The new offering will allow greater accuracy in rendering and reporting for email ads, providing a more seamless experience and boosting satisfaction for advertisers and publishers

Jeeng, the only multi-channel messaging platform built exclusively for publishers, today announced a new feature, Ad Cache, for its AdServe product to improve the accuracy of rendering and reporting for Google Apps Manager-based publishers without sacrificing the necessary flexibility and control. Ad Cache was developed in response to the recent changes to Apple Privacy and Apple Proxy for Apple Mail.

“This new offering tackles the challenges stemming from an increase in privacy awareness head-on, while ensuring the level of accuracy and flexibility that advertisers and publishers need to be successful.”

Marketing Technology News: Scibids Appoints AdTech Veteran Erich Wasserman to Its Board

Since September 2021, Apple Mail has allowed users to opt into privacy programs that pre-load the content of an email message, like the images and links that build ads. This means that an email often registers as being opened without actually having been opened by the user, affecting metrics measurement and overall campaign performance for advertisers.

“Jeeng has always been at the forefront of innovative email advertising,” said Jeff Kupietzky, CEO of Jeeng. “This new offering tackles the challenges stemming from an increase in privacy awareness head-on, while ensuring the level of accuracy and flexibility that advertisers and publishers need to be successful.”

Knowing that every customer has unique needs, Ad Cache has custom settings to ensure that Jeeng customers are getting their messages in front of consumers and improving their chances of being seen. If email content in the Apple Mail app is cached at 6:00 AM, email subscribers are seeing that cached content for the entire set period of time, no matter how many times they’ve opened the newsletter or what device they’re using.

Marketing Technology News: MarTech Interview with JR Sherman, CEO at RainFocus