Acquia Builds Out Digital Experience Platform (DXP) to Unify Developer and Marketer Workflows

New products and features accelerate development and optimization of composable digital experiences

Acquia today announced major updates to the Acquia Open Digital Experience Platform (DXP). These innovations are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of once-siloed digital marketing and development teams within a single platform. Automated and machine learning-powered features in both Drupal Cloud and Marketing Cloud—which together comprise Acquia Open DXP—make it faster and easier to launch new websites, applications and marketing campaigns with modular components.

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“The movement toward the composable enterprise is growing as organizations look to gain agility with plug-and-play services, and velocity with simpler application development and delivery”

“The movement toward the composable enterprise is growing as organizations look to gain agility with plug-and-play services, and velocity with simpler application development and delivery,” said Dries Buytaert, Creator of Drupal and Co-founder and CTO of Acquia. “Executing on this strategy requires a new technical architecture and way for teams to work. Acquia is connecting and automating organizational workflows, spanning content and data, to speed development of digital experiences at scale.”

International Data Corporation (IDC) has recognized the usability, extensibility and enterprise-grade capabilities of the Acquia platform, and recently named Acquia a Leader in the inaugural IDC MarketScape for Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment.¹

Buytaert will detail innovations to Acquia Open DXP during his keynote today at Acquia Engage, the company’s annual customer and partner event. He will also highlight the central role that Acquia DAM (digital asset management) and Acquia PIM (product information management) solutions, gained through the recent acquisition of Widen, play in Acquia Open DXP.

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Drupal Cloud Enhancements Accelerate Digital Experience Development

Updates to the Drupal Cloud developer experience streamline and connect workflows to empower fusion teams with no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps. All new products and features are available on Acquia Cloud Next, the newest version of Acquia’s cloud platform. Key innovations include:

● Acquia Code Studio: A new, 100% cloud-based development environment integrates with GitLab and Acquia Cloud IDE. Developers can now log into Acquia Cloud Platform, spin up an IDE and then click to connect to GitLab, the platform of choice for application development, using frameworks such as React, Angular or Vue. With Acquia Code Studio, developers have all the tools they need to plan, build, review, test and deploy any Drupal application—all from a familiar GitLab environment.

● Acquia Cloud Actions: A new, collaborative release management process automates the process of deploying and managing code to the Acquia Cloud environment. Once development teams write code, Acquia Cloud Actions manages the build, test and deploy phases to get code into production. By eliminating manual processes, Acquia Cloud Actions fuels faster digital innovation at scale.

● Acquia Digital Commerce Integrations: Powered by the no-code Acquia Site Studio, pre-built integration components make it easy for anyone to assemble digital commerce experiences, including rich product experiences leveraging Acquia’s DAM and PIM. Support for GraphQL and Node.js allows developers to easily extend and enhance Acquia’s pre-built integrations with any MACH-compliant commerce vendor and cut the time required to deliver experiences to as little as 90 days.

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