advantage of the capabilities of our PAM software in combination with Password Boss’ industry-leading password protection solution, that MSP is well on its way to building a strong perimeter defense against anyone who attempts to leverage it as a gateway to customer computers.”

Password Boss, a complete end-to-end password management solution for MSPs, was designed and developed in 2014 specifically for the needs and the ways that today’s MSPs work and support their customers’ password management needs. It provides a multi-tenant management portal that centralizes password management, automatic deployments through an MSP’s remote monitoring and management (RMM) platform, synchronization across devices, multiple layers of enterprise-grade security, dark web scans, and more.

AutoElevate adopts the principle of “least privilege” for end user workstations for MSPs across North America, Europe, Australia and New Zealand. Administrative privileges are automatically elevated only when required to run approved and trusted applications. This limits the opportunity for an attacker to compromise an entire network by targeting privileged account passwords. Like Password Boss, AutoElevate leverages a multi-tenant central management portal and is easily deployed to allow MSPs to take control of use of privilege across their clients.

Both Password Boss and AutoElevate seamlessly integrate with a number of PSA, RMM and remote access tools, including those from Connectwise, Autotask and Kaseya.

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Creator Economy Platform Koji Announces Sixteen New Social Media Content Embed Apps

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Creator Economy Platform Koji Announces "Pop Up Shop" App

New Apps Bring Easy Social Media Integrations Directly to Link in Bio

Koji, the world’s most powerful Link in Bio platform for the Creator Economy, today announced the launch of sixteen apps that allow creators to embed media from popular social media sites, including TikTok, YouTube, Spotify, Twitch, Instagram, and SoundCloud. The new apps give creators additional ways to customize and showcase their existing content directly inside their Koji Link in Bio.

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The sixteen new apps run the gamut from media hosting services (Twitch, YouTube, Spotify Podcast) and social media platforms (Instagram, Twitter, Facebook) to music streaming and distribution services (Spotify, SoundCloud, Apple Music). Creators can embed content directly into their Link in Bio by simply pasting a URL, while followers can view all of their favorite creators’ embedded content without the need for platform-specific accounts.

The following new apps are all available for free on the Koji App Store:
Amazon Music, Apple Music, Apple Podcast, Bandcamp, Deezer, Facebook, Instagram, SoundCloud, Spotify, Spotify Podcast, Tidal, TikTok, Twitch Stream, Twitter, Vimeo, YouTube

Koji is the world’s most powerful Link in Bio platform. With hundreds of free apps created by Koji and its community of independent developers, the Koji Link in Bio gives leading Creators on TikTok, Instagram, Twitch, and other social media platforms new ways to engage audiences, connect with supporters, and monetize. Koji launched in March 2021 and has raised $16 million in venture capital through its parent company GoMeta, Inc.

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GatherContent Adds Integrations to Help Streamline MarTech Stacks

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GatherContent Adds Integrations to Help Streamline MarTech Stacks

New and deepened integrations include Adobe’s AEM, Drupal, Gatsby, Netlify, Slack, Vercel, and Zapier

GatherContent, the Content Operations platform that brings together people, process and technology, announced that it has added and deepened integrations to help customers streamline their MarTech stack experience. New integrations include Gatsby and Netlify, and deepened integrations include Adobe Experience Manager (AEM), Drupal, Slack, Vercel and Zapier.

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GatherContent allows customers to seamlessly integrate the product with their technology stack through integrations, API, and headless capabilities. This gives companies flexibility when it comes to multi-channel publishing, and connecting GatherContent to production and project management workflows.

Gartner’s 2020 Marketing Technology Survey found that marketers only use 58% of their martech stack’s full breadth of capabilities because they have trouble with cross-functional collaboration, deal with a “sprawling array” of martech solutions.

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“GatherContent is the glue that connects these other platforms together,” said Angus Edwardson, Co-Founder and VP of Product of GatherContent. “Our goal is to allow GatherContent to easily slide into existing marketing workflows with as few barriers as possible.”

In addition to the new and deepened integrations, GatherContent has built more libraries on its API, including JavaScript helper libraries using Jamstack technology. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing MarTech stack that includes their CMS, CRM, and SEO tools, among others.

“Marketing technology stacks are getting more cluttered, but when connected together in a way that makes sense, the result is better content, produced faster and with reduced risk,” said Edwardson.

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FICX Names Christopher Hohman Vice President, Product, for Emerging CX Automation Platform

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Seasoned product management professional brings a diverse background in customer experience and digital transformation

FICX, innovators in CX Automation, announced that Christopher Hohman will join as Vice President of Product. In his new role, Hohman will be responsible for overseeing the development of new customer experience automation capabilities and services.

