Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

Sudipto Ghosh

February 26, 2018

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence

Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys.

By combining the power of Pega’s AI-driven real-time customer decisioning platform and Idio’s content intelligence engine, businesses can quickly close more B2B deals by serving up the right contextual content at the moment, on any channel.

At the time of this announcement, Dr. Rob Walker, Vice President, Decision Management, Pegasystems, said, “This partnership allows us to further optimize highly complex B2B engagements where most other marketing and sales solutions typically fall short.”

Dr. Rob added, “Idio’s unique predictive content intelligence engine complements our proven customer engagement solutions to better help B2B organizations keep pace with their customers’ needs with the right content at the right moment.”

Pega and Idio to Provide Customers with Content for B2B Engagements in Real Time

Together, Pega and Idio will optimize B2B engagements in real time to provide customers with the next-best content. With centralized AI at the heart of every decision, businesses will be able to analyze all past customer interactions to identify and deliver the most valuable and timely materials – including product specification, case studies, or prospectuses. This collaboration will ensure better B2B customer experiences that intelligently move each account and individual to the next stage in their journey, rather than force offers and discounts better suited for B2C strategies.

B2B Companies on a Holistic Level by Leveraging a Single Decisioning Process

Available in June and on display at the PegaWorld conference from June 3-5 in Las Vegas, the new offering will provide organizations the ability to —

Improve Marketing Journeys – Marketers can intelligently move prospects closer to purchase by using the solution to the surface and deliver the most relevant content designed to progress road-blocked buyers in real time.
Optimize Sales Interactions – Salespeople can spend their time more effectively and efficiently by leveraging AI-powered recommendations to share the most relevant content with high-value accounts most likely to convert.
Centralize B2B Customer Intelligence – Organizations can engage with B2B companies on a holistic level by leveraging a single decisioning process across channels and business functions with consolidated individual-level and account interaction data.

Idio’s Pioneering AI Takes Advantage of the Exploding Goldmine of ‘Dark Data’

Currently, Idio offers a customer conversation platform, driving better intelligence, engagement, and revenue for leading enterprises, including AllianceBernstein, Fitch Group, and Intel. Idio’s artificial intelligence platform identifies patterns in each client’s content consumption to understand their interests, and inserts real-time dynamic content into communications across digital and advisor channels to personalize the experience.

By engaging customers one-to-one on any channel, Pega clients increase customer satisfaction while enhancing customer lifetime value.

Idio’s pioneering AI takes advantage of the exploding goldmine of ‘dark data’ – unstructured and underutilized digital interaction data – to provide highly predictive customer intelligence that increases target account engagement.

Trained using billions of customer interactions across multiple markets and languages, Idio leverages advanced machine learning and natural language processing to predict every prospect’s intent and provide next-best content recommendations.

AI-Driven Content Intelligence Would Empower B2B Account-Based Marketing Strategies Deliver Personalization at the B2C Level!

B2B organizations driving Account-Based Marketing (ABM) strategies struggle to provide the personalization that business-to-consumer (B2C) buyers now expect. These more complex sales cycles require high-touch nurturing over longer periods of time across a matrix of decision makers. But hindered with marketing, sales, and service silos, most organizations can’t adapt fast enough to meet each stakeholder’s changing needs. This causes missed opportunities to serve timely content that could accelerate account engagement and progress a deal.

Idio CEO Edward Barrow, said, “We greatly respect Pega’s innovative solutions that power exceptional customer experiences for some of the largest clients in the world. Our approaches to predictive decisioning are very similar, and we look forward to bringing our experience of automating and personalizing complex B2B decision cycles to Pega’s global 3000 customers.”

Pega provides a unified suite of customer engagement applications for marketing, sales, and customer service powered by Pega Customer Decision Hub, its market-leading real-time AI engine. Built on Pega Platform, Pega’s applications enable clients to constantly anticipate customers’ changing needs and provide personalized AI-driven next-best-action recommendations throughout the customer journey.

Currently, Pegasystems is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.