As consumers embrace more channels and devices, from single-page applications to augmented reality apps to in-store digital signage, dotCMS is helping brands expand their shopping experience beyond the traditional website and mobile application

dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features.

As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are feeling the pressure to expand their shopping experience beyond the traditional website and mobile application.

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To meet the needs of the eCommerce brands leveraging dotCMS’s headless CMS technology, dotCMS has expanded its headless commerce capabilities, which are built upon three foundational principles.

• NoCode & API-first Content Management: With Edit Mode Anywhere, NoCode digital marketing tools, and marketer-friendly personalization tools and content targeting.
• API-first Commerce Engine: With GraphQL support and access to a growing library of REST APIs for any commerce capability, building a dynamic commerce experience has never been easier.
• AI-powered Search, Merchandising & Personalization: Leverage Unbxd’s natural language processing and Machine Learning (ML) algorithms to power predictive site search, and also to monitor your shoppers’ behavior, offering personalized interactions in real-time.

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With dotCMS’ API-first Content Management System acting as the glue code, developers can now leverage cutting-edge and lightweight technology to innovate in a headless commerce environment. As a result, developers now have direct access to all orders within dotCMS without the need of an external application, whether they are created in a webstore, a mobile app, at a POS, or on an IoT device.

Furthermore, marketers gain even more freedom in the same context thanks to dotCMS’s NoCode features.

“There is a shift in focus happening in the commerce space right now, away from simplistic, product and service-driven experiences, and towards holistic, hyper-personalized customer experiences,” said Stefan Schinkel, Chief Sales Officer at dotCMS.

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“This expansion of dotCMS’s headless commerce functionality is the natural result of our hybrid headless, NoCode, and best-of-breed philosophy. dotCMS is doing what it does best, contemporary web content management, while our esteemed partners Unbxd and commercetools seamlessly level-up the dotCMS experience,” Schinkel continued.