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Chris has more than two decades of product management experience and comes to FICX from Bank of the West, where he was responsible for digital transformation, including automating sales, service, and compliance customer workflows. Chris also has held similar product management roles for Amazon, Cisco, and Adobe Systems.

“Chris has an extensive background in managing customer experience as well as product development,” said Michael Oiknine, CEO of FICX. “We are expanding our core platform to provide new no-code tools to customers, offering new ways to improve CX with automation to increase sales and reduce customer churn. Chris’s diverse background will be invaluable as FICX expands its portfolio of customer experience automation tools.”

FICX’s no-code CX Automation platform digitizes and automates disruptive customer interactions. Rather than losing sales and customers due to broken customer journeys, FICX transforms customer processes into frictionless, end-to-end digital experiences. Using FICX, companies can easily add custom digital workflows in any customer channel including websites, apps, chat, IVR, call center, and in-store. FICX integrates with existing enterprise technology to facilitate automation with prebuilt connectors and robust APIs that sync front-end experiences with backend systems.

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Databricks Raises $1.6 Billion Series H Investment at $38 Billion Valuation

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Databricks Raises Series I Investment at $43B Valuation

Databricks, the Data and AI company, today announced a $1.6 Billion round of funding to accelerate innovation and adoption of the data lakehouse, as the data architecture’s popularity across data-driven organizations continues to grow at a rapid pace. The Series H funding, led by Counterpoint Global (Morgan Stanley), puts Databricks at a $38 billion post-money valuation. Counterpoint Global is joined by other new investors including Baillie Gifford, ClearBridge Investments and UC Investments (Office of the Chief Investment Officer of the Regents of the University of California). Existing investors participating in the round include Andreessen Horowitz, funds and accounts managed by BlackRock, Canada Pension Plan Investment Board (CPP Investments), Coatue Management, Fidelity Management & Research, Franklin Templeton, GIC, Greenoaks, Octahedron Capital, funds and accounts managed by T. Rowe Price Associates, Inc., Tiger Global Management and Whale Rock Capital Management.

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As further commitment to accelerate lakehouse adoption globally, Databricks also announced the appointment of former Salesforce executive, Andy Kofoid, as President of Global Field Operations.

As the world’s first lakehouse platform in the cloud, Databricks has pioneered an open and unified architecture for data and AI, which brings the reliability, governance and performance of a data warehouse directly to the data lakes that most organizations already store all of their data in. Rather than being forced to move data out of the data lake, and between various disconnected and legacy systems for different use cases, Databricks customers are building lakehouses on AWS, Microsoft Azure and Google Cloud to support every data and analytics workload on a single platform. As a result, they’re able to avoid architectural complexity, significantly reduce infrastructure costs, increase data team productivity, and innovate faster.

Today, hundreds of leading organizations around the world are using the Databricks Lakehouse Platform.

“AT&T has been changing the way people live, work and play for the past 144 years. As part of our goal to create new and exciting customer experiences that connect people with who and what they love, AT&T is modernizing our data ecosystem and migrating it to the cloud. This involves moving petabytes of data to the cloud. We leverage Data Lakehouse in Databricks for our most granular data as well as real-time data pipelines supporting key AI/ML applications.” – Andy Markus, Chief Data Officer, AT&T

This new round brings Databricks’ total funding to almost $3.6B, and will be used to accelerate the company’s lead in the massive and rapidly growing data lakehouse market. Driven by open standards, cloud adoption and the continued rise of machine learning applications, the company intends to build on its lead by investing in innovations that further simplify AI, preserve choice and flexibility across all major public clouds, and establish the lakehouse as a modern replacement to the legacy data warehouse. In addition, under Kofoid’s leadership, the company will invest to accelerate adoption of the Databricks Lakehouse Platform globally, by entering new markets, enabling and growing its partner ecosystem, and building a broad catalog of industry solutions.

“This new investment is a reflection of the rapid adoption and incredible customer demand we’re seeing for the Databricks Lakehouse Platform and underscores the industry and investor confidence in our vision – that lakehouse is the data architecture of the future,” said Ali Ghodsi, Co-Founder and CEO of Databricks. “This marks a thrilling new chapter that will allow us to accelerate our pace of innovation and further invest in the success of data-driven organizations on their journey to the lakehouse.”

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Purell Takes Top Spot as Brand People Are Using Most in Second Year of the Pandemic, according to MBLM’s Follow-Up Brand Intimacy COVID Study

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Hershey's Holds on to Top Consumer Goods Spot in MBLM

Branding Agency’s New Pandemic-Related Study to be Launched on September 8, 2021

Purell is the top brand that people have increased usage of during the second year of the pandemic, according to MBLM’s Brand Intimacy COVID Study, a study of brands based on emotions during the pandemic. MBLM (pronounced Emblem) uses emotional science to build and manage more intimate brands.

Top Brands that People are Using During the Pandemic, According to MBLM's Brand Intimacy COVID Study
Top Brands that People are Using During the Pandemic, According to MBLM’s Brand Intimacy COVID Study

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Zoom and Netflix follow Purell and rank second and third, respectively, for increased usage during COVID. These findings are just some of the initial rankings and insights from the updated Brand Intimacy COVID Study being released next week. Brand Intimacy is the emotional science behind the bonds we form with the brands we use and love.

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“As consumers look to navigate a new phase of the pandemic that is a mix of in-person engagement and continued remote work, sanitizing products like those manufactured by Purell are essential to safely maintaining our social bonds,” stated Mario Natarelli, managing partner, MBLM. “Brands that contribute to our collective peace of mind make business possible, people confident and contribute to our ongoing economic and social recovery.”

During summer 2021, MBLM conducted a quantitative survey of 3,000 consumers in the U.S. to detail their experiences across 10 industries and 100 brands. The Brand Intimacy COVID Study focuses on highlights, insights and rankings from this survey. The study will be launched on September 8, 2021.

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Vivid Seats Strengthens Leadership Team

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Vivid Seats and Horizon Acquisition Corporation Announce Closing of Business Combination

Key Appointments Include Chief Operating Officer, Chief Marketing Officer and General Counsel

Vivid Seats Inc. (“Vivid Seats” or the “Company”), a leading marketplace that utilizes its powerful technology platform to connect millions of fans with thousands of ticket sellers across hundreds of thousands of live events each year, announced three key appointments to strengthen its leadership team. Dan Timm will serve as Chief Operating Officer, Tyra Neal will serve as Chief Marketing Officer and David Morris will serve as General Counsel, each reporting directly to Vivid Seats Chief Executive Officer Stan Chia.

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“As Vivid Seats enters this next chapter, it is important that our leadership team reflects our company’s mission to drive growth and provide an unparalleled customer experience. The caliber of talent that our leadership team possesses is truly one of a kind. I am confident that Dan, Tyra, and David bring depth and a breadth of experiences that will help drive the organization as we continue to lead within the industry,” said Stan Chia, Chief Executive Officer.

Dan Timm is an operations-focused leader with broad experience as an executive and investor. In his previous roles, Mr. Timm drove significant strategic, organizational, and operational improvements to successfully transform and scale multiple businesses in a variety of industries. Before joining Vivid Seats, Mr. Timm held senior executive positions at a number of companies, including ExteNet Systems, Chatham Technologies, and The Bruss Company, and he was an operating partner at GTCR where he served as a director for numerous private and public companies. Mr. Timm received his Bachelor’s degree in Accountancy from the University of Illinois Urbana-Champaign and his MBA in Finance and International Business from the University of Chicago.

Tyra Neal is an innovative marketing executive with deep experience in both early stage and globally recognized brands. Before joining Vivid Seats, she served as Chief Marketing Officer at Shinola, where she led growth, engagement, e-commerce, and customer experience for the direct-to-consumer retailer named Adweek’s Coolest Brand in America. Previously Ms. Neal was Vice President of Global Marketing at Aveda, a purpose-driven beauty brand in the Estée Lauder portfolio. She also held senior roles at Luxottica, Walmart, and on the agency-side at Resource Interactive/IBM iX working with Procter & Gamble. She has been recognized by Business Insider as a CMO to watch and named to Forbes’s CMO Next 2021 list.

David Morris is an e-commerce industry leader who brings extensive legal and business experience working with consumer internet platforms. Prior to joining Vivid Seats, he served as Vice President and Associate General Counsel at Tripadvisor Inc., a global online travel research and marketplace business, where he worked from 2008-2021 on a wide variety of commercial, regulatory, and corporate legal matters for Tripadvisor’s hotels, flights, and vacation rentals marketplace businesses domestically and internationally. Prior to his tenure at Tripadvisor, he served at Invensys, PLC from 2003-2008. Mr. Morris began his legal career at the law firms of Wilmer Hale and Hinckley Allen. Mr. Morris received his bachelor’s degree in Political Science and American Studies from Brandeis University, his law degree from Boston University, his master’s in business administration from Suffolk University, and his master’s in communications from Boston University.

These appointments follow Vivid Seats’ announcement that it expects to become a publicly traded company, which is expected to be effective as of the closing of its proposed merger with Horizon Acquisition Corporation (“Horizon”) (NYSE: HZAC), and subsequent listing on the NASDAQ under ticker “SEAT”.

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